Ultimate Amazon SEO Guide for Search Rank Optimization
Just like Google, Amazon helps to increase the product awareness by setting up PPC ads. Amazon PPC ads are an excellent way for a new product launch to get into the limelight and gather the initial product movement. For seasoned products, PPC ads help to hold onto the top spots.
The ACoS in the PPC campaigns is the most favoured metric to measure the profitability of a PPC campaign. In Amazon, ACoS is the ratio of the sales generated in ads to the amount spent on ads. The lower the ACoS value, the better your PPC ads.
ACoS = sales generated from product ads/amount spent on product ads
Well, it depends. Depends on the profit margin you intend to make and the other fixed and variable costs.
Say if you want to make a gross profit of 15%. Enter the following
The ACoS calculator automatically calculates the break-even ACoS and the target ACoS of the product
Not all products and niches are the same. But the average e-commerce profit margin should ideally be close to 40% and greater in most niches. It is a bit hard to hit these numbers in the initial days of the product launch. It takes a bit of seasoning - PPC campaigns, giveaways, high search ranks, good reviews to reach these numbers.