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SellerApp Tutorial
How to Use Amazon PPC Audit Tool
SellerApp PPC Audit tool
Power your PPC Campaigns with actionable data
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How to use the SellerApp PPC Audit Tool?
Step1Log in to your seller central account and navigate to the Reports section. Select Advertising Reports from the drop-down menu. Select Search Term under Report Type and specify the date range. Make sure you get data for the last 60 days. Click on Create Report to download the CSV file.
Step2Upload the CSV report using the SellerApp PPC Audit tool.
Step3Enter your target ACoS and click Analyze Report.
Step4Check your PPC audit results to get comprehensive data-backed insights
What does the SellerApp PPC Audit Tool do?
PPC Account Summary
Get a clear and comprehensive macro view of your PPC account. Our machine learning algorithms analyze campaign, keyword, match type, and sales data to give you a detailed PPC score.
Campaign Analysis
Know where your revenue is coming from. We breakdown keyword, revenue, and ACoS data from automatic and manual campaigns to give you a bird’ eye view.
Arrest Wasted Spend
Find out how much of your budget is being wasted on non-converting or non-performing keywords. Use the detailed search term analysis to gauge how many of your keywords actually meet your campaign goals.
Why do you need an Amazon PPC Audit Tool?
Amazon Sponsored ads are one of the best ways to improve visibility and sales on the marketplace. However, the key to profitability is an optimized PPC campaign. And the key to an optimized campaign is robust and actionable data.
SellerApp’s Audit tool digs through all your data and cuts straight to the point. By focusing on the key performance indicators, SellerApp’s machine learning algorithms will give you actionable insights in seconds, which is critical to ensuring a healthy PPC strategy.
How you can leverage actionable insights?
To make it easier for you to identify gaps and opportunities in your business, the audit tool provides details based on campaigns, keywords, and match types. Based on your data and target ACoS, the tool also offers recommendations vetted by our PPC experts.
How do you convert these insights into action? Just log in to the SellerApp dashboard and get started with the Advertising feature. From granular keyword data to advanced automation tools, you have everything you need to manage and run campaigns that sell.
Maximize returns, minimize effort. Start automating your PPC campaigns now!
Talk to our expertsFrequently asked questions
Why should I audit my PPC campaigns?
Amazon is an incredibly competitive marketplace. PPC is a pay-to-play feature and to stay competitive on Amazon, you need to be able to maximize your returns from sponsored ads. To identify gaps and strengths in your existing campaigns, you must audit them regularly. This will help you plug leaks and maximize returns from top-performing products and keywords.
How do I audit my PPC campaigns?
It’s easy to audit your campaigns. The first thing you need to do is download your search term reports from seller central. Log in to your account, navigate to Reports, and select Advertising Reports from the drop-down menu. Select Search Term under Report Type and specify the date range. Click on Create Report to download the CSV file. Update the file using the SellerApp Audit tool, enter your target ACoS, and click Analyze Report. Within seconds you will get a full report.
How can I figure out my ideal ACoS?
You can use SellerApp’s ACoS calculator to discover your breakeven and ideal ACoS.
What do I do after the audit is complete?
Once you get your report, it is time to dig into the data. Identify how much of your budget is wasted and use the SellerApp dashboard to get granular data. This will enable you to plug these gaps. You can get in touch with our experts to learn more.