Want to become an 8-figure seller on Amazon? You’ve come to the right place. Let’s take a look at some of the powerful hacks that will turn you into a successful 7-figure or 8-figure seller.
Staying updated with current trends and techniques, using the industry-relevant tools, and honing your skills is a continuous process on Amazon. At SellerApp, we handle multiple accounts and interact with huge brands every day. We know what successful 8-figure Amazon sellers do to stay ahead of the game.
Top 10 Amazon Power Seller Tips
Here’s a list of top 10 tips to scale your growth on Amazon.
The first thing that helps a novice seller to scale 7-figures and 8-figures is having a clear vision for long-term growth. It’s not all about driving profits. Build a roadmap and focus on the key actions that you need to take to reach your goal. You will reap profits in the process.
Tip #2 Narrow your niche
It’s not a surprise that most sellers try to pick the products that have high demand, low competition. However, you also need to solve the pain point of a segment of the customers. Build your products in one-two niches and pick the best-selling ones to improve your profit margins. Separate the cash cows and stars in your products. Improve your products further by customizing them for your target audience, adding more variations, etc.
Tip #3 Develop a unique brand identity
Think about some of the biggest brands in the world. Coca-cola, Apple, Toyota, or Google. You associate them with attributes like quality, reliability, innovation, etc. Humans tend to relate products with emotions. So you need to build a brand that not only solves a customer’s pain point but relates to their emotions. And, that has the ultimate competitive advantage.
Creative content is one of the biggest ways to promote brand equity. When it comes to selling on Amazon, features such as A+ content and Amazon Stores are the norm to showcase your brand.
Branding is not just a memorable logo, but it makes customers know what to expect from your products or brand. However, creating a brand is not something that you achieve overnight. It takes months and years to build a brand. So if you did not think of it yet, start doing it now.
Tip #4 Amazon Analytics
All the points in this article are relevant only if you’ve got an eye for the right data. Amazon power sellers excel at understanding customer data, competitors’ data, and their own. You need to make the best use of the data you get from seller central. Track your sales, profit margins, top-performing keywords, competitors’ sales, and other significant metrics that determine your overall profitability. For effective management, try to put your system into auto-pilot by using a bunch of Amazon tools.
Tip #5 Outsource when needed
Speaking of automation, you need to know what kind of activities to automate and outsource. Outsourcing is often under-utilized by entrepreneurs, especially solopreneurs who are used to working all by themselves.
Often, expedited shipping, listing optimization, PPC management, and getting new customers using multiple sales channels are the growth avenues for your Amazon business. They demand special attention during your growth phase. However, you can outsource the activities that either consume a lot of time or are unlikely to be your strength. Outsourcing them will save you time and effort, and improve your business efficiency.
Tip #6 Calculate costs and profit margins
The most effective way to increase your profits on Amazon is by understanding all the associated costs. If you are a private label seller, your production, shipping, and marketing expenses should make profits after sales. On the other hand, if you are a retail arbitrage seller, your selling price should have the potential to accommodate all your Amazon storage, selling, and referral fees. You need to price strategically to stay profitable.
With the numbers changing frequently, predicting costs and profit margins on Amazon can get tricky. Evaluate which products are performing well by closely monitoring them over a period of time – say 1-3 months.
Calculate the long-term storage costs. If you are paying a huge amount, reprice your product to get rid of the unsold inventory.
Tip #7 Multichannel selling
Considering today’s e-commerce industry, retailers should have flexibility in how, where, and when they sell. This is because you want your visitors to become lifetime customers. If you are not selling where they exist, then it’s time to consider revamping your game, because today’s e-commerce industry is multichannel.
Keep in mind that not all online platforms are ideal for your business. You need to determine the ROI from these channels based on your time and money spent. Strategize a plan based on your product line and business model. For example, if you are selling private label products, you might want to focus on product visibility. On the other hand, if you are doing retail arbitrage, you need to consider your pricing strategies (on the marketplace you sell).
Often, you can use these channels as an extension of your Amazon/Shopify store or your website.
Tip #8 – Pay to Play
Amazon advertising has undergone some major changes in 2020. Now Amazon offers advertising solutions to cater to different parts of the sales funnel. For instance, you can use Sponsored display ads to retarget your audience, and Sponsored brands to increase your customer reach.
To learn more about Amazon advertising types, check out this post.
As more sellers and brands are scaling using Amazon sponsored ad campaigns, it has become really challenging to optimize them. Nonetheless, understanding end goals and breaking down the campaigns to align them with predefined targets is one of the major traits of Amazon power sellers.
Here’s what Eytan Wiener, a successful 8-figure seller and COO & co-founder of Quantum Networks had to say about preparing for this Amazon Q4 in our SellerSPEAK series.
Tip #9 – Target Page 1 and First Few Positions
Staying on top of Amazon’s search results is the key to generating more sales. So, target to rank on page 1 of organic search results.
How can you do that?
Identify and break down your goals by researching about your product and the niche.
Understand how your competitors work, identify the gaps in the market. Make yourself familiar with your customers’ pain points.
Read your competitor’s product reviews to know why customers are happy or unhappy with their products. Capitalize on those attributes in your product and increase your sales.
Once you identify your competitors’ weaknesses and consumer pain points, Amazon SEO and Amazon sponsored ads are your gold mines.
Now, this answers our earlier question – how to rank on page 1 of the Amazon search results.
Tip: Use the long-tail keyword strategy to increase your conversion rate. In general, long-tail keywords have a high conversion rate as customers using these search terms have high buying intent. SellerApp’s keyword research can help you with that. You will be able to identify top-converting keywords based on your match type. Target these keywords in your listings and PPC campaigns to boost your product ranking.
Tip #10 Learn Consistently
You need to hone your skills consistently if you want to be an 8-figure e-commerce seller. Learning is essential to make your mark wherever you go. Also,
Participate actively in Amazon seller forums.
Attend conferences held for Amazon sellers.
Share your thoughts and ideas with similar minds and get views from experts.
Stay updated with Amazon PPC trends and sponsored ads. Improve your marketing strategies off Amazon.
So, we hope these hacks are beneficial to transform you into a power seller on Amazon and scale your Amazon business faster than ever before. If you need any help regarding your Amazon business, drop us an email at firstname.lastname@example.org. We’ll be happy to help you!
Arishekar N has over five years web development experience and is the senior digital marketing strategies at SellerApp, Specialist in SEO, SEM and best conversion rate optimisation strategies that deliver industry leading ROI. Arishekar has helped companies through more effective search engine marketing and SEO strategies. He is most passionate about working with e-commerce companies.