If you are a seller, then you must have heard about Amazon frustration free packaging. Ever wondered what’s requirements, guidelines, and standards are? Let’s understand everything in detail here.
So, let’s gets started.
Amazon launched its FFP (Frustration Free Packaging) program in November 2008. It was a multi-year initiative in order to make it simpler for customers to take out products from their packages. So, the foremost products that came under FFP were toys. Every year, more product categories were added under this initiative.
The idea behind Frustration-Free Packaging is to provide an optimal packaging experience by implementing these tenets:
When these aspects are met, customers get an exceptional and positive experience with minimal wrapping to dispose of.
The program participants (Sellers, Vendors, Manufacturers, and Distributors) potentially realized the importance of lower costs and reduced waste. Keeping this in mind, in January 2014, Amazon launched a packaging certification program called ECR (E-commerce Ready Packaging) to validate products that can be dispatched in their containers for a better experience.
As said above, Frustration Free Packaging (FFP) works based on 4 vital factors:
A product’s packaging should be protective enough to ensure that it is received undamaged when:
4. Low Waste
The checklist given below helps in determining if your products qualify for Frustration Free Packaging (FPP)or E-commerce Ready Packaging (ECR):
ECR & FFP Checklist:
Additional checklist for FFP:
A certification signifies that your products fall under E-commerce Ready Packaging or Frustration-Free Packaging. This procedure is managed within the Seller Central and Vendor Central.
This process involves a technical analysis by a few packaging professionals from Amazon followed by a transit testing from either the Amazon’s Packaging Certification Lab or ISTA-certified facility.
This process is mentioned below:
Related Post : Amazon ASIN – What does it mean for your business?
|Amazon’s Packaging Tiers of Certification|
|Advantages||Tier 1 (FFP)||Tier 2 (SIOC)||Tier 1 (PFP)|
|Reduction or Removal of Amazon’s Prep Chargebacks||Yes||Yes||No|
|Chance to reduce package costs||Yes||Yes||No|
|Chance to cut down inbound transportation cost||Yes||Yes||No|
1. Reduction or Removal of Amazon’s Prep Chargebacks
Keep in mind that when a specific ASIN is certified for FFP Tier 1, SIOC Tier 2, or PFP Tier 3, Amazon makes sure that it isn’t dismissed to have extra Amazon-prep applied. So, this provides a vendor to avoid those prep chargebacks.
2. Chance to reduce package costs
Most retail packaging is designed exclusively to grab the attention of a customer by using colors, glossy prints, utilizing cutouts, windows, and making it oversized.
However, these not only add cost but also are unwanted for customers. In the end, they are only going to throw it in the bin. When the packaging is optimized, it cuts off unnecessary marketing features. This also helps to reduce waste, increase sustainability, and save on cost.
3. Chance to cut down inbound transportation cost
Besides the package is optimized for Amazon’s fulfillment, it is “aptly sized” for the entire supply chain. Small packages account to low transportation costs and also makes extra space for other units per truck/pallet/container.
This is also less expensive for Amazon when it comes to shipping the same packaging to the customers. So, this is a win-win situation for both Amazon and the vendor.
|Amazon’s Packaging Tiers of Certification|
|Requirements||Tier 1 (FFP)||Tier 2 (SIOC)||Tier 1 (PFP)|
|Protection Against Damage No Amazon-Prep is RequiredISTA 6 Compliant||Yes||Yes||Yes|
|Reduces waste Transports without Amazon over box||Yes||Yes||No|
|Packaging is recyclable||Yes||Yes||No|
1. Packaging Construction
A product packaging should be a firm 6-sided rectangular shape, capable enough to survive a single delivery or LTL (Less-than-Truckload) shipping.
Rigid envelopes and padded mailers might be used, but 6-sided firm corrugate cartons are highly preferred. Note that poly bags aren’t allowed. A package panel should be free and flat of protrusions, cut-outs, and windows. Hand holes/access holes are permitted but can’t exceed a dimension of 3 x 1.5 inches with 1.5 inches as radius.
2. Minimum Dimensions for Packaging
A product’s packaging should meet a minimum dimension that is listed below with no exception. Any product package with a dimension smaller when compared to the ones mentioned below can qualify only for PFP – Tier 3, as it requires extra over boxing from Amazon.
|Acceptable Dimension for packaging (minimum) for Tier 1 (FFP) or Tier 2 (SIOC)|
|9 inches (228.6 mm)||0.375 inches (9.5 mm)||6 inches (152.4 mm)|
3. Package Sealing
Every open edge should be sealed properly to make sure that the product is protected until it reaches the fulfillment center and the customer. A staple is not permitted as a method of sealing but is allowed on the manufacturer’s glue joint.
Note that the locking tabs should also be sealed properly with tape or glue. For an oversized product, non-metal bands or straps are allowed to give structural integrity to an outer shipper, ensuring that straps are fitted tightly around the package. Bundling too many packages with bands or straps is not allowed.
4. Identification Labeling & Package Printing
Package labeling and markings should include clear contents as well as communicate handling instructions. Every certified package should also follow carton marking and labeling requirements written in the Shipment Prep & Transportation Manual.
5. HAZMAT Certified Product
As of now, Amazon doesn’t provide certifications for HAZMAT items (ASINs with UN numbers) or if the package has transportation-regulated markings or symbols.
6. Product-to-Packaging Ratio
“Package” is the total cubic volume of a product with the necessary components required for using the product.
The formula to calculate the Product-to-Package ratio is:
Product’s total volume ÷ Package’s total volume
Here is an example:
|Length (inches)||Height (inches)||Width (inches)||Total volume (inches)|
|Box utilization score||1080 ÷ 1760 = 61%|
The Box-Utilization Score should be higher than 30% & 50% for products that are fragile as well as non-fragile, across Tier 1 & Tier 2 Certifications.
A fragile product(s) includes, but is not limited to:
7. Recyclable packaging
For FFP (Tier 1), a package should be made of recyclable materials. The materials that are accepted (for packaging) by Amazon include:
In the United States, packaging should be compliant with FTC’s Green Guide. Check www.ftc.gov for further details. If you are selling Europe, refer to the regulations of the European Parliament & Council Directive for packaging & packaging waste.
Make a note of these key points:
8. East to Open
This is another guideline to make a note of. A customer should be able to open an FFP (Tier 1) packaging with ease and minimal use of the box cutter or scissors. The package shouldn’t contain plastic inserts, blister packs, shredded paper, welded shells, and packaging peanuts. A customer should be able to unpack a product and its accessories from a package within 120 seconds.
Latest Update: As of 1st August 2019, every item greater than 20 lbs or 18 inches x 14 inches x 8 inches should be designed and certified to be ready-to-ship (Tier 2–SIOC / Tier 1–FFP) by Amazon’s Frustration-Free Packaging program.
Amazon’s Ships in Own Container/ Frustration-Free Packaging chargeback has been applied to products that:
The chargebacks don’t apply to certain product categories like Pets. But as a seller, you have to be updated with the policies to make sure that are you going on the right track and don’t call for unwanted troubles.
What Products Aren’t Affected As Of Now?
The ASINs that are unaffected currently include:
For thin items and documents, envelopes are allowed. To improve the sorting process during distribution cycle, envelopes can’t be plain (or unbleached) paperboard. For an envelope to accommodate its shipping label, it should meet a minimum size requirement.
2. SIOC (Ships In Own Container)
A package that ships to a customer without any additional packaging is classified under SIOC. However, only products that are certified qualify for SIOC. A package, which ships SIOC might experience different levels of cosmetic damage because it moves through distribution cycles.
3. Package Shape
A package must be stress free for Amazon’s team to stack, store, transport, and ship. Amazon recommends rectangular-shaped product packaging with squared corners.
Amazon’s chargeback is $1.99 per unit. Now, to help you evaluate the overall cost of an impending charge unless the certification is received, Amazon assesses SIOC chargebacks (but in waived status) in order to specify which ASINs have been impacted.
To check what the fee is, go to Vendor Central > click the tab Operational Performance > click SIOC tile. To check detailed chargeback data, go to Vendor Central > click the tab Operational Performance > Select Total chargebacks > Choose view defect list.
The moment you are on your detail page, filter it by typing SIOC. Then, click on the apply button.
Since Amazon is the leading brand in the eCommerce world, it has certain responsibilities too. They are already on a mission to optimize the customer’s experience by collaborating with all the manufacturers worldwide and creating sustainable packaging, which eliminates waste, offers protection, and delights customers.
Besides addressing environmental problems and enhancing customer experience, Amazon has always been working to lessen shipping and prep costs. Over boxing, products are expensive, both in terms of materials and labor. Moreover, this also helps Amazon to fit more units in their trucks for better efficiency.