How to Use SellerApp’s Keyword Targets Tool to Optimize Your Campaigns

In Amazon advertising, precision isn’t optional,  it’s the difference between scale and waste.

Whether you’re running Sponsored Products or Sponsored Brands campaigns, you already know how critical keyword targeting is. But here’s what many advertisers overlook:

Bidding on keywords is only the start.

To truly improve ACoS, drive profitable conversions, and make every ad dollar count, you need to know which keywords are actually delivering and which ones are quietly draining your budget.

That’s exactly where the Keyword Targets Tool comes in. It can help you effectively zero in on high-converting keywords, eliminate the ones that waste your  budget, and scale your campaigns with confidence.

How to Use SellerApp’s Keyword Targets Tool?

This tool gives you a consolidated, real-time view of how each keyword is performing across your Sponsored Products and Sponsored Brands campaigns. 

There’s no need to export reports, stitch together spreadsheets, or guess what’s working. It’s all there in one place.

Here’s how to use it effectively:

Step 1: Access the Keyword Targets Tool

1. Log in to your SellerApp dashboard
2. Navigate to the Advertising section
3. Select Targets & Search Terms —> Keyword Targets tab

This tool aggregates performance data from your Sponsored Product and Sponsored Brand campaigns into an easy-to-navigate dashboard.

Step 2: Analyze Your Targeted Keywords

The Keyword Targets tool shows:

• Clicks, Impressions, Spend
• Sales & Conversions
• ACoS and ROAS

This gives you an instant snapshot of which keywords are actually driving revenue and which ones are draining your budget.

Step 3: Filter by Performance Metrics

Use SellerApp’s powerful filtering options to sort search terms by:

• High conversions with low ACoS (ideal for scaling)
• High impressions but low clicks (might need better listing optimization)
• High spend with no conversions (candidates for negative keywords)

You can also customize visible columns and export the data for deeper analysis or collaboration with your team.

Step 4: Identify Winning Keywords

Look for keywords with:

• High click-through rate (CTR)
• Low ACoS
• High number of conversions
• Strong sales volume

Step 5. Take Action Directly on High or Low Potential Keywords

No more switching tabs or jumping between campaign views. The Keyword Targets tool lets you act instantly. From the list of potential or high-performing keywords, you can:

• Apply suggested bids based on historical performance and competitive insights
• Adjust bids manually to increase or decrease exposure based on ACoS and conversion data
• Add tags to organize keywords by theme, product line, or campaign strategy
• Pause underperforming keywords or archive irrelevant ones to reduce waste
• Make smarter decisions without switching between multiple campaign views

This makes optimization faster, more consistent, and far easier to manage across multiple ASINs or ad groups.  

Too many campaigns bleed budget on non-performing keywords. And too often, strong-performing keywords don’t get scaled because they’re buried under manual analysis or overlooked entirely.

The Keyword Targets tool solves this by:

• Giving you a single source of truth across ad types
• Surfacing actionable keyword insights in real time
• Reducing time spent on campaign maintenance
• Supporting data-driven decisions at scale

If you need help interpreting your keyword performance data  or want a personalized optimization walkthrough. You can reach out to our team via live chat, or contact SellerApp support.

We’re here to help you make smarter, faster, and more profitable ad decisions.