Talk about the fourth quarter to an Amazon seller and you’ll bring out feelings of anxiety and apprehension! In place of anxiety, you should actually be extremely ecstatic for the Q4.
With the potential for amazing profits, Amazon Q4 is one of the most adrenaline-charged times of the year! In case you still all panicky, don’t you worry, we have the right fix for you. Go through this article as we explore 8 grave mistakes most sellers make during the Q4.
Learn to identify and eliminate all of these, and you can save yourself thousands – even tens of thousands – of dollars.
Everything we are covering in this post,
- The huge potential in Amazon Q4 sales
- Amazon’s guidelines for the Q4 -- Key Dates to remember
- 8 costly mistakes sellers should avoid during the Q4
- What to do post the Q4 sales?
The huge potential in Amazon Q4 sales
The Q4 is technically the season of the jackpot for most Amazon sellers. According to the statistics of Amazon’s quarterly sales information, 4th quarter sales see an upsurge of at least 30% every year!
Amazon brought in $35.13 billion in revenue during Q4 of 2017 and had a record-breaking holiday season along with the Prime day orders too. Amazon, of course, has no plans of holding back during this year’s holiday season! As always, this year’s Q4 sales are anticipated to break the previous year’s records yet again. There’s a saying that goes something like this “As the tide rise, the boat rises with it”. With the humongous increase in sales comes the pressure of handling things right.
Amazon Guidelines for Q4 -- Key Dates to Remember
Amazon recently sent guidelines to its FBA sellers regarding the shipment deadlines and planning.
Amazon takes shipment deadlines pretty seriously, so, make sure your shipments are at Amazon’s FBA warehouses well in advance of the key shopping dates. Amazon emphasizes shipping the Inventory the FBA fulfillment centers to make sure that the products are available to shoppers during the peak season.
- Inventory for Black Friday and Cyber Monday should arrive at Amazon fulfillment centers by November 5, 2018.
- Inventory for Christmas shopping should arrive at Amazon fulfillment centers by December 5, 2018.
- Inventory for 2019 should be sent to Amazon fulfillment centers no earlier than December 17, 2018.
Make sure you plan it well ahead of time making sure that you account the supplier lead times, carrier lead times, or both.
Assuming that you have a 30 days delivery window and your shipment needs to go through customs clearances, ground transportation, and last mile delivery. It should take more time if you are shipping it from your own warehouse or 3rd party fulfillment center before moving the goods to Amazon’s FCs
Say for instance if you were to ship by your packages by air and are assuming a 5-10 days delivery time range, you should ship them at-least 2 weeks in advance for customs clearances and other things.
In summary, remember that Amazon Q4 is a golden opportunity to have huge sales for your business. But don’t let the Grinch steal your Christmas! Make sure to place your purchase orders early and consider longer lead times as the entire supply chain is at peak capacity leading up to the holidays. Also, check your margins to make sure you can absorb the higher freight costs during the peak period. By doing this you will be a strong position to WIN Amazon Q4 for your business.
8 Mistakes To Avoid For Amazon Q4 2018
The holiday season is just around the corner, and a majority of Amazon Sellers tend to make more money in Q4 than all the other quarters put together. With unending holidays like Black Friday, Cyber Monday, Christmas and New Year, Amazon is expecting a 41% increase in sales during the holiday season alone.
Still, some sellers make the mistake of not taking Q4 seriously and miss out on huge sales opportunities.
Ankitha Nagaraj, the Customer Success Head at SellerApp, lists down 8 reasons why sellers fail Q4. Below is a brief the 8 common mistakes sellers make. Go through the video as Ankitha gives handy tips and tricks on setting up a good Amazon sales strategy for the holidays while avoiding these common mistakes.
- Wrong Product Selection
- Ineffective Inventory Management
- Not being on top of Amazon Policy changes
- Not sending inventory in time
- Running PPC and Deals only on the day of the promotion
- Average or Poor Product Listings
- Wrong Launch Strategy
What do post the Q4 sales?
The holidays aren’t all about sales. Don’t forget to breathe and take in the holiday season. It can be incredibly busy and rewarding, yet you should also make sure to spend time with loved ones. After all, that’s what the holidays are all about!
Just because the holidays end, it doesn’t mean the hard work does. Plan your post-holiday sales and returns with SellerApp and read the full article on how to plan the post-holiday sales here
Enjoy the Holidays!
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PS: Seller App is an Amazon analytics tool aimed at E-commerce Sellers to sell better.
Customer Success Head at SellerApp
Customer success leader with expertise in coordinating between cross-functional teams in product development and strategy, professional services, sales, marketing and content to deliver excellent customer experience and accelerate growth within the company by ensuring clients’ success.