NEW ✨ Let's Crush It on Amazon Together! Contact Us Today

The Ultimate Seller Guide to Amazon Retail Analytics

amazon retail analytics
February 16, 2024 6 mins to read

If there’s one company that has definitely led the way when it comes to analytics and retail, it is Amazon.

The product recommendations and mailing list services by Amazon are some of the most impressive in the world.

They first started out with basic analytics like traffic counting and simple tracking that beginners use.

Now, what Amazon offers is much more advanced in the form of complex reporting.

In this article let’s examine what Amazon Retail Analytics really is, understand ARA Basic and ARA Premium and check whether it is going to help you.

In the world of retail, knowing how many people are browsing your site is only half the battle.

Amazon likes to track orders, revenue, average order value, and even loss-leaders.

We recently had a chat with Myron on Amazon Data Analytics on SellerSPEAK. WATCH:

Amazon Product Marketing & Data Analytics | SellerSPEAK with Myron Brandwine

An interesting point was made during the podcast – There are many products on the Amazon store these days that would be cost-prohibitive for them to sell by themselves but that prove popular when offered with other items.

Amazon offers those products because they know that they bring back repeat customers and make them more money than they lose in terms of storage, shipping, and overheads.

With the right analytics tools, Amazon has managed to reduce cart abandonment rates, bring people back to complete purchases if they do leave the website, up-sell and cross-sell various products and bring shoppers back for new items when they are released.

And most importantly, you can improve their conversion rates.

The primary reporting tool that is available to Amazon Vendors is the Amazon Retail Analytics reports. Vendors who have access to these reports upon creating an Amazon Vendor Central account.

As a vendor, you can use Amazon Retail Analytics to track your sales and inventory data, operational issues, stock levels, catalog quality and more.

The access to the various reports depends on your permissions and the contract terms of your vendor agreement. In our opinion, the Amazon Retail Analytics reports are not as robust as the data you have access to as an Amazon third-party seller. There still is valuable data that can probably be extracted from the Amazon Retail Analytics reports.

Watch this video to know more about benefits of Amazon Retail Analytics:

What is Amazon Retail Analytics & Benefits of ARA Vs ARAP for Vendors?

Below you can see that Amazon Retail Analytics can be found within Vendor Central under Reports -> Amazon Retail Analytics where you can choose between two services either Basic or ARA Premium.

Amazon Retail Analytics Subscription Vs ARA PREMIUM

What is Amazon Retail Analytics Basic?

Amazon Retail Analytics Basic is the primary reporting tool available to Amazon Vendors. Vendors will have access to these reports upon creating an Amazon Vendor Central account.

Sales and Inventory Reports

Amazon Retail Analytics Basic provides access to 3 different kinds of sales and inventory reports for 4 different time periods. The first report is the Sales & Inventory Dashboard which provides an overview of your Shipped Cost of Goods Sold (COGS) and on-hand inventory at Amazon.

The four-time periods on the Sales & Inventory Dashboard are Year-to-date, quarter-to-date, month-to-date, and week-to-date. It also allows you to view your Shipped COGS, on hand inventory values and quantities, and your open purchase order quantities.

The last and most valuable report is the Sales and Inventory Product Details report. This allows you to view sales and inventory data on a product by product basis. In addition to this, the report also allows you to see your best-performing products and can provide valuable insight on how to grow your overall sales.

Demand Forecast

The Demand Forecast report is used for inventory planning purposes. The report estimates the purchase orders you will receive from Amazon based on a few factors. The main factor is the prior sales data weeks’ sales data. This report only provides an educated guess from Amazon on what they may need. The quantities are by no means set in stone and subject to change.

Catalog Report

The Vendor Catalog Listing report shows every product you have sold to Amazon that has page views. It also sorts your listings by the page view rank. This report provides useful insight into inventory metrics. In addition, it allows you to update listings that are missing images.

Operations Reports

The Operations reports consist of 6 separate reports. These reports provide great insight into your purchase orders, operational metrics, and performance. Operational Metrics also allow you to filter your performance on purchasing, receiving, lead time, inbound defects and fast track in stock performance. Most of all, there are separate reports that break down each one of these areas further.

What is Amazon Retail Analytics Premium (ARA Premium)?

Vendors can access Amazon Retail Analytics Premium through Vendor Central. They are a supplementary set of additional reports for Vendors.

These reports provide information about:

  • Customer Behavior
  • Sales
  • Geographic Performance
  • Operations
  • Market Trends
  • Customer Reviews

How to get access to Amazon Retail Analytics Premium?

There are two pathways to acquiring access to Amazon Retail Analytics Premium. The first is through subscribing to Amazon’s Vendor Premium Services package, which starts at approximately $30k/yr.

You can also subscribe to Amazon Retail Analytics Premium through a support case in Vendor Central, as seen in the example below:

Amazon Retail Analytics

There are more than 20 pre-formatted reports for you based upon the product category including,

  • Amazon Top 100 Search Terms
  • Amazon Search Terms
  • Sales Summary
  • Category Sales
  • Sales History by Week
  • Page Views and Conversion
  • Competitive Category Comparison
  • Top Amazon Items in Growth

The most useful Amazon Retail Analytics Premium Reports are the Amazon Top 100 Search Terms Report. It allows vendors to view the top 100 search terms by Amazon category worldwide. A rank assignment is on the basis of popularity. You can use Amazon FBA Calculator to understand more about the fees and revenue. 

The Amazon Search Terms Report is very valuable for promoters. They can look up for search terms to determine the top 3 clicked ASINs for that term. You can also look up ASIN’s to discover all of the search terms where that ASIN is one of the top 3 clicked products.

With Amazon Retail Analytics Premium, there are many ways sellers can use the available data to inform engagement.

In conclusion, Amazon Retail Analytics may not be a flawless tool for determining your Amazon business performance. But it can be an intense way of investigating Amazon itself. Services such as Amazon Retail Analytics Premium can give you an exclusive gaze at what Amazon expects and how you can make alterations in zones like operations and optimization to rank higher on the platform.

Amazon has its specific principle, after all, and learning all that you can about it is what will hex triumph for your trade.


You can also use SellerApp’s tools for your Amazon Analytics to spike your Amazon business.

Additional Read:

Amazon Retail Readiness Checklist

How To Improve Amazon Sales Rank

Best Amazon Predictive Analytics Tips

Amazon Pay Per Click Complete Guide

Free Amazon PPC Management Software

Was this post helpful?

Post Written by:

Was this post helpful?

55 Comments on “The Ultimate Seller Guide to Amazon Retail Analytics”

  1. Elida
    July 3, 2018

    Thanks for finally talking about Amazon Retail Analytics, Loved it!

  2. red cargo flag
    November 19, 2018

    Hello I am Kavin, it’s my first occasion to commenting anyplace when i
    read this article I thought I could also create comment due to
    this sensible piece of writing.

  3. EmmettSpida
    November 19, 2018

    Great content thank you!

  4. Blair
    November 19, 2018

    Everything is very open with a clear explanation of the issues.

    It was really informative. Your site is very helpful.

    Many thanks for sharing!

  5. Kathitor
    November 22, 2018

    Hey! Someone in my Myspace group shared this site with us so
    I came to look it over. I’m definitely loving this awesome information.

  6. SJQ
    November 29, 2018

    General Information Far this product

  7. Deeak
    December 4, 2018

    I like the helpful information you provide in your articles.
    I am quite sure I will learn much new stuff right here!
    Best of luck for the next!

  8. Rodger
    December 13, 2018

    I need to to thank you for this great read!! I absolutely loved every little bit of it.
    I have you saved as a favorite to look at new things you post…

  9. Andrew
    December 13, 2018

    I’d like to find out more? I’d want to find out more details.

  10. Nicolas
    December 16, 2018

    Great post!

  11. Izetta
    December 25, 2018

    Pretty! This was a really wonderful article. Thanks for
    supplying this info.

  12. Barney
    January 2, 2019

    Its like you read my mind!
    A great read.

  13. Adelaid
    January 7, 2019

    It’s nearly impossible to find experienced people for
    this topic, however, you sound like you know what you’re talking about!


  14. Corissa
    January 23, 2019

    I Liked your post
    Great piece of writing!

  15. SSM
    January 26, 2019

    Nice post, I liked it!

  16. Hoyc
    January 26, 2019

    Thanks for the best info

  17. Hazel
    February 3, 2019

    good one

  18. Zelen
    February 4, 2019

    Awesome post!

  19. Janell
    February 19, 2019

    Hey there, You have done a great job. I’ll definitely digg it

  20. Dorthea
    February 21, 2019

    Great post!

  21. Brianna
    March 3, 2019

    Your style is very unique compared to other folks
    I have read stuff from. Thanks for posting

  22. Jewelkr
    March 4, 2019

    Hi there, I enjoy reading through your post.

  23. Mitchm
    March 4, 2019

    Quality articles or reviews is the important to be a focus for the people to go to see the web
    site, that’s what this website is providing.

  24. Denis
    March 6, 2019

    You are wonderful! Thanks!

  25. Betan
    March 17, 2019

    Very nice article. I absolutely love this
    blog. Continue the good work!

  26. Diannel
    March 18, 2019

    A person essentially assist to make severely articles I would state.

    This is the first time I frequented your article
    and so far? I amazed with the analysis you made to create this particular publish incredible.

    Wonderful job!

  27. Clawson
    March 25, 2019

    Wow this was amazining.

  28. Meeks
    March 27, 2019

    Amazing! Its really amazing piece of writing

  29. Angeline
    March 27, 2019

    I never found any interesting article like yours for sellers. It is pretty worth enough for me.
    I couldn’t refrain from commenting. Very well written!|

    It is appropriate time to make some plans for the
    future and it’s time to be happy. Cheers!

  30. Jeffrey
    March 31, 2019

    Spot on with this write-up,
    thanks for the advice!

  31. Jeff Coleman
    April 1, 2019

    Wonderful information

  32. Valentin
    April 1, 2019

    Thank you for any other great article.

  33. Cormick
    April 2, 2019

    Thanks on your marvelous posting!

  34. Ford
    April 2, 2019

    Your style is unique in comparison Awesome

  35. Hein
    April 2, 2019

    probably be grateful to you

  36. Chelse
    April 8, 2019

    great submit, very informative.

  37. Paula
    April 8, 2019

    This is really interesting, You’re a very skilled writer.

  38. Mariel
    April 15, 2019

    Great site. Plenty of useful info for amazon sellers here.
    And certainly, thanks for your effort!

  39. Chen
    April 25, 2019

    I’m new to the Amazon seller business world but now i felt its very easy after reading your all post!
    really appreciated!

  40. Susannah
    May 1, 2019

    Nice post. I’ve learned something new and challenging for my amazon business, It will always be exciting to read content from SellerApp

  41. Carriehaas
    May 1, 2019

    Wow, marvellous explanation you guys made my day easy. The overall look of your Free tools is wonderful, as well as the content!

  42. Scullin
    May 2, 2019

    Pretty! This was a really wonderful information. Many thanks for providing these details.

  43. Langwell
    May 13, 2019

    It’s fantastic post

  44. Mariar
    May 14, 2019

    Hello Guy,
    This post is genuinely fruitful for me, keep up posting these types of articles for sellers.

  45. Moralez
    May 14, 2019

    Hey SellerApp,
    This is a great tip particularly to those fresh to the amazon business.
    A must read post!

  46. Barthaire
    May 14, 2019

    Hi just wanted to give you heads up and let you
    know about your post and tools. I’m your regular user of free tools,
    it’s helping me lot, and also it saves my time
    Thank you SellerApp

  47. Ettath
    May 15, 2019

    I read this post completely about the resemblance of most up-to-date
    and earlier technologies, it’s awesome article.

  48. Robert
    May 15, 2019

    Howdy! excellent info guys

  49. yvonee
    July 17, 2019

    This post couldn’t be written any better! Reading through this post reminds me of my good, Many thanks
    for sharing!

  50. Alex
    December 26, 2019

    Hi there, You have done an excellent job. I’ll certainly digg it and personally recommend to my co amazon sellers.

  51. mariam
    August 7, 2020

    Fantastic writing, Thanks!

  52. Alexander
    July 24, 2021

    Very Informative article, Thanks again.

  53. Henry
    July 24, 2021

    Enjoyed reading this!!

  54. Julie Harris
    June 6, 2022

    Pretty! This has been a really wonderful article.
    Thanks for the information.

    1. Arishekar N
      June 8, 2022

      Thank you so much for the feedback.

Leave a comment

Your email address will not be published. Required fields are marked *

Related posts

holiday fulfillment

Holiday Fulfillment: Advice from Cahoot

amazon data analytics for sellers

How to Grow Your Profits With Amazon Data Analytics: [UPDATED]

TACoS Amazon

Total ACoS (TACoS) Amazon Advertising – Decoded for You

types of amazon business

Everything You Need to Know About Amazon For Business

amazon renewed program

Everything You Need To Know About Amazon Renewed In 2024

Selling on Amazon vs. Walmart

Walmart vs. Amazon: A Comprehensive Comparison Guide

how to sell on amazon india

How to Sell on Amazon India – A Complete Guide

6 Effective Strategies to Fix Inventory Aging on Amazon

Amazon Aged Inventory: What You Need to Know

amazon project zero cost

Eliminating Counterfeit Goods: How Amazon Project Zero is Changing the Game