How to Create an Advanced Bid-level Dayparting on SellerApp Using Bid Multiplier

Estimated reading: 4 minutes

Understanding when your customers are most likely to convert and optimizing your bids accordingly can drastically improve your return on ad spend (ROAS).

That’s where bid-level dayparting on SellerApp comes in. When you apply bid multipliers, you can dynamically adjust bids throughout the day and take control of your ad performance like never before.

In this guide, we’ll walk you through how to create an advanced bid-level dayparting automation using SellerApp in five simple steps.

Step 1: Set Up Bid Dayparting for Your Campaign(s)

Start by selecting the campaigns you want to optimize. SellerApp allows you to implement dayparting on both Sponsored Product and Sponsored Brand campaigns.

With dayparting, you’re able to schedule automated bid adjustments based on the time of day, helping you manage your ad spend efficiently and boost conversions when shoppers are most active.

Step 2: Choose Your Target Type

Next, define your Target Selection. SellerApp supports:

Keyword Targeting: Choose from Broad, Phrase, or Exact match types.
ASIN Targeting: Target specific product listings that matter to your brand.

This step ensures your bid multipliers are applied to the most relevant targets within your campaigns.

Step 3: Set Automation Duration and Max Ceiling Bid

Set the automation parameters for how long you want the dayparting rule to run:

Start Date: Must be any date after today.
End Date: Determines when the automation stops.

Additionally, configure your Maximum Ceiling Bid. This acts as a safeguard, ensuring your bids never exceed a set limit. Even when multipliers are applied.

This keeps your campaign budget under control while still allowing for intelligent bid increases during high-performing hours.

Step 4: Choose Time Intervals and Apply Bid Multipliers

This is where the magic happens. Select the time intervals at which your bids will be adjusted:

Every 3 hours
Every 6 hours
Every 12 hours

Then, apply bid multipliers to fine-tune your strategy. Here’s an example:

At 10:00 AM, your base bid is $1.00. Applying a 1.1x multiplier increases it to $1.10.
At 11:00 AM, if the multiplier is changed to 1.5x, the bid becomes $1.65.

These dynamic adjustments allow you to increase visibility during peak hours and scale back during low-converting times. All of this is done automatically.Needs to be changed to something like this.This is where the magic happens. Select the time intervals at which your bids will be automatically adjusted:

Every 3 hours
Every 6 hours
Every 12 hours

We’ll use 100% of your current bid as the baseline to explain how bid multipliers adjust your bids throughout the day.
Once intervals are selected, you can mention the percentage from the base bid to fine-tune your strategy. Here’s an example:

At 01:00 AM, your base bid is $1.00. You enter 50% and the system calculates the multiplier of 0.5x, your bid becomes $0.50.
At 06:00 AM, if you change the bid to 100% the system calculates the multiplier of 2x, your bid becomes $1.00.

These dynamic adjustments allow you to:

Boost visibility during high-converting hours
Scale down bids when performance dips
Run fully automated changes without manual effort

This gives you complete control over when and how much you’re willing to bid—making your campaigns both smarter and more efficient.

Step 5: Review and Enable the Automation

Once your dayparting rule is fully configured, review all the settings. Double-check your target selection, time slots, multipliers, and maximum bid.

When you’re satisfied, simply enable the bid dayparting rule. SellerApp will begin executing your automation as per the defined schedule.

It’s important to note that advanced bid-level dayparting gives you the power to fine-tune your advertising strategy on a granular level. By using bid multipliers in SellerApp, you not only gain greater control over your budget but also improve performance by aligning ad spend with customer behavior patterns.

Take advantage of this smart automation to stay competitive, efficient, and ROI-focused in your Amazon advertising campaigns.