If you’re reading this, you probably just sold your Amazon FBA business or planning to sell.
And now you’re trying to figure out whether transferring ownership of an Amazon Seller account to someone else is possible.
But what are your options for transferring to an Amazon Seller account?
While Amazon officially says Seller Central accounts cannot be transferred, there are still ways to transfer the business itself.
This blog post will explore two primary methods for transferring an Amazon FBA account after it has been sold. Whether you’re a buyer or seller, this information will be invaluable if you consider a transfer of ownership.
Let’s get started.
A quick peek into the article:
Amazon generally doesn’t allow you to transfer your Seller Central account. However, if you’re selling the whole business, then there are ways to transfer ownership, as the seller account is also a part of that business.
The best part is, if you sell your business to an experienced Amazon FBA aggregator, these companies have acquisition teams who’ll help you through the entire migration process.
But if you’re doing it on your own, here’s the step-by-step process for you:
Migrating an Amazon FBA business is not as complicated as it may seem, but it does require some preparation and communication with Amazon and the buyer.
Communication is key to a successful Amazon FBA account transfer process.
Once you’re ready for migration, send a formal written communication to Amazon, letting them know about the upcoming changes in your account.
Here’s an example of a written message to Amazon:
“The legal entity is changing on my Seller Central account, and I will be changing the bank account details, email id, phone number, credit card details, EIN number, payment information, authentication details, and SSN of the account.”
Wait a few days for Amazon to acknowledge your message and send you an email with step-by-step instructions on how and what you need to do to transfer your account smoothly.
Similarly, if the buyer already owns a storefront, they must inform Amazon that they will open a new Amazon account soon.
But, if the buyer doesn’t own any seller central account, there’s no need to inform Amazon.
Once Amazon gives the go-ahead for the migration, you can update the Amazon seller central account details with the new buyer’s information.
This includes adding:
Along with that, US sellers need to provide Amazon with the
For non-US sellers:
While giving the information, ensure that these credentials have never been linked with any other accounts on Amazon.
Note: Using the same IP address to change the information you used to run your account is recommended. Failing to do that may trigger fraud alerts on Amazon.
That way, you won’t have to change the email address associated with the seller central account; you can simply provide the buyer with the login credentials for the new email address. This process is much faster and less cumbersome.
Once the information is changed in the Seller Central account, transfer the other brand assets to their names as well. For example,
Note: Please keep in mind that US trademarks can take up to 60 days to finalize, so be sure to save the receipt after applying for seamless asset transfer in the future.
Now that the buyer has everything they need to run your Amazon FBA account. In the next step, they’ll evaluate the performance of all your revenue-generating assets.
They will analyze your sales, profits, inventory, and any other revenue-generating assets you have listed for sale. They will verify your claims and check the accuracy of your financial statements to ensure that those are consistent with the performance of your account.
This process typically takes 14 to 30 days, depending on your contract agreement.
The evaluation process protects you as the seller, ensuring the buyer cannot return later and claim that you sold them a faulty store.
During the evaluation period, the buyer mustn’t make any changes to your seller central account. Any changes made will void the contract and lose the buyer an opportunity to negotiate or get a refund for the deal.
Once the buyer is satisfied with the evaluation, both parties can finalize the deal. The seller can secure the funds and exit the Amazon seller central account.
At this stage, no information from the seller should be associated with any of the assets in the seller’s central account.
What if you don’t want to sell your entire business but a part of it – maybe own a sub-brand or just a few products – in this case, the migration process is different.
Assuming all goes well, the sale can be finalized, and the buyer should send you the final compensation.
Selling your Amazon account can be an exciting prospect, especially if you’ve put a lot of effort into building your business. However, to get the maximum selling price, here are a few things you need to do to make it more attractive for the prospects:
Firstly, ensure that your product listings are optimized to drive sales. This means using high-quality images, videos, and top-notch content on the listing, to appeal to potential buyers.
You can also use the SellerApp listing optimization tool to analyze your current listings and make updates to improve their performance.
Organized financial records indicate how well your business is running. This is also essential because buyers usually verify the profitability of your business before making an offer.
By having accurate financial records, you can provide buyers with evidence of profitability for your business and increase its value.
Behind every successful Amazon business, there’s a reliable and trustworthy supplier. A solid relationship with your suppliers ensures they deliver high-quality products to you consistently and on time.
When buyers see that a reliable supplier backs your business, they feel more confident to purchase your business. So, make sure you keep your supplier relationships strong to increase the value of your Amazon account.
Does your business only sell on Amazon? Or do you use different other channels to sell your products?
Buyers feel confident if they see sales coming from multiple channels, such as eBay, Walmart, or Shopify.
It also increases the value of your business. So, focus on creating a multichannel sales strategy for your business early on.
Learn about it from this detailed Multi-channel Retail Guide
Having a diverse set of products can increase the value of your Amazon account as it shows that your business has the potential for growth and expansion.
Broadening your product range also helps distribute the risk evenly, which makes your business more attractive to buyers.
Transferring ownership of an Amazon seller account doesn’t have to be daunting. Follow the steps mentioned above, and you can easily migrate your business to another seller account.
However, if you require more assistance or have any questions about Amazon account migration, we’re here to help.
Don’t hesitate to schedule a call with our Amazon growth experts to receive personalized guidance and support.
Take action now and ensure a smooth transition for your business. Schedule your call today!
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2 Comments on “How to Transfer Ownership of Amazon Seller Account in 2023”
SebastianMay 2, 2023
The tips and strategies shared in this post are incredibly valuable, and I appreciate the clarity and detail provided. Thanks for the informative read!
AidenMay 2, 2023
The two primary methods explained in this article are informative and helpful. Thanks for sharing!