Your month-on-month sales are growing, and you reached your target ACoS, but you struggle to grow your profits. Sounds familiar? Read on to find out how to increase your profitability with Customer Lifetime Value on Amazon. In this article, we help you understand why customer lifetime value is important for your Amazon business and how …
Understanding Amazon Vendor Central reports is no easy task. With so many data points and metrics to track, it can be hard for a few to make the best use of the platform. However, failing to do so will negatively impact your brand on Amazon. At SellerApp, we build robust reporting tools and use them …
Amazon Prime Day is the biggest and most exciting online shopping festival in the world. This annual shopping phenomenon is the most crucial day for an Amazon seller. It is the best time for a seller to build his brand image and awareness and of course, make the most of the sales opportunities that Prime …
We’re thrilled to announce the launch of the Amazon Business Product Opportunity Reports on the SellerApp dashboard. Now you can find the collection of B2B reports under our ‘Report Central’ feature. Now you can improve your reach and sales with the product recommendations from the Amazon Business reports. We’re excited to tell you about these …
Brand positioning helps you to find the place you wish to occupy in consumers’ minds amid the noise out there. To earn this place, you have to send your customers a clear message about who you are, what your brand is about, and what your reputation is. The online retail model allows customers to differentiate …
Branding on Amazon is hard for many sellers, but it shouldn’t have to be! I like to look at heavy hitters like Nike, Wayfair, and Coach. What does each of these have in common? Incredibly visual branding that you never forget. For Nike, it’s the swoosh that makes you come alive to knock out a …
Selling on Amazon provides ample opportunity to make a lot of money. That is, if you sell the right product, stand out from the competition, and are able to reinvest in growth in real-time. To help you build a high-growth Amazon business, we put together the following guide with three strategies every Amazon seller should …
Is Amazon PPC automation the next big thing in the marketplace? Are you taking enough advantage of it? Let’s find out! As competition on Amazon grows every passing year, it is getting harder for sellers to stand out in the marketplace. Sponsored ads are the fastest way to achieve it. When strategically used, Amazon sponsored …
Amazon should be a part of your e-commerce marketing strategy. With more brands turning to Amazon to sell their products, clearly, the retail giant has become one of the potential ways to acquire a new audience. Experimenting with different brand-specific opportunities and trying different ad types and targeting options is a must. As the marketplace …
It’s a new year. There’s a whole bunch of new upgrades, new features, and new strategies for Amazon sellers to look forward to creating a profitable business in 2021. In 2020, we crossed quite a few milestones, like getting into a strategic partnership with the sourcing giant, Alibaba.com, automating advertising optimization, and more.To make things …