Brand positioning helps you to find the place you wish to occupy in consumers’ minds amid the noise out there. To earn this place, you have to send your customers a clear message about who you are, what your brand is about, and what your reputation is. The online retail model allows customers to differentiate …
Branding on Amazon is hard for many sellers, but it shouldn’t have to be! I like to look at heavy hitters like Nike, Wayfair, and Coach. What does each of these have in common? Incredibly visual branding that you never forget. For Nike, it’s the swoosh that makes you come alive to knock out a …
Selling on Amazon provides ample opportunity to make a lot of money. That is, if you sell the right product, stand out from the competition, and are able to reinvest in growth in real-time. To help you build a high-growth Amazon business, we put together the following guide with three strategies every Amazon seller should …
Is Amazon PPC automation the next big thing in the marketplace? Are you taking enough advantage of it? Let’s find out! As competition on Amazon grows every passing year, it is getting harder for sellers to stand out in the marketplace. Sponsored ads are the fastest way to achieve it. When strategically used, Amazon sponsored …
Amazon should be a part of your e-commerce marketing strategy. With more brands turning to Amazon to sell their products, clearly, the retail giant has become one of the potential ways to acquire a new audience. Experimenting with different brand-specific opportunities and trying different ad types and targeting options is a must. As the marketplace …
It’s a new year. There’s a whole bunch of new upgrades, new features, and new strategies for Amazon sellers to look forward to creating a profitable business in 2021. In 2020, we crossed quite a few milestones, like getting into a strategic partnership with the sourcing giant, Alibaba.com, automating advertising optimization, and more.To make things …
After the pandemic, what’s the new normal? Where is e-commerce heading to in 2021? Every year, people try to predict what lies ahead in the new year. The e-commerce industry isn’t an exception. As a company that helps e-commerce sellers and brands to succeed on the Amazon marketplace, we, at SellerApp, wanted to provide you …
Whether you are selling or buying an item on Amazon, it’s essential to keep track of the product prices. Instead of checking the product details page every now and then, there are a few Amazon price trackers that will help you track the price changes of a product. Let’s take a look at the best …
What’s the main difference between a failed and a successful Amazon business? Most often it boils down to the products you sell. The answer here is to find profitable products with decent margins. This comes down to finding the best supplier that fits your Amazon FBA business. How can you find the right supplier for …
SellerApp’s new sourcing tool finds accurate and relevant product suppliers in just a few clicks! Read on to find out the details. We’re thrilled to announce that SellerApp is going to launch a brand new Amazon Product Sourcing Tool for all Amazon sellers! At SellerApp, we’ve been working hard on a new feature, and it …