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Amazon Handmade Explained: Everything You Need To Know

amazon handmade sellers
June 28, 2024 18 mins to read

If you’re eager to share your extraordinary handmade products with the world, there’s one platform that stands above the rest – Amazon Handmade! 

It’s an incredible platform that empowers sellers like you to reach a global audience and share your unique creations with customers who truly appreciate the value of handcrafted goods.

By joining Amazon Handmade, you gain access to a massive marketplace that attracts millions of customers from all corners of the globe. It’s like having a virtual storefront where you can showcase your creations and turn your creative endeavors into a thriving business.

So, if you’re ready to level up your handmade business, Amazon Handmade is your gateway to success. With Amazon Handmade, you have the opportunity to reach millions of customers and grow your business like never before. So, let’s start in the world of Amazon Handmade and discover the endless possibilities that await you as a seller of handcrafted treasures. 

Quick Guide

  1. Is selling handmade products online worth it in 2023?
  2. How to find products to sell on Amazon Handmade
  3. Amazon Handmade Artisan’s eligibility
  4. Amazon Handmade Seller Fee Structure
  5. The perks of joining Amazon Handmade
  6. How to apply to sell on Amazon Handmade
  7. Amazon Handmade vs Etsy
  8. Wrapping it up!

Is selling handmade products online worth it in 2024? 


Just take a look at the numbers. In 2022, the global handicrafts market was valued at a whopping USD 704.7 billion. 

And guess what? 

It’s projected to grow even more, with a compound annual growth rate (CAGR) of 11.8% from 2023 to 2028. 

By 2028, it’s estimated to reach a staggering USD 1,376.12 billion. These figures indicate a significant demand for handmade products, providing a promising opportunity for entrepreneurs to tap into this thriving market. 

So, if you have a unique product and a solid plan, selling handmade goods online on a marketplace like Amazon can be a fantastic way to turn your passion into a profitable venture. 

Popular trends in handmade

When it comes to handmade products, you should be aware of the industry trends and customer interests so you can be successful in the marketplace. 

Here are some of them:

Laser-printed items:

Shoppers are digging laser-printed goodies. Whether it’s custom signs, engraved tumblers, or personalized phone cases, the precision and detail that laser printing offers have captured the attention of customers lately.

Wood-burned items:

Wood-burned creations are hot right now. From beautifully etched cutting boards to rustic wooden signs, customers love the earthy charm and craftsmanship that comes with these hand-burned designs.

Crocheted items:

Crocheted items are making a comeback. Hats, scarves, cozy blankets – 

you name it! 

People are drawn to the warmth, texture, and handmade touch that crochet brings to the table.

Personalized gift items:

Customization is a big hit. Whether it’s monogrammed towels, engraved keychains, or customized photo frames, customers love giving and receiving personalized gifts that show they put some thought into them.

3D printed items:

The future is here with 3D-printed wonders. From unique home decor pieces to intricate jewelry, customers are fascinated by the possibilities that 3D printing offers. It’s like bringing ideas to life!

Pet outfits and treats:

Our furry friends are not left out! Customers are going gaga over handmade pet outfits and treats. From cute bandanas to gourmet doggie treats, people love pampering their pets with something special and homemade.

Recommended read: What is Amazon FBA small and light?

Custom Jewelry:

Handcrafted jewelry is always a hit. Whether it’s delicate necklaces, statement earrings, or personalized bracelets, customers appreciate the artistry and uniqueness that handmade jewelry brings to their style.

Printable and digital planners:

In this digital age, printable and digital planners have gained popularity. Customers love the convenience of downloading and printing planners that suit their needs, whether it’s for organizing their schedules or tracking their goals.

Wedding accessories:

Handmade wedding accessories are trending. From bridal headpieces to custom-made veils, customers want something special and memorable for their big day. Handcrafted details add a touch of charm and individuality to weddings.

One-of-a-kind canvas prints and paintings:

Customers are drawn to the beauty of one-of-a-kind canvas picture prints and paintings. Whether it’s abstract art, landscapes, or portraits, people appreciate the unique expression and artistic talent behind these handmade creations.

So, if you’re considering selling handmade products online, keeping these trends and interests in mind can help you cater to what customers are looking for and create items that truly resonate with them.

How much can you make by selling on Amazon Handmade?

Selling your handmade products on Amazon can open up a world of opportunities and potentially lead to significant financial gains. 

Just imagine this: talented artisans are earning over $100 per day! It’s truly amazing right, how their creativity and skills are translating into impressive earnings.

But that’s not all. 

Did you know that  61% of sellers on Amazon Handmade are making more than $1,000 in sales each month? 

That’s quite an achievement! And the best part is, with Amazon’s huge customer base, there are countless potential buyers just waiting to discover your products.

Now, let’s talk about profits. Even though Amazon charges some fees, Handmade sellers are still making good money. 33% of these sellers have profit margins of over 20%. That means they’re earning a decent amount of money from the things they create with love and care.

So, if you possess crafty skills and a passion for handmade goods, this could be the perfect opportunity for you to turn your creativity into a lucrative venture. 

How to find products to sell on Amazon Handmade

Finding products to sell on Amazon Handmade requires research, creativity, and an understanding of customer preferences. 

amazon handmade store

Here are some tips on how to find products to sell on Amazon Handmade:

Identify your niche

Start by identifying your area of interest or expertise. Consider the types of handmade products you enjoy creating and have knowledge about. It could be jewelry, home decor, clothing, accessories, or any other category that aligns with your skills and passion.

Study Amazon Handmade Categories

Explore the various categories available on Amazon Handmade. Each category has subcategories that can give you an idea of the range of products customers are looking for. These are the 12 Amazon Handmade categories in which you can sell your products:

  • Handmade Baby
  • Handmade Artwork
  • Handmade Pet Supplies
  • Handmade Toys & Games
  • Handmade Home & Kitchen
  • Handmade Sports & Outdoors
  • Handmade Beauty & Grooming
  • Handmade Jewelry & Watches
  • Handmade Health & Personal Care
  • Handmade Electronics Accessories
  • Handmade Stationery & Party Supplies
  • Handmade Clothing, Shoes & Accessories

Analyze Competitors

Take time to study other sellers on Amazon Handmade, especially those within your chosen niche. Analyze their product offerings, pricing, customer reviews, and overall brand presentation. Identify gaps or opportunities where you can differentiate your products or offer unique value to customers.

Conduct Keyword Research

Use keyword research tools, like SellerApp’s Keyword Research tool, to discover relevant search terms and keywords customers use when looking for handmade products. This can help you optimize your product listings and make your products more discoverable to potential buyers.

Research customer demand

Researching customer demand is crucial to identify popular and profitable product ideas. Look for trends in the handmade market, both on and off Amazon. Visit online marketplaces, craft fairs, and local stores to see what handmade products are in high demand and which attract customer attention. 

You can also check out SellerApp’s opportunity score. In the opportunity score, you will be able to six metrics, they are – Demand, Competition, Revenue potential, Overhead cost, Profit margin, and PIS index.

homemade products to sell on amazon

Focus on Quality and Uniqueness

Emphasize the quality and uniqueness of your handmade products. Customers are often willing to pay a premium for items that are well-crafted, use high-quality materials, and offer a distinct design. Strive for excellence in every aspect of your products to stand out from the competition.

Test and Validate

Before committing to a large inventory, consider testing the market with a smaller batch of products. This allows you to gauge customer response, collect feedback, and make necessary adjustments. Pay attention to customer reviews and ratings to improve your offerings continuously.

Stay Updated and Adapt

Keep up with the latest trends, customer preferences, and market demands. Adapt your product offerings accordingly to ensure they remain relevant and appealing to buyers. Continuously innovate, introduce new designs, and refine your products based on customer feedback and market dynamics.

Finding the right products to sell on Amazon Handmade takes time and effort. It’s essential to strike a balance between your passion, customer demand, and profitability to maximize your chances of success.

If you want to extract some useful data for your Amazon business in an easier way. Then check out SellerApp’s Chrome extension which is a handy tool. This Chrome extension analyzes products and keywords on the Amazon page itself. It also gives you powerful insights and you can compare your competitor’s products on the go.

With this Chrome extension, you can analyze metrics like Opportunity Score, Best Seller Rank, estimated orders, etc. 

To make it much easier, on the Amazon homepage itself, once you have a SellerApp account.  You can go analyze the Opportunity Score, estimated order, and estimated revenue and find gaps within your competitors’ products and listings, and make your product better.

handmade products on amazon

Eligibility of Amazon Handmade Artisan

To sell on Amazon Handmade, you’ll need an approved selling account with a Professional selling plan, and the best part is, there are no restrictions on selling. 

So, you have the freedom to showcase and sell your unique products to customers worldwide.

Whether you’re an independent maker working solo or,  have a small team of fewer than 20 friends, family members, or employees helping you create your products. Amazon Handmade welcomes you. 

They also embrace collaborative groups like cooperatives, nonprofits, charities, and social enterprises.

  1. Cooperatives are groups of makers who come together to meet their shared economic, social, and cultural needs. They unite their talents and resources to bring high-quality handmade products to customers.
  2. Non-profit organizations (NPOs) and non-government organizations (NGOs) dedicated to social causes or advocating for specific viewpoints are also eligible to sell on Amazon Handmade. These organizations operate independently of the government and use their platform to further their mission.
  3. Social enterprises play an important role too. They aim to empower and support collectives and communities of makers who create one-of-a-kind handmade products. For instance, a social enterprise organization might design unique products and collaborate with makers from different regions, assisting them in the creation and production process.

So, whether you’re a talented individual, part of a cooperative, an NPO, an NGO, or a social enterprise, Amazon Handmade offers a platform where you can showcase your craftsmanship and connect with customers who appreciate and value handmade products.

Eligibility of Amazon Handmade products 

To sell your products on Amazon Handmade, you need to meet certain criteria. These criteria ensure that your items are eligible to be listed in the Handmade store.

Here’s what you need to keep in mind:

  1. You need to design and make the products yourself or with a small group of family members or employees (preferably 20 or fewer).
  2. You can use hand tools and light machinery as long as they are used by individuals in your own homes, studios, or workspaces. But using assembly lines or automation technology for mass production is not allowed.
  3. You can modify pre-made items by adding your own designs, such as applying your own artwork to drinkware or tea towels.
  4. Upcycling is allowed, which means you can take a used item and enhance its value by refinishing or upgrading it. For example, you can paint or refinish a table to give it a new look.
  5. Repurposing is also allowed, you can take an item and use its parts or pieces to create something entirely different. For instance, you can make a bowl out of an old vinyl record or create pillow covers from vintage rugs.

However, there are certain options that are not allowed on Amazon Handmade. These include

  1. Outsourcing the production of your products
  2. Drop-shipping
  3. Reselling products from third parties. 
  4. Digital and downloadable products, food or ingestible items, electronics
  5. Live plants (except for ‘air plants’ in hand-crafted planters)
  6. Raw materials, and crafting supplies (unless included in a DIY kit or they have been made or hand-altered by you) are prohibited.

For specific limitations and eligibility criteria related to different categories, you can refer to the Amazon Handmade: Category listing policies and requirements.

It’s important to adhere to these guidelines to ensure that the products listed on Amazon Handmade are truly handmade and meet the platform’s standards.

Amazon Handmade – Seller Fee Structure 

The Amazon Handmade Seller fee structure is designed to be straightforward and transparent for artisans who sell their handmade products on the Amazon platform. 

Here are the key components:

Referral fee:

Amazon charges a referral fee of 15% for each sale made through the Handmade platform. This fee is calculated based on the total price paid by the customer, including the item’s price and any shipping or gift wrap charges. The referral fee helps cover the cost of selling on Amazon and the services provided by the platform.

No monthly subscription fee:

Unlike some other selling plans on Amazon, there is no monthly subscription fee specifically for selling on Handmade. Sellers can list and sell their products on the platform without recurring subscription charges.

No listing fees:

Amazon Handmade does not charge any fees for listing products. You can create and publish your listings without incurring any upfront costs.

No other hidden fees:

Amazon Handmade does not impose any additional hidden fees. This means that you will avoid unexpected charges related to the selling process or the use of the Handmade platform.

The perks of joining Amazon Handmade

As a Handmade seller, you’ll be thrilled to know that Amazon Handmade stores are open in various regions. In North America, you can sell your products in the United States, Canada, and Mexico. And in Europe, you’ve got the United Kingdom, Germany, France, Italy, and Spain as exciting markets to explore.

Now, let’s talk about the perks of joining Amazon Handmade:

Quality check:

Amazon has an application and audit process specifically for makers like you. It ensures that the platform is filled with truly handcrafted goods, creating a trustworthy shopping experience for customers.

Fee waivers:

Upon approval to sell on Amazon Handmade and upon subscribing to a Professional Selling Plan, sellers can enjoy the benefit of having the monthly Professional Selling Plan fee waived. This presents a valuable cost-saving advantage for sellers. 

No listing or transaction fees:

Joining Amazon Handmade and creating your shop won’t cost you a dime. Listing your products and making transactions won’t incur any additional charges, either. It’s a win-win situation for your business.

Lower referral fees: 

Each item you sell through Handmade is eligible for a lower referral fee. Just make sure you have a Professional selling plan enabled on your account, and you’ll enjoy the benefits.

Custom profile:

Amazon Handmade offers a custom profile for your items. It’s an excellent way to showcase your unique products to customers.

How to apply on Amazon Handmade

Amazon Handmade has implemented a thorough application process to ensure that only authentic handmade products are available for purchase. That way, customers can shop with confidence, knowing they’re getting the genuine deal. 

Before you can start selling your handmade items in the Amazon Handmade store, you need to go through this simple application process and get approved.

For that,

  • Go to Amazon Handmade
  • Click on Apply Now, if you already have an Amazon seller account
  • You will be navigated to the Maker profile
amazon handicraft items

The Maker profile will require some basic information from you, such as 

  • Your name 
  • Your e-mail address
  • Details about your production design and processes 
  • Clear pictures of your work that display your business name, logo, or business card

Your maker profile is a space where you can share information about yourself and your business.

Conditional approval may be granted to sellers who haven’t completed the selling account registration process or upgraded to a Professional selling plan yet. If you receive conditional approval, the Handmade support team will reach out to you with instructions on how to complete the application process and become eligible to list products in the Handmade store.

Amazon Handmade Maker profile

Make the most of your maker profile page to introduce yourself and showcase your unique products to customers. 

Your maker profile is a valuable space where you can share information about yourself and your business. Remember, everything you include on this page will be visible to customers on Amazon, so it’s essential to create an authentic representation of you and your products. 

Let your profile reflect your passion and craftsmanship, giving customers a glimpse into your creative world.

Here is an elucidated form of how the Amazon Handmade Maker profile looks like

selling handmade products on amazon
amazon handmade items
selling homemade products on amazon
handicraft items on amazon
top selling handmade items on amazon
best selling handmade items on amazon

To confirm whether your application has been accepted, you can follow these steps:

  • Go to Amazon Seller Central  
  • Navigate to Settings, and select Account Info.
  • Under Your Services, you should see Amazon Handmade on the left-hand side.
  • Hover over Settings, and you’ll find an option for Maker Profile towards the bottom of the list.

By checking these settings, you’ll be able to verify if you have the eligibility to list your products in the Amazon Handmade store.

Remember to complete the application process and wait for a notification from Amazon regarding your acceptance or rejection to sell in the Handmade store.

Do I have to reapply if I already sell with Handmade in another country?

If you’re already selling your Handmade products on, guess what?

You have the opportunity to expand your reach to even more customers! No need to go through the application process all over again. 

Here’s how it works:

When you log in to Amazon Seller Central, you’ll see a drop-down menu in the upper right corner of your screen. 

Excitingly enough, you can choose to sell on not just one, but three North American stores:, (Canada), and (Mexico). It’s like triple the selling potential without the hassle of reapplying.

But wait, there’s more! 

You can also register on five European stores: (United Kingdom), (Germany), (France), (Italy), and (Spain). That means reaching even more customers across Europe and getting into new markets.

However, it’s vital to remember that each country has its own set of rules and regulations. To ensure a seamless and prosperous selling experience, it is crucial to meticulously adhere to the specific requirements of each country where you conduct business.

Amazon Handmade vs Etsy

Different marketplaces like Etsy, Amazon Handmade, and Indiecart are popular choices for selling handmade products. Etsy has gained significant recognition among these platforms and established itself as a prominent marketplace for artisans and crafters. However, Amazon Handmade has emerged as a strong contender in the handmade market, and Indiecart caters to a niche audience.

Recommended read: 13 Best SEO Tips for Etsy Sellers

To help you understand better, here are the differences between Amazon Handmade and Etsy marketplaces. Show 102550100 entriesSearch:

Amazon Handmade Etsy
Marketplaces Part of the large Amazon marketplace Dedicated platform for handmade, vintage, and craft supplies
Product Selection Handmade, hand-altered, and customized products Handmade, vintage, and craft supplies
Seller Base A diverse range of sellers, including artisans and crafters A strong community of independent sellers and creative entrepreneurs like artisans and small business
Audience Broad customer base, beyond handmade enthusiasts Targeted audience interested in handmade and unique products
Platform Features Standardized platform with less emphasis on individual branding Customizable shop profiles and branding
Fee Structure Referral fee charged per sale (percentage-based) Listing fees, transaction fees, payment processing fees
Brand RecognitionPart of the reputable Amazon brand Etsy has established itself as a leading handmade marketplace
Product Exposure Access to a larger customer base through Amazon’s reach Exposure to a dedicated audience seeking handmade products

Wrapping it up!

Amazon Handmade opens up a world of handcrafted treasures for both sellers and customers. It provides a platform where talented artisans can showcase their unique creations and connect with a global audience.

Whether you’re a maker looking to turn your passion into a business, Amazon Handmade offers a diverse range of handmade goods that are designed and produced with care and creativity. 

With a simple application process and various selling options, it’s easier than ever to become part of the handmade community on Amazon. 

Happy exploring!

Additional read:

What is Amazon Premium A+ content?

Key Differences: Etsy vs. Amazon

Can you transfer an Amazon seller account?

A Joint Analysis by Payoneer and SellerApp

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8 Comments on “Amazon Handmade Explained: Everything You Need To Know”

  1. Lalisa
    October 30, 2023

    I found nice information here. TQ

    1. Clare Thomas
      March 15, 2024

      Glad you liked it.

  2. Kelsey
    November 18, 2023

    Well done!! exactly what I was looking for.

    1. Clare Thomas
      March 15, 2024

      Thank you for your feedback.

  3. Glacy Aron
    April 4, 2024

    Super useful! This is great information to have.

    1. Clare Thomas
      June 28, 2024

      Thank you for your feedback.

  4. Mandy Peter
    June 8, 2024

    Very helpful! I’m definitely going to use these tips.

    1. Clare Thomas
      June 28, 2024

      Very happy to hear that.

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