Understanding what search terms your customers are using is extremely important to optimize product listings and Sponsored ads. Therefore, sellers need to monitor Amazon search terms report regularly. One of the best advantages of Amazon Advertising reports is that you can leverage the data to tailor your campaigns according to your business goals. Within these …
If you cannot attribute your sales to a particular part of your sales funnel, then you can’t optimize your marketing channels. If you have tried driving external traffic to your Amazon listings, you know how hard tracking the campaign’s effectiveness. You were left out to guess whether a customer followed through and purchased the product …
Last year, Amazon rolled out a new update to the Sponsored Products, called Product Targeting, wherein sellers can target certain brands, categories, and products to display their ads. This feature has given granular control to the marketers and sellers over Amazon PPC campaigns. Now, sellers can decide where they want to display their ads with …
Recently, Amazon has launched Sponsored Display Product targeting for US sellers. Let’s take a look at what it entails for the sellers and advertisers. In April, Amazon has released a product targeting feature for Sponsored Display Ads. These new options are available in seller central accounts of Amazon. With product targeting, advertisers will be able …
Like Amazon, Walmart marketplace offers several ad avenues for brands. Amazon has a large share in the online retail industry, but Walmart has started to grow its digital presence recently. Its strong physical footprint is one of the significant reasons for retailers to consider investing in Walmart advertising. Also, there is a strong correlation between …
Would you like to pay more to get less? No, right? But that’s the case of today’s online advertising. In the current scenario, online advertising is getting tricky. Advertisers want to understand how the PPC campaigns work for different platforms as typical costs involved vary significantly. Though online advertising is cheaper than offline advertising, it’s …
As advertising campaigns are scaling success more and more, short-tail keywords have become more prevalent than before. So, it became more prominent to use low volume keywords and long-tail keywords to increase your ROI. In this blog post, let’s see why we need long-tail keywords and how can you improve your conversions by finding the …
Probably, you might have wondered how sellers are advertising their products beneath the bullet points in a product page and below the ‘Add to Cart’ button. And, how Amazon sellers are following you to the other websites apart from Amazon? Well, the reason is Amazon Sponsored Display Ads. Now, retargeting and re-engaging is made easy …
If you have been selling on Amazon Marketplace for quite sometime now, then you would have been familiar of its advertising program. However, they recently launched their dynamic ASIN optimization exclusively for Sponsored Brands. Ever wondered what it is or took some time reading about it to improve sales? If no, then here is a …
As a seller, it is good to be focused on your online sale profits but there are valid reasons to pay attention to the Amazon conversion rates for the products that you sell on the marketplace. Even you are aware of kind of effort that goes into setting-up and building an online business, especially …