If you are eager to build marketing momentum and grow your brand awareness, you should definitely start using Amazon sponsored ads effectively. Amazon advertising has experienced phenomenal growth in 2019. Its market share has risen, occupying 50% of the total share in the e-commerce industry. For brands, Amazon sponsored product ads and brand ads are …
Amazon has more than 300 million active users. Ever thought about it for a second? They all have one thing in common – High purchase intent. Yes! With high conversion rates and low cost-per-clicks, Amazon is an absolute gold mine for advertisers. Most of the time, Amazon sellers aren’t aware of all the advertising resources …
E-commerce advertising trends keep changing constantly. With online sales increasing, Amazon marketing services emerged as one of the most powerful advertising platforms online. Selling on Amazon provides you with multiple fulfillment options. One of which is deciding to sell on Vendor Central (1P) or Seller Central (3P). Today, more and more brands are selling both …
Amazon OTT advertising started gaining huge traction for its unique objectives. These unique objectives include enhancing brand performance initiatives and targeting broader audience reach. And, it all started with Amazon advertising. Amazon Advertising has a great significance if you are selling products on Amazon. The platform’s advertising tools like Sponsored Product campaigns aid the sellers …
Want to boost your sales on Amazon? Use Amazon advertising solutions at different levels of your marketing funnel. Amazon has changed the way we shop. Its advertising solutions are taking over the digital landscape. Google has your search data and Facebook knows your interests, but Amazon is more powerful because it knows what you want …
Unprecedented times like these bring diverse challenges. The importance of going digital has become prominent more than ever. Sales may be down for a while, but it’s important to increase or maintain your market share. Advertising is your holy grail during the pandemic. It reinforces your success when everything settles into the new normal. The …
Understanding what search terms your customers are using is extremely important to optimize product listings and Sponsored ads. Therefore, sellers need to monitor Amazon search terms report regularly. One of the best advantages of Amazon Advertising reports is that you can leverage the data to tailor your campaigns according to your business goals. Within these …
If you cannot attribute your sales to a particular part of your sales funnel, then you can’t optimize your marketing channels. If you have tried driving external traffic to your Amazon listings, you know how hard tracking the campaign’s effectiveness. You were left out to guess whether a customer followed through and purchased the product …
Last year, Amazon rolled out a new update to the Sponsored Products, called Product Targeting, wherein sellers can target certain brands, categories, and products to display their ads. This feature has given granular control to the marketers and sellers over Amazon PPC campaigns. Now, sellers can decide where they want to display their ads with …
Recently, Amazon has launched Sponsored Display Product targeting for US sellers. Let’s take a look at what it entails for the sellers and advertisers. In April, Amazon has released a product targeting feature for Sponsored Display Ads. These new options are available in seller central accounts of Amazon. With product targeting, advertisers will be able …