Amazon should be a part of your e-commerce marketing strategy. With more brands turning to Amazon to sell their products, clearly, the retail giant has become one of the potential ways to acquire a new audience. Experimenting with different brand-specific opportunities and trying different ad types and targeting options is a must. As the marketplace …
As the year begins, SellerApp started to explore Amazon’s advertising trends in 2021. The global pandemic drove the e-commerce sales growth by 30% in 2020. Consumers across the globe were forced to adapt to online shopping that fueled the growth of the entire e-commerce industry. When it comes to Amazon, 2020 was an incredible year …
If you haven’t used bulk sheets to optimize your Amazon PPC campaigns already, it is time to start. You can use them to streamline all your PPC campaigns with just a few clicks! The time you can save by using bulk operations is priceless. So, what are these bulk sheets? How can you leverage them …
An effective Amazon advertising strategy includes sponsored brand ads. When used properly, Amazon sponsored brand ads capture new-to-brand customers, increase consideration for a brand’s products, and thereby enabling awareness among customers. Since 2019, Amazon advertising has been transforming significantly. Within Sponsored brands, we have seen more new targeting options and beta additions lately. When it …
The way you see and perceive your PPC campaigns plays an influential role in determining the success of your sponsored product ad campaigns. Often, few Amazon experts tell you that the most important PPC metric to focus on is lowering your ACoS down to a single digit. Well, that’s not always the case. All businesses …
Want to become an 8-figure seller on Amazon? You’ve come to the right place. Let’s take a look at some of the powerful hacks that will turn you into a successful 7-figure or 8-figure seller. Staying updated with current trends and techniques, using the industry-relevant tools, and honing your skills is a continuous process on …
If you are eager to build marketing momentum and grow your brand awareness, you should definitely start using Amazon sponsored ads effectively. Amazon advertising has experienced phenomenal growth in 2019. Its market share has risen, occupying 50% of the total share in the e-commerce industry. For brands, Amazon sponsored product ads and brand ads are …
At SellerApp, we always monitor the latest PPC trends and updates on Amazon. It allows us to make informed decisions about PPC (pay-per-click) campaign optimization and do what it takes to supercharge your business. In this post, let’s see what’s new with Amazon advertising and learn how you can capitalize on the changes. What’s new …
Amazon has more than 300 million active users. Ever thought about it for a second? They all have one thing in common – High purchase intent. Yes! With high conversion rates and low cost-per-clicks, Amazon is an absolute gold mine for advertisers. Most of the time, Amazon sellers aren’t aware of all the advertising resources …
E-commerce advertising trends keep changing constantly. With online sales increasing, Amazon marketing services emerged as one of the most powerful advertising platforms online. Selling on Amazon provides you with multiple fulfillment options. One of which is deciding to sell on Vendor Central (1P) or Seller Central (3P). Today, more and more brands are selling both …