By Sunitha Sundaran

Amazon marketing is a competitive, ever-changing landscape that requires sellers to adapt fast. Amazon brings in new updates and changes quite a number of times around the year. Around Q4, Amazon has been making major shifts in Sponsored Ads. After the introduction of the Headline Search Ads, Amazon has brought…

By Ankitha Nagaraj

Amazon Sponsored Products is without a doubt among the most efficient way to promote your product listings on Amazon. As you may have guessed by now, the idea here is fairly simple – you use Amazon PPC campaign to promote your items on the marketplace with the help of keyword-targeted…

By Ankitha Nagaraj

Be it PPC ads or product display ads, Amazon PPC advertising has now become bigger than before. In fact, Amazon’s ad sales have surpassed 2 billion dollars in this quarter and according to reports, this is a new record. Though Amazon has shown consistent growth every year, this quarter saw…

By Ankitha Nagaraj

In an online marketplace like Amazon that is becoming increasingly competitive, it becomes imperative to have an exceptional marketing strategy. You may have an excellent product offering backed by a meticulous optimization for the e-commerce platform but until and unless you market your brand effectively, you will have a tough…

By Ankitha Nagaraj

Setting up Amazon PPC Amazon has definitely opened up new e-commerce avenues for sellers to pursue. It has truly revolutionized the way we do business. The internet is full of success stories of people who managed to quit their 9-to-5 corporate gigs to become successful Amazon sellers. In fact, many…

By Ankitha Nagaraj

Ever wondered how other sellers get their advertisements on the sidebar under your product’s “add to cart” option? Well, the answer is straightforward – Amazon Product Display Ads.   When it comes to AMS (Amazon Marketing Services), Amazon product display ads play a key role in boosting the sales, increasing…

By Brij Purohit

Amazon.com, one of the biggest e-commerce website, has truly changed the way you run your business. The platform allows you to compete with small-time traders and more prominent brands at the same level by providing equal opportunities. Although it does provide you with an equal opportunity, it also comes with…

By Ankitha Nagaraj

So, you have been hearing and seeing those Amazon ads everywhere but ever wondered what is Amazon PPC (Pay Per Click) advertising and how do they work? Well, as a seller it is important to know these terms because they can turn out to be quite daunting, as they tend…

By Ankitha Nagaraj

Amazon Backend Search Terms Optimization Keyword Research for Amazon isn’t any different from keyword research for most search engines. But what makes the keyword research for Amazon different is that the search engine is very particular and structured. Amazon backend keywords are an essential part of Amazon SEO organic ranking…

By Dilip Vamanan

Leveraging Google AdWords! Many advertisers face the worst dilemma planning for Google AdWords campaigns. Google AdWords has created an excellent campaign set-up and can cover almost any generic search. But in reality, most of the conversions are achieved through the omnipresent brand campaign. On the other hand, few sellers are…