Google is the world’s largest search engine while Amazon is the largest e-commerce marketplace. Millions of people search on Amazon and Google. As a seller and entrepreneur, you need to be familiar with both search engines to scale your business. As you shape your SEO strategy, it’s essential to focus on what works the best …
With over 12 million products, Amazon’s product catalog is ever-growing. Thousands of new ASINs are created every day for these products. So what is Amazon ASIN, why is it important, and how to get one. Let’s understand all of these in this article. A quick peek into the content What is Amazon ASIN? When should …
Amazon is a competitive marketplace having the largest market share in the North America ecommerce industry. With more than 2 million sellers scaling their businesses on Amazon, it’s hard to thrive in the ever-growing competition. Amazon always wants to promote competition and increase the presence of new sellers to drive innovation. While advertising is one …
As an Amazon seller, your success on this platform depends on two things. How well you rank for your buyer keywords. How effectively can you use Amazon PPC campaigns to scale your business. However, with more brands and sellers scaling success with refined PPC campaigns, the CPC rates are increasing substantially. Though Amazon PPC will …
We are aware that Amazon is one of the largest e-commerce retailers out there but what most of us don’t know is that it is a search engine and is subject to most algorithm rules just like Bing & Google subscribes to. Hence, it is important to know how to perform keyword research for Amazon …
Voice search is growing rapidly, as voice assistants like Alexa, Siri, and Cortana move into eCommerce spaces. Voice assistants started out as little more than an interesting new offer, but Amazon and Google are rapidly introducing both into their shopping platforms, enabling customers to purchase products directly from phones and Alexa/Google Assistant-enabled devices, without ever …
Amazon Backend Search Terms Optimization Keyword Research for Amazon isn’t any different from keyword research for most search engines. But what makes the keyword research and SEO for Amazon different is that the search engine is very particular and structured. Optimizing backend search terms is a much-emphasized factor to rank high on Amazon. In this …
When a buyer arrives at Amazon, he/she has only one goal: buy a particular product. But the ultimate question is: who will he/she get it from? Now, if you want the answer to be “you,” it is important to comprehend how Amazon SEO (Search Engine Optimization) works in the current scenario and how to crack …