Understanding what search terms your customers are using is extremely important to optimize product listings and Sponsored ads. Therefore, sellers need to monitor Amazon search terms report regularly. One of the best advantages of Amazon Advertising reports is that you can leverage the data to tailor your campaigns according to your business goals. Within these …
If you cannot attribute your sales to a particular part of your sales funnel, then you can’t optimize your marketing channels. If you have tried driving external traffic to your Amazon listings, you know how hard tracking the campaign’s effectiveness. You were left out to guess whether a customer followed through and purchased the product …
Last year, Amazon rolled out a new update to the Sponsored Products, called Product Targeting, wherein sellers can target certain brands, categories, and products to display their ads. This feature has given granular control to the marketers and sellers over Amazon PPC campaigns. Now, sellers can decide where they want to display their ads with …
Trying to figure out the best products to sell on Amazon is the hard part. With more than 400 million products out there on Amazon, it can be difficult to sort out the best niches that work on Amazon. A new seller or an experienced seller might have experienced this situation at least once. SellerApp’s …
Recently, Amazon has launched Sponsored Display Product targeting for US sellers. Let’s take a look at what it entails for the sellers and advertisers. In April, Amazon has released a product targeting feature for Sponsored Display Ads. These new options are available in seller central accounts of Amazon. With product targeting, advertisers will be able …
Anyone serious about selling on Amazon is likely to be aware of the importance of Amazon KPI (Key Performance Indicator) metrics. Online business demands quick adoption to changing trends and swift responses to your customers. This is important for any business selling on an online platform like Amazon. With a plethora of data and analytical …
Seller feedback plays an essential role in determining your performance on Amazon. How well are you building your reputation through Amazon seller feedback? Amazon seller feedback is widely discussed and largely misunderstood by sellers. Only a few sellers are sure about how it works and how they can pursue buyers to get good seller feedback. …
Got a bunch of old gadgets, books, and videos lying around the house? Want to clear your household clutter and get credit from Amazon? Amazon Trade-In Program is your right choice! Read this post to learn more about the Amazon Trade-In program. Here’s a Peek Into the Content: What is the Amazon Trade-In program?What are …
Like Amazon, Walmart marketplace offers several ad avenues for brands. Amazon has a large share in the online retail industry, but Walmart has started to grow its digital presence recently. Its strong physical footprint is one of the significant reasons for retailers to consider investing in Walmart advertising. Also, there is a strong correlation between …
Amazon Brand Analytics has created a small data revolution giving sellers the access to data generated by customer searches and sellers on Amazon. It provides insights into customer behavior and the most popular search terms based on demographics and time period. It is available for sellers who are brand registered. On the whole, Amazon Brand …