Amazon should be a part of your e-commerce marketing strategy. With more brands turning to Amazon to sell their products, clearly, the retail giant has become one of the potential ways to acquire a new audience. Experimenting with different brand-specific opportunities and trying different ad types and targeting options is a must. As the marketplace …
It’s a new year. There’s a whole bunch of new upgrades, new features, and new strategies for Amazon sellers to look forward to creating a profitable business in 2021. In 2020, we crossed quite a few milestones, like getting into a strategic partnership with the sourcing giant, Alibaba.com, automating advertising optimization, and more.To make things …
As the year begins, SellerApp started to explore Amazon’s advertising trends in 2021. The global pandemic drove the e-commerce sales growth by 30% in 2020. Consumers across the globe were forced to adapt to online shopping that fueled the growth of the entire e-commerce industry. When it comes to Amazon, 2020 was an incredible year …
If you haven’t used bulk sheets to optimize your Amazon PPC campaigns already, it is time to start. You can use them to streamline all your PPC campaigns with just a few clicks! The time you can save by using bulk operations is priceless. So, what are these bulk sheets? How can you leverage them …
The way you see and perceive your PPC campaigns plays an influential role in determining the success of your sponsored product ad campaigns. Often, few Amazon experts tell you that the most important PPC metric to focus on is lowering your ACoS down to a single digit. Well, that’s not always the case. All businesses …
Whether you are selling or buying an item on Amazon, it’s essential to keep track of the product prices. Instead of checking the product details page every now and then, there are a few Amazon price trackers that will help you track the price changes of a product. Let’s take a look at the best …
Google is the world’s largest search engine while Amazon is the largest e-commerce marketplace. Millions of people search on Amazon and Google. As a seller and entrepreneur, you need to be familiar with both search engines to scale your business. As you shape your SEO strategy, it’s essential to focus on what works the best …
Want to become an 8-figure seller on Amazon? You’ve come to the right place. Let’s take a look at some of the powerful hacks that will turn you into a successful 7-figure or 8-figure seller. Staying updated with current trends and techniques, using the industry-relevant tools, and honing your skills is a continuous process on …
It’s been a spooky year so far, and this autumn it just got a whole lot spookier. COVID-19 pandemic or not, families were more than just ready to celebrate Halloween. While the National Retail Federation (NRF) expects slightly deflated consumer spending in the US, Amazon’s Q2 numbers indicate that more American consumers are now shopping …
Are you aware that you can manage your account health on Amazon? Ever tried doing the health checkup of your Amazon seller account? With the frequent changes happening on seller central, safeguarding Amazon account health has become more important than ever! Today, let’s break it all down to what it takes to manage your account …