As the year begins, SellerApp started to explore Amazon’s advertising trends in 2021. The global pandemic drove the e-commerce sales growth by 30% in 2020. Consumers across the globe were forced to adapt to online shopping that fueled the growth of the entire e-commerce industry. When it comes to Amazon, 2020 was an incredible year …
An effective Amazon advertising strategy includes sponsored brand ads. When used properly, Amazon sponsored brand ads capture new-to-brand customers, increase consideration for a brand’s products, and thereby enabling awareness among customers. Since 2019, Amazon advertising has been transforming significantly. Within Sponsored brands, we have seen more new targeting options and beta additions lately. When it …
The multiple fees associated with the fulfillment by Amazon (FBA) program has often been regarded as an obstacle to selling small and cheap items. FBA has allowed sellers across the world to scale their Amazon businesses at an unprecedented rate. However, for smaller products, the added fees meant lower margins. This is why many sellers …
It’s been a spooky year so far, and this autumn it just got a whole lot spookier. COVID-19 pandemic or not, families were more than just ready to celebrate Halloween. While the National Retail Federation (NRF) expects slightly deflated consumer spending in the US, Amazon’s Q2 numbers indicate that more American consumers are now shopping …
Amazon is making it easier for brands to stand out on the platform. The introduction of A+ content allowed brands to magnify their values and products with rich visual media creatives. The retail giant is now stepping it up a notch with Amazon Posts. Amazon’s latest attempt to enhance brand messaging is likely to play …
Launching a successful Amazon product can be exciting and challenging too. It takes time, knowledge, and effort to achieve success. Many sellers often fail to succeed and it takes a lot more effort than you realize. It’s not just a matter of listing your product. We’d say that you have to come up with a …
Dealing with negative reviews is something unavoidable for Amazon sellers. There’s no way around it. Can you delete a negative review on Amazon? How can you handle reviews from unhappy customers? Let’s discuss it today! When you are selling online, you are bound to face a few dissatisfied and unhappy customers. That’s a part of …
Getting an Amazon best seller badge is easy! All you need is the highest sales velocity in the category you sell. That’s not the entire story! Amazon puts customers first, and won’t recommend products that customers may have an unsatisfactory experience with. If appropriately listed, some products have the ability to become the best sellers …
Amazon has more than 300 million active users. Ever thought about it for a second? They all have one thing in common – High purchase intent. Yes! With high conversion rates and low cost-per-clicks, Amazon is an absolute gold mine for advertisers. Most of the time, Amazon sellers aren’t aware of all the advertising resources …
Starting an Amazon FBA business can take time, hard work, and dedication. There would be a lot of trial and errors, ups and downs before you set the pace. Though the logic is simple, and businesses can be profitable, it may take a while before you succeed. Many new sellers make up to 3-6 months …