Improve Ad Performance with Smarter Keyword and Targeting Recommendations

Are your ads falling short of expectations?

One of the most effective ways to optimize your advertising strategy is by identifying high-performing keywords and target segments within your existing campaigns.

With the right recommendations and data-driven insights, you can make smarter decisions. Specifically, you can boost conversions, minimize wasted spend, and scale your campaigns more efficiently.

Identify Opportunities Within Your Current Campaigns

The first step to improving your advertising performance is to identify opportunities already present within your campaigns. 

Our system automatically scans your current campaign data to uncover high-converting search terms and underutilized keywords that are ripe for optimization.

Segment One: Target Improvement

This segment allows advertisers to take action on high-potential targets based on actual performance metrics. For each search term, the following data is provided:

• Campaign Name & Ad Group Name: Know exactly where the search term is currently performing.

• Keyword & Match Type: Understand the targeting settings that led to performance.

• Impressions, Clicks, CPC, Spend, and Sales: Evaluate efficiency and reach.

• ACoS (Advertising Cost of Sales): Assess profitability.

• CTR (Click-Through Rate) & CVR (Conversion Rate): Measure engagement and conversion potential.

Reason: Clear, actionable reason for recommendation (e.g., HighConversion).

Take Action: Move Targets to the Right Match Type and Placement

Once you’ve identified the top-performing search terms, it’s time to act. Our system enables you to:

• Promote these search terms into keywords with Phrase or Exact match for better control.

• Move the targets to relevant campaigns or ad groups to isolate performance and optimize budgets.

• Test match types (Phrase or Exact) for improved efficiency over Broad matches.

  

Example Action Plan:

• Move “toilet paper rod replacement” from Phrase match in a broad campaign to Exact match in a new ad group focused solely on that product line.

• Increase bids on “toilet handle gold” due to its strong CTR and reasonable ACoS.

• Use “toilet flusher replacement kit” in a new campaign structured specifically for high-intent buyers.

Maximize ROI with Smart Segmentation

Segmenting targets by performance reasons such as HighConversion allows you to act with precision. This approach helps allocate budgets more effectively and ensures your top-performing keywords get the attention—and ad spend—they deserve.

Ready to boost your advertising performance? Start leveraging your own data to identify, segment, and act on profitable opportunities today. Your most successful campaigns are already hiding in plain sight—let’s uncover them together.