Stop Bleeding Budget: How to Use SellerApp’s Negative Keyword Tool Effectively

If you’ve been running Amazon ads for a while, you know that not every click is a good click. Often, a significant portion of your ad budget goes toward irrelevant or non-converting search terms and ASINs. 

The result? Wasted spend, lower ROI, and frustration. 

That’s where SellerApp’s Negative Keyword Tool comes in. It’s designed to help you identify and eliminate keywords and ASINs that drain your ad budget without delivering results.

Keep reading as we’ll walk you through how to use this tool effectively so you can optimize your campaigns and boost profitability.

What Are Negative Keywords?

Negative keywords are the search terms or ASINs you tell Amazon not to target in your campaigns. 

When used correctly, they prevent your ads from showing up in irrelevant searches, reducing wasted clicks and improving your overall campaign efficiency.

For example, if you’re selling premium running shoes, and your ads are showing up for search terms like “cheap running shoes” or “kids running shoes,” you’re likely attracting the wrong audience. These search terms can be added as negative keywords.

Why Use SellerApp’s Negative Keyword Tool?

Manual optimization of negative keywords can be time-consuming and error-prone. SellerApp automates this process by:

Identifying Irrelevant and Non-Converting Search Terms

SellerApp analyzes your search term report to surface queries that are spending money but not converting.

Highlighting Poor-Performing ASINs

With SellerApp, you can easily zero in on which product targeting placements are underperforming and block them, effectively limiting any waste in ad spend.

Smart Suggestions

Based on campaign performance data, SellerApp recommends which terms to negate to cut costs and improve ROI.

Step-by-Step: How to Use the Negative Keyword Tool in SellerApp

• Log in to SellerApp and Go to the Ads section
• Navigate to the Insights tab
• Click on ‘Negative Search Terms’ or ‘Negative ASIN’ selection

This section automatically lists search terms or ASINs that are flagged as low performers.

Review Suggestions

Use filters to identify keywords based on ACoS, CTR, CPC, and conversions. SellerApp flags terms with high spend but zero or low conversions. These are prime candidates for negative targeting.

Add to Negative List

Select the search terms or ASINs you want to exclude and add them to your negative keyword listor you can also choose to ignore the target if not applicable.

Set Automation (Optional)

Turn on auto-negation rules to let SellerApp continuously optimize your campaigns by excluding poor-performing search terms in real-time. 

This is an incredibly effective solution, if you want to limit manual actions. Most importantly, it can help you redirect your efforts to other areas.

Results You Can Expect

• Reduced ACoS (Advertising Cost of Sale)
• Higher CTR (Click-Through Rate)
• Improved Conversion Rates
• Better Budget Allocation
  

Pro Tip: Make negative keyword optimization a weekly habit. As new search terms emerge, staying proactive helps ensure your ad dollars are working harder for you.

Ultimately, it’s important to note that every dollar counts when it comes to Amazon advertising. 

With SellerApp’s Negative Keyword Tool, you don’t have to guess where your money is going. Instead, you gain full visibility and control, empowering you to act fast and smart.

Ready to cut wasted ad spend and take control of your campaigns?

Try the Negative Keyword Tool in SellerApp today.