Amazon offers a range of certification programs to help sellers upskill themselves in creating high-performing advertising campaigns on the platform.
In this detailed guide, we’ll explore each of these certifications, their benefits, and how to obtain them.
Let’s dive in!
A quick glance into the article:
Amazon Ads Certifications are best suited for advertisers or individuals who want to manage their ad campaigns on Amazon Seller Central. Amazon’s learning console offers these courses to both newbies and existing professional advertisers. They are free of cost and provide a range of resources, such as videos, interactive courses, and study guides to help you prepare for the certification assessment.
These certifications are professionally accredited for individuals interested in studying Amazon advertising features and their tools. Each certificate has its own requirements and learning objectives.
To get this certificate, you must pass the exam provided by the Amazon console.
Once you pass the exam, you receive a digital certification badge.
You can share this badge on social media and integrate it into your professional profiles.
Here are the steps to obtain the Amazon Ad Certificate:
Upon completing these initial steps, you will be directed to the Learning Console page, where you can commence your certification journey by accessing the course.
The Amazon Learning Console provides 13 certifications on Amazon Ads and related topics.
Here is a detailed explanation of each certification:
The Amazon Ads Retail certification course gives you expertise in Amazon’s retail programs.
It covers areas such as
This certification suits professionals in the advertising field who do e-commerce operations and advertising campaigns for Amazon’s selling partners.
This certification guarantees your proficiency in Amazon’s retail programs, particularly in the context of advertising strategies.
This topic covers various subtopics like
This certification is most beneficial for advertising and marketing professionals who oversee e-commerce operations and advertising campaigns on behalf of Amazon.com’s selling partners.
Amazon Advertising Foundations Certification gives you an overall understanding of Amazon Ads solutions, with a specific focus on display advertising.
The topics are
With this certification assessment, you can expertise in Amazon Ads programmatic solutions.
They offer a range of subjects, including
This certification is essential for sellers using Amazon DSP in advertising.
The Amazon DSP Advanced Certification confirms that you have advanced expertise in Amazon Ads programmatic solutions.
This certification includes advanced topics like
This certification benefits advertisers who use Amazon DSP to create and manage advanced advertising campaigns.
Sponsored Ads Certification is a good course for sellers with expertise in Amazon’s sponsored ads, including Sponsored Products and Sponsored Brands.
It mainly emphasizes retail readiness, sponsored ads strategy, and optimizing advertising campaigns. This certification is valuable for those who utilize Amazon Ads sponsored ads via the advertising console or Seller Central.
This certification allows you to study Amazon Ads solutions to achieve campaign objectives strategically. This certification is most beneficial for professionals who are into advertising and marketing. Also, the ones who employ a range of Amazon Ads solutions, such as sponsored ads, display, video, and customized advertising options.
Amazon Ads Campaign Optimization Certification helps you to build advanced skills in campaign strategy, reporting, and optimization for various ad types like sponsored ads, Amazon DSP, and cross-product campaigns.
The certification covers crucial topics such as
This certification is important for hands-on professionals like retail media specialists and campaign managers responsible for creating and overseeing various campaigns within their portfolios.
Amazon Marketing Cloud (AMC) is a secure cloud-based cleanroom solution that enables advertisers to conduct analytics on pseudonymized data, including Amazon Ads event tables and their inputs.
This certification helps you to utilize the AMC user interface and its capacity to harness event tables for query writing and advanced performance reporting.
It’s important to note that this certification is customized for analytics practitioners with SQL query-writing skills. A prior understanding of SQL is advisable.
Amazon Ad Server (AAS) certification covers campaign management, working with the Amazon Ad Server Tag Manager, and campaign metrics and analytics.
AAS is a global, versatile ad server designed to create, distribute, tailore, assess, and optimize campaigns across various screens.
This learning path is structured to assist you in preparing for the certification assessment.
The Amazon Ad Server Advanced Certification gives you high-level technical skills in Amazon Ad Server.
It offers topics such as
Amazon Video Ads certifies you on topics like
This certification is ideally suited for overseeing advertising portfolios and assessing campaign effectiveness.
Twitch is a prominent live-streaming platform where countless viewers engage daily in streaming, content creation, interactive communication, content sharing, and authentic interactions.
Topics covered in this certification encompass
This certification benefits advertisers who manage Twitch campaigns through Premium Media Products, Native Site Integration, Brand Partnerships, Studio, and Sponsorships.
The Amazon Ad Certification comprises multiple-choice questions related to your chosen topic.
Here are some essential points to consider when taking the assessment:
Note: These certifications are valid only for 12 months from the date you have passed. If you still need the accreditation, you must retake the exam.
If you’re an Amazon seller, you’ve likely come across the Amazon Ad Certificates program. These online courses are designed to teach you how to use the power of Amazon Advertising to expand your business reach and connect with a broader customer base.
But what are the compelling reasons to invest your time in these courses and earn these valuable certificates?
Here’s why you should seriously consider enrolling in the Amazon Ad Certificates program:
These courses provide you with the knowledge and skills to create ad campaigns that align with your specific goals and budget.
You’ll learn how to select the right ad types, target keywords effectively, set competitive bids, and use precise targeting options to reach your intended audience. Furthermore, you’ll discover how to measure and optimize your ad performance through various tools and insightful reports.
Completing these courses and taking the exams will not only equip you with expertise but also bestow upon you recognition as an Amazon Advertising authority.
Your certificates serve as badges of honor, showcasing your skills and knowledge in the realm of Amazon Advertising. You can proudly display these certificates on your seller profile, website, social media platforms, or even your resume. This instantly enhances your credibility and trustworthiness, making you more appealing to potential customers and business opportunities.
As a certified professional, you gain access to a treasure trove of exclusive advantages and resources offered by Amazon Advertising.
This includes special invitations to webinars, events, and promotional programs, as well as access to advanced features and beta programs that can give your advertising efforts an edge. Furthermore, you’ll receive dedicated support from Amazon Advertising specialists, ensuring that you have the guidance and assistance you need to succeed.
Enrolling in the Amazon Ad Certificates program connects you with a community of like-minded sellers who are all focused on achieving success with Amazon Advertising. This network of certificate holders provides you with a platform to share best practices, exchange insights, and learn from one another’s experiences and success stories. It’s a valuable resource for staying up-to-date with the latest strategies and techniques in the ever-evolving world of Amazon Advertising.
Amazon Advertising Certificates offer a structured, recognized, and practical way to gain the skills and knowledge needed to handle Amazon’s advertising.
By investing time and effort in pursuing these certifications, you validate your expertise and open doors to new career prospects and understanding.
However, if you’re an Amazon seller and need help with advertising your products on Amazon, SellerApp PPC experts can help. We have already helped 20,000+ sellers like you to improve their brand footprint on Amazon with Amazon advertising. And we can do the same for you.
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