The Amazon Live Creator is a newly launched live streaming app, which helps brands to connect with their customers on Amazon. It is packed with unique, fun features to help a brand to showcase its products, engage or interact with its customers, and increase sales.
What Is Amazon Live?
Amazon Live is a page on Amazon’s official website where customers can:
Find live stream content
Browse for any recorded live stream
you Livestream via the Amazon’s Creator app, the Livestream will appear in
Amazon.com/Live as well as on the seller’s store.
Live” platform is only open to the US sellers who are registered with the Amazon Brand Registry program.
help of the Amazon Live Creator mobile app, a seller can stream the content
directly from his or her professional camera o phone camera.
A seller can choose to either stream the
content on a particular time or go live.
A seller can
pay to promote his or her their videos for better reach. Also, the seller can interact
with potential shoppers in real-time at the time of Livestreaming.
streams, Amazon promotes the featured item in a carousel right next to the
video for shoppers to find it easily.
How Can Amazon Live Increase Sales?
Humans process images and videos much faster when compared to text-based content. (Source)
In simple words, live-streaming is that “hot
stuff,” which produces results!
one of the best and most popularly consumed content on the internet these days.
Our society loves video content and its something that reaches much faster than
any other content type.
happens when you go live or live stream?
will add two important elements to your video:
The feelings of “FOMO (Fear Of
Better audience interaction
So, why do
these factors matter?
people, certainly don’t like to be missed out, especially on things that are “on
live.” They love participating in such video sessions.
You will be surprised to know what the latest study reports revealed. At present, 80% of the users prefer to watch a brand’s live video than read its content posts. (Source)
Well, I am
not totally against blogs but our lifestyle calls for fast-pace. I mean, most
of us would rather prefer to listen to a small video than spending some time
reading, correct? When you realize this, you are rethinking your marketing
strategies and actually putting yourself in the customer’s shoes and doing this
surely pay off.
Did you know?
67% of people
who watch live stream videos tend to purchase more. Also, brands see extraordinary
engagement levels with a live video. So, why would you ever want to miss out on
an opportunity to interact with your audience? (Source)
have been a massive hit in recent days, especially on social media platforms.
It is one of the best ways to highlight both values and personality.
live stream videos, buyers can directly chat with you as well as other viewers.
Now, this interaction also helps you answer to questions and address to comments
instantly. Doing this builds trust value and brand loyalty.
above, Amazon will highlight your products in a carousel right next to your
streaming video. This way viewers can click on them easily and add to their
carts with just a click of a button.
This is a great
opportunity to increase your conversions. Since this is a feature available only
to the registered sellers, it not only holds a great value but also an
incredible way to be unique from the competition.
You can directly
speak to your audience as well as grab their attention too.
How To Get Started With Amazon Live
Creator app is a simplified web tool, which helps you to create a Fire TV app
or an HTML5 web app within minutes. The best part is that there’s no coding
work required. You just have to provide any of these as your data source:
Creator brings your video content for customers who watch videos through Amazon
Now, if you have any video content readily available either on a web server or YouTube, you can easily create as well as publish an app within minutes with the help of Amazon Creator.
Creator builds your app automatically from the categories and media assets in
your Brightcove application, MRSS feed, or YouTube channel.
are categorized through channel sections (if your data source is YouTube), feed
items (if your data source is MRSS), or playlists (if your data source is Brightcove).
Every category or section is listed in the app’s navigation menu automatically.
the theme (default) looks like:
configure the feed, start styling your app’s appearance with its editor. You
can select your fonts, background images, and colors from the visual editor.
are done, just publish your web app by clicking the Finish button. This gets published to Amazon’s Appstore from the Amazon Creator directly.
You can even
update your live app from Amazon Creator directly. Your app pulls in the content
dynamically from your feed or YouTube channel, so any content update on your
feed or YouTube will also appear automatically in your live app.
The apps that
you build are available for all regions where Amazon Fire TV is available
—United Kingdom, United States, Germany, Japan, India, and Austria. However,
you can also create a localized version.
Requirements For Building An App
above, Amazon Creator does not require programming skills — it is intended for a
content creator rather than a developer. You just need to have a source for
your content, which can be any one of these three options:
Media RSS (MRSS) feed
Requirements For Publishing An App
publishing your app, there are a few image assets you will need:
Go to creator.amazon.com. Sign in with your Amazon
account – the one that you want to associate your app with. You can even use
your Amazon developer account. Note that an Amazon developer account is a must
to publish your app on its Appstore.
the button – Create New App. You will
have three options to choose from:
one and enter the respective details.
instructions for every option.
the create button.
preview will appear in the browser. Note that the content of your app will
update dynamically every time it starts (or whenever the preview is launched).
Step 2: Preview the app
preview automatically appears, for some reasons, if it fails to, you can click
on Manage Apps> Preview.
the “virtual remote” for playing and navigating your videos.
your category’s navigation bar based on your playlists and configuring the
sections within the YouTube channel. For MRSS feed, customize the category’s
navigation bar by including category tags for the feed items.
the appearance of your app, click on the Edit
button at the top-right corner. Your app then loads a clean visual editor
at the side for you to change colors, fonts, and images.
In the top-left
corner, under the logo section, click on Choose
a file. Upload the image of the size 500 x 500px for the logo. Now, the
logo that you upload here appears on the app’s top-right corner.
is used only within the app.
the Save button. This saves your theme’s
is done, click on the Finish button.
app is customized and styled, you are all set to publish the app at Amazon’s
Appstore. This will help people to download and view your app.
Share A Link To Preview Your App
If you are
collaborating with a few others for your app’s theme, you can preview it with
them by sharing a link.
On the top-right corner, click on Manage Apps.
Copy and save the Test URL/link that appears in the app’s
Send this URL to others.
Note: The link automatically expires after 30 days.
However, it can be renewed when you click the Renew button.
Preview The App On Fire TV Via Amazon Creator
In the Amazon Creator Preview, enter the code that you have copied.
step is to publish your app.
Step 3: Publish The App
On the top right corner, click on Manage Apps.
If your video source is YouTube,
click Edit, near the API Key.
Enter the YouTube API Key. (Click here to see how to get the YouTube API Key).
Click on the Publish button.
Note: It is mandatory to have Amazon Developer
Account to have your app published. Even if you don’t have one, you will be
prompted to create one at the time of publishing the app.
Creator preps for app submission and automatically creates a few important
Amazon generates some assets (by fetching what’s available on your MRSS or
YouTube), it is important that you upload a proper background image & icon
for Fire TV.
The App’s Icon size for Fire TV should be
Upload the necessary
image assets. Give proper descriptions for the Appstore. In order to modify the
images, click on the image title and
then, upload a new one.
Note: Amazon Creator allows you to upload files
within the 2MB size limit. To upload screenshots of the size 1920 x 1080px, you
should use JPG images (and not PNG) with some compression.
complete uploading the images and adding the descriptions, click on the Publish to Appstore button.
also click on Save to publish your
finally see the message – “Submission Successful!”
will now be submitted and reviewed before it is published.
Image Assets (Size) Requirements
114 x 114
512 x 512
image for Fire TV
1080 pixels (landscape)
PNG or JPG (no transparency)
1080 pixels (landscape)
PNG or JPG (no transparency)
short description should be appropriate to display it on a tablet or TV.
Maximum length: 1,200 characters
Tip: Use a short description.
the paragraph breaks will be stripped out. Since the Fire TV’s UI shows only
the initial 200 characters, it is vital to optimize the short description with
the most important info up front.
short description should be appropriate to display it on the
Maximum length: 4,000 characters
Tip: Keep a detailed description.
description will appear only in Amazon’s Appstore website and not on Fire TV or
that every text input field is of only plain
text. Never include HTML markup because this fails the testing and further,
delays the app’s publishing time.
3-5 app features but make sure that there’s only one feature per line.
Click Return after every feature. Every
line will be converted automatically to a bullet list after pressing the Return button.
or search terms should be separated with a comma because this will help your customers
locate your app on Amazon’s Appstore.
(See:How to perform keyword research)
that is published on the Appstore should adhere to Amazon’s Content
Guidelines. This section is already described in Amazon’s Appstore Content Policy
Note: If Amazon finds out that your app contains
promotional content, it will be either rejected or suspended from further
distribution. This will be notified to you via your registered email address,
which is linked to your developer account.
How To View Your App’s Submission Status?
In order to
see the status of the published app, follow these steps:
Click on Manage Apps.
Click on the status message next to the “Submission Status.” This message indicates the status of the
Four submission status:
status indicates that your app is still under “review.”
status indicates that your app is in “pending” due to a few issues. Check your
email for further instructions.
status indicates that your app is “published.”
status indicates that your app is “rejected” because you have violated the
content policies. Check your email to see what went wrong.
Step 4: Share The App
your app, it is important to check if it is “Live” yet.
The Share option will be inactive until
your app is published. So, wait until the team approves it and is made live.
app is live, you can share it with
others with a link. This will help them view & download your app.
your app, follow the instructions given below:
On the top-right corner, click on Manage Apps.
Click on the Share button.
When the share button is clicked, you will see a
list of channels to have your app shared on. These include:
Other Important FAQs
Here are a
few FAQs related to Amazon Creator to make a note of:
1. How to contact the Amazon Creator support
Not only is
Live streaming one of the most powerful ways to connect with your potential
customers in real time but also video content engages them better.
customers to shop for your products easily, as it will be displayed as a
carousel right next to the video player. The best thing is that you can answer
your customer’s questions, feedback, or comments instantly. You can also share
promotional deals & codes to drive sales.
3. Is there a fee included for live streaming
the video (for brands) on Amazon?
is no fee involved to live stream on Amazon.
4. Who can use the Amazon Creator app?
The app is
exclusively for Amazon Professional
Sellers – who are registered with the Amazon Brand Registry. It is only for
the sellers in the U.S. and isn’t available for Hong Kong or China-based
5. Why should you add your products to your live
The main purpose
of live streaming is to help customers know more about your brand and the items
that you sell. When you add your items, shoppers will easily find them at the
carousel directly that Amazon shows it next to the live stream.
6. What happens to your live stream once it
a recording of the live stream will be accessible on your channel’s page as
well as on your Amazon.com/Live (in “Recently Live” section).
recording will be shown to potential shoppers at difference places on
Amazon.com but only for 48 hours without any cost.
7. What metrics can you see for your live stream?
Total Views: Number of unique views you get for your live stream.
Impressions: Number of times or frequency the live stream is displayed.
Unmuted Views: Total number of views that were unmuted.
Sales: Number of sales your product generated within the 14 days of live streaming.
Avg.View Duration: The average time customers viewed your live stream.
Customer success leader with expertise in coordinating between cross-functional teams in product development and strategy, professional services, sales, marketing and content to deliver excellent customer experience and accelerate growth within the company by ensuring clients’ success.