Walmart Marketplace Pro Seller Badge: A Detailed Guide

Jeniffer Alexander

November 29, 2023 12 mins to read

If you want to differentiate your brand from the competition and increase conversions, you should know about Walmart Pro Seller Badge.

Walmart Pro Seller Badge is a coveted badge that can help you stand out on the platform and access a host of exclusive benefits like boosting exposure and driving conversion.

But what exactly is the Pro Seller badge, and how can you earn it?

Don’t worry, we’ve got you covered! In this detailed guide, we’ll break down everything you need to know about the Walmart Marketplace Pro Seller badge, from the requirements to the benefits and more.

Quick guide

What is Walmart’s Pro Seller badge?

Walmart’s Pro Seller badge is an excellence badge given as a reward to third-party sellers on the Walmart Marketplace. Top-performing sellers get this recognition when they meet certain criteria and standards set by Walmart.

To qualify for the Pro Seller badge, sellers must meet performance metrics, such as:

Maintaining a high level of customer service,
Meeting shipping, and handling standards,
And a low rate of order cancellations and returns.

Additionally, Pro Sellers must demonstrate a commitment to the Walmart Marketplace by providing high-quality products, offering competitive pricing, and complying with Walmart’s policies and guidelines.

Having a Pro Seller badge signifies to customers that you as a seller have been vetted by Walmart and have demonstrated a commitment to providing high-quality products and excellent customer service. It can also provide you with greater visibility on the Walmart Marketplace and may lead to increased sales and revenue.

What are the criteria to get the Pro Seller badge?

These are the criteria you would need to follow to get the Pro Seller badge:

The delivery defect rate should be less than or equal to 10%
90-day cancellation rate should be less than or equal to 2%
The listing quality score should be more than 60% for 70% of your trending catalog
Should have received more than 100 orders in the last 90 days
Should be an active seller for at least 90 days
Shouldn’t have any trust and safety or Performance Standard violations

How can you check your Pro Seller Badge status?

To check your Walmart Pro Seller badge status:

First, log in to your seller account on the Walmart Marketplace
Click on the “Growth Opportunity” button under the Analytics section
Then navigate to the “Listing Quality Dashboard”
Look for the Pro Seller Badge section

If you have earned the Pro Seller badge, it will appear in this section. You can also see your performance metrics and any areas where you may need to improve to maintain your Pro Seller status.

Alternatively, if you can’t find the Pro Seller badge, it may be because you have not yet met all of the criteria required to earn the badge. In this case, focus on improving the areas where you may be falling short. We’ll get to it in a bit.

What are the benefits of the Pro Seller badge?

Here are some benefits of Walmart’s Pro Seller badge:

High exposure

One of the main benefits of the Walmart Pro Seller badge is that it can provide high exposure for your products on the Walmart Marketplace. When customers search for products on Walmart.com, Pro Sellers are given priority placement in search results and on product pages. This can help to increase the visibility of your products and drive more traffic to your listings. With more visibility and traffic, you have a greater opportunity to generate sales and grow your business.

Recommended read: Why It’s Important To Vet Your Customers?

Gains customers’ interest

The Walmart Pro Seller badge also has the potential to gain customers’ interest and trust in your products. Customers are more likely to purchase from sellers who have earned the Pro Seller badge because it indicates that they have met Walmart’s high standards for product quality, customer service, and fulfillment. As a Pro Seller, you are also eligible to participate in Walmart’s exclusive promotions and deals, which can further increase customer interest in your products.

More sales

The ultimate goal of earning the Walmart Pro Seller badge is to generate more sales for your business. By meeting Walmart’s high standards for product quality, customer service, and fulfillment, you can create a positive customer experience and build a strong reputation on the Walmart Marketplace. This can lead to increased customer loyalty and repeat business, as well as positive reviews and referrals that can attract new customers to your products. With more sales and revenue, you can continue to grow your business and achieve your goals on the Walmart Marketplace.

Recommended Guide: How to become a Walmart Spark Reviewer?

How can you maintain your Pro Seller status?

Maintaining your Pro Seller status on the Walmart Marketplace requires ongoing effort and attention to your performance metrics and customer satisfaction.

Here are some things you should keep in mind to maintain your Pro Seller status:

Locked: If the Pro Seller badge status is showing as locked, then you cannot currently have access to the Pro Seller badge. This might have happened because you might not be active for 90 days after onboarding.
Become a Pro Seller: This status means that you are on your way to getting the badge. It also shows the criteria you have met and when your cycle will be refreshed next.
You are a Pro Seller: This shows up when you get qualified for Walmart’s Pro Seller badge. You can see that you have been badged and also the date when you received the badge.
At risk: This indicates that even though you have received the Pro Seller badge during the previous cycle. Now you are failing to achieve the criteria and you might not be able to qualify during the next cycle.
Ineligible: When you are no longer eligible to participate in the Pro Seller program, you will be able to find this indication.

With these statuses, you will be able to understand where you need to focus to improve your performance and get Walmart’s Pro Seller badge. Keep an eye on your growth opportunity so that you can continue to maintain your Pro Seller status on the Walmart Marketplace and grow your business over time.

Walmart Pro Seller Badge – Key areas you should focus on

If you want to stand out as a pro seller at Walmart, you should keep the following points in mind.

Listing Quality

Walmart’s Listing Quality refers to the standards sellers must meet when adding products to the Walmart Marketplace. The goal of these standards is to ensure that product listings are accurate and complete and provide the information that customers need to make informed purchasing decisions.

Walmart’s Listing Quality requirements cover several areas, including product information, images, and pricing.

Here are some of the key elements of Walmart’s Listing Quality standards:

Accurate and complete product information: Sellers must provide accurate and complete information about the products they list on the Walmart Marketplace. This includes product titles, descriptions, and specifications.

This information must be consistent with the product being sold, and must not be misleading or inaccurate.

High-quality product images: Sellers must provide high-quality images of the products they list on the Walmart Marketplace. Images must be clear, well-lit, and show the product from multiple angles.

Competitive pricing: Sellers must offer competitive pricing on their products compared to other sellers on the Walmart Marketplace.

Meeting these Listing Quality requirements is important for sellers because it helps to ensure that their products are visible and attractive to Walmart customers. Sellers who consistently meet these standards may be eligible for the Walmart Pro Seller badge, which can help to increase visibility and credibility on the Walmart Marketplace.

Seller Analytics

Walmart’s Seller Analytics is a suite of tools and reports that are available to third-party sellers on the Walmart Marketplace. These tools are designed to help you track performance, monitor key metrics, and make data-driven decisions to improve sales and profitability.

Some of the key features of Walmart’s Seller Analytics include

Sales and revenue reports: You can view detailed reports on your sales and revenue performance, including information on order volume, gross sales, and net sales.

Customer metrics: You can track your customer metrics, including customer satisfaction ratings, return rates, and cancellation rates. This information can help you identify areas where you may need to improve your customer service or product offerings.

Product performance metrics: You can view reports on the performance of your individual products, including sales volume, product views, and conversion rates.

Pricing and competitiveness metrics: You can monitor your pricing and competitiveness metrics, including your position in the buy box, your pricing relative to other sellers, and your pricing history over time.

Inventory management: You can track your inventory levels and receive alerts when you need to restock products or adjust your pricing.

By using these Seller Analytics tools, you can gain a better understanding of your performance on the Walmart Marketplace and identify opportunities to improve your sales and profitability. You can also use this information to make data-driven decisions about pricing, inventory management, and product offerings.

5 tips for earning a Walmart Pro Seller badge

Learn about Walmart’s listing optimization triangle

Walmart’s listing optimization triangle consists of three key elements: content, search terms, and imagery. To earn a Pro Seller badge, it’s important to understand how to optimize your product listings to meet Walmart’s standards for each of these elements. For example, you should ensure that your content is accurate, complete, and free of errors, your search terms are relevant and targeted, and your imagery is high-quality and showcases your products in the best possible light.

If you want to know more about Walmart’s product listing triangle, check out this article.

Use unique content

To stand out on the Walmart Marketplace and earn a Pro Seller badge, it’s important to use unique content in your product listings. This means avoiding copy-pasting product descriptions or titles from other sources and instead creating original content that accurately represents your products and highlights their unique features and benefits. Using unique content can also help to improve your search rankings and make your products more discoverable to customers.

Solve all listing errors promptly

Walmart has strict guidelines and requirements for product listings, and any errors or inconsistencies can lead to your products being delisted or your account being suspended. To earn a Pro Seller badge, it’s important to promptly address any listing errors or issues that are identified by Walmart, such as missing or incorrect information, low-quality images, or policy violations.

Recommended Guide: Why should you advertise on Walmart?

Find if any inventory syncing issues

Inventory syncing issues can lead to inaccurate product availability information and cause delays or cancellations in customer orders, which can negatively impact your performance metrics and customer satisfaction. To earn a Pro Seller badge, it’s important to regularly monitor your inventory levels and ensure that they are accurately reflected on the Walmart Marketplace. If you do identify any inventory syncing issues, you should take steps to resolve them promptly, such as updating your inventory management system or contacting Walmart support for assistance.

Use a 3 PL in case of any fulfillment issues

Finally, it’s important to have a solid fulfillment strategy in place to ensure that your products are shipped on time and in good condition. This includes partnering with a reliable third-party logistics (3PL) provider to handle order fulfillment and shipping. Using a 3PL can help to ensure that orders are fulfilled quickly and accurately, which can lead to improved customer satisfaction and better performance metrics.

By following these tips and focusing on meeting Walmart’s standards for content, search terms, imagery, and fulfillment, you can increase your chances of earning a Walmart Pro Seller badge and building a successful business on the Walmart Marketplace.

To sum up!

Obtaining the Walmart Marketplace Pro Seller badge can be a valuable asset for any seller looking to increase their sales and visibility on the platform. From improved search rankings and increased exposure to promotional opportunities and dedicated support, the Pro Seller badge can open up a world of possibilities for sellers on Walmart Marketplace. So, whether you’re a seasoned seller or just starting out, taking the time to understand and work towards earning the Pro Seller badge can be a worthwhile investment in the long-term success of your business.

Do you also sell on Amazon and want to take the business to the next level? Check out SellerApp’s advanced PPC-managed services. We helped thousands of brands increase their ROI, reduce their ACoS, and scale their businesses. We can do it for you too.

Additional Read:

How to calculate the break-even RoAS for Amazon?

How do you transfer ownership of an Amazon seller account?

Amazon Seller Tips to Increase Sales in 2023

What is Walmart’s Affiliate Program?

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Post Written by:

Jeniffer Alexander Jeniffer Alexander is a content writer at SellerApp. She writes about eCommerce and Amazon for sellers to help them sell their products. She has a creative spirit and enjoys reading and writing short stories in her free time.