Surprising Walmart Facts and Statistics That Will Blow Your Mind

Did you know that Walmart serves over 37 million customers daily and more than 230 million customers weekly, solely through Walmart.com? In fact, Walmart’s primary website, Walmart.com, garnered 401.5 million visits in January of 2024.

Although Walmart stands as a beacon of affordability in the retail industry, this brick-and-mortar behemoth also emerges as a formidable force in the e-commerce space, constantly standing toe-to-toe with giants like Amazon.

This article delves deeply into key Walmart facts and intriguing Walmart statistics to illuminate its market presence, customer demographics, logistics, and much more.

This post is designed to guide sellers like you to gain not only the necessary information but also a competitive edge.

Quick guide:

1. About Walmart
2. Interesting Walmart facts
3. Fun Walmart facts

About Walmart

Walmart is undeniably one of the most well-recognized organizations worldwide, holding the title of the largest company in terms of revenue and employee count.

This behemoth, however, began with incredibly humble origins. Founded in 1962 by Sam Walton in Rogers, Arkansas, it was initially known as Wal-Mart Discount City.

Walton aimed to offer affordable products to rural communities, providing a competitive alternative to larger urban department stores. The rest, as they say, is history. Just five years later, the organization expanded to 24 stores, generating $12.7 million in sales. By 1970, Walmart had gone public, listing on the New York Stock Exchange.

Walmart’s pricing strategy, aimed at offering products at affordable prices, has cemented its status as the top shopping destination for budget-conscious consumers.

The company’s timeline is dotted with significant milestones, including the launch of the first Walmart Supercenter in 1988 and its expansion into international markets such as Mexico and China in the early 1990s.

Remarkably, 90% of all Americans live within 15 miles or 12 minutes of a Walmart. Isn’t that amazing?

Interesting Walmart Facts

Here are some more fascinating Walmart facts that you might not know:

• Walmart has its very own museum, located at Walton’s 5 & 10 in Bentonville, Arkansas. This site also holds the distinction of being the first store to bear Sam Walton’s name.
• At one point, Walmart operated the largest private satellite network ever created in the US. This network was established to connect every single store with its headquarters in Bentonville, ensuring seamless communication and operations.
• Walmart is currently the largest private employer in the world, boasting a workforce of over 2.1 million people across the globe. (Source)
• Walmart offers its employees unique benefits. For instance, Walmart employees have the opportunity to enrol in colleges like Purdue or the University of Florida for just $1 a day, pursuing degrees in Cybersecurity, Computer Science, Healthcare Administration, Business Administration, and much more.
• The retail giant is sued at least 5,000 releases annually, which translates to about once every 2 hours.

Fun Walmart facts

Doug McMillon, the President and CEO of Walmart Inc., has dedicated nearly 30 years of his career to the company. Remarkably, he started as a teenager unloading trucks for an hourly wage!

About 75% of Walmart’s store management teams began their careers as hourly associates. According to Reuters, in 2024, store managers in the U.S. can expect to earn an average of $128,000 a year.

Walmart boasts a notably diverse workforce, with 54% of its employees aged between 20–30 years and 55% being female.

Millions of customers shop at Walmart daily, and the retail giant offers over 140,000 individual items. Impressively, the average store rotates its inventory 27 times a year.

Despite earning billions of dollars, Walmart is also recognized for its philanthropic efforts. In 2023 alone, it contributed a total of 1.7 billion dollars to various charities worldwide.

Interestingly, Walmart faces close to $3 billion in losses every year due to theft and shoplifting incidents.

Top Walmart statistics

Here are some standout Walmart facts and statistics:

• In the fiscal year of 2023, Walmart’s revenue reached $611.3 billion.
• Walmart’s dedication to sustainability is evident in its goals to achieve zero waste to landfill in its operations and to reduce greenhouse gas emissions by 18% by 2025.
• The Walmart Marketplace has grown to include over 150,000 registered sellers, marking a 66% increase from the previous year.

General Walmart Stats

Here are some updated Walmart statistics:

• While the retail giant operates in 27 countries worldwide, Walmart’s e-commerce platform is specifically available in a select few countries: the United States, Canada, Mexico, Japan, the United Kingdom, China, and Brazil. However, third-party sellers from around the globe can sell their products on Walmart’s platform.
• In 2023, Walmart’s share of the U.S. e-commerce market was 6.4%, a stark contrast to Amazon, which held a significant market share of 37.6%.

Walmart sales statistics

Here are some insights into Walmart’s e-commerce potential based on sales statistics:

• In the fiscal year 2023, Walmart’s e-commerce sales surged to a massive $82 billion, showcasing a year-on-year growth of 12%.
• The pandemic period saw an extraordinary increase in online sales, with a 74% jump.
• During the fiscal year 2023, the growth rate of Walmart’s e-commerce sales beat its brick-and-mortar store sales.
• Walmart dominated nearly 36% of all U.S. online grocery sales in the second quarter of 2023, successfully outperforming supermarkets during that period. (Source)

Walmart customer statistics

Let’s delve into some key Walmart customer statistics:

• In 2023, Walmart achieved a consumer satisfaction index score of 70.
• Analyzing e-commerce customer demographics reveals that 30% of online shoppers on Walmart.com are aged between 23 and 38, with 50% of them being married or partnered with children. (Source)
• Walmart boasts an exceptionally high level of customer loyalty, with 92% of all shoppers remaining loyal to the brand.
• Walmart harnesses data from 245 million customers who visit both its 10,900 physical stores and 10 live websites worldwide daily. This extensive data enables them to personalize online shopping experiences and optimize in-store processes.
• Additionally, Walmart gathers approximately 300,000 mentions and tags across all their social media platforms daily, further enriching the company’s understanding of customer behavior and preferences.

Walmart logistics statistics

Here are some Walmart logistics statistics and facts highlighting the company’s robust supply chain:

• Walmart boasts one of the world’s largest supply chains, with approximately 210 distribution centers. Each of these centers handles close to 200 trailers daily, facilitating the smooth flow of goods. Additionally, Walmart Fulfillment Services utilizes these distribution centers.
• These distribution centers are massive, spanning 1 million square feet each. Notably, out of the 210 centers, 42 are U.S. regional distribution centers, significantly larger than the others. (Source)
• Walmart’s shipping fleet comprises an impressive 80,000 trailers and 9,000 tractors, covering over 1 billion miles annually.
• The company prioritizes sustainability within its supply chain, focusing on reducing packaging waste and transitioning to alternative fuel sources.
• A noteworthy initiative, Project Gigaton, was launched by Walmart to reduce supplier emissions from transportation partners, thereby decreasing CO2 emissions from their fleets. Since its inception in 2017, Project Gigaton has helped Walmart avoid a cumulative 416 million metric tons of emissions.
• Walmart’s distribution centers are equipped with advanced warehouse management systems, enhancing inventory control and streamlining supply chain operations.
• Offering various fulfillment options like in-store pickup, ship-from-store, and digital pharmacy fulfillment, Walmart provides convenience to customers with 7,000 pickup locations and 5,000 delivery locations globally.

Walmart product stats

Here’s a detailed breakdown of important Walmart product statistics:

• Walmart has a staggering product range, with approximately 160 million items available for sale. This figure includes both in-store and online products, significantly contributing to the vast selection.
• Bananas emerge as Walmart’s top-selling product, with the company moving over 1.5 billion pounds of bananas annually.
• Groceries dominate Walmart’s sales, accounting for 55.7% of total revenue, followed by general merchandise at 32%, health and wellness at 10.9%, and other products at 1.4%.
• Toilet paper ranks among Walmart’s most sought-after items, with sales exceeding 330 million rolls per week.

Walmart seller statistics

Walmart Marketplace has emerged as a major player in the e-commerce industry, offering third-party sellers a platform to expand their reach and generate substantial revenue. Here are some key Walmart seller statistics and insights into third-party sellers on the Walmart Marketplace:

• A significant 73% of all Walmart marketplace sellers report profit margins exceeding 20%, with half of all small-to-midsize sellers earning over $100,000 annually.
• Collectively, Walmart’s marketplace sellers offer over 80 million unique products, ensuring a wide selection for shoppers.
• Walmart’s marketplace contributes to approximately 6.5% of online sales in the United States, indicating its significant presence in the e-commerce market.
• Walmart Fulfillment Services (WFS) fulfills approximately 25% of sales on Walmart’s Marketplace. WFS charges fees for storage, picking, packing, and shipping, which vary based on item size and storage duration.
• Walmart Marketplace charges a referral fee, ranging from 6% to 20% of the item’s sale price, depending on the category.

Walmart advertising statistics

Here are some cool Walmart Advertising statistics:

• Walmart invested 4.1 billion U.S. dollars in advertising in the fiscal year of 2023.
• Walmart’s advertising APIs primarily use Pacific Standard Time (PST) when reporting metrics. So, advertisers must consider this time difference when monitoring their campaigns.
• According to Walmart Connect data, products appearing first in search results boast an average click-through rate (CTR) four times higher than lower positions, with an add-to-cart rate five times higher.
• The Walmart Connect Partner Lab established a unique collaboration between TikTok and Walmart Connect, delivering in-feed ads on TikTok. This partnership has proven highly effective, with engagement rates doubling compared to TikTok benchmarks. Moreover, they’ve observed a remarkable 3.5x increase in attributed return on ad spend (ROAS).

Final Thoughts

Ultimately, leveraging Walmart facts and stats can help sellers like you craft an effective ecommerce strategy.

Not only can you form strategies by understanding the remarkable growth of the Walmart marketplace or its logistics capabilities but you can also test out Walmart and TikTok’s collaborative ads and find out if it’s a beneficial channel for your business.

If you want similar data-driven insights as an Amazon seller, log in to the SellerApp dashboard → navigate to Report Central, and access the different reports that can skyrocket your sales.

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