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Walmart Plus Benefits and Pricing: Here’s What You Should Know

what is walmart plus
April 19, 2024 7 mins to read

Are you looking for a membership program with exclusive benefits to help you get the most out of your shopping experience?

Look no further than Walmart+.

From free shipping to exclusive access to fuel discounts and more, Walmart+ has it all. In this article, we’ll dive into Walmart+ pricing, features, benefits, and more.

Quick Guide

  1. What is Walmart plus?
  2. When was Walmart plus launched
  3. How much does Walmart plus cost?
  4. What is the registration process for Walmart plus
  5. What are the benefits of Walmart plus?
  6. Difference between Walmart plus vs Amazon prime – Which is better?
  7. How do Walmart sellers benefit from Walmart plus
  8. Is Walmart Plus worth it?
  9. Conclusion

What is Walmart plus?

Walmart Plus is an exclusive membership program from Walmart that offers customers benefits like unlimited free delivery, fuel discounts, early access to product deals, and more! 

With this membership, you can save more while shopping online and in-store. Plus, you can access exclusive discounts on specific items from Walmart’s wide selection. With Walmart Plus, you can save time and money while you shop.

When was Walmart plus launched?

Walmart+ was launched in September 2020 as a membership program for Walmart customers. Since its inception, Walmart has been competing against Amazon Prime, the go-to choice for millions of Americans, for years. This service is available all across the US. Walmart+ is an exciting addition to the Walmart lineup, and it claims to provide a better value to Walmart shoppers.

How much does Walmart plus cost?

Walmart Plus costs just $12.95 a month or $98 a year. You can access exclusive benefits, like unlimited free delivery on orders over $35. Additionally, fuel discounts of up to 10 cents per gallon in 14,000+ locations nationwide, and early access to special deals and promotions like Black Friday. Plus, you’ll get a 30-day free trial when you sign up, so you can try out the program at no cost.

What is the registration process for Walmart plus

Follow these steps to register for Walmart plus

1. Visit Walmart+

To get started, go to and sign in with your existing Walmart account or start the 30-day free trial.

2. Determine if you qualify

To determine if you qualify for Walmart+, you must provide your name, phone number, and a valid shipping address, including the zip code. Once you provide this information, they will assess the available Walmart+ benefits in your area. If free unlimited delivery is unavailable at your location, you may wait a few months and try again – especially if you want to benefit from the 30-day trial period.

Once you have committed to registering, click “Continue.” You would be prompted to sign in again if you have already been a Walmart user. If you are new to the Walmart marketplace and wish to create a Walmart+ account, you can create it in this step.

3. Enter your details

Enter your first and last name, a valid email, and a password, and decide whether or not to receive promotional emails from Walmart. 

Once you’ve logged in, you can take advantage of the 30-day free trial. You’ll be prompted for payment information from a credit or debit card. If you cancel your trial before it ends, your card will not be charged, although you’ll immediately lose access to all Walmart+ benefits.

4. Begin shopping

Once you’re ready to shop, click on the “Start shopping” button or explore the “Pickup & Delivery” area of Walmart. 

All delivery orders require a minimum of $35, but there is no restriction on the number of things you can purchase. Choose the one-hour delivery slot that best suits your needs, and you can tip your driver via Walmart’s website or the Walmart app. 

As a member, the delivery charges will be deducted automatically for eligible orders.

Recommended read: How to become a Walmart Spark Reviewer?

What are the benefits of Walmart plus?

benefits of Walmart plus

Once you sign up for the Walmart plus account, you’d receive the following benefits. 

Free unlimited deliveries

Walmart Plus offers free unlimited deliveries of groceries and other items from Walmart stores. This means that customers can order groceries and other items with no delivery fees, and the prices are the same as in-store prices. The only requirement is that the order should be at least $35. 

Free next-day and two-day shipping

Walmart+ offers free next-day and two-day shipping on a huge assortment of eligible items with no minimum order. So even small orders can be shipped for free without additional fees or surcharges. 

Special fuel prices

The special price on fuel can add up to 10 cents per gallon, depending on the location and station. This discount can vary based on the location and station. It applies to 14,000+ locations nationwide, including Exxon, Mobil, Walmart, and Murphy stations.

Recommended Guide: Why should you advertise on Walmart?

Mobile scan and go

Walmart Plus’s Mobile Scan & Go feature allows customers to scan items with their phones as they shop in-store. This process eliminates waiting in line to check out, making customers’ shopping experience faster and more convenient. They can also track their shopping lists and budget in real-time, helping them stick to their budgets and save time.

Walmart Rewards

Walmart Plus members can take advantage of exclusive savings and rewards through the Walmart Rewards program. They can use their rewards card to earn points on each purchase and redeem them for discounts on future purchases. Members can also take advantage of special offers on everyday items, and earn better rewards for future savings.

Paramount+ Essential Plan

The Paramount+ Essential plan is one of the benefits of having a Walmart+ membership. With this plan, members can access over 40,000 episodes, hit movies, live sports, and other content through the Paramount+ streaming service. It also includes exclusive shows, movies, and on-demand content. 

Exclusive access

The benefits of Walmart Plus include exclusive access to special prices, product releases, online Black Friday deals, and more. It includes early access to Walmart Black Friday. Thus, it allows members to shop before the crowds and get great deals. This is a great way for members to access the biggest discounts and offers, as well as the latest products, before anyone else. 

Customers can also avail of limited-time offers like Spotify premium etc.

Key Differences between Walmart Plus vs Amazon Prime – Which is better?

Here you can find the difference between Walmart Plus and Amazon Prime.

Walmart PlusAmazon Prime
Annual membership costs$98$139
Monthly membership costs$12.95$14.99
Free trial period30 days30 days
Free ShippingNext-Day Delivery, Two-Day Delivery with no order minimumOne-Day Delivery, Two-Day Delivery, and Same-Day Delivery with no minimum spend
Free Grocery deliveryYes, with $35 order minimumYes, order minimum vary
Other benefitsMobile scan and go, Paramount+ essential plan, fuel pricing, etc.Online programs like Prime movies, songs, and e-books

How do Walmart sellers benefit from Walmart plus

There are various ways in which Walmart sellers benefit from Walmart plus. 

  1. The sellers can easily apply the W+ badge to their Walmart listings using the Walmart Fulfillment Services (WFS) program. This badge increases visibility and conversions, as customers will be more likely to purchase products with the W+ badge. 
  2. They can also increase their visibility and conversions by becoming a Drop-ship Vendor (DSV) on Walmart, as their products will also be eligible for the Ship with Walmart badge
  3. Walmart Plus members receive exclusive discounts and offer on products and services, which helps sellers increase sales and profitability.

Is Walmart Plus worth it?

Walmart+ is worth the yearly fee if you shop at Walmart often and need same-day delivery (for groceries). For example, if you shop for groceries frequently at Walmart, the subscription is beneficial. Additionally, the subscription can save you money on fuel since it gives you 10 cents off per gallon. However, if you are a casual Walmart shopper, it might not be worth the cost. 


Walmart Plus is a great way for shoppers to save time and money. With its extensive range of benefits and competitive prices, it is an ideal choice for anyone willing to shop conveniently. From free delivery to discounts on fuel, Walmart Plus is an excellent way to get the most out of your shopping experience. 

Whether you’re a loyal Walmart shopper or just trying it out for the first time, Walmart Plus will surely provide you with the best value for your money.

Additional Read:

Different types of inventory at Walmart and their functions

How does Walmart’s Affiliate Program work?

What are the best sellers on Walmart?

11 actionable Walmart advertising strategies.

Walmart Connect Ad Types

Surprising Walmart Facts and Statistics That Will Blow Your Mind

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4 Comments on “Walmart Plus Benefits and Pricing: Here’s What You Should Know”

  1. Noah
    March 23, 2023

    Your blog has been instrumental in helping me scale my Amazon business.

    1. Arishekar N
      March 27, 2023

      Thanks for commenting! I’m glad to see you enjoyed the post.

  2. Liam
    March 23, 2023

    Great Article, Thank you for sharing.

    1. Arishekar N
      March 27, 2023

      Thank you for your feedback

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