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Amazon Statistics (Seller, FBA, and Product) That’ll Surprise You

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When we say ecommerce or e-retailer, the first name that comes up to our mind is Amazon and for valid reasons. It has always been the top shopping site for buying almost anything that you could think of. The reason Amazon tops the industry is for its product offerings and low prices. On that note, let’s check what Amazon statistics have to surprise you once again this year.

But first, a little bit about Amazon

Ever since the company started, Amazon has evolved. It predominantly started by selling books online. In the last 25 years, a lot has changed. They have grown drastically and has become the world’s leading digital e-retailer, with a huge customer base in the U.S. and much beyond.

Jeff Bezos quit his regular job in the year 1994 and launched Amazon from his small garage. In the year 1995, the very first product that was ordered on Amazon was a book (because books were something Jeff started the store with).

After the website launch, Amazon already sold lots of books in all the 50 states of U.S. and across 45 other countries. Just within thirty days’ time span, it generated 20,000 USD every week in terms of sales.

Today, Amazon has transformed the way the retail industry works. What the word “search” has become synonymous to “Google,” “Online shopping” is to “Amazon” and no one can deny that.

It has given users the accessibility to get what they exactly want in the same amount of time they would take or spend on a physical department store or a mall.

It continues to scale by adding new features, services, acquisitions, and products. Every year, it has grown its customer base to a great extent.

Amazon has widened its market by covering as many audiences as possible. It is not only doing a fantastic job, but also excelling in every way, setting a huge benchmark for other businesses out there.

As online shopping has becoming increasingly popular, more and more people are turning to Amazon for everything – from purchasing seasonal gifts to everyday groceries.

Amazon is still evolving by adding authentic programming, advanced mobile capabilities, and home automation. Featuring a diverse range of services and products, there is a lot to learn from a brand like Amazon.

Amazon is admired for keeping its customer tallies and entire sales figures a top secret. This means that looking for key aspects to boost your decision-making isn’t just tough but also its numbers might not be up-to-date always.

These figures are a sign as to how enlivened and massive Amazon Marketplace is. For taking some vital decisions associated to your Amazon store, it will also be an ideal beginning point.

The Amazon statistics listed here will give you an overall picture of its fame, usage, and size throughout the world.

So, let’s get started.

Amazon Seller Statistics

  • The combined visitors to Amazon.com (both desktop and mobile) from Feb 2018 to Jan 2019 is 2.63 billion.
  • Amazon.com alone has over 300 million active users.
  • About 80% of shoppers on Amazon are homeowners.
  • About 51.1% of shoppers on Amazon are women, out of which, 45.9% of them are married.
  • Out of all the generation of users, Amazon has Millennials as its biggest consumers. They use as well as spend double the time and money on Amazon then Baby boomers do.
  • In 2017, over 300,000 3rd party sellers began selling on Amazon.com.
  • Over 140,000 third-party sellers exceeded $100,000 in their annual sales.
  • Amazon’s Handmade category expanded and offered customers over 1 million handcrafted stuff across all the fifty states in the U.S. and in sixty other countries.
  • According to Statista, in Q2 2019, third-party sellers on Amazon sold 54% of their units.
  • Seller-service revenues account for Amazon’s second-biggest revenue segment, followed by its retail product sales and revenues from AWS (Amazon Web Services).
  • In 2018, Amazon made a total revenue of $42.75 billion from third-party sellers and $31.88 billion in 2017.
  • 60% of the best sellers focus selling products from Home & Kitchen category.
  • According to Statista, in March 2019, Amazon app ranks as the most popular shopping app in the U.S. with 145.2 million active mobile users.
  • In September 2018, over 63 million users browsed Amazon website via their mobile devices. This made Amazon one of the most popular websites too.
  • According to the latest Statista reports, Amazon has an estimated 103 million Prime subscribers in the U.S., which has inclined by 95 million from June 2018.
  • Another survey done by Statista done during February 2019 reported that 20% of Amazon prime members shopped on Amazon often every week whereas 7% of them reported that they purchased almost on a daily basis.
  • 67% of Amazon shoppers choose to shop via laptop or desktop computers rather than mobile phones.
  • Amazon has over 2.5 million active sellers (as of 2019) selling their products on the marketplace. There are approximately 25,000 Amazon sellers making over $1 million worth sales and 200,000 Amazon sellers making over $100,000 worth sales.
  • About 80 percent of sellers on Amazon use various platforms to sell their products on. Seeing this they launched private label brands to increase the competition.

Amazon Product Statistics

  • Amazon catalog features over 12 million media, products, and services.
  • Just jewelry, clothing, and shoes make a revenue of 33.4 million.
  • 11.1 million products related to home improvement and tools have been sold in 2018.
  • Every year Amazon sells an estimated 64 million products from home & kitchen categories.
  • Based on a survey done by Feedvisor on 2000+ customers in the U.S., 89% of the buyers are more likely to purchase products from Amazon than any other ecommerce website.
  • The product categories that are highly popular amongst Amazon Prime members in the U.S. are apparel, home products, kitchen goods, and electronics.
  • Amazon.com alone has 119,928,851 products in total. This count is taken as of April 2019.
  • The biggest product category on Amazon is undoubtedly “Books.” It features 44.2 million products, followed by Electronic gadgets with 10.1 million and Home & Kitchen products with 6.6 million respectively.
  • Of all the products sold on Amazon, the latest reports from Feedvisor reveals that 44% of shoppers in the United States have bought more electronics products, followed by clothing, jewelry, and shoes at 43% and home & kitchen products at 39%.
  • According to CNBC, online shoppers bought over 100 million products during the Amazon’s Prime day sale in 2018.
  • According to an official report published by Amazon, SMBs (Small & Medium Businesses) sell over 4000 products every minute on average.
  • 23% of online shoppers first go to Amazon when they do not have a particular product in mind to make a purchase.
  • According to a report published by CNBC, out of 10 customers, 9 of them check and compare a product’s price with different sellers outside and inside Amazon. Finally, they decide to go with the lowest offering.

Amazon FBA Statistics

  • According to a report published by Statista, 73% of Amazon sellers in the United States use FBA.
  • FBA was launched in Australia only at the end of Feb 2018. It already had 33% adoption rate when compared to other best marketplace sellers by the year end.
  • According to Tech Crunch, Amazon’s e-commerce market share in the U.S. is 49% now.
  • Right now Amazon operates at 13 different countries worldwide.
  • On an average, an Amazon customer spends at least $700 every year whereas Prime members spend about $1300 every year. This signifies that if you utilize Amazon FBA, your visibility increases, especially to Prime buyers and helps boosts sales.  
  • Amazon charges a fee on its FBA sellers for both fulfillment and storage.
  • Amazon utilizes FIFO (First In, First Out) approach to determine the charges for storing your stock in its warehouse.

Amazon Net Sales: Yearly

  • In 1995, Amazon made a total net revenue of 511,000 million U.S. dollars.
  • In 1996, Amazon made a total net revenue of 15.7 million U.S. dollars.
  • In 1997, Amazon made a total net revenue of 147.8 million U.S. dollars.
  • In 1998, Amazon made a total net revenue of 609 million U.S. dollars.
  • In 1999, Amazon made a total net revenue of 1.6 billion U.S. dollars.
  • In 2000, Amazon made a total net revenue of 2.7 billion U.S. dollars.
  • In 2001, Amazon made a total net revenue of 3.1 billion U.S. dollars.
  • In 2002, Amazon made a total net revenue of 3.9 billion U.S. dollars.
  • In 2003, Amazon made a total net revenue of 5.2 billion U.S. dollars.
  • In 2004, Amazon made a total net revenue of 6.9 billion U.S. dollars.
  • In 2005, Amazon made a total net revenue of 8.5 billion U.S. dollars.
  • In 2006, Amazon made a total net revenue of 10.7 billion U.S. dollars.
  • In 2007, Amazon made a total net revenue of 14.8 billion U.S. dollars.
  • In 2008, Amazon made a total net revenue of 19.1 billion U.S. dollars.
  • In 2009, Amazon made a total net revenue of 24.5 billion U.S. dollars.
  • In 2010, Amazon made a total net revenue of 34.2 billion U.S. dollars.
  • In 2011, Amazon made a total net revenue of 48 billion U.S. dollars.
  • In 2012, Amazon made a total net revenue of 61.09 billion U.S. dollars.
  • In 2013, Amazon made a total net revenue of 74.75 billion U.S. dollars.
  • In 2014, Amazon made a total net revenue of 88.99 billion U.S. dollars.
  • In 2015, Amazon made a total net revenue of 107 billion U.S. dollars.
  • In 2016, Amazon made a total net revenue of 136 billion U.S. dollars.
  • In 2017, Amazon made a total net revenue of 177.9 billion U.S. dollars.
  • In 2018, Amazon made a total net revenue of 232.9 billion U.S. dollars.
Did You know?

Amazon makes $4,722 every second, which makes it $283,000 per minute and over $17 million in just 1 hour.

So, every minute counts when its website goes down. During 2013 (August), Amazon’s website went down for 40 minutes. Though this is a short duration, it lost almost $5 million worth of sales (we calculate this number based on its 2013 stats. It made 15.7 billion USD in the last quarter with $120,000 every minute on average).

Amazon Net Sales: Quarterly

  • In Q2 2014, Amazon made total net sales of 19.34 billion U.S dollars.
  • In Q3 2014, Amazon made total net sales of 20.58 billion U.S dollars.
  • In Q1 2015, Amazon made total net sales of 22.72 billion U.S dollars.
  • In Q2 2015, Amazon made total net sales of 21.4 billion U.S dollars.
  • In Q3 2015, Amazon made total net sales of 25.4 billion U.S dollars.
  • In Q4 2015, Amazon made total net sales of 35.75 billion U.S dollars.
  • In Q1 2016, Amazon made total net sales of 29.13 billion U.S dollars.
  • In Q2 2016, Amazon made total net sales of 30.4 billion U.S dollars.
  • In Q3 2016, Amazon made total net sales of 32.7 billion U.S dollars.
  • In Q4 2016, Amazon made total net sales of 43.7 billion U.S dollars.
  • In Q1 2017, Amazon made total net sales of 35.7 billion U.S dollars.
  • In Q2 2017, Amazon made total net sales of 38 billion U.S dollars.
  • In Q3 2017, Amazon made total net sales of 43.74 billion U.S dollars.
  • In Q4 2017, Amazon made total net sales of 60.5 billion U.S dollars.
  • In Q1 2018, Amazon made total net sales of 51 billion U.S dollars.
  • In Q2 2018, Amazon made total net sales of 52.9 billion U.S dollars.
  • In Q3 2018, Amazon made total net sales of 56.57 billion U.S dollars.
  • In Q4 2018, Amazon made total net sales of 72.38 billion U.S dollars.
  • In Q1 2019, Amazon made total net sales of 59.7 billion U.S dollars.
  • In Q2 2019, Amazon made total net sales of 63.40 billion U.S dollars.

Conclusion

There are millions of potential shoppers using Amazon regularly to make day-to-day purchases in different product categories. This means that there is a huge room for each seller to succeed in his or her online selling business, provided that he or she focuses on delivering a great quality product with an incredible experience during every interaction.

Now that you’re clear with the stats, start analyzing your business potential with SellerApp’s free FBA calculator.

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Amazon Statistics (Seller, FBA, and Product) That’ll Surprise You

When we say ecommerce or e-retailer, the first name that comes up to our mind is Amazon and for valid reasons. It has always been the top shopping site for buying almost anything that you could think of. The reason Amazon tops the industry is for its product offerings and low prices. On that note, let’s check what Amazon statistics have to surprise you once again this year.

But first, a little bit about Amazon

Ever since the company started, Amazon has evolved. It predominantly started by selling books online. In the last 25 years, a lot has changed. They have grown drastically and has become the world’s leading digital e-retailer, with a huge customer base in the U.S. and much beyond.

Jeff Bezos quit his regular job in the year 1994 and launched Amazon from his small garage. In the year 1995, the very first product that was ordered on Amazon was a book (because books were something Jeff started the store with).

After the website launch, Amazon already sold lots of books in all the 50 states of U.S. and across 45 other countries. Just within thirty days’ time span, it generated 20,000 USD every week in terms of sales.

Today, Amazon has transformed the way the retail industry works. What the word “search” has become synonymous to “Google,” “Online shopping” is to “Amazon” and no one can deny that.

It has given users the accessibility to get what they exactly want in the same amount of time they would take or spend on a physical department store or a mall.

It continues to scale by adding new features, services, acquisitions, and products. Every year, it has grown its customer base to a great extent.

Amazon has widened its market by covering as many audiences as possible. It is not only doing a fantastic job, but also excelling in every way, setting a huge benchmark for other businesses out there.

As online shopping has becoming increasingly popular, more and more people are turning to Amazon for everything – from purchasing seasonal gifts to everyday groceries.

Amazon is still evolving by adding authentic programming, advanced mobile capabilities, and home automation. Featuring a diverse range of services and products, there is a lot to learn from a brand like Amazon.

Amazon is admired for keeping its customer tallies and entire sales figures a top secret. This means that looking for key aspects to boost your decision-making isn’t just tough but also its numbers might not be up-to-date always.

These figures are a sign as to how enlivened and massive Amazon Marketplace is. For taking some vital decisions associated to your Amazon store, it will also be an ideal beginning point.

The Amazon statistics listed here will give you an overall picture of its fame, usage, and size throughout the world.

So, let’s get started.

Amazon Seller Statistics

  • The combined visitors to Amazon.com (both desktop and mobile) from Feb 2018 to Jan 2019 is 2.63 billion.
  • Amazon.com alone has over 300 million active users.
  • About 80% of shoppers on Amazon are homeowners.
  • About 51.1% of shoppers on Amazon are women, out of which, 45.9% of them are married.
  • Out of all the generation of users, Amazon has Millennials as its biggest consumers. They use as well as spend double the time and money on Amazon then Baby boomers do.
  • In 2017, over 300,000 3rd party sellers began selling on Amazon.com.
  • Over 140,000 third-party sellers exceeded $100,000 in their annual sales.
  • Amazon’s Handmade category expanded and offered customers over 1 million handcrafted stuff across all the fifty states in the U.S. and in sixty other countries.
  • According to Statista, in Q2 2019, third-party sellers on Amazon sold 54% of their units.
  • Seller-service revenues account for Amazon’s second-biggest revenue segment, followed by its retail product sales and revenues from AWS (Amazon Web Services).
  • In 2018, Amazon made a total revenue of $42.75 billion from third-party sellers and $31.88 billion in 2017.
  • 60% of the best sellers focus selling products from Home & Kitchen category.
  • According to Statista, in March 2019, Amazon app ranks as the most popular shopping app in the U.S. with 145.2 million active mobile users.
  • In September 2018, over 63 million users browsed Amazon website via their mobile devices. This made Amazon one of the most popular websites too.
  • According to the latest Statista reports, Amazon has an estimated 103 million Prime subscribers in the U.S., which has inclined by 95 million from June 2018.
  • Another survey done by Statista done during February 2019 reported that 20% of Amazon prime members shopped on Amazon often every week whereas 7% of them reported that they purchased almost on a daily basis.
  • 67% of Amazon shoppers choose to shop via laptop or desktop computers rather than mobile phones.
  • Amazon has over 2.5 million active sellers (as of 2019) selling their products on the marketplace. There are approximately 25,000 Amazon sellers making over $1 million worth sales and 200,000 Amazon sellers making over $100,000 worth sales.
  • About 80 percent of sellers on Amazon use various platforms to sell their products on. Seeing this they launched private label brands to increase the competition.

Amazon Product Statistics

  • Amazon catalog features over 12 million media, products, and services.
  • Just jewelry, clothing, and shoes make a revenue of 33.4 million.
  • 11.1 million products related to home improvement and tools have been sold in 2018.
  • Every year Amazon sells an estimated 64 million products from home & kitchen categories.
  • Based on a survey done by Feedvisor on 2000+ customers in the U.S., 89% of the buyers are more likely to purchase products from Amazon than any other ecommerce website.
  • The product categories that are highly popular amongst Amazon Prime members in the U.S. are apparel, home products, kitchen goods, and electronics.
  • Amazon.com alone has 119,928,851 products in total. This count is taken as of April 2019.
  • The biggest product category on Amazon is undoubtedly “Books.” It features 44.2 million products, followed by Electronic gadgets with 10.1 million and Home & Kitchen products with 6.6 million respectively.
  • Of all the products sold on Amazon, the latest reports from Feedvisor reveals that 44% of shoppers in the United States have bought more electronics products, followed by clothing, jewelry, and shoes at 43% and home & kitchen products at 39%.
  • According to CNBC, online shoppers bought over 100 million products during the Amazon’s Prime day sale in 2018.
  • According to an official report published by Amazon, SMBs (Small & Medium Businesses) sell over 4000 products every minute on average.
  • 23% of online shoppers first go to Amazon when they do not have a particular product in mind to make a purchase.
  • According to a report published by CNBC, out of 10 customers, 9 of them check and compare a product’s price with different sellers outside and inside Amazon. Finally, they decide to go with the lowest offering.

Amazon FBA Statistics

  • According to a report published by Statista, 73% of Amazon sellers in the United States use FBA.
  • FBA was launched in Australia only at the end of Feb 2018. It already had 33% adoption rate when compared to other best marketplace sellers by the year end.
  • According to Tech Crunch, Amazon’s e-commerce market share in the U.S. is 49% now.
  • Right now Amazon operates at 13 different countries worldwide.
  • On an average, an Amazon customer spends at least $700 every year whereas Prime members spend about $1300 every year. This signifies that if you utilize Amazon FBA, your visibility increases, especially to Prime buyers and helps boosts sales.  
  • Amazon charges a fee on its FBA sellers for both fulfillment and storage.
  • Amazon utilizes FIFO (First In, First Out) approach to determine the charges for storing your stock in its warehouse.

Amazon Net Sales: Yearly

  • In 1995, Amazon made a total net revenue of 511,000 million U.S. dollars.
  • In 1996, Amazon made a total net revenue of 15.7 million U.S. dollars.
  • In 1997, Amazon made a total net revenue of 147.8 million U.S. dollars.
  • In 1998, Amazon made a total net revenue of 609 million U.S. dollars.
  • In 1999, Amazon made a total net revenue of 1.6 billion U.S. dollars.
  • In 2000, Amazon made a total net revenue of 2.7 billion U.S. dollars.
  • In 2001, Amazon made a total net revenue of 3.1 billion U.S. dollars.
  • In 2002, Amazon made a total net revenue of 3.9 billion U.S. dollars.
  • In 2003, Amazon made a total net revenue of 5.2 billion U.S. dollars.
  • In 2004, Amazon made a total net revenue of 6.9 billion U.S. dollars.
  • In 2005, Amazon made a total net revenue of 8.5 billion U.S. dollars.
  • In 2006, Amazon made a total net revenue of 10.7 billion U.S. dollars.
  • In 2007, Amazon made a total net revenue of 14.8 billion U.S. dollars.
  • In 2008, Amazon made a total net revenue of 19.1 billion U.S. dollars.
  • In 2009, Amazon made a total net revenue of 24.5 billion U.S. dollars.
  • In 2010, Amazon made a total net revenue of 34.2 billion U.S. dollars.
  • In 2011, Amazon made a total net revenue of 48 billion U.S. dollars.
  • In 2012, Amazon made a total net revenue of 61.09 billion U.S. dollars.
  • In 2013, Amazon made a total net revenue of 74.75 billion U.S. dollars.
  • In 2014, Amazon made a total net revenue of 88.99 billion U.S. dollars.
  • In 2015, Amazon made a total net revenue of 107 billion U.S. dollars.
  • In 2016, Amazon made a total net revenue of 136 billion U.S. dollars.
  • In 2017, Amazon made a total net revenue of 177.9 billion U.S. dollars.
  • In 2018, Amazon made a total net revenue of 232.9 billion U.S. dollars.
Did You know?

Amazon makes $4,722 every second, which makes it $283,000 per minute and over $17 million in just 1 hour.

So, every minute counts when its website goes down. During 2013 (August), Amazon’s website went down for 40 minutes. Though this is a short duration, it lost almost $5 million worth of sales (we calculate this number based on its 2013 stats. It made 15.7 billion USD in the last quarter with $120,000 every minute on average).

Amazon Net Sales: Quarterly

  • In Q2 2014, Amazon made total net sales of 19.34 billion U.S dollars.
  • In Q3 2014, Amazon made total net sales of 20.58 billion U.S dollars.
  • In Q1 2015, Amazon made total net sales of 22.72 billion U.S dollars.
  • In Q2 2015, Amazon made total net sales of 21.4 billion U.S dollars.
  • In Q3 2015, Amazon made total net sales of 25.4 billion U.S dollars.
  • In Q4 2015, Amazon made total net sales of 35.75 billion U.S dollars.
  • In Q1 2016, Amazon made total net sales of 29.13 billion U.S dollars.
  • In Q2 2016, Amazon made total net sales of 30.4 billion U.S dollars.
  • In Q3 2016, Amazon made total net sales of 32.7 billion U.S dollars.
  • In Q4 2016, Amazon made total net sales of 43.7 billion U.S dollars.
  • In Q1 2017, Amazon made total net sales of 35.7 billion U.S dollars.
  • In Q2 2017, Amazon made total net sales of 38 billion U.S dollars.
  • In Q3 2017, Amazon made total net sales of 43.74 billion U.S dollars.
  • In Q4 2017, Amazon made total net sales of 60.5 billion U.S dollars.
  • In Q1 2018, Amazon made total net sales of 51 billion U.S dollars.
  • In Q2 2018, Amazon made total net sales of 52.9 billion U.S dollars.
  • In Q3 2018, Amazon made total net sales of 56.57 billion U.S dollars.
  • In Q4 2018, Amazon made total net sales of 72.38 billion U.S dollars.
  • In Q1 2019, Amazon made total net sales of 59.7 billion U.S dollars.
  • In Q2 2019, Amazon made total net sales of 63.40 billion U.S dollars.

Conclusion

There are millions of potential shoppers using Amazon regularly to make day-to-day purchases in different product categories. This means that there is a huge room for each seller to succeed in his or her online selling business, provided that he or she focuses on delivering a great quality product with an incredible experience during every interaction.

Now that you’re clear with the stats, start analyzing your business potential with SellerApp’s free FBA calculator.