Amazon Statistics (Seller, FBA, and Product) That’ll Surprise You

In the world of eCommerce, Amazon is the only uncontested leader that online sellers and shoppers simply cannot overlook. Starting its journey as an online bookseller, the company has come a long way with over 2.45 billion monthly visits to its app and website, combined. Needless to say, it is a one-stop destination for customers worldwide for purchasing anything from tech gadgets to household appliances. 

With over 564 million products sold in the U.S. marketplace alone, Amazon.com tops the commerce industry for its robust product offerings and low prices. The latest Amazon Statistics speak volumes for its achievements globally. So, let’s dive deep into some fascinating Amazon Product Sales Statistics, Amazon Seller Statistics, Amazon FBA Statistics, and overall Amazon Statistics that will surprise you. 

But first, let me give you a brief about how Amazon was discovered by Jeff Bezos, who is now the richest man in the world. 

About Amazon 

Did you know Jeff Bezos initially considered naming Amazon as Amazon MakeItSo.com?

Amazon, the leading e-Commerce giant was founded by Jeff Bezos in 1994, in his small garage. It predominantly began as an online bookseller, and since then it has only evolved, with no signs of slowing down. 

By the time Amazon.com was launched, it already sold plenty of books in all the 50 states of the U.S. and across 45 other countries. Just within thirty days’ time span, it generated 20,000 USD of revenue per week.

Since then, Amazon has grown dramatically and has become the world’s leading online retailer, with a huge customer base around the world. Due to its enormous success in this industry, Amazon has transformed the very frameworks of online retailing. It is now undeniable that “online shopping” is as synonymous to Amazon, as “search” is to Google.

Interesting facts about Amazon 

The name ‘Amazon’ was inspired by Star Trek, of which Bezos is an avid fan.

Here are some other fascinating facts about Amazon that you may not have come across:

• There is a huge ice age cave bear worth $40,000 towering in the company’s Seattle corporate office.
• During the holiday season of 1999, Amazon bought all Pikachu toys to keep pace with the newly emerged Pokémon craze at that time.
• The company once delivered an easy-bake oven to a customer within 23 minutes of ordering, a record-breaking moment.

DID YOU KNOW?

Amazon makes $4,722 every second, which makes it $283,000 per minute and over $17 million in just 1 hour.

In 2013 (August), Amazon’s website went down for 40 minutes. Despite being such a short duration, it lost almost $5 million worth of sales (we calculate this number based on its 2013 stats. It made 15.7 billion USD in the last quarter with $120,000 every minute on average). One may say that this incident is the ultimate depiction of the phrase – every minute counts.

There are plenty of reasons why shoppers choose Amazon as their No.1 destination to shop for anything. Some of them are super fast delivery, amazing customer service, and reasonable prices with numerous alternatives.

Amazon provides its users the privilege to get what they want in the same amount of time they would require purchasing something in a physical department store or a mall.

If you look closely at its growth curve, you will realize that every year, it has grown its customer base to a great extent. The company continues to scale adding new features, robust services, acquisitions, and products. 

Today, Amazon’s services are not just confined to online retailing, it has also paved its way into financing services, ott platforms, and self-publishing programs. 

Additional Read: How to contact Amazon Seller Support?

Amazon is still developing as it adds authentic programming, advanced mobile capabilities, and home automation to its website. Featuring a diverse range of services and products, there is a lot to learn from a brand like Amazon.

Amazon is known to keep its customer data and entire sales figures top-secret, which means, if you search for Amazon statistics, you may not get much viable information that is up-to-date. 

This is why many Amazon sellers are often confused and asking themselves how they can grab the bigger slice of Amazon pie. It also proves how appealing and massive the marketplace is and the way it systematically manages its data to ensure the right amount of privacy.

So, without much delay, here, we will talk about some of Amazon’s great wins from 2021 and the latest trends we have found in its business model for sellers to boost their decision-making. 

In the end, you will have a complete understanding of the current positioning of the Amazon Marketplace in the world along with significant Amazon Statistics and have all the information you need to foster your Amazon presence this year.

Amazon Product Sales Statistics you must know in 2021

Here is a list of Amazon Sales Statistics you need to know – 

1. 55% of customers Start their online shopping searches from Amazon.
2. 90% shoppers price check Amazon’s product offerings, i.e. even if they find a product on some other retailers’ page, they still compare its price and quality with Amazon’s product listings. 
3. Amazon has 300 million active users. That’s more than 90% of the population of the U.S. and twice the population of Russia.
4. About 80% of shoppers on Amazon are homeowners.
5. About 51.1% of shoppers on Amazon are women, out of which, 45.9% of them are married.
6. Out of all the generation of users, millennials in the U.S. are Amazon’s biggest consumers(85.9%). They use as well as spend double the time and money on Amazon than Baby boomers do. However, boomers in the US are not far behind, 60.9% of them shopped on Amazon.
7. More than 50% of Amazon’s sales are generated by third-party sellers.
8. Over 140,000 third-party sellers exceeded $100,000 in their annual sales.
9. Amazon’s Handmade category expanded and offered customers over 1 million handcrafted stuff across all the fifty states in the U.S. and in sixty other countries.
10. According to Statista’s Amazon Statistics reports, in Q2 2021, third-party sellers on Amazon sold 56% of their units.
11. Seller-service revenues account for Amazon’s second-biggest revenue segment, followed by its retail product sales and revenues from AWS (Amazon Web Services).
12. In 2020, Amazon made approximately 80.5 billion dollars in third-party seller services, an increase of over 50 percent from the previous year. 
13. 60% of the bestsellers focus on selling products from the Home & Kitchen category.
14. According to Statista, in March 2019, Amazon app ranks as the most popular shopping app in the U.S. with 145.2 million active mobile users.
15. According to Statista, 460,619 mobile apps are available in the Amazon App store, in Q1 2021.
16. As of Q4 2019, it is estimated that there were 112 million active Amazon Prime subscribers from the U.S. It is also found that on an average, Amazon Prime members spend 1400 US dollars on th e-retail platform every year.  
17. According to the latest Statista reports, Amazon has an estimated 200 million Prime subscribers in the U.S., which has increased by 97 million from 2019.
18. Another survey done by Statista done during February 2019 reported that 20% of Amazon Prime members shopped on Amazon often every week whereas 7% of them reported that they purchased almost on a daily basis.
19. FBA allows sellers to achieve 30-50% increase in sales.
20. 67% of Amazon shoppers choose to shop via laptop or desktop computers rather than mobile phones.
21. About 80 percent of sellers on Amazon use various platforms to sell their products on. Seeing this they launched private label brands to increase the competition.
22. 50% of Amazon searches are gadget related.
23. Amazon’s worldwide net sales in the first nine months of 2020 amounted to $260.5 billion.

Recommended Guide: What Is Retail Arbitrage On Amazon?

Amazon Product Statistics 

Below is a detailed list of Amazon Product Statistics to provide you with a complete overview of Amazon’s achievements: 

1. Amazon has over 12 million products and services on display. 
2. 89% of online shoppers prefer buying products from Amazon than on any other website.
3. 19% of millennials aged from 27-32 years purchase from Amazon every day.
4. Just jewelry, clothing, and shoes make a revenue of 33.4 million.
5. 11.1 million products related to home improvement and tools have been sold in 2018.
6. Based on a survey done by Feedvisor on 2000+ customers in the U.S.89% of the buyers are more likely to purchase products from Amazon than any other eCommerce website.
7. According to the latest reports, Amazon’s eBook sales rose by 46% in 2017.
8. The product categories that are highly popular amongst Amazon Prime members in the U.S. are apparel, home products, kitchen goods, and electronics.
9. The biggest product category on Amazon is undoubted, “Books.” It features 44.2 million products, followed by Electronic gadgets with 10.1 million and Home & Kitchen products with 6.6 million respectively.
10. Of all the products sold on Amazon, the latest reports from Feedvisor reveals that 44% of shoppers in the United States have bought more electronics products, followed by clothing, jewelry, and shoes at 43% and home & kitchen products at 39%.
11. Amazon sold over 1.5 billion products during the 2020 holiday season.
12. According to an official report published by Amazon, SMBs (Small & Medium Businesses) sell over 4000 products every minute on average.
13. 23% of online shoppers first go to Amazon when they do not have a particular product in mind to make a purchase.
14. According to a report published by CNBC, 9 out of 10 customers tally a product’s price with Amazon’s listings. Finally, they decide to go with the lowest offering.

Additional Read: What are the most popular items to sell on Amazon?

Amazon Seller Statistics

Here is a list of Amazon FBA Statistics you need to know for growing your business: 

1. There are 9.5 million Amazon sellers globally.
2. 73% of Amazon Sellers use FBA to sell
3. On average, new Amazon sellers make a revenue of $26,000 to $810,000 annually. In January 2021, the top Amazon seller was Pharma packs. 
4. 57% of Amazon third-party sellers belong to the age group of 27 to 44 years.
5. On average, an Amazon customer spends at least $700 every year whereas Prime members spend about $1300 every year. This signifies that if you utilize Amazon FBA, your visibility increases, especially to Prime buyers, and helps boost sales.  
6. Amazon charges a fee on its FBA sellers for both fulfillment and storage.
7. Amazon utilizes FIFO (First In, First Out) approach to determine the charges for storing your stock in its warehouse.

Related: How Much Could Your FBA Business Be Worth?

Amazon Marketplace Statistics

Here is a list of Amazon Marketplace Statistics you need to know: 

1. In 2020, Amazon’s marketplace revenue generated was $295 billion. 
2. As of 2021 data, Amazon sells in 16 countries worldwide. 
3. The US comprises the largest selling marketplace on Amazon.

Amazon’s Net Sales

(Source)

• In 1995, Amazon made a total net revenue of 511,000 million U.S. dollars.
• In 1996, Amazon made a total net revenue of 15.7 million U.S. dollars.
• In 1997, Amazon made a total net revenue of 147.8 million U.S. dollars.
• In 1998, Amazon made a total net revenue of 609 million U.S. dollars.
• In 1999, Amazon made a total net revenue of 1.6 billion U.S. dollars.
• In 2000, Amazon made a total net revenue of 2.7 billion U.S. dollars.
• In 2001, Amazon made a total net revenue of 3.1 billion U.S. dollars.
• In 2002, Amazon made a total net revenue of 3.9 billion U.S. dollars.
• In 2003, Amazon made a total net revenue of 5.2 billion U.S. dollars.
• In 2004, Amazon made a total net revenue of 6.9 billion U.S. dollars.
• In 2005, Amazon made a total net revenue of 8.5 billion U.S. dollars.
• In 2006, Amazon made a total net revenue of 10.7 billion U.S. dollars.
• In 2007, Amazon made a total net revenue of 14.8 billion U.S. dollars.
• In 2008, Amazon made a total net revenue of 19.1 billion U.S. dollars.
• In 2009, Amazon made a total net revenue of 24.5 billion U.S. dollars.
• In 2010, Amazon made a total net revenue of 34.2 billion U.S. dollars.
• In 2011, Amazon made a total net revenue of 48 billion U.S. dollars.
• In 2012, Amazon made a total net revenue of 61.09 billion U.S. dollars.
• In 2013, Amazon made a total net revenue of 74.75 billion U.S. dollars.
• In 2014, Amazon made a total net revenue of 88.99 billion U.S. dollars.
• In 2015, Amazon made a total net revenue of 107 billion U.S. dollars.
• In 2016, Amazon made a total net revenue of 136 billion U.S. dollars.
• In 2017, Amazon made a total net revenue of 177.9 billion U.S. dollars.
• In 2018, Amazon made a total net revenue of 232.9 billion U.S. dollars.
• In 2019, Amazon made a total net revenue of 280.52 billion U.S. dollars.
• In 2020, Amazon made a total net revenue of 386.06 billion U.S. dollars.
• In 2021, Amazon made a total net revenue of 450.3 billion U.S. dollars.
• In 2022, Amazon made a total net revenue of 502.19 billion U.S. dollars

Amazon Net Sales: Quarterly

• In Q2 2014, Amazon made total net sales of 19.34 billion U.S dollars.
• In Q3 2014, Amazon made total net sales of 20.58 billion U.S dollars.
• In Q1 2015, Amazon made total net sales of 22.72 billion U.S dollars.
• In Q2 2015, Amazon made total net sales of 21.4 billion U.S dollars.
• In Q3 2015, Amazon made total net sales of 25.4 billion U.S dollars.
• In Q4 2015, Amazon made total net sales of 35.75 billion U.S dollars.
• In Q1 2016, Amazon made total net sales of 29.13 billion U.S dollars.
• In Q2 2016, Amazon made total net sales of 30.4 billion U.S dollars.
• In Q3 2016, Amazon made total net sales of 32.7 billion U.S dollars.
• In Q4 2016, Amazon made total net sales of 43.7 billion U.S dollars.
• In Q1 2017, Amazon made total net sales of 35.7 billion U.S dollars.
• In Q2 2017, Amazon made total net sales of 38 billion U.S dollars.
• In Q3 2017, Amazon made total net sales of 43.74 billion U.S dollars.
• In Q4 2017, Amazon made total net sales of 60.5 billion U.S dollars.
• In Q1 2018, Amazon made total net sales of 51 billion U.S dollars.
• In Q2 2018, Amazon made total net sales of 52.9 billion U.S dollars.
• In Q3 2018, Amazon made total net sales of 56.57 billion U.S dollars.
• In Q4 2018, Amazon made total net sales of 72.38 billion U.S dollars.
• In Q1 2019, Amazon made total net sales of 59.7 billion U.S dollars.
• In Q2 2019, Amazon made total net sales of 63.40 billion U.S dollars.
• In Q3 2019, Amazon made total net sales of 42.64 billion U.S dollars.
• In Q4 2019, Amazon made total net sales of 53.67 billion U.S dollars.
• In Q1 2020, Amazon made total net sales of 46.13 billion U.S dollars.
• In Q2 2020, Amazon made total net sales of 55.44 billion U.S dollars.
• In Q3 2020, Amazon made total net sales of 58 billion U.S dollars.
• In Q4 2020, Amazon made total net sales of 74 billion U.S dollars.
• In Q1 2021, Amazon made total net sales of 64.37 billion U.S dollars.
• In Q2 2021, Amazon made total net sales of 67.55 billion U.S dollars.

Final Thoughts 

With millions of potential shoppers using Amazon regularly to make day-to-day purchases, it provides a huge room for new sellers to list their products on Amazon and boost their sales velocity in no time. However, it is important to know all the crucial guidelines and techniques to make huge revenue on Amazon – from listing optimization to PPC Campaigns, you must try everything to succeed. 

Now that you know most of Amazon Product Sales Statistics, unlock your Amazon business by using SellerApp’s dashboard to plan your 2021 Amazon sales.

Additional Read:

Search Frequency Rank to Maximize Your Conversions on Amazon

Buying an Amazon FBA Business.

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