Amazon Seller Statistics Demystified: Unlocking Profitable Selling in 2023

In the realm of e-commerce, Amazon reigns as the indisputable leader, commanding the attention of online sellers and shoppers alike.

What began as a humble online bookseller became a global powerhouse, boasting a staggering 2.4 billion desktop and mobile visitors in May 2022.

Undoubtedly, Amazon has become the go-to destination for customers worldwide, catering to their diverse needs, ranging from cutting-edge tech gadgets to essential household appliances.

With over 7,500 products sold on Amazon in the USA every minute in 2021, Amazon.com solidifies its dominance in the e-commerce industry with its extensive product offerings and competitive pricing.

Let us now deep dive into some intriguing Amazon Seller Statistics that will surprise you. 

About Amazon 

Did you know Jeff Bezos initially considered naming Amazon as Amazon MakeItSo.com?

Amazon, the leading e-Commerce giant, was founded by Jeff Bezos in 1994 in his small garage. It predominantly began as an online bookseller, and since then, it has only evolved, with no signs of slowing down. 

By the time Amazon.com was launched, it had already sold plenty of books in all 50 states of the U.S. and across 45 other countries. 

Just within thirty days time span, it generated 20,000 USD of revenue per week.

In 1999, Amazon also tried its hand at being an auction site to compete with other e-commerce platforms, but this endeavor did not succeed.

Notably, Amazon also is the first and only marketplace that launched protection for customers in third-party product liability cases, showcasing its commitment to ensuring customer satisfaction and safety.

Amazon’s remarkable journey from a modest online bookseller to the global e-commerce giant it is today has been nothing short of extraordinary. Its pioneering efforts, innovative technologies, and unwavering commitment to customer satisfaction have made Amazon a trailblazer in the online retail industry.

Interesting facts about Amazon 

Here are some other fascinating facts about Amazon that you may not have come across:

• There is a huge ice age cave bear worth $40,000 towering in the company’s Seattle corporate office.
• During the holiday season of 1999, Amazon bought all Pikachu toys to keep pace with the newly emerged Pokémon craze at that time.
• The company once delivered an easy-bake oven to a customer within 23 minutes of ordering, a record-breaking moment.

DID YOU KNOW?

Amazon makes $14,900 every second, which makes it $894,000 per minute and over $53 million in just 1 hour.

In 2013 (August), Amazon’s website went down for 40 minutes. Despite being such a short duration, it lost almost $5 million worth of sales (we calculate this number based on its 2013 stats. It made 15.7 billion USD in the last quarter with $120,000 every minute on average). 

One may say that this incident is the ultimate depiction of the phrase – every minute counts.

There are plenty of reasons why shoppers choose Amazon as their No.1 destination to shop for anything. 

Some of them are super fast delivery, amazing customer service, and reasonable prices with numerous alternatives.

Amazon provides its users the privilege to get what they want in the same amount of time they would require purchasing something in a physical department store or a mall.

If you look closely at its growth curve, you will realize that every year, it has grown its customer base to a great extent. The company continues to scale, adding new features, robust services, acquisitions, and products. 

Today, Amazon’s services are not just confined to online retailing, it has also paved its way into financing services, OTT platforms, and self-publishing programs. 

Additional Read: 10 CPG Trends to Watch in 2023

Amazon is still developing as it adds authentic programming, advanced mobile capabilities, and home automation to its website. Featuring a diverse range of services and products, there is a lot to learn from a brand like Amazon.

Amazon is known to keep its customer data and entire sales figures top-secret, which means if you search for Amazon statistics, you may not get much up-to-date information. 

This is why many Amazon sellers are often confused and asking themselves how to grab the bigger slice of Amazon pie. 

It also proves how appealing and massive the marketplace is and how it systematically manages its data to ensure the right amount of privacy.

So, without much delay, here, we will talk about some of Amazon’s great wins from 2022 and the latest trends we have found for sellers to boost their e-commerce business.

In the end, you will have a complete understanding of the current positioning of the Amazon Marketplace in the world, along with significant Amazon Statistics, and have all the information you need to foster your Amazon presence this year.

Amazon Product Sales statistics you must know in 2022

Here is a list of Amazon Sales Statistics you need to know – 

1. 63% of customers start their online shopping searches from Amazon.
2. 79% of U.S. consumers go to Amazon to check reviews. On the other hand, 32% trust search engines like Google, 25% rely on a retailer website, 11% of consumers go to other marketplaces, and 7% trust social media channels. (source)
3. 88% of shoppers who shopped on Amazon before starting their next shopping journey directly at the Amazon website. (source)
4. Bridge millennials, born between 1980 and 1989, are the highest Amazon Prime subscribers in the United States, with nearly 80%of them using the service, followed closely by millennials at about 77% (source).
5. Amazon has 63% of Small and medium-sized sellers, accounting for around 60% of retail sales (source)
6. Around 10% of Amazon sellers exceeded $100,000 in their annual sales.
7. According to Statista’s Amazon Statistics reports, in Q4 2022, third-party sellers on Amazon sold 59% of their units.
8. In 2022, Amazon made approximately 117.72 billion dollars in third-party seller services, an increase of around 14% from the previous year. 
9. Home and Kitchen dominated Amazon’s marketplace as the most sought-after category among sellers, capturing an impressive 32% of the market share. Following closely behind is Beauty & Personal Care, which holds a substantial 23% share (source).
10. In 2021, the Amazon app ranks as the second most popular shopping app in the U.S., with 98.07 million active mobile users. Walmart is the most popular, with 120 million active mobile users (source). 
11. As of Q3 2022, 483,328 mobile apps are available in the Amazon App Store (source).
12. According to the latest Statista reports, Amazon has 163.5  million Prime subscribers in the U.S., and it’s expected to grow to 176.2 million in 2025 (source). 
13. 26% of Amazon Prime members shop on Amazon every few weeks, whereas 7% of them reported that they shop on Amazon almost daily (source). 
14. 65% of Amazon shoppers shops via desktop computers, and 16.6% of users shops from mobile devices (source).
15. 90% of consumers say they are satisfied with Amazon’s customer service. And 33% of them stated that quick response to complaints is the best part of Amazon’s customer service experience.
16. 28% of Amazon customers complete purchases within three minutes. And half of all purchases finish in less than 15 minutes (source).
17. In 2022, Amazon’s global net retail product sales reached $220 billion. Retail third-party seller services ranked second with nearly $118 billion in sales (source).
18. 32% of shoppers purchase the top products on the Amazon search results page in 2022, up from 28% in 2020.

Recommended Guide: What Is Retail Arbitrage On Amazon?

Amazon Product Statistics 2022

Here’s a detailed list of Amazon Product Statistics to provide you with a complete overview of Amazon’s achievements: 

1. More than 353 million products are listed on Amazon.
2. 87% of consumers buy products from Amazon, more than any other e-commerce site, with 52% visiting Amazon daily or at least a few times a week.
3. In 2021, Amazon’s net sales value for electronic products was $164.4 billion. Fashion and Apparel followed closely behind with $140.4 billion in net sales. (source). 
4. Clothing, Shoes, Jewelry & Watches are the most frequently purchased product category on Amazon (48%), followed by Beauty & Personal Care (42%) and Home & Kitchen (34%). 
5. 76% of shoppers on Amazon purchase private label products compared to brand name products. 
6. Amazon sold over 60,000 items per minute during the 2022 Prime Day (source).
7. According to an official report published by Amazon, SMBs (Small & Medium Businesses) sell over 7,500 products every minute on average in 2021.

Additional Read: What are the most popular items to sell on Amazon?

Amazon Seller and Consumer Statistics 2022

Here is a list of Amazon FBA Statistics you need to know to grow your business: 

1. Amazon has 9.7 million Amazon sellers globally, and 1.9 million of them are active on the platform (source). 
2. Approximately 94% of Amazon sellers use Fulfilment by Amazon.
3. 76% of Amazon sellers become profitable, and 63% of them become profitable within the first year.
4. 36% of Amazon sellers earn $5,000 per month. 
5. 33% of Amazon sellers are women, and 64% of them are men. 
6. 58% of Amazon third-party sellers belong to the age group of 25 to 44 years.
7. 54% of Amazon sellers are private label sellers, and 26% of them are wholesale sellers.
8. 58% of Amazon Prime members spend more than $100 on Amazon (source)
9. 54% of online shoppers visit Amazon for all last-minute holiday purchases.
10. 41% of consumers on Amazon reads product reviews before making a purchase. However, only 31% of consumers trust Amazon product listing reviews. 
11. Price is the most decisive factor for shoppers to purchase a product (70%), followed by shipping cost (60%) and product reviews (57%).
12. Around 30% of Amazon shoppers use “Buy Now, Pay Later” to purchase products. 
13. 43% of Gen X and Millennial shoppers say they make purchases after seeing an influencer.

Amazon Advertising Statistics 2022

1. 38% of Amazon consumers say that Sponsored Ads are the most helpful ad types. 
2. Google outperforms Facebook as the leading referrer of traffic to Amazon through ads.
3. 61% of Amazon sellers sell on at least one other e-commerce platform, such as Walmart, eBay, etc. (source)
4. The current Amazon average CPC is $0.91 per click (source).
5. The average ACOS on Amazon stands at 30%.
6. The average conversion rate on Amazon ranges from 12-13% (source).
7. In 2023, 92% of brands sold on Amazon using Amazon advertising in the UK (source).
8. Over 59% of brands allocate more than $60,000 monthly to Amazon advertising.
9. DSP (Demand-Side Platform) is recognized by 51% of brands on Amazon as delivering the best return on ad spend.
10. 63% of brands say that mobile advertising drives the highest return on investment for them.

Related: Ultimate Guide To Sell Private Label Products On Amazon in 2023

Amazon Marketplace Statistics 2022

Here is a list of Amazon Marketplace Statistics you need to know: 

1. In 2022, Amazon’s marketplace revenue generated was $514 billion (source). 
2. As of 2023 data, Amazon is available in 234 countries worldwide.
3. The US comprises the largest selling marketplace on Amazon.

Amazon Product Sales Statistics you must know in 2021

Here is a list of Amazon Sales Statistics you need to know – 

1. 55% of customers start their online shopping searches from Amazon.
2. 90% of shoppers price check Amazon’s product offerings, i.e. even if they find a product on some other retailers’ page, they still compare its price and quality with Amazon’s product listings. 
3. Amazon has 300 million active users. That’s more than 90% of the population of the U.S. and twice the population of Russia.
4. About 80% of shoppers on Amazon are homeowners.
5. About 51.1% of shoppers on Amazon are women, out of which 45.9% of them are married.
6. Out of all the generations of users, millennials in the U.S. are Amazon’s biggest consumers(85.9%). They use as well as spend double the time and money on Amazon than Baby boomers do. However, boomers in the US are not far behind, 60.9% of them shopped on Amazon.
7. More than 50% of Amazon’s sales are generated by third-party sellers.
8. Over 140,000 third-party sellers exceeded $100,000 in their annual sales.
9. Amazon’s Handmade category expanded and offered customers over 1 million handcrafted stuff across all fifty states in the U.S. and in sixty other countries.
10. According to Statista’s Amazon Statistics reports, in Q2 2021, third-party sellers on Amazon sold 56% of their units.
11. Seller-service revenues account for Amazon’s second-biggest revenue segment, followed by its retail product sales and revenues from AWS (Amazon Web Services),and reducing AWS costs.
12. In 2020, Amazon made approximately 80.5 billion dollars in third-party seller services, an increase of over 50 percent from the previous year. 
13. 60% of the bestsellers focus on selling products from the Home & Kitchen category.
14. According to Statista, in March 2019, the Amazon app ranked as the most popular shopping app in the U.S., with 145.2 million active mobile users.
15. According to Statista, 460,619 mobile apps were available in the Amazon App Store in Q1 2021.
16. As of Q4 2019, it is estimated that there were 112 million active Amazon Prime subscribers from the U.S. It is also found that, on average, Amazon Prime members spend 1400 US dollars on the e-retail platform every year.  
17. According to the latest Statista reports, Amazon has an estimated 200 million Prime subscribers in the U.S., which has increased by 97 million from 2019.
18. Another survey done by Statista in February 2019 reported that 20% of Amazon Prime members shopped on Amazon often every week, whereas 7% of them reported that they purchased almost on a daily basis.
19. FBA allows sellers to achieve a 30-50% increase in sales.
20. 67% of Amazon shoppers choose to shop via laptop or desktop computers rather than mobile phones.
21. About 80 percent of sellers on Amazon use various platforms to sell their products. Seeing this, they launched private label brands to increase the competition.
22. 50% of Amazon searches are gadget related.
23. Amazon’s worldwide net sales in the first nine months of 2020 amounted to $260.5 billion.

Amazon Product Statistics 2021

Below is a detailed list of Amazon Product Statistics to provide you with a complete overview of Amazon’s achievements: 

1. Amazon has over 12 million products and services on display. 
2. 89% of online shoppers prefer buying products from Amazon to any other website.
3. 19% of millennials aged 27-32 years purchase from Amazon every day.
4. Just jewelry, clothing, and shoes make a revenue of 33.4 million.
5. 11.1 million products related to home improvement and tools were sold in 2018.
6. Based on a survey done by Feedvisor on 2000+ customers in the U.S.89% of the buyers are more likely to purchase products from Amazon than any other eCommerce website.
7. According to the latest reports, Amazon’s eBook sales rose by 46% in 2017.
8. The product categories that are highly popular amongst Amazon Prime members in the U.S. are apparel, home products, kitchen goods, and electronics.
9. The biggest product category on Amazon is undoubted, “Books.” It features 44.2 million products, followed by Electronic gadgets with 10.1 million and Home & Kitchen products with 6.6 million, respectively.
10. Of all the products sold on Amazon, the latest reports from Feedvisor reveals that 44% of shoppers in the United States have bought more electronics products, followed by clothing, jewelry, and shoes at 43% and home & kitchen products at 39%.
11. Amazon sold over 1.5 billion products during the 2020 holiday season.
12. According to an official report published by Amazon, SMBs (Small & Medium Businesses) sell over 4000 products every minute on average.
13. 23% of online shoppers first go to Amazon when they do not have a particular product in mind to make a purchase.
14. According to a report published by CNBC, 9 out of 10 customers tally a product’s price with Amazon’s listings. Finally, they decided to go with the lowest offering.

Amazon Seller Statistics 2021

Here is a list of Amazon FBA Statistics you need to know to grow your business: 

1. There are 9.5 million Amazon sellers globally.
2. 73% of Amazon Sellers use FBA to sell
3. On average, new Amazon sellers make a revenue of $26,000 to $810,000 annually. In January 2021, the top Amazon seller was Pharma packs. 
4. 57% of Amazon third-party sellers belong to the age group of 27 to 44 years.
5. On average, an Amazon customer spends at least $700 every year, whereas Prime members spend about $1300 every year. This signifies that if you utilize Amazon FBA, your visibility increases, especially to Prime buyers, and helps boost sales.  
6. Amazon charges a fee on its FBA sellers for both fulfillment and storage.
7. Amazon utilizes FIFO (First In, First Out) approach to determine the charges for storing your stock in its warehouse.

Related: How Much Could Your FBA Business Be Worth?

Amazon Marketplace Statistics 2021

Here is a list of Amazon Marketplace Statistics you need to know: 

1. In 2020, Amazon’s marketplace revenue generated was $295 billion. 
2. As of 2021 data, Amazon sells in 16 countries worldwide. 
3. The US comprises the largest selling marketplace on Amazon.

Amazon’s Net Sales

(Source)

• In 1995, Amazon made a total net revenue of 511,000 million U.S. dollars.
• In 1996, Amazon made a total net revenue of 15.7 million U.S. dollars.
• In 1997, Amazon made a total net revenue of 147.8 million U.S. dollars.
• In 1998, Amazon made a total net revenue of 609 million U.S. dollars.
• In 1999, Amazon made a total net revenue of 1.6 billion U.S. dollars.
• In 2000, Amazon made a total net revenue of 2.7 billion U.S. dollars.
• In 2001, Amazon made a total net revenue of 3.1 billion U.S. dollars.
• In 2002, Amazon made a total net revenue of 3.9 billion U.S. dollars.
• In 2003, Amazon made a total net revenue of 5.2 billion U.S. dollars.
• In 2004, Amazon made a total net revenue of 6.9 billion U.S. dollars.
• In 2005, Amazon made a total net revenue of 8.5 billion U.S. dollars.
• In 2006, Amazon made a total net revenue of 10.7 billion U.S. dollars.
• In 2007, Amazon made a total net revenue of 14.8 billion U.S. dollars.
• In 2008, Amazon made a total net revenue of 19.17 billion U.S. dollars.
• In 2009, Amazon made a total net revenue of 24.5 billion U.S. dollars.
• In 2010, Amazon made a total net revenue of 34.2 billion U.S. dollars.
• In 2011, Amazon made a total net revenue of 48.1 billion U.S. dollars.
• In 2012, Amazon made a total net revenue of 61.09 billion U.S. dollars.
• In 2013, Amazon made a total net revenue of 74.45 billion U.S. dollars.
• In 2014, Amazon made a total net revenue of 88.99 billion U.S. dollars.
• In 2015, Amazon made a total net revenue of 107.01 billion U.S. dollars.
• In 2016, Amazon made a total net revenue of 136 billion U.S. dollars.
• In 2017, Amazon made a total net revenue of 177.9 billion U.S. dollars.
• In 2018, Amazon made a total net revenue of 232.9 billion U.S. dollars.
• In 2019, Amazon made a total net revenue of 280.52 billion U.S. dollars.
• In 2020, Amazon made a total net revenue of 386.06 billion U.S. dollars.
• In 2021, Amazon made a total net revenue of 469.8 billion U.S. dollars.
• In 2022, Amazon made a total net revenue of 513.98 billion U.S. dollars

Amazon Net Sales: Quarterly

(Source)

• In Q1 2014, Amazon made total net sales of 19.74 billion U.S. dollars.
• In Q2 2014, Amazon made total net sales of 19.34 billion U.S. dollars.
• In Q3 2014, Amazon made total net sales of 20.58 billion U.S. dollars.
• In Q4 2014, Amazon made total net sales of 29.33 billion U.S. dollars.
• In Q1 2015, Amazon made total net sales of 22.72 billion U.S. dollars.
• In Q2 2015, Amazon made total net sales of 23.19 billion U.S. dollars.
• In Q3 2015, Amazon made total net sales of 25.4 billion U.S. dollars.
• In Q4 2015, Amazon made total net sales of 35.75 billion U.S. dollars.
• In Q1 2016, Amazon made total net sales of 29.13 billion U.S. dollars.
• In Q2 2016, Amazon made total net sales of 30.4 billion U.S. dollars.
• In Q3 2016, Amazon made total net sales of 32.7 billion U.S. dollars.
• In Q4 2016, Amazon made total net sales of 43.7 billion U.S. dollars.
• In Q1 2017, Amazon made total net sales of 35.7 billion U.S. dollars.
• In Q2 2017, Amazon made total net sales of 38 billion U.S. dollars.
• In Q3 2017, Amazon made total net sales of 43.74 billion U.S. dollars.
• In Q4 2017, Amazon made total net sales of 60.5 billion U.S. dollars.
• In Q1 2018, Amazon made total net sales of 51 billion U.S. dollars.
• In Q2 2018, Amazon made total net sales of 52.9 billion U.S. dollars.
• In Q3 2018, Amazon made total net sales of 56.57 billion U.S. dollars.
• In Q4 2018, Amazon made total net sales of 72.38 billion U.S. dollars.
• In Q1 2019, Amazon made total net sales of 59.7 billion U.S. dollars.
• In Q2 2019, Amazon made total net sales of 63.40 billion U.S. dollars.
• In Q3 2019, Amazon made total net sales of 69.98 billion U.S. dollars.
• In Q4 2019, Amazon made total net sales of 87.44 billion U.S. dollars.
• In Q1 2020, Amazon made total net sales of 75.45 billion U.S. dollars.
• In Q2 2020, Amazon made total net sales of 88.91 billion U.S. dollars.
• In Q3 2020, Amazon made total net sales of 96.15 billion U.S. dollars.
• In Q4 2020, Amazon made total net sales of 125.56 billion U.S. dollars.
• In Q1 2021, Amazon made total net sales of 108.52 billion U.S. dollars.
• In Q2 2021, Amazon made total net sales of 113.08 billion U.S. dollars.
• In Q3 2021, Amazon made total net sales of 110.81 billion U.S. dollars.
• In Q4 2021, Amazon made total net sales of 137.41 billion U.S. dollars.
• In Q1 2022, Amazon made total net sales of 116.44 billion U.S. dollars.
• In Q2 2022, Amazon made total net sales of 121.23 billion U.S. dollars.
• In Q3 2022, Amazon made total net sales of 127 billion U.S. dollars.
• In Q4 2022, Amazon made total net sales of 149.2 billion U.S. dollars.

Final Thoughts 

In conclusion, Amazon selling statistics are a treasure trove of insights that can shape your Amazon selling strategies. 

From the remarkable growth of sellers and FBA services to the changing product preferences of consumers, these statistics offer valuable information for staying ahead in the competitive Amazon marketplace.

If you’re eager to gain similar data-driven insights, log in to the SellerApp dashboard → navigate to Report Central, and you can access different reports that can help you unlock the full potential of your Amazon business.

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