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A complete guide to Amazon Premium A+ Content

what is amazon a++ content
November 13, 2023 7 mins to read

In the ever-competitive world of e-commerce, standing out from the crowd is crucial for brands and sellers. 

Imagine you are a customer searching for a new blender on Amazon. 

You come across two product listings—one with a basic description and another with vibrant images, interactive charts, and a compelling video showcasing the blender’s powerful features and its uses. 

Which one would catch your attention and inspire confidence in your purchase? 

The second one, isn’t it?

Amazon Premium A+ Content goes a step beyond your basic product description and gives a similar premium shopping experience to your customers

It allows brands to go beyond the ordinary, creating visually stunning and engaging product pages that captivate customers and drive conversions. 

In this guide, we will explore the ins and outs of Amazon Premium A+ Content. Discover how Premium A+ can help you drive traffic, increase conversions, boost sales, and gain valuable insights to help you make informed decisions about leveraging this advanced content management tool.

Quick Guide

  1. What is Amazon Premium A+ content?
  2. Key features of Amazon Premium A+ content
  3. Eligibility for Amazon’s premium content
  4. Pros and cons of Amazon Premium A+ content
  5. New modules that are available on Amazon A++ content
  6. Basic A+ Vs. Premium A+ content
  7. Bottom Line

What is Amazon Premium A+ content?

Premium A+ Content, also known as Amazon A++ Content, is a best-in-class tool that goes beyond the basic A+ Content feature on Amazon. It allows brands to showcase their products’ key features and benefits in a visually appealing and modern structure with the use of differentiated content like video, interactive hotspot modules, etc. 

In August 2022, Amazon made Premium A+ Content available on Seller Central for free during a promotional period. Previously, it was only accessible to brands using Vendor Central, and it came with a hefty price tag ranging from $250,000 to $500,000 per product.

With Premium A+ Content, brands can rely less on text and instead visually communicate using images and videos. The character limits for product descriptions are strict. 

According to Amazon, implementing Premium A+ Content can lead to a 20% increase in sales.

A significant aspect of Premium A+ is that it maximizes the page’s real estate, utilizing the entire width of the screen for a sophisticated and modern appearance.

What is Amazon Premium A+ content?

Key features of Amazon Premium A+ content

It offers a range of key features that allow brands to create captivating and immersive product pages on Amazon. Some of the notable features of Premium A+ Content include


Premium A+ Content enables the inclusion of videos on product pages, allowing brands to showcase their products in action, highlight key features, and engage customers with dynamic visual content.

Full-width Imagery

With Premium A+, brands can utilize the entire width of the screen to display high-resolution, visually stunning images that grab customers’ attention and provide an enhanced viewing experience.

Interactive Hover Hotspot Modules

This feature allows brands to add interactive elements to their product images, enabling customers to hover over specific areas for additional information, zoom in on product details, or reveal hidden features.

Enhanced Comparison Charts

Premium A+ Content offers upgraded comparison chart modules that allow brands to present product specifications, features, and benefits in a visually appealing and easy-to-understand format, helping customers make informed purchasing decisions.

Pros of Amazon Premium A+ content:

Carousel Modules

Amazon’s carousel modules provide a flexible and space-efficient way to showcase multiple images, videos, or product variations within a single module, allowing brands to convey more information and engage customers without overwhelming the page.

Premium Q&A Module

The premium version of A+ Content includes an enhanced Q&A module that offers additional functionalities, such as the ability to feature frequently asked questions and provide detailed answers, further assisting customers in their decision-making process.

Mobile and Voice-Friendly Design

Premium A+ Content ensures that the product pages are optimized for mobile devices and voice-assisted searches, providing a seamless and user-friendly experience across different platforms and devices.

These key features of Premium A+ Content empower brands to create visually captivating, informative, and engaging product pages that can help drive customer engagement, increase conversions, and boost sales on Amazon.

Eligibility for Amazon’s Premium A+ content

To be eligible for A+ Content publication and sales in each country, you must meet specific criteria. These criteria vary from country to country. To determine your eligibility, please consider the following:

  1. Confirm that you have already published A+ Brand Story for all the ASINs within your catalog that you own. You can easily check this by accessing the A+ Content Manager and searching for any created and published projects. Additionally, on the detail page, you should see A+ Brand Story under the “From the Brand” section.
  2. Ensure that within the past 12 months, you have had a minimum of 15 project submissions of A+ content that were approved. To verify this, access the A+ Content Manager and review the status and last modified date of your submitted projects. This requirement ensures compliance with our guidelines.

It is important to note that meeting these criteria may differ across different countries where A+ Content is sold and published. Therefore, eligibility in one country does not guarantee eligibility in another.

Pros and cons of Amazon Premium A+ content

Let’s assess the advantages and disadvantages of Amazon Premium A+ Content to help you determine if it’s a suitable choice for your brand:

Pros of Amazon Premium A+ content:

Increased Traffic and Conversions

Premium A+ Content has the potential to drive more traffic to your product pages, leading to higher conversion rates and a potential sales boost of up to 20%.

Enhanced Visual Storytelling

With Premium A+, you can showcase your brand story in a visually compelling manner, utilizing interactive features that keep shoppers engaged and interested in your products.

Improved Credibility

Utilizing Premium A+ Content can help you establish credibility with both new and existing customers, instilling confidence in your brand and products.

Potential Search Ranking Improvement

Implementing Premium A+ Content may contribute to improving your product’s search ranking on Amazon, increasing its visibility to potential customers.

Cons of Amazon Premium A+ content:

Brand Story Publication

To leverage Premium A+, all ASINs in your catalog must have a published Brand Story. This process can be time-consuming and potentially expensive, particularly if you have a large product catalog.

Cost of High-Quality Visual Assets

To fully utilize the capabilities of Premium A+ Content, your product pages should feature high-quality images and videos. This investment in visual assets can be a significant cost consideration. Additionally, well-written and engaging product descriptions, which may require the expertise of a professional copywriter, are necessary.

Limited Promotional Period

The promotional period during which Premium A+ Content is offered for free may not provide sufficient time to observe the long-term effects on traffic and sales.

New modules that are available on Amazon A++ content

Premium A+ Content offers upgraded modules that enhance the visual presentation of your brand and product information. These modules serve as an improvement over existing A+ features and introduce exclusive elements available only in the premium version, such as video image carousels and videos with text.

In addition to the standard A+ modules like simple comparison charts, single image & sidebar, and three images & text, Premium A+ introduces several new modules to further enhance the content:

  1. Interactive Hover Hotspot Modules
  2. Multiple Video Modules
  3. Enhanced Comparison Charts
  4. Larger Images on the Detail Page
  5. Carousel Modules
  6. Premium Q&A Module

These expanded module options within Premium A+ Content provide you with numerous opportunities to make your product pages stand out and deliver a compelling shopping experience to potential customers. The addition of carousel modules allows for the efficient utilization of space while offering a wealth of information without overwhelming shoppers.

Basic A+ content VS. Premium A+ content

FeatureBasic A+ contentPremium A+ content
AccessAccessible by invite on Vendor CentralAvailable on Seller Central during a promotional period
Brand story requirementsNo specific requirement for Brand StoryAll ASINs must have a published Brand Story
Visual ElementsLimited to basic modules like comparison charts and imagesVideo, full-width imagery, carousel modules
Interactive FeaturesN/AInteractive hover hotspot modules, enhanced comparison charts
Image SizeStandard image sizeLarger images on the detail page
Q&A moduleStandard Q&A modulePremium Q&A module with added functionalities

Bottom Line

Amazon Premium A+ Content gives brands the opportunity to leave a lasting impression on customers and ultimately drive business growth on the Amazon platform. As online shopping continues to evolve, embracing the visual storytelling capabilities of Premium A+ Content becomes increasingly essential for brands to succeed and thrive in the digital marketplace. 

Additional guide:

What Is the RMA Number on Amazon?

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4 Comments on “A complete guide to Amazon Premium A+ Content”

  1. Gala
    November 25, 2023

    Hi. Your article was very helpful.

    1. Clare Thomas
      March 13, 2024

      Thank you.

  2. Farran
    November 29, 2023

    Thanks for the great article.

    1. Clare Thomas
      March 13, 2024

      I appreciate your feedback on the article.

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