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How To Get Approval for Topical Products on Amazon – Seller Guide

how to get approval for topical products
September 29, 2023 5 mins to read

Don’t know how to get approval for topical products on Amazon? And, where to get started? 

Tried and got rejected multiple times? Going to give it another try? That’s great! We’ll help you figure out the steps, processes, and requirements to get approval for topical products on Amazon. 


The application process is pretty much the same for topical products on Amazon and the other restricted items. Before you begin with your application process for topical products, ensure that you meet these requirements. 


You need to have a Professional Seller account to start the process of getting approval for topical products on Amazon. 

A Professional selling plan comes with a monthly fee of $39.99 along with the additional selling fees, and you are allowed to sell unlimited items on Amazon.   

To learn more about Amazon Business check out this article.


If you’re an FBM seller fulfilling orders by yourself, these factors are much important for you. Make sure you monitor and meet these metrics: 

  • Order defect rate: < 1% 
  • Pre-fulfillment cancel rate: < 2.5% 
  • Late shipment rate: < 4% 

To find these, log in to your Seller Central account and click Performance > Customer  Satisfaction > Account Health.  

You can check your Amazon account health metrics and see if they are the same or higher than the suggested values. 


Amazon requires you to show the combined purchase of at least 10 units. So you need to purchase at least 10 products in three different restricted categories to apply for ungating. 

Ensure that those products are within the restricted category you want to sell. Also, make sure you select ASINs that are already listed on Amazon. 

Here, the purpose of purchasing products from the wholesaler is to get ungated not to make a profit on these items. So you can choose low-mid value items instead of high-dollar items.


When purchasing from a wholesaler, make sure you use the exact details that match your  Seller Central account. Verify your email address, phone number, address, and name. 

If the invoices don’t have the seller’s name at the top, add them first. Also, write the ASIN, UPC, and item model number for each product on the invoice. Blackout all pricing. 

Recommended guide: How to Convert Amazon ASIN To UPC.

After including all the details, you can either scan the invoice or take pictures of them. 


Now that you have your purchase order, invoice, and merchandise, it’s time to upload the images. 

Amazon has specific image requirements! If you meet other criteria but fail on photography, you will not be able to list the item on Amazon. 

Product photography is an essential part of online and offline business, so we recommend you to check some product photography companies doing well

Photos of the topical products or their packaging requirements: 

➤ Live photos, rather than computer-generated images 

➤ Clearly display all sides of the product or packaging 

➤ Include model number, product name or both 

➤ Include the name and physical location of the business or manufacturer

➤ The information must be in the country’s local language. 

All set, now it’s time to apply and get approval!!


Once you have your documents ready, it’s time to submit your application. 

1. Log in to your Amazon Seller Central account. 

2. From the Inventory menu, select “Add a Product.” 

3. Search for the item you want to sell. 

4. Click the Listing limitations apply link next to the item. 

5. Click the Request Approval button to begin the application process. 

To get a faster response, you can submit your application during US business hours. You should expect approval within a few hours or a few days.  

You’ll get a confirmation email whether your application is approved or not. Also, you can check the status of your application in the “Selling Application Status” tab. 


If you don’t get approved immediately, don’t freak out. You’ve always got another shot.  

Go back through your application, review each requirement, and get in touch with the support team to identify the problem.  

You can also consider using an ungating service like The Funnel Guru. 

With The Funnel Guru, you can get ungated in any of the restricted categories without any hassles. 

They have 4+ years of experience providing service to Amazon sellers like you, and 12,500+ satisfied sellers get ungated by The Funnel Guru.

Give it a try! 


Getting approval for topical products on Amazon might be frustrating. However, it helps you to reach more customers with less competition. 

To make this process as easy as possible, follow the steps set out in this post.

Additional Read:

Sell More with Amazon Action Plan

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4 Comments on “How To Get Approval for Topical Products on Amazon – Seller Guide”

  1. Salmaan
    August 2, 2021

    Great blog.

  2. Donald
    August 15, 2021

    Well done!! exactly what I was looking for.

  3. Mark
    August 24, 2021

    I like this blog!! It’s a masterpiece for amazon sellers

    1. Arishekar N
      June 8, 2022

      Thank you.

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