85% of online shoppers read
through the online reviews before making a purchase.
79% of online shoppers trust
online reviews just the way someone would recommend them personally.
73% of online shoppers claim
that positive feedbacks make them trust in the business even more.
When you desire to have those five stars, it doesn’t matter who you are. As long as your product is great and is helping your customers, your dreams can come true.
But yes, the reality is that it takes a lot more to acquire good ratings.
Reviews: Facts & Statistics
Even bad or negative reviews
help boost conversion rates. Customers tend to spend 5 times more on a website
if they relate with negative reviews, trust them more, and often lead to 85% more
conversions. (Source: blog.reevoo.com)
About 67% of the customers are
influenced more by reviews. (Source: moz.com)
influences customers in making better buying decisions than search engine
results. (Source: turntonetworks.com)
Over 50% of customers pay
attention to reviews and only 34% are interested on deals. (Source: reviewtrackers.com)
More than half of the adults
under the age 50 check for online reviews routinely before buying new products.
Walmart Reviews Can Do For You?
Every customer review serves a
purpose and matters a lot. Reviews can:
Assure other shoppers about
Push potential buyers to
purchase your product.
Convince buyers to purchase
your product over others.
Boost the conversion rates.
Increase your sales and
Works like a word-of-mouth
Do Customer Reviews Appear On Walmart?
On Walmart, the customer reviews appear below the product name or title followed by the price and other details. Once the customers submit their reviews, Walmart.com stores them in their database and can be viewed at any time.
While there is no evidence if Walmart takes customer reviews into account for a search, it is vital to note that there are some shoppers who might search for products by filtering the average reviews. In such cases, product reviews can impact the overall sales immensely.
& Ratings By Walmart Customers
Here is a detailed explanation:
Customer Product Reviews
Product Reviews are written by customers
who desire to share their opinions about the products they have bought from
Walmart. Besides customers, even the employees of Walmart can write their
opinions. However, the reviews posted by them will be identified as a Walmart
Now, the main purpose of it is to help potential
buyers make better purchasing decisions. Walmart welcomes both positive and
Customers’ opinions help other buyers to be
informed about the product even better. Honest opinions allow all the Walmart customers
to benefit in some way or the other by reading about the bad and good
experiences other customers have had with the products.
About Seller Reviews On Walmart Marketplace
Product Reviews, there is something called Walmart Seller Reviews too, which are written by customers who bought
products from sellers. The reviews aren’t about the items. Instead, they are
about the service quality sellers have provided to the customers.
They can share if the items were delivered
in good condition and on time. Once a customer places an order from any
Marketplace Seller, Walmart sends him or her emails to review the seller as
well as the product after a few weeks of delivery.
To Get Reviews On Walmart?
When it comes to pushing the prospects to
make a purchase, reviews certainly play a key role. Hence, it is always a great
idea to encourage customers to share their shopping experience. But the
question is how to get more reviews?
Well, the answer is through “Review Marketing.”
Now, let’s understand its key strategies.
Use BazaarVoice To Generate More Reviews
Most major online marketplaces or e-commerce retailers use the same platform to enable buyers or customers to write their authentic reviews. This review platform is none other than BazaarVoice. (However, Amazon doesn’t use this platform. They have their own).
Bazaarvoice is one of the world’s leading
digital marketing companies based in Austin, Texas. It offers software or a
platform to allow retailers to add reviews from different customers to their
websites. (Source: Wikipedia)
With the help of Bazaarvoice review
platform, even suppliers can also utilize it to gather reviews from the
customers. Then, Walmart.com accepts and displays them on the detailed product
In short, it is a Commercial Service Provider
(CSP) and a customer-generated content sharing program used by Walmart to
syndicate the reviews accumulated from other websites.
Here is an example of how the customer reviews are displayed on Walmart’s product page:
Every customer review is displayed
on the product page to provide complete transparency to buyers and let them
know where, when, and by whom was the reviews exactly posted.
A Good Email List
Indeed, this is one of the best ways to get
more reviews on Walmart. Though it requires commitment, dedication, and
patience, when done right, it is very useful for business growth.
Yes, it is going to be difficult initially but
after you have created a list of email addresses, it paves the way further. You
can send emails to all the people on your list through ads that redirect to the
landing page you want to focus on or any independent website.
You can even convince them to subscribe to your
service in exchange for offers or discounts. Now, for this to be successful,
you will definitely have to invest to get a beautiful landing page or an
independent website done.
You can also tweak this method a little to attract more fans via Facebook, YouTube, and Instagram by hosting some promotional campaigns. This, in turn, will help you collect some more email addresses. Again, this will require time. So, be patient enough to execute the tasks but the results are going to be fruitful.
Do The Email Follow-up Sequences Correctly
Email follow-up sequences or more popularly
known as “drip campaigns.” They work the best if set and done right. They include
a series of messages (maybe combined with attractive images) that are sent to the
customers periodically if they had taken some actions in the past.
They are one of the fastest, efficient, and
easiest ways to acquire more reviews on Walmart. Much like product inserts, one
of the main objectives of a good email follow-up sequence is to give value to the
Now, this “value” is none other than
relevant info about the products they have purchased, useful guides associated
with the product, customer support, or any kind of content, which can make
their lives better.
To obtain more reviews on Walmart using
emails, ensure that you adhere to the guidelines listed below:
Keep it simple: From a business
perspective, you might be tempted to give every little detail associated with
your product and valid reasons for them to review it. However, too much
information can spoil the whole thing. Instead, keep it straightforward,
actionable, and yet simple for them. This strategy will increase the chances of
getting more reviews.
Get creative with subject lines: Now,
how are your customers ever going to leave some reviews if they don’t even open
those emails that you have sent? This is where the art of creative subject
lines lies. Unless they are good and appealing enough, your customers will
never be bothered to open them. Hence, it is very important to try different
strategies to come up with an exclusive and creative subject line. Try adding
emojis, customer’s name, or any important terms that you feel it might pull the
customers to open that email. It is all about increasing curiosity. If you get
that right, nothing can stop the customers from clicking that email. A great subject
line can enhance the success rate by 30% based on the product you sell.
Writing style that suits your audience: Knowing
your customers and market is important as a seller. So, keep this mind
throughout your email campaigns. Write the email copy by keeping your target
audience in mind. Your writing style should appeal to your target audience. Use
terms and keywords they are aware of, as this builds trust and shows a
personality through which they can relate to.
Prevent them from spamming your emails: Nothing
can be more upsetting and frustrating than receiving too many useless emails
from different services. So, ensure that your messages have a value. It hardly
takes a few seconds for the users to spam your emails if they feel that they
don’t possess any value. Now, this will considerably sabotage your potential to
get more reviews.
4. Contact Customers Directly
Contacting them directly is reported to be fruitful most of the time. It is probably one of the most effective and safest ways to acquire positive reviews for your product because the risk is low and your target audience is precise.
This usually involves finding the product
pages first and target users who once purchased items and left their reviews.
Collect their respective email addresses and start emailing them.
Say, for example, if your target-user is a group
of perfume-loving women, try visiting the product pages of some brands that
sell perfumes or anything similar to fragrance. Get their email addresses.
However, this requires a good amount of time since you will be carrying out the
5. Reach Out To Shoppers Who Reviewed Similar Items
Every product page will have a section at
the bottom with a list of other related products that users might have searched
through. This is another great way to get them on-board. They can be potential
buyers, who might have reviewed items that are much similar to yours.
The other related products that customers see are also your competitors. Now, you can utilize this to benefit your business. You can take notes of them and read their reviews (pay attention to where they are performing well and which part they are failing at). If possible, check their official website.
Click on the “customer reviews” and filter the MOST RELEVANT section by clicking the option NEWEST TO OLDEST. This will sort the list and display the newest reviews first, followed by the old ones. The latest comments will help you know what customers are talking about the product and where the particular seller is failing at. Is it the customer service? Timely shipping? Cost? Product quality? Or Shipping charges?
Unlike Amazon, the
profile names aren’t clickable on Walmart. However, if the username looks
genuine, you can try contacting them on Social Media like Facebook or Twitter.
6. Provide A Great Customer Experience
A majority of bad reviews involve customers
feeling misinformed about a particular product. Hence, as a seller, it is
important to be honest and straightforward about what you are selling. You
should provide precise and much accurate information to avoid false
expectations or confusions.
7. Ask The Customers For A Review After The Issue Is Resolved
This is another great way to acquire more
reviews. In your problem-solving final follow-up email, request the customer
for a product review. But make sure to give the link of your Walmart product page.
Keep in mind, these people are your crucial
customers. Hence, be selective or very particular while sending emails to them.
Figure out if a customer will be interested in giving you a good positive
review. You can judge this by their responses. Sense their tone at the time of
resolving their issues, and you will have the answer. If they seem iffy, never ask
for a review because you know how it will end up. It’s that simple.
Remember that the product reviews from
these customers might be low but are worth, as they will leave comments appreciating
your efforts to fix their issues. Hence, they can add great value to your
business and can be very influential.
Overall, they paint the real picture and
help other customers to build trust in your brand. At times, having near-perfect
reviews alone can look fake and suspicious. In such situations, reviews from
these customers leave a strong impact.
8. Answer Customer Queries
If you haven’t paid attention to those Customer
Questions on product pages yet, it isn’t too late. You will understand how
important “customer engagement” is for your business.
Like most review platforms, even
Bazaarvoice offers the feature of question-and-answer and this is already integrated
This is the section where customers ask
questions about the product and the sellers answer them. However, this isn’t
limited to sellers alone. They can even be answered by any previous purchaser
or any random person who has better understanding about the item.
According to a study done by Bazaarvoice, a
product sees average conversion boost of 98% when potential buyers engage in the
Q&A section. Customers truly value the knowledge shared by other customers
9. Prioritize “Quality” To Make Your Product “Worth A Review”
This is possibly one of the most important
steps you can take to get more reviews on Walmart. Yes, we are meaning the
“quality of your product” here.
If you sell a high-quality product, you are automatically going to generate some great reviews. Obviously, how will you ever positive feedbacks that don’t even exceed your customer expectations? If your product offers a good experience, your customers will be interested in sharing their experiences with others. This actually works like a “word of mouth.”
To provide a good experience to customers,
keep these tips in mind:
Source for quality products: If you are
planning to become a seller, it is important to source and sell high-quality
products right from the early stage. Think of yourself as a customer. Will you
be happy to get a bad product after paying for it? Of course, NO! Then how your
customers will? Great quality products magnetize more reviews. Even if your
customers forget, you can remind them about it.
Show how your products will solve day-to-day issues: This can actually help your business generate more sales. Here is a
simple question that all customers will think of while buying a product – How
will your product solve their issues? Well, answering this question wouldn’t be
just enough. You need to show your customers how your product can change their
day-to-day lives. This could be an infographic demonstration or a video. Understand
how your product will make it more delightful and desirable to the customers?
Reiterate these details in your packaging, product listing, follow-up emails,
and inserts. Customer will pick them up naturally and write their reviews.
Say, for example, you are selling lip balms made of natural ingredients. You could convey how their lips will look great using it. Go one step further by saying how your product will boost self-confidence or improve their love lives. Customers tend to pick up emotional feelings much faster and later, bring them in their reviews. So, this is a great way to evoke them to share their emotions.
10. Respond To Negative Feedbacks And Fix Them Early
Many online businesses and retailers are scared
of negative reviews. Of course, they will be afraid because it will hurt their brand
value, reputation, and conversion rates. For this reason, they never respond to
them and leave them. However, this does more harm than good.
User-generated content and reviews play a key role in influencing other customers in making their decisions and bad reviews can take a heavy toll if not fixed on time.
Know that every negative feedback can be
turned into positive if you know how to. Don’t be scared of negative reviews or
low product ratings. Be it a product page on a marketplace or your own e-commerce
website, only perfect reviews on it is never going to look authentic.
Apart from multiple positive reviews, a few
negative ones make it “normal” and “balance” the idea behind selling. In fact,
it proves that you believe in transparency and this can also create trust.
But this doesn’t mean you can leave those
negative feedbacks as such. You need to take some efforts to fix them and learn
to turn them to positive. This is also a sign of good customer service and
shows how you as a seller, believe in keeping your customers happy.
According to research conducted by Yotpo,
the most common words used in negative reviews were “disappointment”
or “disappointed.” This shows that the problems with a product are
more often about sellers not meeting their consumer expectations and not that
they are bad products.
Negative reviews influence other customers
in making their buying decisions. However, they don’t necessarily have to be about
the product. Perhaps, the bad reviews could be about the high shipping charges,
price, or customer service, which might not be an issue for other customers
viewing your product.
monitor the reviews and respond wherever necessary.
While some reviews are short & sweet, others
are informative and in-depth. Also, there are some that can be unreasonable and
aggressive. Whatever it is, always monitor your customer reviews and answer
If the issues are clear and require being
addressed, respond to them quickly. This will turn them to positive and make
other customers trust on your brand.
Other than this, it is always a good idea
to create a Q&A section and list all the common questions and answers them clearly.
11. Send Some Product Samples
If you have ever gone through Walmart Marketplace
and seen the customer reviews properly, you will notice that a few user
accounts will be tagged with SPARK REVIEWER.
Walmart has something called “Spark
Reviewer program,” which is run by none other than Bazaarvoice. It allows
sellers to offer free product samples to some customers. This group of
customers is picked based on their past reviews.
Reviewers can participate into Spark
Reviewer program only if they receive an invitation from the seller. These are people
who have earned Walmart trust with their insightful and precise reviews.
Utilizing this Spark Reviewer program could
do a great deed in getting reviews on Walmart, especially if you are new in the
business, launching a new product, or selling seasonal items.
12. Utilize Social Media Platforms
If you are an established brand, you will
be using social media platforms to improve your sales and image. It is a great
way to promote your product and there are even chances that customers might be
dropping a few comments on your Facebook page.
So, why not use those messages on your
Walmart’s product page instead? If you come across something that has been well
written about your product or brand on Facebook, Twitter, Instagram, or
Pinterest, try adding them as user-generated images or testimonials to your
13. Ask For A Review In Your Product Package
Unless you don’t ask, you are not going to
get it. It is a great idea to ask for reviews from your customers after they
receive your product. This increases your review count.
Pack your product in a way that it also includes
a CTA (Call-to-Action) so that your customers can leave their reviews on
Walmart (make sure to give brief instructions on how to do it).
For some reasons, if this request-strategy
doesn’t work, try incentivizing your product reviews. For instance, offer some
discounts on their next purchases or think of something else.
Walmart Considers From Product Reviews
While Walmart doesn’t ask reviewers to add particular
information, reviews with these three elements add more value than others:
Videos or Images Posted By The Customer In Reviews
Walmart allows customers to upload videos
and images within their review screens. These reviews tend to add more importance
than customers giving plain stars with a little text.
Like photos and videos, even the length of
the text matters in a review. Lengthy and detailed reviews help make more
conversions. Typically, reviews that are at least 5-6 lines long have more value
than just simple star reviews or reviews with only 1-2 lines of text.
Walmart tags a few reviews as Verified Purchaser. These add more
value to the page and stand out from the rest. Such reviews also tell buyers
that it is written by a genuine purchaser. Moreover, Walmart considers Verified
reviews better than the ones originated from different sources like email
campaigns. That’s why it is vital to keep your buyers satisfied and happy.
Their opinions matter the most when compared to the ones that are gained
through other ways.
Undeniably, reviews and ratings are one of
the most crucial elements that pave the path for purchase. Since every product
page on Walmart includes a “customers reviews” section, shoppers find them
convenient in making their buying decisions.
You will be surprised to read the fact that out of three, one won’t even consider seeing a product if it doesn’t have any review. Customer reviews and ratings only influence the online sales but increase credibility for a brand. A majority of shoppers read reviews and ratings before making a purchase in-store.
Customer success leader with expertise in coordinating between cross-functional teams in product development and strategy, professional services, sales, marketing and content to deliver excellent customer experience and accelerate growth within the company by ensuring clients’ success.