Discover Walmart’s Top 10 Categories and Most Sold Items

You must be aware that the products you choose to sell play a key role in the success of your online business. You must align your inventory with what your customers are actively looking for in order to increase sales.

But how do you figure out what’s in demand?

The key lies in understanding the most popular categories on one of the world’s leading online marketplaces.

In this article, we’ll take a closer look at the top 10 best-selling categories at Walmart. 

Join us as we explore the items that are making waves and capturing the attention of shoppers on this renowned online platform.

Quick Guide

1. What are the best sellers on Walmart?
2. Top 10 best-selling categories on Walmart
3. Finding the best sellers to sell on Walmart’s website
4. Conclusion

What are the best sellers on Walmart?

Walmart maintains a dedicated  “Bestsellers” category section on its website regularly to keep up with the latest trends and customer preferences.

Here, you can find products of current trends that are frequently purchased, along with their ranks within specific departments. 

It’s crucial to regularly monitor this category of products because of trend changes. What you initially kept an eye on might not be popular after a few days. Here are some factors sellers need to keep track of: 

Seasonal trends

Depending on the season, products often experience different levels of popularity. For instance, winter wear increases sales during the winter, whereas umbrellas and raincoats become more desirable during the monsoon season.

Thus, you have to recognize and adapt these seasonal trends to identify the best-selling categories. 

Economic conditions

Amidst the peak of the pandemic in 2021, the expenditure on essential goods in the US increased twofold the amount spent on luxury items. As of now, post-pandemic, the disparity has narrowed to a 25% difference. 

Thus, any condition of the economy can play a vital role in consumer spending patterns and the product landscape at Walmart. During periods of economic instability, customers tend to buy essential products, such as food and household essentials, while cutting down on unnecessary spending. In contrast, when the economy is thriving, customers tend to indulge in expensive products, such as jewelry and luxury beauty care products. 

Consumer preference

Over time, customers like changes, exerting a significant influence on the best seller products at Walmart. For example, the rising focus on health and wellness, especially among the health-conscious Gen Z demographic, has driven increased demand for products such as fitness equipment, organic personal care items, and organic food products.

Therefore, stay aware of these preferences to stay competitive and identify the top-selling items for your Walmart business. 

Top 10 best-selling categories on Walmart

Now, let’s find the top-selling categories on Walmart. 

There are some categories like kitchenware, bedding, and cleaning supplies that customers favor no matter what time of the year. 

Here are the top-selling categories for Walmart sellers:

Babycares

The baby care product category encompasses a wide range of essential products and items designed to ensure the health, comfort, and well-being of babies from birth through their early years.

It’s an ever-evolving category with a focus on safety, convenience, and the overall well-being of babies. Manufacturers and well-known brands continually innovate to provide parents with the best products and solutions for their baby care needs, contributing to the popularity of these items. 

According to the market analysis, by 2030, the baby care product market could reach a peak value of $28.5 billion. 

Some baby care products at Walmart include

• Diapers & wipes
• Baby formula
• Baby food
• Toys
• Wipes
• Diapers
• Lotions
• Care kits

With the significant growth shown for this category and its current position as one of Walmart’s top-selling categories, it represents a compelling opportunity for entrepreneurs.

Personal Cares

Walmart’s personal care category includes a wide range of products for personal grooming, hygiene, and well-being. This caters to the needs and preferences of individuals looking to maintain and enhance their appearance, hygiene, and overall health. As a result, these products constantly rank among the top-selling categories at Walmart.

Consumers are consistently on the lookout for innovative and natural solutions, with a preference for organic and chemical-free options. This industry owns a substantial market size, generating billions of dollars in revenue, making it an attractive prospect for potential sellers.

Key products within this category include:

• Soap
• Toothpaste
• Shaving products
• Sunscreen
• Deodorant
• Hair care products

Cleaning Supplies

The cleaning supplies category consistently ranks as a top-selling category at Walmart, presenting a lucrative opportunity for sellers. This category offers a wide range of products catering to diverse cleaning needs in both households and commercial spaces. Walmart’s reputation for providing competitive prices further enhances its appeal as a marketplace for selling these products.

Popular items in the cleaning supplies category at Walmart are:

• All-purpose cleaners
• Disinfecting wipes
• Laundry detergent
• Paper towels
• Dishwashing soap

Laundry Supplies

The Laundry Supplies category at Walmart is dedicated to products that aid in cleaning and maintaining clothing and textiles. It encompasses a wide range of items for various laundry needs, offering different brands, formulations, and price points to suit diverse preferences and budgets.

Top-selling products within this category are: 

• Laundry detergent
• Fabric softener
• Stain removers
• Dryer sheets
• Laundry baskets and hampers

Women’s Clothing

Walmart’s Women’s Clothing category is a versatile destination for female shoppers, offering a wide range of clothing styles and sizes to suit diverse preferences and needs.

The apparel market holds a significant place in the global economy, with projections indicating it will reach $1.74 trillion in revenue by the end of 2023, according to Statista. This industry continues to see growth in sales volume and production

Some examples of highly sought-after products within this top-selling category include

• Bikinis
• Handbags
• Plus-sized attire
• Dresses
• Sportswear

Pet Supplies

The Pet Supplies category at Walmart encompasses a diverse range of products and services designed to cater to the needs and preferences of pet owners and their animals. This category has consistently grown over the years due to its remarkable diversity, covering a wide array of items, accessories, and services related to pet care and well-being. 

Here are a few examples of products in this category:

• Pet food
• Pet toys
• Pet accessories

Kitchenware

Walmart’s Kitchenware category offers a wide-ranging selection of products to cater to the needs of both novice and professional cooks, as well as those seeking essential kitchen tools and appliances. This category holds a significant position among Walmart’s top-selling items, with robust growth projected from 2022 to 2030.

Some of the best kitchenware items to sell at Walmart include:

• Cookware sets
• Kitchen gadgets and utensils
• Knife sets
• Bakeware items
• Food storage containers
• Mixing bowls
• Cutting boards
• Small appliances (e.g., blenders, toaster ovens)
• Canisters and storage organizers
• Drinkware (glasses, mugs)

Walmart’s competitive pricing for kitchenware products distinguishes it from other e-commerce platforms like Amazon and eBay, making it a strategic choice for both shoppers and sellers looking to enhance their kitchenware collection or product offerings.

Fitness Accessories

Exercise and fitness-related products have become some of Walmart’s best-selling items, offering a valuable choice for shoppers and sellers alike. This category is specifically designed to meet the needs of individuals looking to enhance their physical health.

As the importance of physical fitness continues to grow, both in home and gym settings, there is a noticeable increase in demand for fitness products. This surge in demand creates a compelling opportunity for individuals to either purchase or sell these fitness items on Walmart’s platform.

The top-selling fitness accessories at Walmart encompass:

• Resistance bands
• Yoga mats
• Dumbbells
• Exercise balls
• Foam rollers

Health Cares

Walmart’s healthcare category features a wide array of products, presenting diverse opportunities for sellers. Those interested in this category can select from a variety of products addressing various health and wellness needs. For instance, beginning with aromatherapy items like essential oils can serve as a manageable and less regulated entry point into the healthcare market, particularly for those with specific preferences.

Key healthcare products are:

• Medicine
• Supplements
• Masks
• Handheld massagers
• Foot spas

Bedding and Linens

In Walmart’s best-selling home category, bedding products stand out as top performers. Walmart excels in offering a wide range of affordable and comfortable bedroom essentials, addressing common consumer needs. 

Top-selling products in the bedding category are:

• Bedsheets
• Pillows
• Comforters
• Mattress toppers
• Bedroom storage solutions
• Bed skirts

Finding the best sellers to sell on Walmart?

When selecting a best-selling product to sell at Walmart, consider the following criteria to make an informed decision:

• Product Weight: Opt for lighter items to reduce shipping costs and make handling easier.
• Durability: Choose products known for their durability to satisfy customers and minimize returns.
• Consistent Sales: Look for products with a history of consistent sales to ensure a steady revenue stream.
• Price Range: Target products with a price range typically between $10 to $50 or a maximum of $100 to maximize profit margins.
• Competition: Evaluate the level of competition and aim to find a niche in Walmart with fewer competitors, allowing your products to stand out effectively.

So how can you find the best products to sell through Walmart’s list?

To find best-selling products in general on Walmart, follow these steps:

1. Go to Walmart.com
2. On the search bar, type ‘Best Sellers’.

3. Click on “Shop All” on the left-hand side. This will include all the categories.

4. If you want a specific niche, then click on the different categories. Here, you will find the best-sellers of each niche.

Another way is by targeting a specific category, for that:

1. Go to Walmart.com 
2. Navigate to Departments on the left-hand side
3. Select your target category

4. Here, on the right-hand side, you can find Sort by

5. Select Best Seller

Here, you will be able to find the best sellers based on each category. You can always use a Walmart Product Data API to help you gather accurate data and zero in on golden/extremely profitable products with ease.

Conclusion

As consumer demands evolve and market dynamics change, Walmart’s adaptability and comprehensive shopping experience keep it at the forefront of the retail industry. This commitment ensures its continued success in 2023 and beyond.

These top-performing categories demonstrate Walmart’s ability to provide quality, affordability, and unmatched convenience, making it a one-stop shop for customers looking for a diverse selection of products to enhance their daily lives. 

Want to discover how to effectively advertise your product and tap into this dynamic marketplace? 

Schedule a call with us today and seize the opportunity to grow your business and boost your profits! Don’t miss out on this chance to thrive in the Walmart ecosystem.

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