In the world of online retail, making strategic choices about the products you offer can make all the difference in your sales performance.
It’s no secret that aligning your inventory with what’s in demand can ensure your success and significantly boost sales volume.
But how would you find which categories are in demand?
For that, you should know the top-selling categories on one of the world’s leading online marketplaces.
In this article, we will dive into the top 10 best-selling categories at Walmart in 2023.
Walmart maintains a dedicated “Bestsellers” category section on its website regularly to keep up with the latest trends and customer preferences.
Here, you can find products of current trends that are frequently purchased, along with their ranks within specific departments.
It’s crucial to regularly monitor this category of products because of trend changes. What you initially kept an eye on might not be popular after a few days. Here are some factors sellers need to keep track of:
Depending on the season, products often experience different levels of popularity. For instance, winter wear increases sales during the winter, whereas umbrellas and raincoats become more desirable during the monsoon season.
Thus, you have to recognize and adapt these seasonal trends to identify the best-selling categories.
Amidst the peak of the pandemic in 2021, the expenditure on essential goods in the US increased twofold the amount spent on luxury items. As of now, post-pandemic, the disparity has narrowed to a 25% difference.
Thus, any condition of the economy can play a vital role in consumer spending patterns and the product landscape at Walmart. During periods of economic instability, customers tend to buy essential products, such as food and household essentials, while cutting down on unnecessary spending. In contrast, when the economy is thriving, customers tend to indulge in expensive products, such as jewelry and luxury beauty care products.
Over time, customers like changes, exerting a significant influence on the best seller products at Walmart. For example, the rising focus on health and wellness, especially among the health-conscious Gen Z demographic, has driven increased demand for products such as fitness equipment, organic personal care items, and organic food products.
Therefore, stay aware of these preferences to stay competitive and identify the top-selling items for your Walmart business.
Now, let’s find the top-selling categories on Walmart.
There are some categories like kitchenware, bedding, and cleaning supplies that customers favor no matter what time of the year.
Here are the top-selling categories for Walmart sellers:
The baby care product category encompasses a wide range of essential products and items designed to ensure the health, comfort, and well-being of babies from birth through their early years.
It’s an ever-evolving category with a focus on safety, convenience, and the overall well-being of babies. Manufacturers and well-known brands continually innovate to provide parents with the best products and solutions for their baby care needs, contributing to the popularity of these items.
According to the market analysis, by 2030, the baby care product market could reach a peak value of $28.5 billion.
Some baby care products at Walmart include
With the significant growth shown for this category and its current position as one of Walmart’s top-selling categories, it represents a compelling opportunity for entrepreneurs.
Walmart’s personal care category includes a wide range of products for personal grooming, hygiene, and well-being. This caters to the needs and preferences of individuals looking to maintain and enhance their appearance, hygiene, and overall health. As a result, these products constantly rank among the top-selling categories at Walmart.
Consumers are consistently on the lookout for innovative and natural solutions, with a preference for organic and chemical-free options. This industry owns a substantial market size, generating billions of dollars in revenue, making it an attractive prospect for potential sellers.
Key products within this category include:
The cleaning supplies category consistently ranks as a top-selling category at Walmart, presenting a lucrative opportunity for sellers. This category offers a wide range of products catering to diverse cleaning needs in both households and commercial spaces. Walmart’s reputation for providing competitive prices further enhances its appeal as a marketplace for selling these products.
Popular items in the cleaning supplies category at Walmart are:
The Laundry Supplies category at Walmart is dedicated to products that aid in cleaning and maintaining clothing and textiles. It encompasses a wide range of items for various laundry needs, offering different brands, formulations, and price points to suit diverse preferences and budgets.
Top-selling products within this category are:
Walmart’s Women’s Clothing category is a versatile destination for female shoppers, offering a wide range of clothing styles and sizes to suit diverse preferences and needs.
The apparel market holds a significant place in the global economy, with projections indicating it will reach $1.74 trillion in revenue by the end of 2023, according to Statista. This industry continues to see growth in sales volume and production
Some examples of highly sought-after products within this top-selling category include
The Pet Supplies category at Walmart encompasses a diverse range of products and services designed to cater to the needs and preferences of pet owners and their animals. This category has consistently grown over the years due to its remarkable diversity, covering a wide array of items, accessories, and services related to pet care and well-being.
Here are a few examples of products in this category:
Walmart’s Kitchenware category offers a wide-ranging selection of products to cater to the needs of both novice and professional cooks, as well as those seeking essential kitchen tools and appliances. This category holds a significant position among Walmart’s top-selling items, with robust growth projected from 2022 to 2030.
Some of the best kitchenware items to sell at Walmart include:
Walmart’s competitive pricing for kitchenware products distinguishes it from other e-commerce platforms like Amazon and eBay, making it a strategic choice for both shoppers and sellers looking to enhance their kitchenware collection or product offerings.
Exercise and fitness-related products have become some of Walmart’s best-selling items, offering a valuable choice for shoppers and sellers alike. This category is specifically designed to meet the needs of individuals looking to enhance their physical health.
As the importance of physical fitness continues to grow, both in home and gym settings, there is a noticeable increase in demand for fitness products. This surge in demand creates a compelling opportunity for individuals to either purchase or sell these fitness items on Walmart’s platform.
The top-selling fitness accessories at Walmart encompass:
Walmart’s healthcare category features a wide array of products, presenting diverse opportunities for sellers. Those interested in this category can select from a variety of products addressing various health and wellness needs. For instance, beginning with aromatherapy items like essential oils can serve as a manageable and less regulated entry point into the healthcare market, particularly for those with specific preferences.
Key healthcare products are:
In Walmart’s best-selling home category, bedding products stand out as top performers. Walmart excels in offering a wide range of affordable and comfortable bedroom essentials, addressing common consumer needs.
Top-selling products in the bedding category are:
When selecting a best-selling product to sell at Walmart, consider the following criteria to make an informed decision:
So how can you find the best products to sell through Walmart’s list?
To find best-selling products in general on Walmart, follow these steps:
Another way is by targeting a specific category, for that:
Here, you will be able to find the best sellers based on each category.
As consumer demands evolve and market dynamics change, Walmart’s adaptability and comprehensive shopping experience keep it at the forefront of the retail industry. This commitment ensures its continued success in 2023 and beyond.
These top-performing categories demonstrate Walmart’s ability to provide quality, affordability, and unmatched convenience, making it a one-stop shop for customers looking for a diverse selection of products to enhance their daily lives.
Want to discover how to effectively advertise your product and tap into this dynamic marketplace?
Schedule a call with us today and seize the opportunity to grow your business and boost your profits! Don’t miss out on this chance to thrive in the Walmart ecosystem.