As advertising campaigns are scaling success more and more, using seed keywords has become more prevalent than before.  So including low-volume keywords and long-tail keywords has been imperative to effectively optimize your ad spend and boost your conversions.  In this blog post, let’s see why we need long-tail keywords and how you can improve your…

We are aware that Amazon is one of the largest e-commerce retailers out there but what most of us don’t know is that it is a search engine and is subject to most algorithm rules just like Bing & Google subscribe to. Hence, it is important to know how to perform keyword research for Amazon…

It’s a widely acknowledged truth – six out of 10 Amazon sellers find themselves grappling with the intricacies of Amazon Sponsored Products Campaigns. While setting up a campaign is a breeze, the real challenge lies in fine-tuning and optimizing it with each iteration to enhance visibility, efficiency, and overall performance on the platform. Unfortunately, many…

Amazon SEO is more than the fuel that helps you run the race. It’s the GPS that guides your products to the right customers. Think of Amazon as both a marketplace and a search engine. Every time someone types in what they’re looking for, Amazon’s algorithm quickly decides which products to show first, and the…

If you’ve been selling on Amazon for a while, you’ve probably had that unsettling moment when you open your listing and spot another seller offering your product, often at a price that feels too good to be true.  Chances are, you’re looking at what the industry calls unauthorized sellers on Amazon. Unlike authorized resellers or…

Amazon has more than 300 million active users. Ever thought about it for a second? They all have one thing in common – High purchase intent.  Yes! With high conversion rates and low cost-per-clicks, Amazon is an absolute gold mine for advertisers.  Most of the time, Amazon sellers aren’t aware of all the advertising resources…

Amazon backend keywords might be hidden from shoppers’ eyes, but they’re the best-kept secrets for boosting your product visibility. Think of them as the cheat code to win over Amazon’s algorithm and make yourself visible in the ecommerce website’s Search Engine Results Pages (SERPs).  These are the phrases and terms that help your listing appear…

Amazon Pet Day is where celebration meets savings and pets take center stage. On May 13–14 2025, Amazon celebrated their Pet Day sale, offering deals designed to delight every kind of companion, from the wagging tails to flapping wings. It’s Amazon’s way of honoring the bond we share with our pets, the same bond that…

You can pour hours into building the perfect online store, but if your ecommerce pricing strategy doesn’t click with your customers and align with your category, everything else will fall flat. The truth is, pricing isn’t just setting a number arbitrarily. Behind the scenes will require an adequate understanding of psychology, competition, and profitability, all…

Selling on Amazon can get incredibly chaotic. Especially, with areas like inventory and Amazon listing optimization, and Amazon ads, keeping even the most seasoned of professionals busy. However, there’s one system notification most sellers overlook until it blows up in their face: the Amazon IP Complaint. IP complaints on Amazon aren’t just policy infractions. They…

The Amazon supply chain is one of the most sophisticated logistics systems in the world, trimmed with new age technology, which solely strives to deliver products at unparalleled speed.  Even their mission statement claims that they specifically aim “to be Earth’s most customer-centric company”. From sourcing to last-mile delivery, Amazon supply chain management integrates inventory…

Choosing the right Amazon Product categories is incredibly important. It affects everything from SEO visibility to your Amazon product category fees, and even whether your item is eligible for certain Amazon affiliate product categories or business buyer programs. It also plays a huge role in how you appear in filters, search rankings, and ads. Now,…

Every Amazon seller wants more sales, but chasing traffic and clicks isn’t the only answer. Average order value quietly holds the key to smarter, more profitable growth. Average order value is directly linked to your ROI, and if bundled smartly or upsold strategically, it can turn everyday carts into higher-value checkouts. So let’s dig in;…

Did you know that the average abandoned shopping carts rate across e-commerce is around 70%? That essentially indicates that seven out of ten customers walk away without buying.  Have you wondered what abandoned shopping carts are in the first place? As it’s what it specifically implies for you, the seller?  It’s the moment when a…

Amazon PPC cost can spiral quickly if you’re not paying close attention to how your campaigns are structured, timed, and optimized. Every bid, every click, every hour your ads are live contributes to that number. And if you’re not actively steering it, it’ll steer you. It’s not just about what you spend, but the expertise…

Amazon is the biggest name in the e-commerce business, but it is not the only game in town; for many shoppers and sellers, it is no longer the right fit.  There is a growing concern about shipment delays, growing costs, the effect on small businesses, and ethical standards, why more and more sellers are looking…

Amazon product ranking is the difference between thriving and vanishing in 2025’s ultra-competitive marketplace. The rules to rank higher on Amazon have shifted this year. Now it’s about aligning with Amazon’s COSMO (Common Sense Knowledge Generation) algorithm (along with the A9 and A10), optimizing semantic relevance, triggering behavioral trust signals, and orchestrating cross-channel funnels (using…

With everyone adding to their ecommerce shopping cart like its second nature, saving money is the new flex. Whether it is buying beauty products on the fly with Amazon coupons, scoring tech deals at midnight, or restocking household must-haves, it is all just a click away.  But here is the kicker: everyone is looking to…

Whether you’re managing ad campaigns, scaling your catalog, or simply trying to stay compliant, July brought helpful Amazon advertising and seller updates that deserve your attention. Whether it’s campaign alerts, category-level sales lift insights, or improved fee transparency, Amazon is slowly shifting more control and visibility back to the people running businesses on Amazon platform.…

Did you know that you have probably trusted an Amazon fake review without even realizing it? Unfortunately, a whopping 40% of all Amazon reviews are fake, and the chances are you have read (or trusted) one without realizing it are incredibly high.  Now, reviews are incredibly important. Whether you are buying a new gadget, a…

If you are wondering how to sell on Amazon Europe, you’d be shocked to find out that there is a growing consensus in the industry that the European e-commerce market will surpass $700 billion by 2027, driven by an increasing number of buyers online.  Amazon’s European marketplace is a huge, ever-changing environment with an immense…

Your Amazon conversion rate tells you if all those clicks on your listing are actually turning into sales. That’s a metric worth paying attention to because you’ve put the effort into getting the traffic, optimizing your listings, and showing up in SERPs.  If shoppers keep bouncing instead of buying, there’s a clear indication that something’s…

The Alibaba vs. AliExpress comparison demonstrates how these two potent platforms have contributed significantly to the success of numerous e-commerce companies worldwide. It’s critical to comprehend the main distinctions between Alibaba and AliExpress, particularly if you’re new to e-commerce or intend to expand your company by working with foreign suppliers. Alibaba is the ideal platform…

June 2025 was a strong month for Amazon Advertising and Seller Central updates. However, beyond the usual feature tweaks, this month’s changes offer real, practical advantages.  Especially for campaign managers and operators handling multiple brands, clients, or product lines. With deeper access to purchase behavior through AMC, better DSP visibility, improved acquisition tools in Sponsored…

On Amazon, visibility isn’t always accidental; it can be engineered and represented as Share of Voice Amazon.  In a marketplace where thousands of sellers compete for the same customer base, how often your brand shows up within the SERPs determines whether you scale or stay stagnant.  Share of Voice tells you if your ads are…

The ecommerce conversion funnel isn’t just a series of stages, it’s a behavioral roadmap. Every click, scroll, bounce, or purchase reveals intent. The real question is, are you paying close enough attention to these signals to translate them into actionable insights and drive sales? Across websites and marketplaces, shoppers move through distinct funnel conversion ecommerce…

Amazon UGC isn’t just a nice-to-have; it’s your product’s secret weapon in a scroll-happy world that lacks trust. These days, shoppers don’t just want picture-perfect products; they also want proof. While most sellers are busy tweaking bullet points and launching PPC campaigns, your competitors are quietly cashing in on UGC on Amazon.  We’re talking real…

Early last year, sellers witnessed Amazon officially discontinuing its Amazon email marketing feature as part of the removal of Manage Your Customer Engagement (MYCE). This feature enabled brand-registered Amazon sellers to email Amazon store followers product launch-related announcements, sales and offers, product spotlights, holiday/seasonal promotions, and promotional content.  If you, as an Amazon seller, relied…

If you are thinking of launching an online store or growing your business, one of the most important steps is choosing the right eCommerce niche.  In addition, the eCommerce marketplace is becoming increasingly more competitive. Identifying the right eCommerce niche is essential. It sets the foundation for your business. Once you have figured that out,…

If you’re an ecommerce seller trying to grow your business across online marketplaces, riding the wave of recent Etsy trends can be a good head start. This is because when you tap into Etsy trends, it’s not just knowing what’s going viral on Etsy. Etsy is a goldmine for spotting consumer trends early because shoppers…

Have you ever made a shopping list just to avoid forgetting that one crucial item? The Amazon Wishlist feature is based on the same logic, and it is just applied online.  It’s basically your digital version of a shopping list, only better because it’s loaded with added features. Whether you’re saving ideas for your next…

Amazon shipping tracking UK can make or break the customer experience and your reputation. Selling on Amazon UK isn’t just about having a great product anymore. It’s about delivering it on time, every time, with full transparency and faster than ever. Customers expect to track Amazon shipping UK orders down to the minute. And if…

Running Amazon Ads today is less about media buying and more about managing complexity. Between fragmented buyer journeys, B2B vs. B2C targeting mismatches, and limited data visibility, campaign managers are often flying blind despite rising spend. You’re likely wasting impressions on the wrong shoppers, bidding blind without lifecycle data, or missing market expansion opportunities simply…

If you’re an Amazon seller, there’s no way we can sugarcoat the new tariffs in 2025. In the world of ecommerce, tariffs are like those hidden costs that sneak up on you and bite hard. They directly affect how much you pay for products, and ultimately, eat into your profit.  As much as tariffs have…