As advertising campaigns are scaling success more and more, using seed keywords has become more prevalent than before.  So including low-volume keywords and long-tail keywords has been imperative to effectively optimize your ad spend and boost your conversions.  In this blog post, let’s see why we need long-tail keywords and how you can improve your…

We are aware that Amazon is one of the largest e-commerce retailers out there but what most of us don’t know is that it is a search engine and is subject to most algorithm rules just like Bing & Google subscribe to. Hence, it is important to know how to perform keyword research for Amazon…

It’s a widely acknowledged truth – six out of 10 Amazon sellers find themselves grappling with the intricacies of Amazon Sponsored Products Campaigns. While setting up a campaign is a breeze, the real challenge lies in fine-tuning and optimizing it with each iteration to enhance visibility, efficiency, and overall performance on the platform. Unfortunately, many…

When a buyer arrives at Amazon, he/she has only one goal: buy a particular product. But the ultimate question is: who will he/she get it from? Now, if you want the answer to be “you,” it is important to comprehend how Amazon SEO (Search Engine Optimization) works in the current scenario and how to crack…

Have you ever made a shopping list just to avoid forgetting that one crucial item? The Amazon Wishlist feature is based on the same logic, and it is just applied online.  It’s basically your digital version of a shopping list, only better because it’s loaded with added features. Whether you’re saving ideas for your next…

Amazon shipping tracking UK can make or break the customer experience and your reputation. Selling on Amazon UK isn’t just about having a great product anymore. It’s about delivering it on time, every time, with full transparency and faster than ever. Customers expect to track Amazon shipping UK orders down to the minute. And if…

Running Amazon Ads today is less about media buying and more about managing complexity. Between fragmented buyer journeys, B2B vs. B2C targeting mismatches, and limited data visibility, campaign managers are often flying blind despite rising spend. You’re likely wasting impressions on the wrong shoppers, bidding blind without lifecycle data, or missing market expansion opportunities simply…

If you’re an Amazon seller, there’s no way we can sugarcoat the new tariffs in 2025. In the world of ecommerce, tariffs are like those hidden costs that sneak up on you and bite hard. They directly affect how much you pay for products, and ultimately, eat into your profit.  As much as tariffs have…

If you’ve been wondering how to sell on Amazon Germany, you’re not alone, and you’re asking the right question. As Europe’s largest economy and one of the fastest-growing ecommerce markets, Germany presents a powerful opportunity for ambitious brands ready to expand internationally. But here’s the catch: while the market potential is enormous, success doesn’t come…

If you’re running an online store, chances are you’re actively engaged in learning how do tariffs impact ecommerce in the US in 2025. It isn’t just an alarming headline; it’s a direct hit on your margins, possibly compelling you to look for other suppliers, and maybe even your customer base is about to change. So,…

Amazon Prime Day 2025 isn’t just a regular annual sale, it’s your opportunity to take over Amazon’s virtual shelf and see your products fly off of it. As 2025 Amazon Prime Day approaches, the sellers who prepare now will be the ones celebrating later. Slated for mid-July on the Amazon calendar, it’s your once-a-year chance…

April 2025 was another month of fast-moving updates for Amazon sellers and advertisers. Whether you’re scaling your business through new marketplaces, optimizing your ad campaigns, or refining your fulfillment strategy, these updates bring new tools and efficiencies to help you stay ahead. For advertisers, Amazon DSP has made it easier than ever to create new…

Temu vs. Amazon is like comparing Dollar Tree to Costco. One floods the market with ultra-cheap, fast-moving items with razor-thin margins. The other relies on buyer loyalty, trusted logistics, and operational control to scale profitably. Both feed the masses—but in wildly different ways.  Temu’s entry into the U.S. ecommerce space, backed by Chinese giant PDD…

The world of ecommerce is constantly evolving, and Amazon remains at the forefront of this transformation. With the introduction of Alexa Plus, powered by generative AI, Amazon is reshaping the way sellers, advertisers, and agencies interact with the audience through Alexa Voice Shopping.  This next-generation voice assistant is not just about voice commands anymore—it’s a…

Amazon Rufus AI is an eccentric genius. Sure, it’s not human—so technically, it can’t be eccentric or a genius. But if it were, that’s exactly how we’d describe it. It’s the new shopping assistant on Amazon that is taking the world by storm. And, honestly, it’s a massive “game changer”.  When you get into the…

Managing Amazon seller accounts is about to get a whole lot different. The Solution Provider Portal Amazon (SPP) is Amazon’s new system designed to tighten security, streamline permission granting, and control third-party access to seller and vendor accounts. The announcement isn’t just another update—it’s a fundamental shift for agencies, freelancers, and software providers. With the…

Diving head-first into the Amazon marketplace can be overwhelming, but Amazon new seller incentives give you a competitive edge. These perks help you navigate tough competition, unpredictable algorithms, and the sea of sellers fighting for visibility. Amazon new seller incentives are just what you need to hit the ground running. You get a chance to…

Amazon Seller Central issues are like being caught up in a traffic jam during rush hours— frustrating and feeling completely out of control. Just like how traffic congestion can delay your commute, Amazon Seller Central problems can slow you down, be it product listings going inactive or fluctuations in correct inventory updates. Whatever the case,…

In recent years, TikTok has shaped our choice of entertainment and TikTok Amazon finds (the Amazon products we come across on our TikTok feed) have shaped how we look at consumerism. Buyers have started prioritizing convenience over the bare minimum requirements. For sellers, this can be an excellent opportunity to grab and offer them beyond…

If you think a multi brand strategy is exclusive to industry behemoths, think again. Irrespective of your category or company size, you need to strategize your presence in a way that adds maximum value to your brand. And that’s what helps you thrive in a hyper-competitive market. Maintaining a singular brand identity can be inadequate…

When you search ‘how to create an eBay storefront’ we understand how eager you are to access a marketplace where $74 billion worth of products are sold annually.  Lucky for you, standing out might be easier than you think if you take each step with utter consideration. eBay doesn’t limit itself to offering diverse opportunities…

February 2025 was another month of fast-moving updates for Amazon sellers and advertisers. Whether you’re scaling your business through new marketplaces, optimizing your ad campaigns, or refining your fulfillment strategy, these updates bring new tools and efficiencies to help you stay ahead. For advertisers, Amazon DSP has made it easier than ever to create new…

Selling on Etsy is not the only way to make money using the platform. Etsy affiliate program can help you make money through your blog or social media platforms. Sharing affiliate links from Etsy is an excellent passive income source.  It’s important to note that the Etsy affiliate program is more than just an opportunity…

Current-day consumerism is influenced by both traditional commerce and ecommerce. While the traditional transaction system of mom-and-pop stores is characterized by trust and familiarity, ecommerce helps bridge the gaps of accessibility with doorstep delivery.  For business owners, relying exclusively upon one selling method might not deliver the desired results in addressing customer requirements. Both systems…

According to Statista, the expected ecommerce revenue for 2025 is US $4,791.00 bn. Ecommerce marketing tools, for business owners, are the quickest ways to harness this growth and 2X your marketing efforts to reach your ideal customers.  The best marketing tools for ecommerce go beyond customer acquisition. These tools in their unique ways add to…

If you’re looking for a better understanding of “What is Seller SKU on Amazon?” chances are you’re new to the world of Amazon and planning to build a successful business. To get your products listed, it is essential to abide by Amazon’s rules. Thus it is essential to have SKUs for all your products and…

Being present on the Amazon marketplace is not enough; the key is to be outstanding. Amazon Unique Selling Points (USP) is the way to put your best foot forward. Amazon Unique Selling Points (USP) of a product bring the attention of people to what makes it stand out. So when you introduce your product to…

As we kick off 2025 in full force, the popular ecommerce giant is rolling out a series of crucial Amazon Advertising updates and Amazon Seller updates that every business owner needs to know.  Whether you’re refining your ad strategy or optimizing your seller operations, these changes offer new opportunities and, of course, challenges to navigate.…

Selling seasonal products on Amazon is more than just riding a wave. If your selling strategy is executed correctly it can be incredibly rewarding.  Selling seasonal products is about meeting the demands by planning the process effectively to prevent inventory overflow or giving evergreen products a seasonal twist.  You can capitalize on seasonal demands starting…

Shein dropshipping is gaining rapid attention in the ever-evolving landscape of eCommerce. To the ones wondering “does shein offer dropshipping”, your answer is here. Entrepreneurs are now more eager to enter the fashion retail business seeking a higher percentage of profit and outsourced responsibilities.  This is because Shein, being a leader in fashion retail, opens…

Did you know that building a successful ecommerce branding strategy is rooted in how seamlessly you encourage your users to recognize and trust your brand? It goes far beyond quirky advertisements or catchy social media presence. What entices people is a reflection of a brand’s presence in their minds. Once this milestone is achieved, you’ll…

Amazon click fraud is an emerging risk to PPC advertisements. To thrive in a highly competitive Amazon marketplace, some unfair players induce false clicks on their competitors’ Amazon ads, leading them to lose out on their ad budget without generating any leads or sales.  As Amazon becomes overcrowded and sellers’ dependence on Amazon PPC ads…

Consider the Amazon price glitch as a tiny moment of brain fog we humans experience daily. As curious as you might be to understand what it is, Amazon price glitches can be of multiple types, each being a byproduct of server overloads, internal bugs, manual errors, or even API failures.  Some may affect customer experience…

Amazon dupes are the best-kept secret of conscious spenders to staying in style without breaking the bank. Born from the fast fashion movement, the popularity of Amazon dupes has bridged the gap between aspiration and affordability. These affordable alternatives will not only give the originals a run for their money but in a way convince…