As advertising campaigns are scaling success more and more, using seed keywords has become more prevalent than before.  So including low-volume keywords and long-tail keywords has been imperative to effectively optimize your ad spend and boost your conversions.  In this blog post, let’s see why we need long-tail keywords and how you can improve your…

We are aware that Amazon is one of the largest e-commerce retailers out there but what most of us don’t know is that it is a search engine and is subject to most algorithm rules just like Bing & Google subscribe to. Hence, it is important to know how to perform keyword research for Amazon…

It’s a widely acknowledged truth – six out of 10 Amazon sellers find themselves grappling with the intricacies of Amazon Sponsored Products Campaigns. While setting up a campaign is a breeze, the real challenge lies in fine-tuning and optimizing it with each iteration to enhance visibility, efficiency, and overall performance on the platform. Unfortunately, many…

Amazon SEO is more than the fuel that helps you run the race. It’s the GPS that guides your products to the right customers. Think of Amazon as both a marketplace and a search engine. Every time someone types in what they’re looking for, Amazon’s algorithm quickly decides which products to show first, and the…

If you view competition as a gateway to unlocking profitable, untapped niches, then it’s time to learn how to get ungated on Amazon. Understanding what does ungated mean on Amazon and how to get ungated on Amazon is essential if you want to expand into profitable niches and brands that most sellers can’t access.  Amazon…

Amazon’s holiday season, especially the Amazon Prime Christmas sale, accounts for a disproportionate share of annual sales for both third-party sellers and established brands, with some categories seeing up to 40 percent of their yearly revenue compressed into six weeks. The psychological shift of the consumer is what makes this period so effective. Unlike regular…

The Roku Amazon Ads partnership is a turning point for enterprise-level Amazon sellers.  Connected TV (CTV) advertising, which means running ads on streaming platforms like Roku, Amazon Prime Video, and other premium apps, is the modern-day media advertisement. Yet until now, executing these campaigns has been complex due to several reasons.  Sellers had to manage…

As an Amazon vendor, do you struggle to understand why some of your listings thrive while others quietly disappear? Amazon Net PPM or Amazon Net Pure Profit Margin is the answer that most often choose to ignore, in spite of it being such an impactful metric.  This is the number Amazon uses to judge how…

Do you still think that it is just your product that matters and not how you advertise it? Let’s overcome that phase because Amazon advertising is changing fast, and creativity is finally catching up.  For years, sellers and advertisers have invested time and energy into designing visuals and writing ad copy that could stand out…

If there is one aspect of selling on Amazon that may make or ruin your business, it is Amazon FBA sourcing mistakes. It isn’t as glamorous as running advertisements or designing attractive packaging, but it serves as the foundation for everything.  If you get it wrong, the consequences will be negative for your profit margins,…

Recently, one of our clients asked me: “Is Temu legit enough to risk my inventory?” She’d seen the explosive growth, the Super Bowl ads, the constant social media buzz. But she’d also read about the lawsuits, the data privacy concerns, the quality complaints. She wanted a straight answer about whether Temu is legit and safe…

Today, when everyone is head over heels about social platforms like Instagram, TikTok, and Pinterest, Facebook seems like the retired person sipping their routine evening tea.  Aren’t we thinking the same? Well, not really.  We often hear that selling something on Facebook Marketplace is time-consuming and not worth it, especially considering the earnings. But the…

Do you feel that your usual Amazon sales strategies don’t hit quite the same anymore? Before, sellers followed the same method almost every time. When the e-commerce giant announced their Amazon Upcoming sale, it added a coupon, raised bids a little, and let traffic take care of the rest. But shoppers aren’t responding to basic…

If you’ve been selling on Amazon, you must have seen that little box under your listing: “Frequently Bought Together.” It looks simple enough, a few products bundled together with a one-click “Add All to Cart” button.  For sellers, it’s one of the most underutilized features for capturing revenue and even defending their market share. But…

Starting an online business can feel overwhelming, but it doesn’t have to be. One of the easiest ways to jump is to buy from China and sell on Amazon.  Think about it. China has factories that make almost everything, and Amazon gives you a ready-made platform with millions of shoppers waiting to buy. Put those…

In the uber-competitive domain of marketplace e-commerce, two events, Amazon Prime Day and Black Friday, rule the online retail universe, bringing in billions in sales and changing what the shopping season really means for brands and consumers alike. Prime Day started as Amazon’s birthday celebration, a one-day loyalty event that turned into a mid-year global…

Cyber Monday vs Black Friday isn’t about picking a winner. Last year, a skincare brand we analyzed ran identical promotions on both days. Their Black Friday sales were solid but not exceptional. Then Cyber Monday hit and they did nearly double the revenue with the same discount percentage. The difference? Their audience of working professionals…

Amazon Demand Forecasting isn’t just another Amazon Seller Central feature; it’s one of the most powerful ways sellers can predict customer demand and prepare their inventory ahead of time.  By analyzing seasonality, pricing, promotions, and shopping behavior, Amazon’s demand forecasting tool projects future sales (up to 40 weeks out) to help you stock smartly, avoid…

If you’ve built a brand, you must understand that in the long run, it takes time to earn trust. You’ve spent months perfecting packaging, crafting content, running campaigns, and shaping customer experience only to see it all unravel because a reseller on Amazon dropped the price by 20% overnight. It’s frustrating, but it’s also too…

Shopper behavior has changed drastically from a couple of years ago. With multichannel retailing becoming more mainstream. Shoppers don’t stick to one platform. Even if they choose to buy on one platform, their decision is made on another.  Buyers will scroll through TikTok, then check prices on Walmart.com, and possibly see an ad on Instagram,…

Amazon Brand Tailored Promotions help sellers move beyond generic discounts into real customer connections by delivering specifically what they need. In today’s crowded marketplace, generic discounts are not sufficient. Instead of shouting into the void with blanket offers, brand-tailored promotions Amazon lets you deliver tailored incentives, drastically improving the chances of conversion.  When paired with…

Flipping Amazon return pallets may sound like a reseller’s urban legend. However, there are plenty of success stories across the internet that will show you how real it is.  In today’s world, more online shoppers mean more returns. Not every returned item makes it back to the warehouse. The surge in consumer waste (due to…

The real monsters this Halloween? Missed sales opportunities. As your customers flood Amazon for costumes, décor, and candy, sellers who plan their Amazon Halloween strategy early are cashing in on one of the biggest seasonal booms of the year.  After all, Amazon Halloween has become a billion-dollar retail moment that is wrapped in cobwebs of…

You might have come across UPC codes for Amazon as 12 little digits hiding under a barcode, maybe while swiping through listing images or in packages.  These boring details surely didn’t evoke intrigue. But here’s the reality check. They’re the velvet‑rope security at Amazon’s club. No legit UPC, no entry to your product in the…

Are the rising 3PL bills squeezing your margins? Well, you’re not alone. A lot of U.S. sellers are going through the same thing. That’s why more people are talking about Amazon Warehousing and Distribution (AWD), which is essentially Amazon’s attempt to step in and handle the bulk storage, replenishment, and distribution side of the business.…

What if you could get paid in products just for sharing your honest shopping opinions? Thousands of Walmart shoppers are doing exactly that through the Walmart Spark Reviewer program. They test everything from kitchen gadgets to seasonal decorations, write reviews, and keep the products without spending a dime. The catch is that becoming a Walmart…

Have you ever promised yourself just one more scroll on TikTok… only to stumble on a video that makes you think I need this right now? Next thing you know, you’ve clicked the link, hit buy, and three days later, yep, there’s a package at your door. Been there, done that. And trust me, you’re…

If you are an Amazon seller in 2025, chances are you have already noticed a new tab in your Seller Central dashboard called Amazon Seller Wallet. And if you have been wondering, “What is Amazon Seller Wallet?” or even searched for “Amazon seller wallet” and “what is seller wallet Amazon,” you are not alone.  This…

If you’ve ever logged into Seller Central only to be greeted by that dreaded red notification Amazon Stranded Inventory Detected, there’s no need to panic.  After all, Amazon sellers constantly deal with a bunch of issues such as restock limits, hijackers, and ever-changing compliance rules. So, dealing with this one isn’t significantly challenging.  However, Amazon’s…

If you’ve ever wondered how to sell on Amazon Japan, or you’re already eyeing the best-selling products on Amazon Japan, you’re not alone. Did you know Japan is Amazon’s 4th largest marketplace, beating out even Canada and the UK?  Japan has become the California Gold Rush of Amazon marketplaces. While it’s incredibly beneficial, how to…

An Amazon micro influencer campaign can sell out your product faster than you think. A simple, casual unboxing video, no fancy studio lights, no viral soundtrack, just a skincare enthusiast with 10-12K followers showing how the latest Amazon find looked on real skin. Within three days, the product wasn’t just low in stock; it was…

Amazon Attribution might be the most underrated tool in your advertising arsenal.  Here’s the brutal reality.  According to SellerApp’s ad experts, the majority of buyers discover a brand through external ads before ever landing on Amazon. But most sellers are completely blind to which campaigns actually drive sales. Yes, running external ads for your Amazon…

If you’ve been selling on Amazon for a while, you’ve probably had that unsettling moment when you open your listing and spot another seller offering your product, often at a price that feels too good to be true.  Chances are, you’re looking at what the industry calls unauthorized sellers on Amazon. Unlike authorized resellers or…

Amazon has more than 300 million active users. Ever thought about it for a second? They all have one thing in common – High purchase intent.  Yes! With high conversion rates and low cost-per-clicks, Amazon is an absolute gold mine for advertisers.  Most of the time, Amazon sellers aren’t aware of all the advertising resources…