As advertising campaigns are scaling success more and more, using seed keywords has become more prevalent than before.  So including low-volume keywords and long-tail keywords has been imperative to effectively optimize your ad spend and boost your conversions.  In this blog post, let’s see why we need long-tail keywords and how you can improve your…

We are aware that Amazon is one of the largest e-commerce retailers out there but what most of us don’t know is that it is a search engine and is subject to most algorithm rules just like Bing & Google subscribe to. Hence, it is important to know how to perform keyword research for Amazon…

It’s a widely acknowledged truth that six out of 10 Amazon sellers find themselves grappling with the intricacies of Amazon Sponsored Products Campaigns. While setting up a campaign is a breeze, the real challenge lies in fine-tuning and optimizing it with each iteration to enhance visibility, efficiency, and overall performance on the platform. Unfortunately, many…

Amazon SEO is more than the fuel that helps you run the race. It’s the GPS that guides your products to the right customers. Think of Amazon as both a marketplace and a search engine. Every time someone types in what they’re looking for, Amazon’s algorithm quickly decides which products to show first, and the…

Have you felt the pressure of running Amazon video ads for more than five minutes? The cost per click is increasing every quarter, and static images that used to generate clicks are now being overlooked. Meanwhile, your competitors are filling every ad slot with identical visuals.  Amazon, however, has significantly expanded the system. Video now…

Most U.S. sellers won’t say it out loud, but running an Amazon business today feels like trying to manage a moving train while also laying down the tracks.  As you log in to your Amazon Seller Central, it opens with a wall of alerts. The work never stops, and the margin for mistakes keeps reducing.…

Pacvue alternatives are gaining attraction, and the reason is that retail media has changed. Honestly, not surprising. What used to be a niche add-on for a few major brands has turned into one of the biggest performance channels in e-commerce. Today, automation is everything.  Each and every brand wants smarter bidding, faster insights, and tools…

Is there something fishy that you notice these days? Social commerce platforms aren’t just places to build brand awareness anymore, but now they’ve quietly become marketplaces where shoppers discover, evaluate, and buy products without ever leaving their favorite apps. This is why keeping yourself informed of the latest social commerce trends is absolutely critical in…

In the world of eCommerce, it’s essential to stay on top of your metrics and ensure you’re delivering a good experience to your customers.  Amazon’s Order Defect Rate is one of the most important metrics that every seller should be aware of. Amazon now ships approximately 25 million packages daily worldwide, with projections indicating over…

If you want to master your supply chain, your inbound and outbound logistics should work in tandem.  In today’s eCommerce business world, logistics is an essential part of operations.  Whether you’re managing a small startup or a large corporation, understanding and mastering the inbound and outbound logistics of your business can make a huge difference…

The Amazon subscribe and save is one of the best features available for different products that you sell on the Amazon marketplace. If you are a seller, you can participate in the Amazon subscribe and save program too. If you aren’t aware of how it is done, here is a detailed guide to help you.…

Shopify Amazon Integration connects your Shopify store to the Amazon marketplace, merging the best of both platforms. This Shopify Amazon Integration allows you to expand your brand’s visibility and improve sales by making your Shopify products available to Amazon’s vast customer base. As Amazon continues its e-commerce dominance, Shopify sellers are increasingly looking to integrate…

Self-publishing isn’t the hard part anymore. Almost anyone can upload a manuscript to Amazon in a weekend. What’s difficult in 2026 is getting that book seen, read, and taken seriously once it’s live on Amazon Kindle Direct Publishing. Every day, thousands of new titles go up. Most of them don’t fail because the writing is…

The Amazon Haul Program is Amazon’s way to highlight products in themed collections across its app and website. You must be thinking, how does it help? Well, these collections help buyers discover affordable items through short videos, feeds, and influencer storefronts. Unlike brand stores, it’s not about telling your full brand story, it’s about getting…

If you view competition as a gateway to unlocking profitable, untapped niches, then it’s time to learn how to get ungated on Amazon. Understanding what does ungated mean on Amazon and how to get ungated on Amazon is essential if you want to expand into profitable niches and brands that most sellers can’t access.  Amazon…

Amazon’s holiday season, especially the Amazon Prime Christmas sale, accounts for a disproportionate share of annual sales for both third-party sellers and established brands, with some categories seeing up to 40 percent of their yearly revenue compressed into six weeks. The psychological shift of the consumer is what makes this period so effective. Unlike regular…

The Roku Amazon Ads partnership is a turning point for enterprise-level Amazon sellers.  Connected TV (CTV) advertising, which means running ads on streaming platforms like Roku, Amazon Prime Video, and other premium apps, is the modern-day media advertisement. Yet until now, executing these campaigns has been complex due to several reasons.  Sellers had to manage…

As an Amazon vendor, do you struggle to understand why some of your listings thrive while others quietly disappear? Amazon Net PPM or Amazon Net Pure Profit Margin is the answer that most often choose to ignore, in spite of it being such an impactful metric.  This is the number Amazon uses to judge how…

Do you still think that it is just your product that matters and not how you advertise it? Let’s overcome that phase because Amazon advertising is changing fast, and creativity is finally catching up.  For years, sellers and advertisers have invested time and energy into designing visuals and writing ad copy that could stand out…

If there is one aspect of selling on Amazon that may make or ruin your business, it is Amazon FBA sourcing mistakes. It isn’t as glamorous as running advertisements or designing attractive packaging, but it serves as the foundation for everything.  If you get it wrong, the consequences will be negative for your profit margins,…

Recently, one of our clients asked me: “Is Temu legit enough to risk my inventory?” She’d seen the explosive growth, the Super Bowl ads, the constant social media buzz. But she’d also read about the lawsuits, the data privacy concerns, the quality complaints. She wanted a straight answer about whether Temu is legit and safe…

Today, when everyone is head over heels about social platforms like Instagram, TikTok, and Pinterest, Facebook seems like the retired person sipping their routine evening tea.  Aren’t we thinking the same? Well, not really.  We often hear that selling something on Facebook Marketplace is time-consuming and not worth it, especially considering the earnings. But the…

Do you feel that your usual Amazon sales strategies don’t hit quite the same anymore? Before, sellers followed the same method almost every time. When the e-commerce giant announced their Amazon Upcoming sale, it added a coupon, raised bids a little, and let traffic take care of the rest. But shoppers aren’t responding to basic…

If you’ve been selling on Amazon, you must have seen that little box under your listing: “Frequently Bought Together.” It looks simple enough, a few products bundled together with a one-click “Add All to Cart” button.  For sellers, it’s one of the most underutilized features for capturing revenue and even defending their market share. But…

Starting an online business can feel overwhelming, but it doesn’t have to be. One of the easiest ways to jump is to buy from China and sell on Amazon.  Think about it. China has factories that make almost everything, and Amazon gives you a ready-made platform with millions of shoppers waiting to buy. Put those…

In the uber-competitive domain of marketplace e-commerce, two events, Amazon Prime Day and Black Friday, rule the online retail universe, bringing in billions in sales and changing what the shopping season really means for brands and consumers alike. Prime Day started as Amazon’s birthday celebration, a one-day loyalty event that turned into a mid-year global…

Cyber Monday vs Black Friday isn’t about picking a winner. Last year, a skincare brand we analyzed ran identical promotions on both days. Their Black Friday sales were solid but not exceptional. Then Cyber Monday hit and they did nearly double the revenue with the same discount percentage. The difference? Their audience of working professionals…

Amazon Demand Forecasting isn’t just another Amazon Seller Central feature; it’s one of the most powerful ways sellers can predict customer demand and prepare their inventory ahead of time.  By analyzing seasonality, pricing, promotions, and shopping behavior, Amazon’s demand forecasting tool projects future sales (up to 40 weeks out) to help you stock smartly, avoid…

If you’ve built a brand, you must understand that in the long run, it takes time to earn trust. You’ve spent months perfecting packaging, crafting content, running campaigns, and shaping customer experience only to see it all unravel because a reseller on Amazon dropped the price by 20% overnight. It’s frustrating, but it’s also too…

Shopper behavior has changed drastically from a couple of years ago. With multichannel retailing becoming more mainstream. Shoppers don’t stick to one platform. Even if they choose to buy on one platform, their decision is made on another.  Buyers will scroll through TikTok, then check prices on Walmart.com, and possibly see an ad on Instagram,…

Amazon Brand Tailored Promotions help sellers move beyond generic discounts into real customer connections by delivering specifically what they need. In today’s crowded marketplace, generic discounts are not sufficient. Instead of shouting into the void with blanket offers, brand-tailored promotions Amazon lets you deliver tailored incentives, drastically improving the chances of conversion.  When paired with…

Flipping Amazon return pallets may sound like a reseller’s urban legend. However, there are plenty of success stories across the internet that will show you how real it is.  In today’s world, more online shoppers mean more returns. Not every returned item makes it back to the warehouse. The surge in consumer waste (due to…

The real monsters this Halloween? Missed sales opportunities. As your customers flood Amazon for costumes, décor, and candy, sellers who plan their Amazon Halloween strategy early are cashing in on one of the biggest seasonal booms of the year.  After all, Amazon Halloween has become a billion-dollar retail moment that is wrapped in cobwebs of…

You might have come across UPC codes for Amazon as 12 little digits hiding under a barcode, maybe while swiping through listing images or in packages.  These boring details surely didn’t evoke intrigue. But here’s the reality check. They’re the velvet‑rope security at Amazon’s club. No legit UPC, no entry to your product in the…