As advertising campaigns are scaling success more and more, using seed keywords has become more prevalent than before.  So including low-volume keywords and long-tail keywords has been imperative to effectively optimize your ad spend and boost your conversions.  In this blog post, let’s see why we need long-tail keywords and how you can improve your…

We are aware that Amazon is one of the largest e-commerce retailers out there but what most of us don’t know is that it is a search engine and is subject to most algorithm rules just like Bing & Google subscribe to. Hence, it is important to know how to perform keyword research for Amazon…

It’s a widely acknowledged truth – six out of 10 Amazon sellers find themselves grappling with the intricacies of Amazon Sponsored Products Campaigns. While setting up a campaign is a breeze, the real challenge lies in fine-tuning and optimizing it with each iteration to enhance visibility, efficiency, and overall performance on the platform. Unfortunately, many…

Amazon SEO is more than the fuel that helps you run the race. It’s the GPS that guides your products to the right customers. Think of Amazon as both a marketplace and a search engine. Every time someone types in what they’re looking for, Amazon’s algorithm quickly decides which products to show first, and the…

Cyber Monday vs Black Friday isn’t about picking a winner. Last year, a skincare brand we analyzed ran identical promotions on both days. Their Black Friday sales were solid but not exceptional. Then Cyber Monday hit and they did nearly double the revenue with the same discount percentage. The difference? Their audience of working professionals…

Amazon Demand Forecasting isn’t just another Amazon Seller Central feature; it’s one of the most powerful ways sellers can predict customer demand and prepare their inventory ahead of time.  By analyzing seasonality, pricing, promotions, and shopping behavior, Amazon’s demand forecasting tool projects future sales (up to 40 weeks out) to help you stock smartly, avoid…

If you’ve built a brand, you must understand that in the long run, it takes time to earn trust. You’ve spent months perfecting packaging, crafting content, running campaigns, and shaping customer experience only to see it all unravel because a reseller on Amazon dropped the price by 20% overnight. It’s frustrating, but it’s also too…

Shopper behavior has changed drastically from a couple of years ago. With multichannel retailing becoming more mainstream. Shoppers don’t stick to one platform. Even if they choose to buy on one platform, their decision is made on another.  Buyers will scroll through TikTok, then check prices on Walmart.com, and possibly see an ad on Instagram,…

Amazon Brand Tailored Promotions help sellers move beyond generic discounts into real customer connections by delivering specifically what they need. In today’s crowded marketplace, generic discounts are not sufficient. Instead of shouting into the void with blanket offers, brand-tailored promotions Amazon lets you deliver tailored incentives, drastically improving the chances of conversion.  When paired with…

Last Updated: November 12, 2025. What’s New: We’ve completely overhauled this guide based on real feedback from sellers who actually did this. Bulk Q has officially ceased operations. Added a step-by-step walkthrough that won’t leave you confused, the geography factor that changes everything about where you buy, Sarah’s real 90-day case study with actual numbers…

The real monsters this Halloween? Missed sales opportunities. As your customers flood Amazon for costumes, décor, and candy, sellers who plan their Amazon Halloween strategy early are cashing in on one of the biggest seasonal booms of the year.  After all, Amazon Halloween has become a billion-dollar retail moment that is wrapped in cobwebs of…

You might have come across UPC codes for Amazon as 12 little digits hiding under a barcode, maybe while swiping through listing images or in packages.  These boring details surely didn’t evoke intrigue. But here’s the reality check. They’re the velvet‑rope security at Amazon’s club. No legit UPC, no entry to your product in the…

Are the rising 3PL bills squeezing your margins? Well, you’re not alone. A lot of U.S. sellers are going through the same thing. That’s why more people are talking about Amazon Warehousing and Distribution (AWD), which is essentially Amazon’s attempt to step in and handle the bulk storage, replenishment, and distribution side of the business.…

What if you could get paid in products just for sharing your honest shopping opinions? Thousands of Walmart shoppers are doing exactly that through the Walmart Spark Reviewer program. They test everything from kitchen gadgets to seasonal decorations, write reviews, and keep the products without spending a dime. The catch is that becoming a Walmart…

Have you ever promised yourself just one more scroll on TikTok… only to stumble on a video that makes you think I need this right now? Next thing you know, you’ve clicked the link, hit buy, and three days later, yep, there’s a package at your door. Been there, done that. And trust me, you’re…

If you are an Amazon seller in 2025, chances are you have already noticed a new tab in your Seller Central dashboard called Amazon Seller Wallet. And if you have been wondering, “What is Amazon Seller Wallet?” or even searched for “Amazon seller wallet” and “what is seller wallet Amazon,” you are not alone.  This…

If you’ve ever logged into Seller Central only to be greeted by that dreaded red notification Amazon Stranded Inventory Detected, there’s no need to panic.  After all, Amazon sellers constantly deal with a bunch of issues such as restock limits, hijackers, and ever-changing compliance rules. So, dealing with this one isn’t significantly challenging.  However, Amazon’s…

If you’ve ever wondered how to sell on Amazon Japan, or you’re already eyeing the best-selling products on Amazon Japan, you’re not alone. Did you know Japan is Amazon’s 4th largest marketplace, beating out even Canada and the UK?  Japan has become the California Gold Rush of Amazon marketplaces. While it’s incredibly beneficial, how to…

An Amazon micro influencer campaign can sell out your product faster than you think. A simple, casual unboxing video, no fancy studio lights, no viral soundtrack, just a skincare enthusiast with 10-12K followers showing how the latest Amazon find looked on real skin. Within three days, the product wasn’t just low in stock; it was…

Amazon Attribution might be the most underrated tool in your advertising arsenal.  Here’s the brutal reality.  According to SellerApp’s ad experts, the majority of buyers discover a brand through external ads before ever landing on Amazon. But most sellers are completely blind to which campaigns actually drive sales. Yes, running external ads for your Amazon…

If you’ve been selling on Amazon for a while, you’ve probably had that unsettling moment when you open your listing and spot another seller offering your product, often at a price that feels too good to be true.  Chances are, you’re looking at what the industry calls unauthorized sellers on Amazon. Unlike authorized resellers or…

Amazon has more than 300 million active users. Ever thought about it for a second? They all have one thing in common – High purchase intent.  Yes! With high conversion rates and low cost-per-clicks, Amazon is an absolute gold mine for advertisers.  Most of the time, Amazon sellers aren’t aware of all the advertising resources…

Amazon backend keywords might be hidden from shoppers’ eyes, but they’re the best-kept secrets for boosting your product visibility. Think of them as the cheat code to win over Amazon’s algorithm and make yourself visible in the ecommerce website’s Search Engine Results Pages (SERPs).  These are the phrases and terms that help your listing appear…

Amazon Pet Day is where celebration meets savings and pets take center stage. On May 13–14 2025, Amazon celebrated their Pet Day sale, offering deals designed to delight every kind of companion, from the wagging tails to flapping wings. It’s Amazon’s way of honoring the bond we share with our pets, the same bond that…

You can pour hours into building the perfect online store, but if your ecommerce pricing strategy doesn’t click with your customers and align with your category, everything else will fall flat. The truth is, pricing isn’t just setting a number arbitrarily. Behind the scenes will require an adequate understanding of psychology, competition, and profitability, all…

Selling on Amazon can get incredibly chaotic. Especially, with areas like inventory and Amazon listing optimization, and Amazon ads, keeping even the most seasoned of professionals busy. However, there’s one system notification most sellers overlook until it blows up in their face: the Amazon IP Complaint. IP complaints on Amazon aren’t just policy infractions. They…

The Amazon supply chain is one of the most sophisticated logistics systems in the world, trimmed with new age technology, which solely strives to deliver products at unparalleled speed.  Even their mission statement claims that they specifically aim “to be Earth’s most customer-centric company”. From sourcing to last-mile delivery, Amazon supply chain management integrates inventory…

Choosing the right Amazon Product categories is incredibly important. It affects everything from SEO visibility to your Amazon product category fees, and even whether your item is eligible for certain Amazon affiliate product categories or business buyer programs. It also plays a huge role in how you appear in filters, search rankings, and ads. Now,…

Every Amazon seller wants more sales, but chasing traffic and clicks isn’t the only answer. Average order value quietly holds the key to smarter, more profitable growth. Average order value is directly linked to your ROI, and if bundled smartly or upsold strategically, it can turn everyday carts into higher-value checkouts. So let’s dig in;…

Did you know that the average abandoned shopping carts rate across e-commerce is around 70%? That essentially indicates that seven out of ten customers walk away without buying.  Have you wondered what abandoned shopping carts are in the first place? As it’s what it specifically implies for you, the seller?  It’s the moment when a…

Amazon PPC cost can spiral quickly if you’re not paying close attention to how your campaigns are structured, timed, and optimized. Every bid, every click, every hour your ads are live contributes to that number. And if you’re not actively steering it, it’ll steer you. It’s not just about what you spend, but the expertise…

Amazon is the biggest name in the e-commerce business, but it is not the only game in town; for many shoppers and sellers, it is no longer the right fit.  There is a growing concern about shipment delays, growing costs, the effect on small businesses, and ethical standards, why more and more sellers are looking…

Amazon product ranking is the difference between thriving and vanishing in 2025’s ultra-competitive marketplace. The rules to rank higher on Amazon have shifted this year. Now it’s about aligning with Amazon’s COSMO (Common Sense Knowledge Generation) algorithm (along with the A9 and A10), optimizing semantic relevance, triggering behavioral trust signals, and orchestrating cross-channel funnels (using…

You’re scrolling through Seller Central at midnight, watching competitors crush it in your category. Their secret weapon? Those bright green “Save $5” badges next to their listings. Amazon coupons. Meanwhile your perfectly optimized product with better reviews just sits there. No Amazon coupon code visible. No badge. Converting at half the rate it should while…