E-commerce is one of the fastest-growing industries in the world, with the expected global sales to reach $6.5 trillion by 2023.
But with this massive growth opportunity comes extraordinary challenges.
Every e-commerce business owner has to juggle multiple daily tasks, including high customer expectations, fierce competition, and complex logistic operations, while maintaining clear communication with customers, suppliers, and partners.
However, performing these activities as a one-man army is a straight road to burning out.
Thankfully, in 2023, cutting-edge generative AI technology like ChatGPT is here to assist you with every aspect of your e-commerce business — from answering customer queries to analyzing market trends.
You can do more things in half the time and boost your business’s overall performance.
But how to start with ChatGPT for your e-commerce business?
This article will explore different ways ChatGPT can help your businesses succeed and how you can integrate it into your workflow.
Here is a quick peek into the article:
ChatGPT can help you boost your e-commerce business by giving on-point answers when you ask the right questions.
Here are some use cases of ChatGPT for e-commerce business owners:
Sellers on marketplaces like Amazon or Walmart can use ChatGPT to create compelling and keyword-optimized product listings — including product titles, bullet points, descriptions, etc.
ChatGPT can generate completely unique content for your product with the correct prompt.
For example, you can get a well-written product title for your Amazon listings with ChatGPT.
To start with, identify the relevant keywords for your listing using the SellerApp Keyword Research tool.
Go to ChatGPT and give a prompt like:
“Write a detailed product title for a [product type][brand name] [product attributes] [keyword(s)] [marketplace].”
And it’ll give you a high-quality title for your product.
Similar to the product title, you can also generate bullet points for your listing with the following prompt:
“Write 5 bullet points for [marketplace] for [product type][brand name] [product attributes] [keyword(s)].”
Note: Different marketplaces limit certain characters in the title or bullet points. You can mention those criteria in the prompt to generate more accurate content for your product listing.
Additionally, if you already have a listing on any of the marketplaces, you don’t need to create a new one. Instead, optimize the existing listing content with new keywords with the following ChatGPT prompt.
“Optimize the product bullet points with given keywords:
[paste all the bullet points]
[paste all keywords].”
You can use these prompts to optimize your listing conversions and A/B test.
ChatGPT can help you learn more about your potential buyers. For example, you can use the following prompt to generate a list of customer segments in a specific location that would benefit from your product:
“Give a list of [a number] audience demographics in [location] that would benefit from [detailed description of the product].”
In general, identifying and understanding the target audience takes a lot of time and hard work. You can use similar prompts to know your target demographics and customize your marketing plans accordingly.
Effective branding is essential for any e-commerce business, specifically for private label sellers.
Branding can help you:
ChatGPT can assist you in brainstorming and creating unique and creative branding identities for your products. Here are some examples of prompts you can use:
Note: Try different branding elements on a focus group before finalizing one to ensure it’s relevant for the target audience.
As an e-commerce business owner, you must always communicate effectively and professionally with your product suppliers.
You may need to write emails to request quotes, negotiate prices, place orders, confirm deliveries, resolve issues, etc.
ChatGPT helps you do all of these within seconds with a few prompts. Here are some of them:
You can also modify these prompts to suit your specific needs and goals or even create different variations of the same. These can save you time and effort in writing professional and polite emails.
ChatGPT can create human-like, polite, and professional responses to customers’ queries on Amazon.
Just understand the customer query, figure out the solution, and then use a ChatGPT prompt to craft a personalized response for the query.
Here’s an example prompt you can try:
Please write a polite response to the customer’s question:[question]
My solution: [solution in 1,2 line]
Product reviews are a valuable source of feedback for e-commerce businesses.
They help you understand the customers’ like and dislike about your products and unfold improvement opportunities for the product.
However, analyzing product reviews manually can be a time-consuming process. But ChatGPT can help you speed up the process rapidly.
Here’s how to do it:
Go to your competitor’s product listings. Open the SellerApp Chrome Extension Review Analysis tool to extract 5-4 star reviews and some 1-2 star reviews.
Feed both types of reviews on ChatGPT, and then ask the tool to analyze some improvement opportunities for the product:
Here’s an example prompt:
Read the reviews and tell me some improvement opportunities for the product.[paste reviews]
And here are the improvement opportunities I got:
Creating high-quality and engaging social media content for your e-commerce business can be challenging, especially if you’re not a writer or marketer.
That’s where ChatGPT can help you immensely.
Let’s say you want to promote the first-time launch coupon “HAPPYDOGS” for your newly launched product “Dog Beds.”
Then, give the following prompt on ChatGPT to create social media posts:
“Create [platform name] [post type] idea for [feed a message, what do you want to promote] under brand name [brand name].”
Note: You can change the platform name or post type in the prompt to generate different posts targeted to different platforms.
Email marketing is essential to any e-commerce business’s marketing strategy in today’s digital age. However, with so many emails being sent daily for different purposes, ChatGPT can help you expedite the process with different prompts.
For example, you can create a full-fledged email campaign for your product with the following prompt:
“Think like an email marketing expert for e-commerce and write an email campaign consisting [number of emails] for [your product name] for the [target audience]. Use fewer than [preferred number] words. Be [formal/casual/funny/creative/poetic].”
Recommended read: Types Of Data Available In Amazon Marketing Stream.
You can also create newsletter editions for your product with the given prompt:
“Write a newsletter with a roundup of the latest news and updates.
[give the updates in bullet points, with links]. Use a conversational tone and keep word count within [preferred word count].”
With specific instructions and prompts, ChatGPT can create ad copies that are highly relevant, unique, engaging, and effective in converting shoppers.
Try using some of the following ChatGPT prompts as inspiration to create killer ad copies for your products:
Create a Facebook ad heading:
“Think like an e-commerce copywriter and write [preferred number] high CTR Facebook Ads headings for a product [product title] in [industry name] for [mention target audience].”
Create a Facebook ad description:
“Think like an e-commerce copywriter and write [number] high CTR Facebook Ads description for a product [product title] in [industry name] for [mention target audience].”
Create a Google ad heading:
“Think like an e-commerce copywriter and write [preferred number] of high CTR Google Ads headings for a product [product title] in [industry name] for [mention target audience].”
Create a Google ad description:
“Think like an e-commerce copywriter and write [preferred number] of high CTR Google Ads descriptions for a product [product title] in [industry name] for [mention target audience].”
Now that you know different ways ChatGPT can help you in your e-commerce business, here are some more prompts to improve product listing, enhance customer experience, and close more sales:
Think like an e-commerce business owner and write content for the about us page for [your brand name], for the [audience] from the following input [give some information about your brand].
Behave like an e-commerce retail product specialist and create a list of FAQs with answers for the product [product name] by the brand [brand name]. Show how our product is constantly pushing the boundaries and setting new standards in the industry. [Give some details about your product.]
Think like an e-commerce marketer and create an SMS campaign for the product [product name] from the brand [brand name]. Use a tone similar to that of [a brand you like]. Show how our product evokes feelings of confidence, happiness, and joy. End with a CTA to [mention offer].
Act like an email marketing expert for e-commerce and draft an email campaign for the product [product name] from the brand [brand name]. The campaign is intended for [target audience]. Use a tone similar to that of [a brand you like]. Incorporate customer testimonials and ratings to build trust and credibility for our product. Show how the product is [mention some benefits].
Answer the customer’s questions [question] in a professional & humble tone, and show how the product is [mention some benefits].
Write a professional email to the listing hijacker [name] to remove their product listing [product name], which is an exact replica of [our brand & product name]. It’s confusing shoppers and hurting our brand reputation.
ChatGPT is undoubtedly a great tool to help you speed up content creation for your business.
However, you must remember that ChatGPT is a machine-learning model, not a human expert. While it can generate responses based on patterns and data, it does not have the same level of understanding, context, and critical thinking skills as a human expert.
So, it’s always recommended to verify its responses with an expert or use your own judgment to make decisions for your e-commerce business.
Leveraging ChatGPT is a powerful way to improve your e-commerce business.
With its ability to generate insights and ideas, ChatGPT can help you identify new opportunities, streamline workflows, and improve customer experiences.
However, if you still need help to take your Amazon selling to the next level, consider working with a trusted partner like SellerApp. With our 360-degree marketplace platform and experienced PPC experts, we can help you achieve significant growth and ROI for your business.
So why wait? Schedule a call with us today to learn more about how SellerApp can help you achieve your e-commerce goals.
And don’t forget to share your own use cases for ChatGPT in the comments below. We’d love to hear how you’re using this powerful tool to grow your e-commerce business.