As advertising campaigns are scaling success more and more, using seed keywords has become more prevalent than before.  So including low-volume keywords and long-tail keywords has been imperative to effectively optimize your ad spend and boost your conversions.  In this blog post, let’s see why we need long-tail keywords and how you can improve your…

We are aware that Amazon is one of the largest e-commerce retailers out there but what most of us don’t know is that it is a search engine and is subject to most algorithm rules just like Bing & Google subscribe to. Hence, it is important to know how to perform keyword research for Amazon…

It’s a widely acknowledged truth – six out of 10 Amazon sellers find themselves grappling with the intricacies of Amazon Sponsored Products Campaigns. While setting up a campaign is a breeze, the real challenge lies in fine-tuning and optimizing it with each iteration to enhance visibility, efficiency, and overall performance on the platform. Unfortunately, many…

When a buyer arrives at Amazon, he/she has only one goal: buy a particular product. But the ultimate question is: who will he/she get it from? Now, if you want the answer to be “you,” it is important to comprehend how Amazon SEO (Search Engine Optimization) works in the current scenario and how to crack…

Learn how to launch a successful Amazon wholesale business in 2024 with our complete guide. Find the right products, source suppliers, optimize your listings,…

Did you know that Walmart serves over 37 million customers daily and more than 230 million customers weekly, solely through Walmart.com? In fact, Walmart’s primary website, Walmart.com, garnered 401.5 million visits in January of 2024. Although Walmart stands as a beacon of affordability in the retail industry, this brick-and-mortar behemoth also emerges as a formidable…

Amazon and Walmart are the two dominant players in e-commerce nowadays.  Amazon captures nearly 40% of all online sales in the US, while Walmart is quickly gaining ground as the 2nd largest online retailer. For brands and sellers, having a presence on at least one of these marketplaces is crucial to growth.  However, Amazon and…

Selling on Amazon’s European marketplaces like Amazon UK and the sites opens up major opportunities for your business growth.  But it also comes with the need to understand European VAT (Value Added Tax) and handle taxes properly. If you get the VAT wrong, you risk fines, product seizures, or your Amazon seller account being shut…

E-commerce giant Amazon has made steady inroads into brick-and-mortar retail over the past few years.  From bookstores to convenience stores to grocery stores, Amazon is leveraging its technological capabilities and online retail experience to create distinctive shopping experiences in the physical world. Amazon opened its first physical retail store in 2015 – Amazon Books in…

Amazon FBA makes fulfillment and distribution simple.  All you have to do? Get your inventory to the warehouses, and Amazon will take care of the rest.  Now, whilst the program is designed to make your life as easy as possible, you must still meet certain criteria when packaging your products for Amazon FBA.  In this…

Has your product been slapped with a blue “Amazon Add-On Items” label? Unfortunately, being categorized as an Amazon add-on product may not be the badge of honor you hoped for as a seller. This seemingly beneficial label could seriously dent your sales if not handled correctly.  This post will walk you through Amazon’s add-on item…

Imagine running a successful online store without needing a warehouse. Sounds like a dream, right?  That dream can become a reality with inventory-free selling on Amazon. Gone are the days of stressing about storage space, packing orders, and shipping logistics. Inventory-free selling lets you tap into Amazon’s massive reach without the burden of holding physical…

Think of an endless aisle filled with products, customers ready to purchase with credit cards, and a system automatically taking care of delivery and logistics. Does that sound like retail heaven to you?  The retail utopia already exists, thanks to Amazon.  With over 197 million monthly site visitors and counting, Amazon has created a money-making…

Expanding into new markets is every seller’s dream!  However, the key to successful global expansion lies in more than just listing your products in different locations.  To succeed in different marketplaces, brands must localize their product for the specific geographic location and target audiences.  Most sellers understand product localization as translating the product content to…

E-commerce brands are constantly looking for innovative ways to increase sales and reach a wider audience.  The standard sponsored product, brand, and display ads work fine, but advertisers need to test different experimental strategies to engage customers constantly. Amazon On-Box advertising is one such experimental strategy launched by Amazon in 2015.  In this unique strategy,…

As the e-commerce industry grows rapidly, more people are shopping online. This shift in consumer behaviour also shapes how brands advertise their products online.  In the middle of this, retail media networks have emerged as the driving force, redefining how brands promote their products and connect with the end customers.  However, there are still a…

Ever heard of Amazon Small Business Academy (ASBA)?  It is an innovative program designed to help small business owners navigate the complexities of selling on Amazon and achieve e-commerce success. ASBA is specifically tailored to cater to small businesses looking to expand their online presence and boost their sales on Amazon’s vast marketplace. Whether you’re…

Amazon announced on September 22 that Prime Video will begin showing limited ads in early 2024. Amazon is aiming to launch this new ad feature in stages. First, they will start to show these ads to subscribers in the US, UK, Germany, and Canada. Prime Video users in France, Italy, Spain, and Mexico will follow…

Did you know that Amazon, with its 300 million active users, has its line of products under the AmazonBasics brand?  From chargers to kitchen gadgets, AmazonBasics covers a lot.  Now, imagine you’re a seller entering this vast marketplace.  How do you navigate the competition, especially with Amazon’s products in the mix?  That’s what this guide…

For many years, Amazon Smile has been a beloved program that allowed customers to support their favourite charitable organizations while shopping.  It provided a simple way to give back to the community.  However, as with all good things, the Amazon Smile program is ending. Amazon is closing  Amazon is shutting down its AmazonSmile charity program…

Think of the Amazon Partnered Carrier Program as your helpful sidekick that manages all your deliveries. It’s like having a trusted friend that makes shipping simpler and more cost-effective for your business.  Let’s explore how this program, can make your journey on Amazon smoother and more efficient. Quick Guide What is the Amazon Partnered Carrier…

The ultimate goal for any Amazon seller is to bring their product to the top of the search page for Amazon organically.  But unfortunately, that dream doesn’t come true for everyone.  Instead, Amazon sellers have to rely on Sponsored Ads to bring traffic to their listings.  But does that mean your listings will never rank…

Amazon is one of the world’s largest eCommerce marketplaces in the world with over 300 million prime customers and 2.2 billion monthly visitors.  Naturally, Amazon gives sellers access the world access to a large audience of sellers to market their products.  However, Amazon faces one problem. With thousands of competitors selling similar kinds of products,…

As the competition on Amazon gets fiercer day by day, it’s getting difficult to get your listing in front of shoppers, let alone generate sales consistently! However, sales velocity is one of the most important metrics Amazon takes into consideration to rank the product on Amazon SERP organically. Not just that, Amazon also uses positive…

If you have been advertising on Amazon for a long time, you might have wondered if it’s a good idea to target your own ASINs with Sponsored ads! After all, you want to protect your listing from a competitor who bids on your keywords and hijacks your sales.  But is this strategy really effective or…

Amazon, where millions of products compete for attention, requires more than just listing your products and hoping for the best. On Amazon, success hinges on the ability to understand multiple Amazon Seller Metrics and leverage them to create strategies.  These metrics affect every aspect of a seller’s performance, from product visibility to customer trust.  To…

Are you confused about how often you should audit your ad performance? If you answered “once in a while” or “never,” you’re missing out on huge potential to grow your sales and profits.  What is Amazon advertising audit, you ask?  This is a systemic review process of your existing advertising strategy, goal, metrics, and results. …

In the dynamic world of e-commerce, Amazon Live has emerged as a powerful tool, transforming the way brands connect with their audience.  A compelling example of this is Maybelline. They’ve seamlessly blended commerce and content to host a makeup tutorial with popular beauty influencers. Over 50,000 eager viewers tuned in to watch the live tutorial,…

With social networks increasingly influencing shopping trends, platforms like Amazon are partnering with social media platforms to expand their social commerce penetration.  For example, in April 2023, Amazon and Pinterest partnered to deliver third-party ads on Pinterest’s platform. The partnership aimed to make every pin shoppable by integrating Amazon’s e-commerce platform with Pinterest’s social media…

Imagine finding an intriguing product ad while scrolling through Instagram or TikTok. The usual process involves clicking the link, exploring the product details, and possibly checking out other items. At the end of this journey, you might or might not decide to make a purchase. Now, picture Amazon Inspire, where the process is remarkably streamlined.…

If you’re an Etsy seller, you understand the immense potential this platform offers to showcase your handmade or vintage items.  However, in the vast and diverse Etsy marketplace, standing out can be a challenge.  That’s where Etsy SEO (Search Engine Optimization) comes into play. Etsy SEO is all about optimizing your shop and product listings…

Amazon offers a range of certification programs to help sellers upskill themselves in creating high-performing advertising campaigns on the platform. In this detailed guide, we’ll explore each of these certifications, their benefits, and how to obtain them.   Let’s dive in! A quick glance into the article: What are Amazon Ads Certifications? Amazon Ads Certifications are…

With more than 11,000 stores across 27 countries, Walmart is one of the largest retailers in the world.  Not only that, it attracts 150 million customers every week, both online and offline, and 90% of American shoppers buy at Walmart.  That’s a lot of potential buyers for your brand! But how can you reach them…

Refurbished products are becoming more popular among customers. Almost 94% of customers have acknowledged buying refurbished products within the last three years. Notably, 42% of these individuals chose recycled products due to their preference for sustainable shopping practices. These statistics show a growing market for refurbished products, making it a promising avenue for sellers. But…