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What can I do with SellerApp Freemium

SellerApp believes in empowering Amazon sellers of all sizes with powerful data analytics and tools to master and ace their seller game. Presenting – the SellerApp Freemium plan! Take a look at everything we have on offer for you and we can guarantee no other Amazon seller platform gets as good as this.  So what…

November 29, 2023

Amazon Long-tail Keyword Strategy to Fuel Your PPC Campaigns

As advertising campaigns are scaling success more and more, using seed keywords has become more prevalent than before.  So including low-volume keywords and long-tail keywords has been imperative to effectively optimize your ad spend and boost your conversions.  In this blog post, let’s see why we need long-tail keywords and how you can improve your…

7 mins to read

How To Perform Keyword Research For Amazon Products?

We are aware that Amazon is one of the largest e-commerce retailers out there but what most of us don’t know is that it is a search engine and is subject to most algorithm rules just like Bing & Google subscribe to. Hence, it is important to know how to perform keyword research for Amazon…

21 mins to read

Advanced Amazon PPC Strategies For Explosive Sales: Seller Guide

It’s a widely acknowledged truth – six out of 10 Amazon sellers find themselves grappling with the intricacies of Amazon Sponsored Products Campaigns. While setting up a campaign is a breeze, the real challenge lies in fine-tuning and optimizing it with each iteration to enhance visibility, efficiency, and overall performance on the platform. Unfortunately, many…

38 mins to read

Amazon SEO Guide: The Ultimate Amazon SEO Resource (Updated)

When a buyer arrives at Amazon, he/she has only one goal: buy a particular product. But the ultimate question is: who will he/she get it from? Now, if you want the answer to be “you,” it is important to comprehend how Amazon SEO (Search Engine Optimization) works in the current scenario and how to crack…

19 mins to read

7 Best Multichannel Listing Software in 2024

Have you ever wondered how certain brands managed to scale so quickly even when their share of voice in their category or even in the overall marketplace isn’t significantly high? It’s primarily because they followed an age-old adage: don’t put your eggs in one basket. By pivoting to multichannel selling, these brands have managed to…

16 mins to read

Launch an Amazon Wholesale Business in 2024: The Complete Guide

Learn how to launch a successful Amazon wholesale business in 2024 with our complete guide. Find the right products, source suppliers, optimize your listings,…

13 mins to read

Surprising Walmart Facts and Statistics That Will Blow Your Mind

Did you know that Walmart serves over 37 million customers daily and more than 230 million customers weekly, solely through Walmart.com? In fact, Walmart’s primary website, Walmart.com, garnered 401.5 million visits in January of 2024. Although Walmart stands as a beacon of affordability in the retail industry, this brick-and-mortar behemoth also emerges as a formidable…

8 mins to read

Walmart vs. Amazon: A Comprehensive Comparison Guide

Amazon and Walmart are the two dominant players in e-commerce nowadays.  Amazon captures nearly 40% of all online sales in the US, while Walmart is quickly gaining ground as the 2nd largest online retailer. For brands and sellers, having a presence on at least one of these marketplaces is crucial to growth.  However, Amazon and…

13 mins to read

Amazon Seller VAT Explained: Rules, Thresholds, and How to File Returns

Selling on Amazon’s European marketplaces like Amazon UK and the sites opens up major opportunities for your business growth.  But it also comes with the need to understand European VAT (Value Added Tax) and handle taxes properly. If you get the VAT wrong, you risk fines, product seizures, or your Amazon seller account being shut…

14 mins to read

Amazon’s Journey From E-commerce to Brick-and-Mortar Stores

E-commerce giant Amazon has made steady inroads into brick-and-mortar retail over the past few years.  From bookstores to convenience stores to grocery stores, Amazon is leveraging its technological capabilities and online retail experience to create distinctive shopping experiences in the physical world. Amazon opened its first physical retail store in 2015 – Amazon Books in…

9 mins to read

Amazon Packaging Rules and Guidelines: What Sellers Need to Know

Amazon FBA makes fulfillment and distribution simple.  All you have to do? Get your inventory to the warehouses, and Amazon will take care of the rest.  Now, whilst the program is designed to make your life as easy as possible, you must still meet certain criteria when packaging your products for Amazon FBA.  In this…

11 mins to read

Navigating Amazon Add-On Items in 2024: Impact and Solutions

Has your product been slapped with a blue “Amazon Add-On Items” label? Unfortunately, being categorized as an Amazon add-on product may not be the badge of honor you hoped for as a seller. This seemingly beneficial label could seriously dent your sales if not handled correctly.  This post will walk you through Amazon’s add-on item…

11 mins to read

How to Sell on Amazon Without Inventory: A Guide for Amazon Sellers

Imagine running a successful online store without needing a warehouse. Sounds like a dream, right?  That dream can become a reality with inventory-free selling on Amazon. Gone are the days of stressing about storage space, packing orders, and shipping logistics. Inventory-free selling lets you tap into Amazon’s massive reach without the burden of holding physical…

12 mins to read

Show Me the Money – Unconventional Ways to Make Money on Amazon

Think of an endless aisle filled with products, customers ready to purchase with credit cards, and a system automatically taking care of delivery and logistics. Does that sound like retail heaven to you?  The retail utopia already exists, thanks to Amazon.  With over 197 million monthly site visitors and counting, Amazon has created a money-making…

10 mins to read

How Will Amazon Product Localization Drive International Growth

Expanding into new markets is every seller’s dream!  However, the key to successful global expansion lies in more than just listing your products in different locations.  To succeed in different marketplaces, brands must localize their product for the specific geographic location and target audiences.  Most sellers understand product localization as translating the product content to…

8 mins to read

Amazon On-Box Advertising: Boost Your Sales with Targeted Visibility

E-commerce brands are constantly looking for innovative ways to increase sales and reach a wider audience.  The standard sponsored product, brand, and display ads work fine, but advertisers need to test different experimental strategies to engage customers constantly. Amazon On-Box advertising is one such experimental strategy launched by Amazon in 2015.  In this unique strategy,…

5 mins to read

Retail Media Networks: A Complete Guide for Brands and Sellers

As the e-commerce industry grows rapidly, more people are shopping online. This shift in consumer behaviour also shapes how brands advertise their products online.  In the middle of this, retail media networks have emerged as the driving force, redefining how brands promote their products and connect with the end customers.  However, there are still a…

11 mins to read

Why Amazon’s Small Business Academy Matters for Entrepreneurs

Ever heard of Amazon Small Business Academy (ASBA)?  It is an innovative program designed to help small business owners navigate the complexities of selling on Amazon and achieve e-commerce success. ASBA is specifically tailored to cater to small businesses looking to expand their online presence and boost their sales on Amazon’s vast marketplace. Whether you’re…

6 mins to read

Amazon Is Set To Show Ads on Prime Videos Starting 2024

Amazon announced on September 22 that Prime Video will begin showing limited ads in early 2024. Amazon is aiming to launch this new ad feature in stages. First, they will start to show these ads to subscribers in the US, UK, Germany, and Canada. Prime Video users in France, Italy, Spain, and Mexico will follow…

4 mins to read

AmazonBasics 101: What You Need to Know

Did you know that Amazon, with its 300 million active users, has its line of products under the AmazonBasics brand?  From chargers to kitchen gadgets, AmazonBasics covers a lot.  Now, imagine you’re a seller entering this vast marketplace.  How do you navigate the competition, especially with Amazon’s products in the mix?  That’s what this guide…

6 mins to read

Amazon is Ending Its Amazon Smile Program: How Sellers Can Still Give Back?

For many years, Amazon Smile has been a beloved program that allowed customers to support their favourite charitable organizations while shopping.  It provided a simple way to give back to the community.  However, as with all good things, the Amazon Smile program is ending. Amazon is closing  Amazon is shutting down its AmazonSmile charity program…

5 mins to read

A Seller’s Guide to Enrolling in Amazon Partnered Carrier Program

Think of the Amazon Partnered Carrier Program as your helpful sidekick that manages all your deliveries. It’s like having a trusted friend that makes shipping simpler and more cost-effective for your business.  Let’s explore how this program, can make your journey on Amazon smoother and more efficient. Quick Guide What is the Amazon Partnered Carrier…

6 mins to read

How Can Amazon Advertising Catapult Your Organic Ranking on SERP?

The ultimate goal for any Amazon seller is to bring their product to the top of the search page for Amazon organically.  But unfortunately, that dream doesn’t come true for everyone.  Instead, Amazon sellers have to rely on Sponsored Ads to bring traffic to their listings.  But does that mean your listings will never rank…

13 mins to read

The Ultimate Guide to Amazon Performance Advertising: Everything You Need to Know

Amazon is one of the world’s largest eCommerce marketplaces in the world with over 300 million prime customers and 2.2 billion monthly visitors.  Naturally, Amazon gives sellers access the world access to a large audience of sellers to market their products.  However, Amazon faces one problem. With thousands of competitors selling similar kinds of products,…

10 mins to read

Boost your Sales Velocity on Amazon With this Ultimate Guide

As the competition on Amazon gets fiercer day by day, it’s getting difficult to get your listing in front of shoppers, let alone generate sales consistently! However, sales velocity is one of the most important metrics Amazon takes into consideration to rank the product on Amazon SERP organically. Not just that, Amazon also uses positive…

11 mins to read

ASIN Targeting on Amazon: Why You Should Consider Targeting Your Own Products

If you have been advertising on Amazon for a long time, you might have wondered if it’s a good idea to target your own ASINs with Sponsored ads! After all, you want to protect your listing from a competitor who bids on your keywords and hijacks your sales.  But is this strategy really effective or…

8 mins to read

6 Essential Amazon Seller Metrics for Measuring Marketplace Success

Amazon, where millions of products compete for attention, requires more than just listing your products and hoping for the best. On Amazon, success hinges on the ability to understand multiple Amazon Seller Metrics and leverage them to create strategies.  These metrics affect every aspect of a seller’s performance, from product visibility to customer trust.  To…

16 mins to read

Why Do You Need to Conduct Amazon Advertising Audits Regularly?

Are you confused about how often you should audit your ad performance? If you answered “once in a while” or “never,” you’re missing out on huge potential to grow your sales and profits.  What is Amazon advertising audit, you ask?  This is a systemic review process of your existing advertising strategy, goal, metrics, and results. …

16 mins to read

Introduction to Amazon Live: Transforming Shopping through Live Streaming

In the dynamic world of e-commerce, Amazon Live has emerged as a powerful tool, transforming the way brands connect with their audience.  A compelling example of this is Maybelline. They’ve seamlessly blended commerce and content to host a makeup tutorial with popular beauty influencers. Over 50,000 eager viewers tuned in to watch the live tutorial,…

15 mins to read

Amazon and Meta Join Forces: A World-Changing Partnership for E-Commerce

With social networks increasingly influencing shopping trends, platforms like Amazon are partnering with social media platforms to expand their social commerce penetration.  For example, in April 2023, Amazon and Pinterest partnered to deliver third-party ads on Pinterest’s platform. The partnership aimed to make every pin shoppable by integrating Amazon’s e-commerce platform with Pinterest’s social media…

4 mins to read

What Is Amazon Inspire: A Comprehensive Guide for Sellers

Imagine finding an intriguing product ad while scrolling through Instagram or TikTok. The usual process involves clicking the link, exploring the product details, and possibly checking out other items. At the end of this journey, you might or might not decide to make a purchase. Now, picture Amazon Inspire, where the process is remarkably streamlined.…

10 mins to read

Etsy SEO: 13 Key Factors for Sellers

If you’re an Etsy seller, you understand the immense potential this platform offers to showcase your handmade or vintage items.  However, in the vast and diverse Etsy marketplace, standing out can be a challenge.  That’s where Etsy SEO (Search Engine Optimization) comes into play. Etsy SEO is all about optimizing your shop and product listings…

16 mins to read

Amazon Advertising Certification: A Guide for Amazon Sellers and Advertisers

Amazon offers a range of certification programs to help sellers upskill themselves in creating high-performing advertising campaigns on the platform. In this detailed guide, we’ll explore each of these certifications, their benefits, and how to obtain them.   Let’s dive in! A quick glance into the article: What are Amazon Ads Certifications? Amazon Ads Certifications are…

10 mins to read

Walmart Ad Types 101: How to Reach More Shoppers and Boost Sales on Walmart

With more than 11,000 stores across 27 countries, Walmart is one of the largest retailers in the world.  Not only that, it attracts 150 million customers every week, both online and offline, and 90% of American shoppers buy at Walmart.  That’s a lot of potential buyers for your brand! But how can you reach them…

13 mins to read