Amazon is a retail powerhouse whose number one priority are its customers. Amazon recognizes the need of its customers for a trustworthy place where they can buy a wide range of products. Third-party sellers drive most of its growth, which makes them a key part of this well-oiled machine. Amazon provides its sellers with a huge pool of potential customers and a wide range of business management and distribution tools, allowing them to do much more than what they would do alone. If you are interested in becoming an authority seller on Amazon and getting the most out of the Amazon marketplace, you should be familiar with how to offer the best prices, selection, and overall experience to your customers.
Becoming an authority seller on Amazon involves a few steps. Some steps may be more complicated than others; however, by completing them, you can enjoy great benefits that the Amazon platform offers. If you own a small business, selling your products or services on Amazon can help you in many ways. So, why not use its tools to beat your competition and take your business to the next level?
Build a High Customer Feedback Rating
Your rating is one parameter Amazon uses to determine how successful you are as a seller. Increasing your customer feedback rating will have a positive impact on your placement on the offer listing page. If your customers aren’t satisfied, Amazon won’t be, which means you could lose your selling privileges.
Here are some tips on building (and maintaining) a strong Amazon feedback rating:
- When describing your products, do it accurately, using as many details as you can;
- Address customer concerns and answer their questions promptly;
- Anyone who wants to become an authority seller on Amazon should also ship products to buyers promptly;
- Inform your customers in a polite and timely manner of any delays or changes in their order;
- Ask customers to leave positive feedback if they are satisfied with your service;
- Use Amazon’s automated feedback removal tool responsibly. In case of order fulfillment issues (which you aren’t responsible for), click on the Remove Feedback button, and Amazon will remove negative feedback.
Check New Order and Notifications Every Day
Amazon will determine how successful you are as a seller basing its assessment on several factors. One of the key parameters is the quality of customer service. That means respecting your customers’ time by filling and shipping your orders as promptly as possible. Therefore, to always be on top of your game, you need to know as soon as you receive a new order. Although you’ll get notified via email whenever you have a sale, do not rely on those emails too much. Part of becoming an authority seller on Amazon is making it a habit to check the Seller Central portal daily.
Respond to Customers Promptly
As you already know, Amazon is a customer-centric company that takes great care of its credibility. As a seller on Amazon, you can reap the benefits of the brand’s high reputation. Even if you are a new seller, potential customers will associate you or your business with Amazon’s reliability and excellent customer service. However, you need to prove worthy of the trust Amazon has placed in you. The only way to maintain a good reputation is by taking care of your customers. One element of professional customer service is responding to your customers. Communicating with Amazon customers, addressing their concerns and answering questions should not take longer than 24 hours. In case of a delay, act proactively – let customers know in advance. In case the product did not arrive or it arrived damaged, act quickly – start working on finding a solution immediately.
Confirm Your Shipments Promptly
After you specify a time frame for shipments in shipping settings, you confirm shipment within that time frame. To get paid with minimal delays, make sure you always confirm your shipments on the Seller Central portal since Amazon won’t charge your customer before the shipment has been confirmed. For confirming shipments, open the Orders tab and select the Confirm Shipment button for the order you want to confirm.
Becoming an Authority Seller on Amazon Requires Keeping Track of Inventory
Being on top of everything at all times is very important if you want to get positive customer reviews. Therefore, always know how much inventory you have in stock. Otherwise, you could suddenly find yourself out of stock and unable to fulfill an order on time, which is one of the most common Amazon seller mistakes. Not being able to meet your customer’s needs is bad for all your future sales.
Make Sure Pricing Information Is Up-to-Date
Customers tend to opt for the cheapest deals that are high on the results page. Keeping your product listings up-to-date means making sure they always reflect the changes you make, for example, when you have a sale or reduce your prices.
Optimize Your Listings for Search Engines
Becoming an authority seller on Amazon requires optimizing your listings for search engines and doing it well. That means you need a good SEO strategy. Only with an excellent SEO strategy can you improve your visibility in the search on Amazon and convert customers. If SEO is not your field of expertise, consider getting some help. With the help of experienced professionals, you can achieve much better results than you would on your own.
Follow Amazon’s Rules and Guidelines
Since the Amazon selling guidelines tend to change, you need to stay up-to-date at all times. In you manage to do that, you are one step closer to becoming a successful seller. Understanding this prestigious platform will also help you become an authority seller on Amazon. Understanding how the platform works and how its customers think will help you develop the best selling strategy.
Paula Roy is a freelance writer and proofreader with over seven years of experience in digital marketing and copywriting. She writes for Movers Development. Paula also runs a small family business with her husband. In her spare time, she enjoys writing poems and short stories.
Arishekar N has over five years web development experience and is the senior digital marketing strategies at SellerApp, Specialist in SEO, SEM and best conversion rate optimisation strategies that deliver industry leading ROI. Arishekar has helped companies through more effective search engine marketing and SEO strategies. He is most passionate about working with e-commerce companies.