Remember the good old days when people used to create a large list of products before they stepped out to shop? What are the benefits of such a list?
Apart from the fact that it helps you save time while shopping, this list enables you to note down an item whenever you see or recall it. You can save this list for a later point in time. You can even share this list with anyone.
With its vast customer base, Amazon allows customers to create a list of items they want to purchase. This is called Amazon Wish List or, simply, List. In short, a wish list is a way to list and save items you want to buy at the moment.
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Let’s get the ball rolling!
Imagine a customer finds a product on Amazon that she would not want to purchase immediately but at a later point.
Where will she pin this product?
This is when the Wish List feature on Amazon comes in handy.
Most e-commerce marketplaces today use this feature to help customers list the products they want to purchase later sometime. Amazon simply calls it List.
Customers can create multiple Lists and name them based on interests, purposes, etc. As of now, Amazon doesn’t restrict the number of Lists someone can create.
Amazon Wish List is not just a curation of products that the buyer creates but a tool that can help you in market research. Its unique features notify your customers of price and stock changes and help them find gift ideas. So you’d eventually convert more customers.
Amazon’s Wish List also serves as a gift registry. The customers can make their List public and share it with their friends and family.
One can access an Amazon Wish List if and only if she owns an Amazon account.
Amazon List helps both the seller and buyer alike.
Lists provide you with great information about your customers’ choices and interests. There are several obvious benefits of analyzing customers’ Lists.
Most wished-for products: By analyzing the Amazon Lists, you can find the ‘most wished-for’ products. You can also search for the “Most wished-for” products in different categories. The information you gather is particularly helpful when you plan to launch a new product or start selling on Amazon.
Holiday offers: Holidays are also meant for gifts. You can alert the customers about discounts, deals, coupons, offers, and gift bundles. This will make the customer add the items to their Lists and then to the cart to buy them.
A List helps customers organize their shopping lists. There are certain benefits that Amazon Lists offer to customers.
Shopping list: The List acts as a purchase list for buyers. They can add multiple products to the List as and when they find products on Amazon.
One can create shopping lists or gift lists for specific events or occasions such as weddings, newborns, holiday season, birthdays, etc.
Price tracking: Customers can use Lists to track price variations of products by adding price drop alerts. Besides, Lists can help shoppers compare prices of different products easily.
Lists sharing: Shoppers can share lists and registries with family and friends. It is helpful when they plan to purchase gifts for the one who shares the List.
Amazon will automatically remove the purchased items from the List. This will help ward off duplication of purchases.
Add ideas: Buyers can also add their ideas instead of a specific product. Let’s say when customers add ‘shirts’ to their list, they can take inspiration and buy shirts of their choice for the one who created the List.
Creating a List is easy on Amazon. Here is the step-by-step procedure to create one.
You can add as many Lists as you wish in this way.
Amazon makes Wish List management easier for customers. All you need is to:
If you set it Private, only you can access it. If the setting is Public, anybody can view it. If it is Shared, only the people with whom you shared the List can view it.
It is quite easy to find someone’s List on Amazon, provided their setting is ‘public’ so that others can view it.
You can create your own gift registry for special occasions by following the instructions on Amazon.
Sending your Wish List to someone is very easy on Amazon. Follow the steps to send your List to someone you know.
You can invite people to collaborate on your lists on Amazon.
How do you know if someone purchased from your list?
The ability to filter through the listed items is one of the most desirable characteristics of a Wish List. This avoids confusion. Amazon makes it possible by enabling customers to segregate the products into three categories- Purchased, Unpurchased, and All items.
If you want to see the purchased items in the Wish List, you need to
This will give you the purchased items on the Wish List.
Similarly, if you choose ‘Unpurchased’ from the drop-down menu, you will get the list of unpurchased items.
Also, you can sort products by priority and price using the Wish List.
This enhances the effectiveness of the Amazon Wish List. As you enter a new product, you can set the priority of the same.
To set priority, follow these steps:
You can set priority for all the listings. To see the Wish List in priority order:
Go to ‘Account & lists.’
Choose your list and click ‘Sorts:’
Choose ‘Priority (high to low)’
You can sort the Wish List based on the price of the listed items. You can either sort the product with the price in the order low to high or with the price order high to low.
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Amazon Wish List has revolutionized the concept of shopping lists. By sharing one’s list with the other, Amazon ensures nothing goes to waste! Besides, it helps you understand your customer better and allows you to make informed decisions regarding marketing and sales.
It contributes to brand engagement and customer satisfaction. You can further drive traffic and more customers to your products. Also, it simplifies the whole gifting process and ultimately enables socialization on Amazon.
Though it appears simple, Amazon’s List is a feature that makes the marketplace the favorite among shoppers.
Selling on Amazon is still lucrative for sellers today. You can leverage tools like Wish List to understand customer behavior and find ways to grow sales and increase your portfolio in a long run. As you progress, try to maximize the benefits of such features and use the Amazon marketplace to the fullest.
Did you find the information that you’re looking for in the article? Do share your thoughts in the comments below!
You can also check out SellerApp’s blog and YouTube channel to stay updated on the latest seller news, tips, and strategies to help you make the most of Amazon as a seller.
Happy Selling!
Agnes
May 17, 2021Great Post, Thanks for sharing this amazing blog.
Arishekar N
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Arishekar N
June 15, 2021Thank you.
Trig
May 27, 2021Knowledgeable data mentioned in the post
Arishekar N
June 15, 2021Thank you.
Gardenia
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Arishekar N
January 16, 2023Thank you.
Camper
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Arishekar N
January 16, 2023Glad.