Campaign Drill Down Estimated reading: 1 minute This section gives you a quick look at the campaigns and the overall performance of each campaign. Analyze the profitability of a campaign and analyze the overall performance of the campaign by taking a look at the total PPC costs, and the total sales brought in by the campaign.Identify the high performing keywords and the under performing keywords. Also, identify keywords that have a low CTR rate. If there is an increase in the under performing keywords and keywords with low CTR, the campaign probably needs a refinement to identify the keywords that have a negative impact.Read NextHow to calculate the profitability of Amazon PPC ads?How to make a profitable Amazon PPC campaigns?Requirement for running Amazon PPC adsAutomatic vs Manual campaignsFree ToolAmazon Reverse ASINAmazon Keyword searchWant to learn more?Amazon SEO Guide – for Search Rank OptimizationOptimize Backend Keywords for PPCStill have questions?If you’re a bit lost, hit up the help team or chat with us to find answers to your query.
