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Why Amazon’s Small Business Academy Matters for Entrepreneurs

what is amazon small business academy
February 13, 2024 6 mins to read

Ever heard of Amazon Small Business Academy (ASBA)? 

It is an innovative program designed to help small business owners navigate the complexities of selling on Amazon and achieve e-commerce success.

ASBA is specifically tailored to cater to small businesses looking to expand their online presence and boost their sales on Amazon’s vast marketplace. Whether you’re a seasoned seller or just starting, ASBA offers valuable resources, guidance, support, and professional presentation to help you grow your business and reach your goals.

This blog will explore all the nitty gritty of ASBA.

Let’s get started!

A Sneak Peek into the Guide,

  1. What is Amazon Small Business Academy? Who Is It For?
  2. How to Join Amazon’s Small Business Academy
  3. Benefits of ASBA
  4. Is the Coaching Structure One-On-One?
  5. Is Amazon Small Business Academy Exclusive to Registered Amazon Sellers?
  6. Differences: Amazon Small Business Academy vs. Amazon Seller University
  7. What Kind of Resources Does Amazon Small Business Academy Provide?
  8. Conclusion

What is Amazon Small Business Academy? Who Is It For?

The Amazon Small Business Academy is an all-encompassing digital hub tailored for entrepreneurs at various stages, from those with an idea to those with an established business. 

It offers a range of free, interactive resources to assist entrepreneurs throughout their journey, from ideation to launch and beyond. 

The academy imparts fundamental business knowledge and provides access to industry professionals who aid small business owners in successfully launching a digital business. 

It features three self-guided educational paths—Start, Build, and Launch—allowing for a personalized experience based on the entrepreneur’s current stage in their business journey.

The Amazon Small Business Academy is intended for early-stage entrepreneurs and small business owners seeking to learn how to initiate, develop, or launch their businesses online. 

How Do You Join Amazon’s Small Business Academy?

Joining Amazon’s Small Business Academy is easy! 

Here’s a step-by-step guide to join the ASBA

  1. Go to the Amazon Small Business Academy website.
  2. If you already have an Amazon account, log in. If not, sign up for a new account
  3. Once you’re logged in, take some time to explore the academy. Check out the different courses and resources they offer. They offer three Classroom courses.
    • Start track
    • Build track
    • Launch track
  4. Each of them focuses on different parts of the business. You can explore these tracks and learn from various webinars and other resources. 

Remember, exploring and taking advantage of the resources available on the Amazon Small Business Academy platform to boost your business knowledge and skills is the key to success.

Benefits of ASBA

The benefits of Amazon Small Business Academy are particularly advantageous for small-business owners venturing into the world of Amazon selling:

Tailored Learning Tracks

New sellers receive tailored education through three distinct learning tracks, providing a structured approach to acquiring essential skills for successful Amazon business operations.

Versatile Webinar Opportunities

The program offers a mix of live and on-demand webinars, ensuring accessibility to various learning formats. This versatility accommodates different learning preferences and allows sellers to learn at their own pace.

Comprehensive Solutions and Guides

Small-business owners gain access to many solutions and guides, addressing a wide array of techniques and challenges encountered in the Amazon selling landscape. This comprehensive support facilitates a smoother onboarding process for new sellers.

Direct Learning from Amazon

Sellers can directly learn best practices from Amazon, ensuring that their business strategies comply with Amazon’s Terms and Conditions and align with optimal approaches for maximizing business potential.

Up-to-Date Policies and Advice

The academy serves as a valuable resource for staying informed about the latest policies and receiving updated advice. This ensures that sellers remain current with Amazon’s dynamic environment and can adapt their strategies accordingly.

Ongoing Support Through ASBA Office Hours

Amazon Small Business Academy offers a unique support avenue through ASBA Office Hours. This feature allows sellers to connect with industry experts, facilitating troubleshooting and problem-solving when needed.

In essence, the Amazon Small Business Academy becomes a multifaceted resource hub, offering targeted education, compliance assurance, ongoing guidance, and direct access to experts—all crucial elements for the success and growth of small businesses on the Amazon platform.

Is ASBA Free?

All the resources and benefits of Amazon Small Business Academy are completely free, and you won’t encounter any unexpected charges. Just sign up for an account, and you’ll have access to everything we offer.

Is the Coaching Structure One-On-One?

Currently, the Amazon Small Business Academy doesn’t provide individual coaching. However, they do offer a platform called ‘Ask an Expert’ sessions for addressing queries. 

These sessions typically last between half an hour to an hour and are conducted as open discussions. They are facilitated by a training program manager from Amazon Small Business Academy and a specialist from the Collegiate Entrepreneurs’ Organization (CEO). 

The format of these sessions includes addressing questions that were submitted beforehand, followed by a live Q&A session lasting 15 to 30 minutes. This setup allows participants to gain valuable knowledge and advice from the experts.

Is Amazon Small Business Academy Exclusive to Registered Amazon Sellers?

Indeed, Amazon Small Business Academy is not restricted to existing sellers or established businesses. It’s a resource for anyone embarking on an entrepreneurial journey, providing support in initiating, developing, and launching a business. 

The academy is open to individuals just starting their business journey, regardless of their chosen selling platform. It’s a comprehensive resource for budding entrepreneurs.

Differences: Amazon Small Business Academy vs. Amazon Seller University

Here’s a table highlighting the key difference between Amazon Small Business Academy and Amazon Seller University.

FeatureAmazon Small Business AcademyAmazon Seller University
Target AudienceAspiring and existing entrepreneursCurrent sellers on Amazon
FocusLearning and growing a digital businessSelling successfully on Amazon Marketplace
ContentFoundational business education, industry expert insights, customizable learning tracksAmazon-specific tools, selling strategies, platform tutorials
Stage Of BusinessConcept to start, launch, and beyondActive sellers on Amazon
ResourcesArticles, webinars, podcasts, mentorship programs, e-learning modulesTraining videos, tutorials, guides, seller tools
AccessibilityFree and open to anyoneFree for Amazon sellers
GoalsBuild a successful online businessMaster Amazon selling, increase sales

What Kind of Resources Does Amazon Small Business Academy Provide?

Amazon Small Business Academy offers a mix of live and pre-recorded resources. The live resources include webinars, office hours, and events, which individuals can join by registering through their Amazon Small Business Academy account. 

The pre-recorded or on-demand resources include previously conducted webinars and podcast episodes titled ‘This is Small Business.’ These resources are readily available for individuals to access at their convenience.


Amazon Small Business Academy is a dynamic learning platform offering a mix of live and on-demand resources. Tailored for entrepreneurs at various stages, it provides valuable insights and tools to foster success in the ever-evolving small business landscape.

Additional guide:

What is Amazon Product Localization?

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2 Comments on “Why Amazon’s Small Business Academy Matters for Entrepreneurs”

  1. Mansi
    January 24, 2024

    Thank you for all this great informative stuff and blog posts!!!

  2. Rajesh
    January 24, 2024

    Your blog provided us with valuable information to work on. You have done a marvelous job!

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