NEW ✨ Let's Crush It on Amazon Together! Contact Us Today

What is Amazon Listing Hijacking? How to Prevent it? Tips Revealed Here

amazon listing hijack
January 10, 2023 7 mins to read

As more and more sellers herd to Amazon, the rivalry is becoming progressively harsh, ruthless, and belligerent.

If you aren’t differentiating yourself from the competition, your e-commerce business will not persist in the long course.

So today, I’m going to talk about a common problem that almost every soberly successful Amazon seller has experienced.

Your Amazon listing being hijacked!

While examining your listings, you realize that there were two offers on one of your listings…how could that be?

Easy, someone saw a product that was selling. They felt they could effortlessly copy (counterfeit) and do an Amazon Listing Hijacking without giving a rip about ethics.

When this occurs, these sellers will contest with you on price and drive you out of the buy box. That cuts off your advertising and kills sales.

Here’s the worst part.

The product quality is likely not going to be as good. So when a customer buys a cheap rip-off product from China, they are probably going to be unhappy with it.

And unhappy customers will leave bad feedback on YOUR LISTING!

How to detect a seller doing an Amazon listing hijack

Let’s say you studied bird feeders and, based on your findings, you had a new design created and manufactured under your brand. One day you happen to be looking at your listing and discover there is another offer. This is what you see.

Multiple Seller
Multiple Seller

You click on the link to see both offers and this is what you find.

How to find Amazon Listing Hijack
How to find Amazon Listing Hijack

The first offer is yours, but there is another seller competing on the listing under your brand.

Fighting Amazon Product Listing Hijacking

So what can you do in this situation?

Amazon Listing Hijacking Protection

The first thing that you should do is lower your price, so you get the buy box back even if it means making less profit! After all, the last thing you want to do is give the counterfeit seller any sales information regarding your product.

In this SellerSPEAK episode, Jeff Schick speaks about the increase in these cases and what the legal course of action should be to beat hijackers and take control of your listings. WATCH:

Amazon Seller Account Suspended & Appeal | SellerSPEAK With Jeff Schick

The next thing that you should do is send a polite letter to the punks requesting that they take down their listing.

Here’s an example of the letter you can write:

 polite letter

If the seller doesn’t respond report the counterfeiter to Amazon!

Amazon has an Anti-counterfeiting Policy you can find in Seller Central’s help files, which makes clear that they do not tolerate selling of these products on their platform. Here’s exactly what they say.

When you click the “notify us” link, you are taken to Amazon’s Report Infringement policy and form. File an infringement claim

Within 24 hours the offer will be removed. You’ll receive an email from Amazon’s Seller Performance Team notifying you that the “…seller listing you identified…appears to have been removed from We trust this will bring this matter to a close.”

There’s another way to report the seller to Amazon under Amazon’s counterfeit policy. Have a friend buy the counterfeit product and file an A to Z complaint to Amazon.

Here’s the exact procedure.

  • Have a friend (not a relative) purchase the product in question.
  • Wait until the item has been shipped and received
  • Have your friend complain to the seller that the item is fake through Amazon where you “Report a Problem”. Choose the option about the product “not being materially the same”.
  • Wait a day and then file an A to Z request against the counterfeit seller
  • Make sure you use the terms “fake”, “not authentic” or “counterfeit” in your claim.
  • If all goes well, Amazon will take down their listing within a few days.

Preventing Yourself From Getting Hijacked

First things first, you absolutely need to register your brand in the Amazon brand registry.

After you’ve registered your brand, you should make the following adjustments to your listing.

Take Photos With Your Brand Name

listing with brand

A hijacker is much less likely to steal a listing that has clear evidence of branding in the photography. So here’s what you can do.

Retake your photos so that your branded tag or branded packaging is clearly visible in the photo.

For example, if you sell superhero action figures, make sure your brand and logo can be visibly seen in your top-level picture.

If you offer any special sort of special packaging, take a photo that indicates how your item will arrive in the mail.

If you sell plastic items, make slight modifications to your mold so that your brand is part of the plastic itself.

In short, make sure that your company brand is a part of your entire listing. But do not list any URLs or try to steer the customer away from Amazon.

Add Value To Your Listing Or Bundle Your Items

Let’s face it. The popular items found on Amazon can be simply copied by someone in China. Why? It’s because a majority of the goods and chattels traded in the US are manufactured there in the first place.

So even if you’ve followed all the instructions that I’ve given above, you can still get hijacked. Now the item might not be PRECISELY the same as yours. But more often than not, the product will be pretty close.

And as Amazon doesn’t really police these hijacked products very often, you will likely have to take the time to take down these immoral sellers one by one and lose money in the process.

But that being said, there are a few ways to radically decrease the probabilities of getting hijacked.

One, you can offer something completely unique in your listing that is not mass-produced or readily found on Alibaba. For example, if you sell yoga mats, you can have them come in a specially tailored carrying case.

The second strategy is bundling.

If you can bundle 2 unlike products together, the chances of your Amazon Listing Hijack are significantly reduced because the mimic now has to source 2 completely dissimilar items to piggyback on your listing.

For example, let’s say that you sell a Juice mixer. Instead of listing juicer mixers by themselves, you might choose to bundle them in with a vegetable grinder at a similar price.

From the opinion of the customer, these 2 items go together which is great. But from the perspective of the copycat, they now have to find these irritating matching items to go along with it in order to hijack you.

This approach needs some extra work but will significantly reduce your Amazon listing hijack possibility. Once again, a little extra work can save you time in the long run.

Activate Hijacker Alert For Amazon Product

Step-By-Step Procedure For Amazon Hijacker Alert Tool Activation

Tool For Amazon Hijacker Alert – Sign in to your FREE 7-DAY TRIAL – SellerApp

1. Create or Add Your Product Listing

2. Optimize Your Existing Product Listing

3. Select → Business Alert Option

4. Select Product ID

Amazon Business Alerts

5. Select → Hijacker Alert Tool

hijacker alert amazon

6. Set Alert

Go, seller!

Check out this free guide for Amazon Product Listing Optimization & Improvements

Free Tools For Amazon Sellers:

Related Content:

Was this post helpful?

Post Written by:

Was this post helpful?

38 Comments on “What is Amazon Listing Hijacking? How to Prevent it? Tips Revealed Here”

  1. Derrick
    June 2, 2018

    I have read so many posts about the blogger lovers however this paragraph is truly a nice paragraph, keep it up.

  2. 안전놀이터
    November 19, 2018

    Wow, marvelous blog layout! How long have you been blogging for?
    you made blogging look easy. The overall look of your site is fantastic, as well as the content!

  3. Kennith
    November 20, 2018

    Hello! I know this is kinda off topic but
    I was wondering if you knew where I could locate a captcha plugin for my comment
    form? I’m using the same blog platform as yours and I’m having trouble finding one?

    Thanks a lot!

  4. Fernando
    November 22, 2018

    Keep on working, great job!

  5. Gordon
    November 22, 2018

    Thanks for the wonderful article!
    You guys are doing great work!

  6. Mickievale
    November 24, 2018

    Thanks for finally talking about Amazon Listing
    Hijacking, Liked it!

  7. Lillian Davis
    November 28, 2018

    Thanks for revealing about Amazon listing hijack
    Great post!

  8. Nba
    November 28, 2018

    I loved as much as you’ll receive carried out right here.
    The sketch is tasteful, your authored material stylish.
    nonetheless, you command get got an nervousness over that you wish be
    delivering the following. unwell unquestionably come further formerly
    again as exactly the same nearly a lot often inside case you shield this hike.

  9. Josette
    December 2, 2018

    Excellent way of explaining, and nice post to take data concerning my
    presentation subject,

  10. Chang
    December 12, 2018

    Thanks for the informative content

  11. Kevin
    January 6, 2019

    good article.

  12. Jaymes
    January 16, 2019

    I was very pleased to find this information for free cost.I wanted to thanks for your time for this wonderful read!
    Keep ur your writing

  13. Donett
    January 25, 2019

    Thanks you for the pro guide!

  14. Fredrick
    January 27, 2019

    Some genuinely prime content

  15. Kathy
    February 19, 2019

    Hello, Neat post.

  16. Alika
    February 21, 2019

    That is really fascinating, You’re an excessively skilled

  17. Moria
    March 4, 2019

    Well I really liked reading it. This subject offered by you is very practical for accurate planning.

  18. Callie
    March 5, 2019

    You have some really good articles

  19. Brodie
    March 17, 2019

    I love this post!
    appreciate it

  20. Demaris
    March 19, 2019

    Great help would be enormously appreciated!

  21. Walden
    March 27, 2019

    Pretty! This was a really wonderful article. Many thanks for supplying these details.

  22. Santiago
    April 8, 2019

    Wonderful information guys!

  23. Rodrick
    April 8, 2019

    I had spent for this information! Thanks!

  24. Bicheno
    April 14, 2019

    Attractive section of information.

  25. Cabena
    April 15, 2019

    I am regular reader of SellerApp,
    You guys are amazing!

    how are you everybody?

  26. Thomsen
    April 24, 2019

    Hello, after reading this amazing piece of writing i am as well cheerful to share my knowledge here
    Wonderful approach guys

  27. Arlette
    May 7, 2019

    Hello I am so thrilled I found your tool,
    You guys are awesome thanks for all the wonderful content
    Please do keep up the awesome work.

  28. Karen
    May 14, 2019

    Good information you have here.. It’s hard to find high-quality writing
    like yours nowadays that too for sellers. I seriously appreciate sellerapp!

  29. Aundrea
    May 20, 2019

    Superb post however, It’s very grateful
    Many thanks!

  30. Renaros
    May 26, 2019

    Thank you for the auspicious writeup.

  31. flynn
    May 27, 2019

    Thank you, I’ve just been searching for product listing info, your post is greatest I’ve discovered so far.

  32. Andrew
    July 26, 2019

    Very good advice. Appreciate it!

  33. Aksyon
    July 26, 2019

    Cheers, I value it!

  34. Guerrero
    December 26, 2019

    this is really a great blog. I stumbled-upon it 😉

  35. ackerman
    September 14, 2020

    It’s actually a nice and useful piece of information. Thank you for sharing.

  36. Jacqueline
    March 15, 2021

    Thanks for the information!

  37. MichaeldaG
    June 19, 2021

    What happens when Amazon Listing hijacking occurs?

    1. Arishekar N
      August 24, 2021

      When an Amazon listing hijacking occurs, the sellers will contest with you on price and drive you out of the buy box. That cuts off your advertising and kills sales.

Leave a comment

Your email address will not be published. Required fields are marked *

Related posts

what is amazon ebc

Amazon Enhanced Brand Content (EBC) – Everything You Need To Know

marketing strategies on amazon

Amazon Marketing Strategies to Boost Sales And Increase Conversion Rate

amazon product listing optimization guide

Amazon Product Listings Optimization & Guidelines For Increased Traffic

reselling on amazon guide

A Comprehensive Guide to Reselling on Amazon – Know Everything You Need

Amazon b2b opportunities

Selling on Amazon B2B: All Things You Need to Know

amazon product detail page

Amazon Product Detail Page – A Comprehensive Overview

what is amazon a++ content

A complete guide to Amazon Premium A+ Content

amazon category tree

Unlock the Secrets of Amazon’s Category Tree to Optimize Listings like a Pro

amazon kindle direct publishing

Ultimate Guide on Amazon Kindle Direct Publishing (KDP)