When we launched AquaBoon’s first set of campaigns, its overall ACoS was at 30%. In a little over two months, we reduced their ACoS down to 19% while increasing its PPC sales by more than $25,000, for the first set of campaigns that we originally started.
On the back of this improved performance, Filterway asked us to work on additional campaigns for AquaBoon while optimizing the ones that were already in place. So, what was the outcome? After thorough optimization, we limited AquaBoon’s ACoS to close to 19%, while boosting the brand’s overall PPC revenue on Amazon by a little over $60,000 from the date they joined us.
In terms of organic ranking, our strategies led to a few of Aquaboon’s leading products dominate page one of Amazon search results for all the primary keywords. Furthermore, all of its other products steadily gained momentum and were reporting good sales. At the time of writing this, one of its top products is occupying more than 50% of real estate on page one for the same keyword. It is also the Amazon’s Choice for that search query.
Following the electrifying success of AquaBoon, Filterway bolstered their faith in our ability to handle big brands and their products proficiently. They asked our expertise with its other leading brand - Arrowpure. We worked on the two brands simultaneously and soon, leveraged our experience to boost their revenues and position in the search results.
Before joining us, Filterway was reporting sales figures that were impressive by all standards, but were rather flat. Following the action taken by our Customer Success team and our powerful seller tools, we elevated their brand to a position of prominence. Their sales numbers, as seen in the graph above, improved significantly after we assisted them with PPC strategies and optimization.