By Patrick Foster

Social proof and its role in driving purchasing decisions is nothing new: word-of-mouth marketing is a testament to this. But it remains equally relevant in today’s digital era, not least for ecommerce. Read on to discover our insights into the role of expertise in ecommerce social proof to achieve your…

By Sunitha Sundaran

Finally Real Proof and Quick Data to zero in on the Best Amazon Product! Chances are, if you’re reading this, you’re familiar with the Opportunity Score. If you’ve tracked products in your SellerApp account, you’ve seen ‘em. We often get asked about how we calculate the Opportunity Score for the…

By Ankitha Nagaraj

There are good reasons your business should be using the best Amazon repricer tool. As a seller, to be successful in a competitive marketplace like Amazon, you need to focus on 4 key processes, which include: Good reviews FBA inclusion SKU tactics Repricing Let’s exclude the first three. Now, talking…

By Ankitha Nagaraj

When you are selling some products on Amazon FBA, there might be times when a few items might not be generating enough sales, as you might have expected it out to be. Eventually, these slow-selling products begin to pile up and clutter the entire inventory. These items just sit there…

By Ankitha Nagaraj

Halloween, which is also known as All Hallows’ Eve, All Hallows’ Eve, or Allhalloween is a festival celebrated in different countries on 31st of October every year. The history of Halloween dates back to 500 B.C, the era where ancient Celtic tribes (circa) existed. Though Halloween evolved from the prehistoric…

By Ankitha Nagaraj

Amazon Sponsored Products is without a doubt among the most efficient way to promote your product listings on Amazon. As you may have guessed by now, the idea here is fairly simple – you use Amazon PPC campaign to promote your items on the marketplace with the help of keyword-targeted…

By Ankitha Nagaraj

If you are still figuring out what to sell on Amazon so that you make good money, then this is the right article to read. Trust me, I have been there and I know the struggles of coming up with the right product to sell on Amazon that can increase…

By Brij Purohit

Personalization is the future of marketing. With artificial intelligence technologies and data analysis systems, companies are able to segment consumers for more focused marketing processes. Marketers can now tailor content for individual users based on known and predicted data like preferences, characteristics, browsing habits, and more. Predictive analysis ensures that…

By Ankitha Nagaraj

Be it PPC ads or product display ads, Amazon PPC advertising has now become bigger than before. In fact, Amazon’s ad sales have surpassed 2 billion dollars in this quarter and according to reports, this is a new record. Though Amazon has shown consistent growth every year, this quarter saw…

By Ankitha Nagaraj

In an online marketplace like Amazon that is becoming increasingly competitive, it becomes imperative to have an exceptional marketing strategy. You may have an excellent product offering backed by a meticulous optimization for the e-commerce platform but until and unless you market your brand effectively, you will have a tough…