Become more noticeable in the Amazon search results by getting people to visit your page
With good keyword research, generate Super URLs for all the product in your inventory and get ahead of your rivals
Use Super URLs in your ad campaigns to drive traffic and sales from external sources
2-Step URLs for Amazon are used to replicate a search for a given product keyword. In other words, you are creating a link that makes it seem as if the customer is searching for the product organically on the Amazon marketplace.,As the name suggests, the process is two-fold. In the first step, they will see your products displayed on the Amazon page for the search queries you want to rank. All of this is decided by you.,When they click on your product in the next step, they will be taken to the listing page. If the customer buys the product through that link, it will be counted as an organic sale and will add to the metrics responsible for increasing your rank in the Amazon SERP.
Well, the answer to this is not entirely clear. Super URLs may fall under Amazon's Terms and Conditions related to Misuse of Search and Browse. As per the policy, it is prohibited to manipulate the search and browse experience of customers on Amazon. Therefore, it may be considered as a violation of Amazon’s policy, and hence, it is urged that you use these Super URLs with caution. Remember - with great power to drive traffic and boost organic rankings comes great responsibilities.
Since Super URLs are generally reliant on keywords, the first thing you need to do is gather a strong set of Amazon keywords for your product. To ensure that people buy your products when they are on your listing page, you need to have an optimized listing copy that is creative and compelling enough to drive sales. This is quite important and it should not be undermined. You can check out our comprehensive guide on how to write a copy that sells right here.
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