Amazon Ranking because the visibility of the product to the customer is easily the most direct correlation to the sale of the product. It is a known fact that customers look up the products now on Amazon search bar three times more than on Google. This makes Amazon search the strongest tool for converting the customer from an onlooker to a buyer.
The cycle of ranking and sale is connected in an intertwined manner. Higher the ranking, the sale and more the sale higher the ranking reaches. The rank list on Amazon is updated periodically and frequently, some even claiming up to being updated every hour. To summarise, Amazon Ranking of sales is the comprehensible scale of where the product stands in comparison to others in the same primary category. Lower the ranking, higher the standing. Number one ranked product is the leading selling item in that primary category.
The attempt must always to be ranked high, as in the number should be as low as one can estimate to be, because rank is the testimony of how your product is doing in a highly competitive marketplace like Amazon. Amazon Ranking will bear not only upon you present, but will affect the way in which the product performs in the future. However, a rank 1 only means that it was the most recent best selling product. The attempt in marketing should be such that the rank is good and is also consistently maintained in that manner.