10 Perpetua Alternatives Worth Trying if You’re Serious About Amazon PPC

A lot of sellers typically start looking for Perpetua alternatives after hitting the same roadblocks. Usually, it’s automation that feels too slow to respond, campaigns that underperform during critical moments like Prime Day or BFCM, or pricing that doesn’t line up with the results. In 2026, with average Amazon CPCs hovering between $0.85 and $1.10 for Sponsored Products and climbing to $2.50+ for Sponsored Brands in competitive categories, every inefficiency in your Amazon PPC tool costs real money.

Or maybe it’s the feeling of not really knowing what the platform is doing behind the scenes. Campaign managers have mentioned that Perpetua’s automation seems too much like a black box, making it hard to explain optimization decisions to leadership or clients. When you’re spending $50K+ monthly on ads, “trust the AI” isn’t a satisfying answer during quarterly reviews.

Whatever the reason, brands and agencies are actively exploring other options. Tools like SellerApp, Teikametrics, Pacvue, Quartile, Intentwise, BidX, M19, Atom11, and AiHello are gaining serious traction, especially from campaign managers who want more control, better AMC integration, or a different approach to campaign management altogether.

Ultimately, it’s not about one tool being universally better than another. It’s about finding something that works for how your brand actually runs ads, your ad spend level, your need for transparency versus automation, and whether you need multi-marketplace coverage or deep Amazon-only focus.

Some alternatives to Perpetua go above and beyond with solutions like Amazon Marketing Cloud integration (now with a 25-month lookback window as of late 2025), API solutions for building custom intent-based dashboards, or retail-aware automation that factors in inventory levels and Buy Box status before adjusting bids. A few even combine powerful software with agency services under one roof.

In this guide, we’ll walk through the top Perpetua competitors, highlighting their unique strengths, pricing, and ideal users to help you answer which is the ultimate fit for your Amazon PPC agency or brand requirements.

Quick Guide:

1. What Is Perpetua and Why Do Sellers Need a Perpetua Alternative?
2. Why Sellers Are Seeking Perpetua Alternatives in 2026
3. The Best Perpetua Alternative Agencies and Tools for 2026

• SellerApp
• Skai (formerly Kenshoo)
• Teikametrics
• Pacvue
• Quartile
• BidX
• M19
• Atom11
• Ad Badger
• Intentwise

4. What Campaign Managers Need to Know in 2026
5. Final Thoughts: What Is the Best Alternative to Perpetua?

What Is Perpetua and Why Do Sellers Need a Perpetua Alternative?

Perpetua is an AI-driven Amazon PPC automation platform designed to help sellers optimize their advertising campaigns across platforms like Amazon, Instacart, Target, and Walmart. It offers automated keyword discovery, AI bid adjustments, and performance reporting to streamline PPC management. The platform uses goal-based campaign structures where you set ACoS targets and let the AI handle execution.

That’s what Perpetua claims. And for many sellers, it delivers exactly that. But here’s where it gets complicated.

Why Sellers Are Seeking Perpetua Alternatives in 2026

Despite its capabilities, many sellers are exploring competitors of Perpetua due to specific limitations that become more painful at scale:

1. Pricing unsuitable for testing or scaling

Perpetua’s Essentials plan starts at $695/month for up to $10K in monthly ad spend. The Growth tier adds a percentage fee on top of that base. For smaller sellers wanting to test the waters before committing serious budget, or for larger sellers scaling past $50K monthly, the math gets challenging fast. Compare that to alternatives starting at $99-$199/month with flat-fee structures, and you see why budget-conscious campaign managers look elsewhere.

2. Automation that feels like a black box

While Perpetua offers AI-driven automation, users consistently report frustration with limited visibility into what’s actually happening. Campaign managers planning for seasonal pushes, promotional spikes, or competitive launches need to understand and sometimes override the logic. When you can’t see why the AI is making specific bid decisions, you can’t explain it to clients or leadership.

Imagine launching a new line of holiday-themed kitchen toolkits in November. You want to increase bids on high-performing keywords during Black Friday, pause underperforming SKUs for Cyber Monday, and adjust for competitor pricing changes. Perpetua’s automation follows preset ACoS targets without understanding the temporary promotional context. Result: bids on key keywords stay too low during peak traffic windows, and underperforming SKUs remain in campaigns longer than intended.

3. Limited bulk management for large catalogs

Perpetua’s bulk management capabilities lag behind several competitors. If you’re managing 500+ ASINs or running an agency with multiple client accounts, the lack of robust bulk operations creates significant manual overhead. Agencies need to make sweeping changes across campaigns quickly, not clicking through individual settings.

4. Data syncing inconsistencies

Multiple G2 and Capterra reviews mention data mismatches with Amazon Seller Central, buggy behavior, and features that “stop syncing” without warning. When your PPC tool shows different numbers than Amazon’s console, you lose trust in the entire optimization process. Some users report discovering that campaigns they paused in Perpetua remained active in Amazon, or vice versa.

5. Contract terms and support responsiveness

Reviews consistently mention confusing contract windows and painful termination processes. Some users describe situations where support was slow to respond during critical campaign moments. When you’re bleeding ad spend on a malfunctioning campaign, waiting 48 hours for a support response isn’t acceptable.

6. No API for custom integrations

According to GetApp’s 2026 profile, Perpetua does not offer an API. For agencies or enterprise brands building custom dashboards, integrating PPC data with inventory systems, or creating bespoke reporting for stakeholders, this is a significant limitation. Many competitors offer robust API access as a standard feature.

The Best Perpetua Alternative Agencies and Tools for 2026

Here are the 10 best Perpetua alternatives, evaluated for campaign managers who need real results in today’s competitive Amazon advertising environment.

1. SellerApp

SellerApp is a premium Amazon PPC automation platform that combines granular control, expert guidance, AI automation, and deep analytics. Unlike Perpetua’s hands-off automation approach, SellerApp empowers sellers with strategic insights, real-time retail data, Amazon Marketing Stream integration, and customizable workflows.

What makes SellerApp particularly compelling as a Perpetua alternative is the hybrid approach: you get AI-driven bid optimization when you want speed, plus custom rule engines when you need precision.

Features

Hybrid AI + Rule-Based Automation

SellerApp offers both fully-automated bidding via machine learning and custom rule engines (ACoS reducers, keyword harvesters, down bid optimizers). This dual approach gives you the speed of AI with the precision of manual rules. Create conditional logic like “if keyword ACoS exceeds target by 20% for 7 days, reduce bid by 15%” with full transparency into what’s happening.

Amazon Marketing Stream Integration

SellerApp processes Amazon Marketing Stream data in real-time, enabling hourly bid optimization rather than daily adjustments. This is critical for dayparting strategies that reduce ACoS 30-45% during low-conversion periods.

Wasted Spend Detection

Identify underperforming or irrelevant keywords, shift them to negative targeting, or move profitable search terms into manual campaigns. This level of waste control tends to be more granular compared to Perpetua’s automated suggestions.

Deep Product & Market Intelligence

SellerApp gives insights beyond ads: product potential, competitor tracking (pricing, inventory, share of voice), keyword opportunity, and listing quality scores. Optimize both upstream (product decisions, listing content) and downstream (ads).

Profitability Dashboard

Track real bottom-line metrics including profit and loss, all costs, revenue per ASIN, and true cost of acquisition. For campaign managers who care about margin rather than just ACoS, this visibility is essential.

Retail-Aware Automation

Unlike Perpetua’s generalized AI, SellerApp layers automation with live retail signals like inventory levels, pricing changes, and competitive positioning. Campaigns automatically adjust based on real-world conditions, not just historical ad performance.

Extensive Historical Data Access

Full access to historical campaign data for trend analysis and predictive planning. Perpetua doesn’t provide this level of historical depth, making long-term strategy and seasonality planning more difficult.

Who It’s For

SellerApp is designed for Amazon sellers, brands, and agencies that want more than just automation. If you’ve outgrown Perpetua’s software-first approach and need both a powerful self-serve platform and hands-on agency support, SellerApp is the better fit.

• Brands scaling past $50K monthly ad spend who need transparency into optimization decisions for leadership reporting and quarterly reviews.

• Agencies managing multiple client accounts that need bulk actions, customizable dashboards, and white-label reporting capabilities.

• Campaign managers tired of black-box automation who want to understand why bids change and need the ability to override AI decisions during promotional periods.

• Sellers preparing for seasonal peaks who need dayparting, real-time Stream data, and rule-based automation that responds to inventory and competitive changes.

• Brands wanting expert guidance alongside software who value bi-weekly strategy calls, dedicated account managers, and teams that understand Amazon’s ecosystem deeply.

SellerApp offers flexible plans with a free trial. Reach out for a custom quote based on your catalog size and ad spend.

Are there any Perpetua alternatives that offer both software and agency services?

Unlike Perpetua, which functions primarily as a software platform and often relies on external agency partnerships for deeper campaign management, SellerApp was built to deliver both under a single umbrella.

Why does this matter? Because most sellers don’t just need automation. They need context. 

After all, algorithms can optimize bids and harvest keywords, but only human experts can factor in competitive dynamics, seasonality, inventory risks, promotional calendars, and long-term brand positioning. 

SellerApp combines these two forces with bi-weekly expert progress meetings, weekly reports, and dedicated account managers for enterprise clients.

This all-in-one model makes SellerApp one of the most complete Perpetua alternatives in the market. Instead of juggling multiple vendors. 

Specifically, software for automation, agencies for strategy. You get everything inside a single platform. That means fewer communication gaps, faster execution, and more cohesive optimization strategy.

2. Skai (formerly Kenshoo)

Skai is an enterprise-grade advertising platform for brands and agencies managing high-scale campaigns across Amazon, Walmart, Instacart, Google, and social platforms. Unlike point solutions that focus narrowly on retail media automation, Skai unifies channels into a single performance ecosystem.

Features

Omnichannel Ad Management

Centralize campaigns across Amazon, Walmart, Instacart, Google, Facebook, and 80+ other platforms. Get a consolidated performance view that Perpetua’s heavier Amazon-first approach can’t match.

Advanced Audience Targeting

Incorporate first-party, third-party, and CRM data for cross-channel personalization. Build audience segments that follow customers across platforms.

Predictive Budget Forecasting

AI models that reallocate budget dynamically across platforms. Strategic budget pacing at the enterprise level ensures optimal spend distribution.

Enterprise-Grade Reporting

Customizable dashboards with KPIs mapped to organizational outcomes. C-suite visibility requirements met with flexible reporting structures.

Pricing

Skai’s entry-level pricing begins at $95,000 annually for advertisers spending up to $4 million per year. This positions Skai firmly in enterprise territory.

Rating

4.3/5 on G2. Strong marks for cross-platform capabilities, though some users note the steep learning curve.

Who It’s For: Enterprise brands requiring complex omnichannel media strategies with million-dollar annual ad budgets. Not cost-effective for mid-market sellers.

3. Teikametrics

Teikametrics (known for its Flywheel 2.0 platform) is an AI-powered marketplace optimization platform delivering predictive bidding, real-time automation, and deep analytics for Amazon and Walmart advertising. 

More than 5,000 brands use Teikametrics to make multi-channel advertising profitable.

Features

Predictive AI Bidding

Calculates optimal bids for each keyword using seasonality, holidays, inventory levels, and category data. The AI bidder continuously adjusts against ACoS or profitability targets without manual intervention.

Inventory-Aware Automation

Bids adjust based on stock levels and product availability. Low inventory triggers automatic bid reductions to prevent selling products you can’t fulfill.

Campaign Creator 

Automatically generates new campaigns by harvesting keywords from search term reports. Build brand defense and competitor targeting strategies efficiently.

Market Intelligence 

Additional cost of $0.30 per search term for competitive insights and market positioning data.

Pricing

Free tier for sellers under $10K/month in sales. Essentials: $99-$199/month based on ad spend tier. 

For sellers above $10K monthly ad spend: $199/month + 3% of monthly ad spend over $10K. Pro: $999/month + negotiated flat rate. Month-to-month contracts available, making Teikametrics more flexible than Perpetua’s longer commitments.

Rating

4.4/5 on G2. Users appreciate the free tier and AI-driven optimization, though some note the learning curve for Flywheel 2.0.

Who It’s For: Multi-marketplace sellers on Amazon and Walmart who want predictive AI optimization with flexible, month-to-month contracts. The free tier makes it accessible for testing before commitment.

4. Pacvue

Pacvue is a comprehensive commerce acceleration platform integrating retail media, commerce management, and measurement tools across 90+ marketplaces worldwide. Following its merger with Helium 10, Pacvue has become a dominant player in the Amazon advertising ecosystem.

Features

Unified Commerce Platform

Integrates retail media, commerce management, and measurement tools across Amazon, Walmart, Target, Instacart, and 90+ other marketplaces from a single interface.

Rule-Based and AI Automation

Both custom rule-based automation (the gold standard for agencies needing precise control) and emerging ML-based algorithms. Rule engine remains the strongest in the industry.

Amazon Marketing Cloud Integration

Deep AMC integration with access to the new 25-month lookback window announced at unBoxed 2025. Pull customer path-to-purchase insights for multi-channel strategies.

Advanced Dashboards

Dynamic reporting, customizable dashboards, and real-time insights for smarter decision-making. High-level analytics on market share, share of voice, and share of shelf.

Dayparting and Budget Pacing

Schedule when ads run and control how budgets distribute across different times of day.

Pricing

Pacvue doesn’t publish explicit pricing. Industry reports indicate minimum tiers starting at $500/month, with higher tiers at 3% of ad spend. Enterprise pricing is fully custom. Expect to request a demo for accurate quotes.

Rating

4.6/5 on G2. Known for powerful rule-based automation, though users note significant onboarding time and complexity.

Who It’s For: Agencies managing multiple marketplaces and teams who need the most sophisticated rule-based automation available. Enterprise brands operating across many retail channels. The Helium 10 merger makes it attractive for sellers already in that ecosystem.

How do Perpetua alternatives compare in terms of platform coverage?

Platform coverage varies significantly among Perpetua competitors. Perpetua supports Amazon, Walmart, Instacart, Target, and Google. Pacvue leads with 90+ marketplace integrations. 

Skai supports 80+ advertising platforms including social channels. Teikametrics focuses on Amazon and Walmart specifically. SellerApp, BidX, M19, and AiHello are primarily Amazon-focused with some offering Walmart support. 

For most Amazon-centric sellers, deep Amazon optimization beats broad marketplace coverage. For omnichannel enterprise brands, Pacvue or Skai provide superior multi-platform management.

5. Quartile

Quartile holds 6 patents in machine learning and AI optimization, processing $2+ billion annually in client advertising spend. The platform offers hourly bid adjustments across Amazon, Walmart, Facebook, Google, and other channels.

Features

Six Proprietary AI Technologies

Each patented algorithm handles different aspects of campaign optimization, bidding, keywords, budgets, and placements, working together hourly.

Full-Funnel Advertising

Manage Amazon, Google, Facebook, and Walmart ads from one platform. Drive traffic to Amazon listings from external sources.

Semi-Managed Service

Dedicated account managers for onboarding and ongoing support. Call or email with questions about progress and software functionality.

AI and Rule-Based Options

Both automation types available, giving control over when to trust AI versus maintaining manual guardrails.

Pricing

Quartile works exclusively on long-term contracts (often multi-year). Pricing starts at $895/month and can reach $10,000/month depending on ad spend. Annual commitments range from $90K to $600K. New accounts may receive up to 50% discount in the first 2-3 months.

Rating

4.3/5 on G2. Praised for AI sophistication, though long contracts and pricing deter smaller sellers.

Who It’s For: Large sellers needing frequent AI-powered bid changes across multiple advertising platforms. Best for brands with established budgets willing to commit long-term.

6. BidX

BidX is an ad automation platform for Amazon and Walmart advertisers prioritizing fast execution and marketplace-specific optimization. While Skai emphasizes broader media ecosystems, BidX focuses on streamlined speed for retail media.

Features

Campaign Creator

Automation-first campaign builder for quick setup across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.

AI-Powered Keyword Research 

ChatGPT integration for automated keyword discovery. Expand targeting options without manual research overhead.

Amazon Marketing Cloud Integration

Automated AMC data extraction and analysis for deeper customer journey insights.

Customizable Dashboards

Build dashboards tailored to specific KPIs with multiple visualization options. Export reports for team review or client delivery.

Pricing

Self-Service tier starts at $495/month plus a percentage of ad spend. Additional features and support levels increase pricing. More accessible than Quartile but still positioned for mid-market and above.

Rating

4.4/5 on G2. Strong marks for European support and customization options.

Who It’s For: Mid-market Amazon and Walmart sellers or agencies looking for speed and automation without enterprise complexity. Strong option for European sellers needing local support.

7. M19

M19 is an AI-based advertising platform built specifically for Amazon sellers with strong emphasis on automation and profitability tracking. The platform focuses on machine learning precision for maximizing ROI while keeping campaign management simple.

Features

Automated Campaign Creation

Automatically generates Sponsored Products, Sponsored Brands, and Sponsored Display campaigns with structured ad groups.

AI-Driven Bid Optimization

Machine learning models dynamically adjust bids in real-time toward profitability goals like ACoS or TACoS targets.

Profitability-Centric Reporting

Reporting aligned with actual profit metrics rather than just ad metrics. Visibility into margins, costs, and true advertising impact.

Scalable Architecture

Platform scales seamlessly from mid-sized sellers to enterprise operations.

Pricing

Autopilot (fixed fee): $49/month for sellers with under $5K monthly ad spend. Professional (hybrid): $400/month + 3% of total Sponsored Ads spend, with AMC & DSP data access and priority support. Custom enterprise plans available.

Rating

4.5/5 on G2. Users appreciate the profitability focus and competitive entry pricing.

Who It’s For: Amazon sellers wanting a balance of automation and profitability control without enterprise-level costs. The $49/month entry point makes it accessible for testing.

8. Atom11

Atom11 is emerging as a serious Perpetua competitor with its 2024 APAC Amazon Ads Partner Award, 2025 AI Innovation Award, and perfect 5.0/5 G2 rating. 

The platform differentiates through retail-aware automation that combines ad performance with inventory, pricing, and competitive signals.

Features

Retail-Aware Automation

Unique approach that monitors prices and inventory levels. Advertising automatically pauses when stock runs low. Bids increase during promotional pricing periods. This prevents wasted spend on out-of-stock products.

Amazon Marketing Cloud Suite 

Ready-made reports and audience builders for accessing AMC insights without writing SQL queries.

Version Control

Save campaign settings (bids, budgets, placements) before major events like Prime Day. Recover from experimental changes with one click.

Dayparting Automation

Schedule ads during peak engagement periods for maximum ROI.

Pricing

Starting at $199/month for ad spend under $10,000. Custom enterprise pricing for higher spend levels.

Rating

5.0/5 on G2. The highest rating among all Perpetua alternatives reviewed.

Who It’s For: Sellers who want control over how ad strategies respond to real retail conditions like inventory and pricing, not just ad metrics. Campaign managers tired of wasting budget on products that can’t convert due to stock issues.

9. Ad Badger

Ad Badger combines Amazon PPC optimization with a strong educational focus. Their popular podcast and PPC Academy make them a favorite among sellers who want to understand optimization while automating.

Features

Bids by Badger: Proprietary tool analyzing expected Revenue Per Click versus Cost Per Click for every keyword. Daily micro bid adjustments target specific ACoS goals with granular control.

Manual Keyword Tools: Find negative and positive keywords manually with flexibility to refine campaigns based on specific insights. More hands-on than Perpetua’s automated approach.

Account Navigator: Comprehensive campaign view identifying areas for improvement and optimization opportunities.

Educational Resources: 1-on-1 onboarding calls, PPC specialist access, and advanced courses in Ad Badger Academy. Learn while you optimize.

Pricing

Based on monthly ad spend, billed quarterly: $5,000 or less: $107/month. $5,000-$25,000: $177/month. $25,000+: $497/month.

Rating

4.4/5 on G2. Strong marks for educational content and transparent optimization approach.

Who It’s For: Amazon sellers who prefer a hands-on approach while leveraging automation for efficiency. Those who want to learn PPC deeply rather than just trusting a black box. The educational focus sets Ad Badger apart from purely automation-focused competitors.

How do analytics and reporting features compare among Perpetua alternatives?

Analytics capabilities vary significantly. SellerApp and Atom11 offer full profitability dashboards tracking real margins beyond ad metrics. Intentwise leads in AMC integration with no-SQL query builders. Pacvue provides the most customizable dashboards for enterprise teams. Teikametrics includes market intelligence tools (additional cost). Ad Badger focuses on actionable bid analysis rather than broad analytics. For campaign managers reporting to leadership, choose platforms with customizable dashboards (Pacvue, SellerApp, Intentwise). For profitability-focused teams, SellerApp and Atom11’s margin tracking proves most valuable.

10. Intentwise

Intentwise is a comprehensive Amazon advertising and analytics platform tailored for agencies and large-scale sellers. 

It offers advanced AI-driven bid optimization, multi-touch attribution, and the deepest Amazon Marketing Cloud integration among Perpetua alternatives.

Features

20+ Custom AI Bidding Algorithms: Automate bidding based on specific performance goals with more customization than Perpetua’s standard strategies.

Multi-Touch Attribution with AMC: Seamless AMC integration tracking entire customer journeys across multiple touchpoints. With Amazon’s new 25-month lookback window (November 2025), Intentwise users can analyze over two full years of advertising data.

Customizable Rules Engine: Personalized bidding rules with automated optimization suggestions for granular strategy control.

Scalable Agency Features: Unlimited user access, personalized onboarding, and dedicated account management for growing operations.

Pricing

Tiered pricing starting at $1,000/month with higher tiers at $1,500/month. 14-day free trial available for evaluation.

Rating

4.6/5 on G2. Highly rated for AMC integration and analytics depth.

Who It’s For: Agencies managing multiple client accounts needing advanced automation and multi-touch attribution. Brands wanting to leverage AMC data for full customer journey understanding. Teams with the technical sophistication to maximize analytics capabilities.

Other Notable Perpetua Competitors Worth Considering

AiHello

AutoPilot mode for hands-off management with custom automation strategies. Suppresses bids during low-demand periods automatically. Pricing from $37/month (with revenue share) to custom agency plans. Strong for sellers wanting minimal manual involvement.

Sellozo

AI bid automation with visual Campaign Studio and optional managed services. Flat-fee pricing from $149-$399/month eliminates percentage-of-spend fees that hurt high-volume sellers. Dayparting technology schedules ads during peak conversion hours.

Downstream (now Jungle Scout)

Enterprise-grade analytics with deep historical data storage. Competitor intelligence with pricing trends, shelf behavior, and market analysis. Flat subscription pricing rather than ad-spend percentages. Role-based team access controls for larger organizations.

Helium 10 Adtomic

AI-powered PPC within the broader Helium 10 ecosystem. Automated campaign creation, bid optimization, and real-time insights. $279/month Diamond plan + 2% over $5K, or $199/month standalone + 2% over $10K. Best for sellers already using Helium 10’s suite.

Which Perpetua alternative is best for e-commerce brands?

The best alternative depends on your specific situation.

• For brands prioritizing profitability tracking and agency-level support: SellerApp combines software and strategic services under one roof. 
• For multi-marketplace enterprise operations: Pacvue’s 90+ marketplace coverage is unmatched. 
• For AI-first optimization with free testing: Teikametrics offers a free tier and predictive bidding. 
• For retail-aware automation: Atom11’s inventory and pricing integration prevents wasted spend. 
• For deep analytics and AMC integration: Intentwise provides the most sophisticated attribution tools.
• For budget-conscious sellers: M19 starts at $49/month with full AI automation.

What Campaign Managers Need to Know in 2026

The Amazon advertising landscape has shifted dramatically. Here are the developments affecting which Perpetua alternative best fits your needs:

Amazon Marketing Cloud’s 25-Month Lookback:

Announced at unBoxed 2025, AMC now provides 25 months of ad traffic data (up from 13 months). This enables complete year-over-year analysis and deeper seasonal insights. Tools with strong AMC integration (Intentwise, Pacvue, Atom11, BidX) gain significant advantage for brands wanting long-term strategic analysis.

Direct AMC Access for Sponsored Ads

As of September 2025, Amazon provides self-service AMC access without partner or representative intervention. No-code templates and AI assistance (Ads Agent) democratize what was previously enterprise-only capability. This levels the playing field but also means your PPC tool’s added value must go beyond basic AMC access.

Rising CPCs Demand Efficiency

Average Amazon CPC in 2026 sits around $1.04 with significant category variation. Sponsored Brands in competitive niches like supplements or electronics regularly exceed $2.50 per click. Every inefficient bid costs real money. Tools with granular control and waste detection (SellerApp, Ad Badger, Atom11) become increasingly valuable.

AI Agents Everywhere

Amazon’s Ads Agent, Google’s Ads Advisor, and similar AI assistants are becoming standard. The question isn’t whether to use AI—it’s whether your tool’s AI provides transparency into decisions. Black-box automation (Perpetua’s primary approach) becomes harder to justify when stakeholders want explanations.

Full-Funnel Campaigns

Amazon’s new Full-Funnel Campaigns (launching 2026) activate across display, video, and streaming TV in one workflow. Tools that integrate across these formats while maintaining optimization control will outperform single-channel solutions.

Final Thoughts: What Is the Best Alternative to Perpetua?

While Perpetua remains a strong automation-first platform, the market now offers a range of Perpetua alternatives catering to diverse seller needs. From budget-conscious Amazon sellers to enterprise agencies managing multi-channel campaigns, platforms like SellerApp, Skai, Teikametrics, Pacvue, Quartile, BidX, M19, Atom11, Ad Badger, and Intentwise provide unique advantages.

Some focus on granular control and retail-aware automation. Others prioritize scalability, multi-touch attribution, or cross-channel reporting. Many offer combined software and expert-led services that Perpetua can’t match alone.

Ultimately, the best alternative to Perpetua depends on your business size, budget, marketplace focus, and the level of control you want over your campaigns. A $10K/month seller has different needs than a $500K/month brand. An agency managing 50 accounts needs different capabilities than a single-brand team.

By understanding the features, pricing, and ideal users of each platform, you can make an informed choice and scale your advertising with confidence. The tools exist. However, the question is which one matches how you actually want to run your Amazon business.

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