Amazon Product Promotion: How to create percentage off discounts

Estimated reading: 5 minutes

Amazon product promotion continues to be a powerful strategy for ranking products. Discount coupons are an excellent way to increase sales, if followed by the right strategy increases your organic rankings.

Offering promotions are an excellent way to give your newly launched product a boost. The outcome benefits of product promotions are many

Increases the sales of the product
Makes it easy to get product feedback and reviews
Increases the organic ranking of the keyword

A discounted promotion is the most common promotion on Amazon. To offer these discounts and price offs you need to set up a promotional money off on your Seller Central Account. Follow the steps below to create a money off promotion for your Amazon product.

How to set up Amazon Product Promotions from your Seller Central Account

1. Login to your Seller Central Account, from the ‘Advertising’ tab, click on ‘Promotions’

promotions tab

This opens up the tab that ‘Create Promotion’. We’ll be setting up the Percentage Off or the Money Off promotion to offer a certain amount of discount for the product

2. Click on the ‘Create’ button to go to the main page to create a promotional discount for your product.

This opens up a new tab with three sections – Conditions, Scheduling, Additional Options

Conditions – The promotion is shown to the shopper only if the options set in the conditions tab are valid for the user.
Scheduling – This helps you specify the time period for which the promotion must remain active.
Additional Options – This helps you set up the most important factors of your Amazon product promotion

Step 1: Set up the product promotion conditions

The condition section has 4 subsections, read each one and set up according to what is mentioned below.

1. Buyer Purchases: To choose the number of units a shopper has to purchase in order to get a discount.

If you want to give discounts for bulk orders then choose ‘2 or more’ else choose 1

2. Purchased Items: To choose the products for which you want to offer a discount.

Click on the click on the new product selection. This will open up a new tab where you can choose the SKUs or the ASINs for which you want to set up an Amazon promotion.

From the drop-down menu, choose SKU list and then click on ‘Create Product Selection’

Enter the product selection name/tracking ID and provide an internal description( this is for your own reference) carefully enter the SKUs of the products for which you are setting up the percentage off promotions. The SKU and ASIN data for all your products can be found in the Manage Inventory Section of your Seller Central Account.

On clicking the Submit button you’ll be taken back to the previous Create Promotions page with this data filled.
Now choose the product you just set up from the drop-down menu

3. Buyer Gets: To choose the percentage discount the shopper will get.

Choose the percentage discount that you’d want to provide.

4. Applies to: To choose the criteria for availing the discount.

Choose the ‘Purchased items’ from the drop-down. If you want to offer discounts for multiple products or want to exclude a few items, choose the option accordingly.

Step 2: Set up the schedule or the dates for which the promotion should remain valid

This is the easiest section, that has no complications.

Start and End Dates:
Choose the start date and the end date for the promotional discount.

Amazon takes a maximum of 4 hours to process the promotional offer, so the best is to choose a minimum start date that is at least 4 hours ahead of the time you set up your promotion.

Internal Description:
If you’d like to add an internal description, go ahead and add one. But this is for your reference only.

Tracking Id:
Amazon already provides you a Tracking Id, so you’ll not have to add one.

Step 3: The most important part of your set up.

Change the default option from ‘None’. If you don’t change this, then everyone will receive the promotion irrespective of whether they are eligible or not.

If you choose the Group code, a single code is generated but the code can be used by multiple people. This option could be a bit risky, if the code were to be shared amongst a large number of people, then your inventory would empty out within no time.

Choose the ‘Single Use’ option
This opens up a new section with the following sections.
Check the box next to ‘one redemption per customer’ This limits each shopper to a single discounted purchase.

Claim code:
The best would be to opt for Amazon to suggest a code. Or you could also go ahead and suggest a code.

The Claim Code Combinability is to be set to ‘Exclusive’

Click on the ‘Customize Message link and uncheck the box that says ‘Detail Page Display Text’. If left checked, every person will be able to see the details of your promotion and your Amazon coupon codes.

Step 4: To keep your inventory secure

When you set up such a huge discount, there is a heavy chance that an unethical individual to buy all your inventory and resell it. That could a very bad thing for a seller. Here’s what you can do to limit one shopper to one unit with a single coupon.

From your SellerCentral main page, click on ‘Inventory’ > Choose ‘Manage Inventory’ from the drop-down.

By default, the tab is on Vital Info , click on the Offer tab.

Edit the Max Order Quanity and set it as 1

Now that you know how to set up promotional Percentage off discount codes for Amazon Product Launch, the next step would be how to manage your Amazon codes and to download the coupon codes for your Amazon giveaways.

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