Keyword Research

After just one month of using SellerApp, my sales have increased by 50%. The Listing Quality page indicated the areas for improvement and the keyword research tool is amazing. I picked up some new keywords that started generating sales right away. I also love the alerts that I receive on my competitors. It is the best tool that I've used so far to help with my Amazon sales!Sahar Ghavami
Let’s think of the last time you bought something on Amazon. You entered a search term and started browsing the products on the top of the result page.
Did you make it to the second page of the results? Did you even click on the link to the second page?
Most people on Amazon also do the same thing. The page rank and search visibility play a very important role in deciding your Amazon profits
On Amazon, the focus is always on the keywords. It is not very difficult to understand the importance of keywords, especially for an Amazon seller. With over 450 millions of products and thousands of sellers for each product, shoppers tend to search instead of browsing for products. And the only way your product gets noticed for a search and reach potential clients is through your keywords.
Keywords also play the most role in optimizing your product listings. Amazon optimized listing not only helps you increase your search rank but also increases customer satisfaction.
Though all of these are well-known facts, most sellers neglect keyword research and prioritize a ton of things over keywords.Why is keyword research the last thing sellers do? Keyword research, when done right, is a fairly complex process. Discovering and prioritizing keywords almost seems like an impossible task. A robust keyword tool, a strategic plan, and a little thought is all that you need to uncover keywords for your product and appraise their value.

List your basic keywords

It’s pretty easy to list your seed keywords. Start simple, if you are selling green tea bags, your seed keyword is ‘green tea bags’. We’ll work on these basic keywords to explore and conquer all the different long tail keywords and variations.
Keyword Research is also a great way to identify profitable Amazon products that have a great market demand. Type in the product niche you want to sell and repeatedly filter the list based on the search volume and demand till you arrive at a product that seems interesting to you and is profitable to sell on Amazon.

Get keyword ideas and suggestions based on your main keywords

sellerapp search bar
The catch is not all people type the same thing into this golden box!
One shopper for example, who wants to buy chocolate syrup, will search for ‘chocolate syrup’. Another shopper might not have a really good idea of what they would want to buy, and might search it as ‘flavouring syrup for coffee.
Both of them are potential buyers. You should be able to reach to and cater both of them.
  • We’ll categorize shoppers and the search terms used by them into three major groups
  • Direct Conversions - product search, main keywords

    Early stages of awareness - Brand, Category, features or flavours

    Traffic through influencer marketing, blogs, etc

sellerapp keyword sales

How to find keywords?

  • 1. Use SellerApp Amazon keyword research tool. Type in your seed keyword play with the filters and get a list of keyword variations and suggestions. Each of the keywords will fall into one of three categories,
  • Most relevant

    Semi-Relevant

    Not relevant

    Get rid of the non relevant keywords, and note down the relevant and semi relevant categories separately.

  • 2. Extract keywords from your competitor’s product listing. Surprisingly this is what most sellers do! Check the top competitors of your product and make a list of the keywords that are used by them.

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How to choose keywords?

  • Find the different sets of keywords by choosing the best out of the keyword categories
  • Find the different sets of keywords by choosing the best out of the keyword categories

    For the commonly searched variants - Amazon Auto suggests

    For keywords that are the current market demand - Amazon trends

    For similar searches for the product category - Research the keywords of related Amazon products

  • Once you are done with the above steps you’d have already covered about 80% of the keywords.Go through further steps to increase the strength of the keywords.

    If your category has very few competitors you’ll also have to shortlist keywords that are not yet used by the existing sellers which differentiate your product and influence the most in your Amazon keyword research process

  • List all the features of your product. Focus the most on the features that are not yet covered in the keyword list. Try converting them to potential search terms.

  • Though it seems to be a pretty cliched line, think of your product from a customer standpoint and make a list of all the things your product could be answer to.

Collect Keyword Metrics and filter through the list

The words you choose to associate with your product becomes the key in how customers find your product.
  • A good keyword should have a good balance of two things -
  • Search Volume

    Balanceable Competition rate

The competition to rank for a keyword can be understood by the number of products indexed, and the CPC rate. A product with a high CPC rate with many number of products indexed will be tougher to rank for. At the same time, a keyword with very low CPC rate and very few products indexed for it might be a small niche that interests very few shoppers and does not have too many searches, which might result in a small turnover.

Select multiple keywords that match your product exactly

Once you know your focus, and the the category of shoppers you decide to target. Shortlist the keywords that will best cater to your target audience. The PPC budget also plays a role in shortlisting keywords. If you want to target keywords that are very competitive, then you must run PPC campaigns for those keywords. Evaluate your keywords, prioritise the best out of them and make a keyword list for your product listing.
And there you are! ready with your first list of keywords.

Track the performance of your keywords

The key to long term success on Amazon is by ensuring that your products are consistently ranking well in searches. Though there are many ways to enable you top the search results, the first step is identifying where your product ranks in search results of keywords.
Make a powerful copy of product listing that includes all the keywords. Track the performance of your keywords for over a week, to see which keywords are bringing you the most sales and refresh the list to remove the keywords that are not bringing you sales but still takes in your CPC budget. If you really want to nail it specifically, you can run PPC campaigns for a few weeks, track the performance, see how good are they doing and then do some fine tuning.
Work smarter with SellerApp. Shortlist the best keywords for increased search visibility and high search ranks. Find profitable keyword ideas, track their performance, analyse your search visibility, examine the keyword strategies of competitor products, and much more.

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Uncover new keywords with high search volume and low competition

Get more sales and make better profits by using SellerApp Amazon Keyword Research tool. For a seed keyword, SellerApp digs deep into Amazon ands pulls out the most profitable keyword suggestions that are a good bet for your Amazon product. SellerApp also makes it easy to discover keywords that are Amazon auto suggests and the keywords that are trending on Amazon. Also analyse the top products that rank for a keyword with SellerApp. Look into their keyword strategies and discover their secrets to high search discoverability. Filter the best keywords by shortlisting on the basis of the search volume, CPC rate and the competition intensity to rank for a keyword.
sellerapp keyword research

Competitor keyword lookup with Product Keyword

SellerApp makes it super easy to track down and peg on keywords used by competitor products that are helping them climb up the search ranks and bringing them the best sales. SellerApp not only extracts the keywords from their product listing but also gives profitable keyword suggestions that had not fallen into the eyes of your competitors. Along with the search volume and CPC rate, also understand the sections where the keyword was used. SellerApp also lets you track interesting keywords for an in-depth analysis of each keyword.
sellerapp competitor

Understand where your keywords stand by tracking their performance

SellerApp makes it super easy to track down and peg on keywords used by competitor products that are helping them climb up the search ranks and bringing them the best sales. SellerApp not only extracts the keywords from their product listing but also gives profitable keyword suggestions that had not fallen into the eyes of your competitors. Along with the search volume and CPC rate, also understand the sections where the keyword was used. SellerApp also lets you track interesting keywords for an in-depth analysis of each keyword.
sellerapp keyword tracking

Dig deep into each keyword and make the best use.

SellerApp calculates your Amazon search visibility by tracking the search position of keyword over time. With the search visibility you can analyse whether your PPC campaigns and promotions are bringing results. Track the top competitors for each keyword used in your product listing. Also find keywords that are used by top competitors for the product. These keywords can be potential keyword ideas that you could be a good addition to your product listing as well.
sellerapp search visibility

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