Catapulting the launch of a medical devices brand

The Problem

Arcatron had already launched Sponsored Video campaigns, but their growth and reach seemed to have stunted. They wanted to bring about a marked increase in their sales growth and reach a wider audience.

So they decided to partner up with SellerApp(www.sellerapp.com) in May 2021 to make use of Machine Learning-powered data intelligence tools. Their goal was to optimize Sponsored ads to scale-up revenue for the Amazon India Marketplace. They also wanted to launch their products in the US Marketplace and other geographies.

Our Approach

With a view to enhancing brand awareness and increasing sales, SellerApp’s expert analysts conducted exhaustive keyword research and search term analysis to understand customer behavior in different marketplaces. The team analyzed competitor strategies to increase market share globally.

Amazon Sponsored Brand video ads are highly effective when it comes to standing out from the competition and increasing brand awareness. Hence, the team launched video ads that helped communicate the product’s USPs to customers.

SellerApp’s prowess in keyword harvesting and match type optimization aided in optimizing their ad spend. It also brought about a marked improvement in their ROI and ranking.