Arcatron had already launched Sponsored Video campaigns, but their growth and reach seemed to have stunted. They wanted to bring about a marked increase in their sales growth and reach a wider audience.
So they decided to partner up with SellerApp(www.sellerapp.com) in May 2021 to make use of Machine Learning-powered data intelligence tools. Their goal was to optimize Sponsored ads to scale-up revenue for the Amazon India Marketplace. They also wanted to launch their products in the US Marketplace and other geographies.