When Teeccino’s growth on Amazon plateaued, they turned to data analytics startup, SellerApp, to gain sales momentum in December 2019. They wanted to leverage data-driven tools and artificial intelligence to establish themselves as a coffee substitute and herbal tea brand.
They had launched several new products and were looking to boost their brand visibility and awareness. They especially wanted their mushroom blend to capture the market at that time since it was trending and highly in demand. Teeccino also looked to boost sales from PPC by turning clicks into conversions in order to improve their advertising efficiency and avoid draining their ad budget.