The Company
Founded in 2014, Cardology is a UK-based family-run business that offers creative 3D pop-up cards, special event cards, officially licensed Warner Bros, Friends cards, and art prints with the wow factor.
Co-founder Dipa Shah and her team take inspiration from the latest and emerging trends in British culture to create unique cards that leave a long-lasting impression. Their magical take on the traditional card market has also built them a good celebrity following. With a strong retail presence, they are now making quite the name in the e-commerce space.
The Problem
Before the association, Cardology was a veteran brick-and-mortar store. They had recently made the shift to eCommerce selling as a result of the Covid-19 pandemic adversely affecting offline businesses. Their primary goal was to cut down wasted ad spend and scale their eCommerce revenue overall.
They knew that advertising and innovation will help them get ahead of the competition but didn’t have a roadmap on the best way to achieve it. This predicament was an opportunity for them to find a strategic growth partner. That’s when they turned to SellerApp to scale their revenue on Amazon.
