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7 Best Multichannel Listing Software in 2024

best multichannel ecommerce software
May 9, 2024 16 mins to read

Have you ever wondered how certain brands managed to scale so quickly even when their share of voice in their category or even in the overall marketplace isn’t significantly high? It’s primarily because they followed an age-old adage: don’t put your eggs in one basket.

By pivoting to multichannel selling, these brands have managed to scale and stand out in the super competitive landscape of e-commerce. Of course, multichannel selling isn’t easy and you need a powerful software tool to pull this off with ease. Specifically, you need to get your hands on a multichannel listing software in the market.

With the best multichannel listing software, you can not only expand your online presence but also skyrocket your sales.

However, we recognize that choosing the right software can be challenging. This is why we’ve compiled this guide with all the relevant information to help you effectively choose the best multichannel ecommerce software tool for your business.

Quick Guide:

  1. What are multichannel listing software tools?
  2. Understanding Multichannel E-commerce
  3. Benefits of the best multichannel ecommerce software tools
  4. How to choose the best multi-channel listing software?
  5. Final thoughts

What are multichannel listing software tools?

Fundamentally, multichannel listing software is a type of tool that is designed to help businesses sell their product on several different online platforms. To elaborate, if you are an Amazon-specific seller or a “pure play” seller that specializes in one market, you can expand your operations to other e-commerce platforms such as Walmart, eBay, Etsy, and many more.

These multichannel listing tools are quite capable, allowing you to sell on not only e-commerce marketplaces but also social media sites and your very own ecommerce website.

More importantly, these tools function as a centralized hub to streamline not only your listings and inventory across all marketplaces but also efficiently keep track of order fulfilment and even customer support processes.

By using such a tool, you could save a considerable amount of time jumping between multiple platforms and drastically boost your sales as it can help you simultaneously reach new customers and drastically improve brand visibility.

Of course, not all multichannel listing tools have equal capabilities. Some are significantly better than the rest. Keep reading to find out the best multichannel ecommerce software tools in the market and which of those specific tools would be relevant to your business operations and roadmap.

Understanding multichannel e-commerce

While there are obvious benefits of multichannel e-commerce such as increased reach, revenue, brand awareness, and diversification of sales, it might not always be the right move for your business.

For example, multichannel e-commerce could dilute your owned online presence and overall brand equity.

Realistically, pivoting to a multichannel e-commerce strategy should be considered a business expansion activity with budgets for each market.

After all, it would be rash to split your budget or inventory across multiple platforms with the hopes of scaling. Especially, before you have the data or opportunity to double down on a single platform and dominate your category.

Benefits of the best multichannel ecommerce software tools

Here are some key benefits of the best multichannel listing software:

Operational benefits

Multichannel listing software tools are amazing at elevating your overall operational efficiency by helping you transition from manually selling across multiple platforms to a centralized hub.

It can also help you track key aspects like order routing and real-time fluctuation of inventory. This helps not only with prompt order processing, and maintaining accurate stock levels but also enhancing overall business performance. Such benefits can be a game changer for your business during seasonal events or during times when there’s a high volume of orders.

Additionally, you can list or edit one product to multiple marketplaces in fewer clicks and with the help of automation make changes to multiple listings with few actions. Ultimately, you can scale your business and adapt to the growth with ease.

Increased brand visibility

In addition to operational efficiency, Multichannel tools provide your business with increased brand visibility. It can amplify your brand presence and reach a wider audience by help you efficiently expand your business to other channels.

For example, if you’re primarily an Amazon Seller, expanding your operations to Walmart would help you tap into a new set of customers that are only loyal to Walmart. Tweaking your listings to target diverse customers can lead to amazing sales growth.

Reduction in human error

When scaling your business, you and your team will make mistakes. For example, inadequate order fulfillment or errors in product listings. However, with a multichannel listing tool, you can limit human error and stay consistent with automotive essential and repetitive tasks. More importantly, by staying consistent, you can also gather rich and accurate data from the analytics, leading to better strategic planning.

Improved customer service

While customer service is the cornerstone of any ecommerce business, it can get unbearably cumbersome to communicate with your customers with multi-channel selling. A really good multichannel listing tool can provide you with customer service efficiency by centralizing communication, helping you respond faster to customer queries and complaints.

Faster communication results in an enhancement in feedback ratings which in turn boosts your visibility and seller credibility.

How to choose the best multi-channel listing software?

Unfortunately, selecting a multichannel listing solution isn’t straightforward. You need to consider several factors to ensure the tool is the right fit for your business requirements. Here are the key factors for multichannel listing tools:

User-friendly interface

A multi-channel listing tool must provide you with an easy-to-use interface.

After all, you will need to streamline tasks such as maintaining your inventory levels, ensuring consistency in product details across all your listings, and ultimately providing good customer support.

Therefore, to make things as efficient as possible and save precious time you will need an intuitive interface

Relevant channel support

Fundamentally, the listing software should be able to support and integrate the channels that you are using or plan to expand into. More importantly, consistency is key here. Especially, when it comes to the software tool’s features.

Even if they do support your required business channel, find out if they provide the same capabilities as the other channels on the platform. For example, it shouldn’t be the case where the tool only provides listing management for Amazon and Walmart but not for Etsy.

Integration capabilities

Similar to how the tool should be able to support all the relevant channels, it should also seamlessly or with little resistance integrate into your existing systems.

This is why SellerApp recommends choosing tools that allow you to set up a demo call with a sales representative or a product specialist who can hear your specific requirements and provide a solution.

Scalability (SKU limits)

When pivoting to a multichannel listing tool, it’s important to make sure that it’s capable of accommodating and adapting to business growth as your sales volume continues to increase.

For example, it should provide listing templates that you can use to push out several product listings within a short period. Additionally, the right tool could also provide automation features like bulk listing and importing features that can drastically save time, and reduce errors.

Ultimately, enabling your business to handle an increase in sales volumes effectively. Choosing a non-scalable software tool can become a major problem down the road when you’ve already integrated all your operations with the tool.

Customer support

Another crucial factor is customer support. You need a software tool that can provide exceptional support. After all, running into challenges with such a tool could impact various aspects of your operations.

Exceptional customer support becomes essential especially when you have a custom solution with a multichannel listing provider that was provided primarily to suit your specific needs.

Price – Free or Paid

Equally important is the price. Typically, prices tend to differ depending on scale. Therefore, it’s important to do your due diligence and select a tool with the ideal price for your business.

Specifically, a multichannel listing tool can set prices that range from $30 for 100 orders a month to $1,800 for 100K orders a month. This can also fluctuate depending on the customization or specific integrations.

Should I get a free multi channel selling software?

The majority of all Multichannel selling software tools are SAAS in nature. So, you will have to constantly pay for their service through a subscription plan. Of course, in the vast sea of tools, you could stumble across fully free or paid software.

However, we recommend that you use a SAAS tool that comes with a customer support team on standby.

When it comes to SAAS pricing, they typically do have a free plan. However, these plans have significantly limited capabilities.

Listing management, inventory control, and order fulfillment

These three features are an absolute must. Only with these three fundamental features can you run an efficient business from a multichannel listing tool.

Fundamentally, the listing management feature should help you create, edit, and optimize product listings across multiple channels and for that channel’s SEO. Of course, any additional features such as templates or unique automation are always welcome.

When it comes to inventory control, your multichannel software must definitely have analytics that provide accurate real-time updates across all sales channels to help you make data-driven decisions. It should have top-tier synchronization capabilities to help you effectively avoid overselling or underselling your products.

Finally, the tool should have capable order fulfillment capabilities such as carrier integrations and be able to provide accurate data regarding shipping and tracking.

Best multichannel ecommerce software tools

After exhaustive testing, we’ve compiled a list of the best of the best multichannel listing software tools available out there:



Sellbrite is hands down one of the best multichannel listing software in the market. This powerful software tool is loaded with features to help you not only effectively sell on multiple platforms but also assist you in gaining a centralized 

For example, it offers a feature that allows you to automate listing items from your catalog and bulk update data across multiple marketplaces. 

More importantly, it integrates with all popular marketplaces such as Amazon, eBay, Walmart, Etsy, Google Shopping, Sears, and Newegg. Sellbrite supports in total supports around 19 platforms that include various marketplaces, shopping carts, and service providers. 

Sellbrite’s interface is out of this world. Not only is it visually appealing but it’s also amazingly intuitive, making it perfect for both new and seasoned sellers. Moreover, Sellbrite offers automatic inventory synchronization, meaning you don’t have to manually update inventory levels, out-of-stock items, or even prices.

This multichannel selling software tool also offers reasonable pricing plans. With a free forever plan that can manage up to 30 orders to the highest $179 a month for 2000 orders plan. 

However, it does come with certain limitations such as no integration options with social channels and limited support for users outside the US. There have also been users who’ve had issues selling bundled products via this tool.



Zentail is another powerful multichannel listing platform that’s designed to streamline sales across several platforms. It’s a robust tool that excels in inventory control, order processing, and listing management.

With Zentail, you benefit from automation features that can save you a significant amount of time. For example, their highly efficient bulk product listing updates and order processing capabilities. 

The operational efficiency of the tool is further enhanced by its intuitive and user-friendly interface. The ease of navigation makes it one of the most popular multichannel listing software tools in the market. 

Zentail is one of the best multichannel ecommerce software. It’s designed to streamline sales management across various platforms like Amazon, Target Plus, Walmart, Shopify, and several other third-party integrations. 

Zentail’s key strength lies in its ability to provide excellent customer support. They provide prompt responses to issues and even provide comprehensive assistance to those who have issues affecting their business.

Unfortunately, it does have some limitations. For example, users have highlighted that it could come with better sales forecasting and sortable data by vendor/channel with the ability to generate purchase orders.

While Zentail offers valuable features for multichannel sales optimization, some users have highlighted the need for improved integration with specific marketplaces or shippers. However, Zentail continues to improve its operations and maximize sales across multiple platforms.



With an exceptional user interface and customer support, Litcommerce is certainly one of the best multichannel listing software tools out there. Litcommerce excels in its integration capabilities, it provides seamless integration with popular marketplaces such as Amazon, eBay, and Etsy.

When it comes to the user interface, it’s quite easy to use. More importantly, the interface allows users to efficiently manage their listings, orders, and customer data and easily solve problems. The bulk editing feature is especially popular with Litcommerce users. 

Litcommerce also provides exceptionally affordable pricing plans. For example, the starter plan offers 500 listings for $29 and the advanced option will run you about $149 for 10,000 listings. Additionally, they do have a free forever plan for small sellers. 

When it comes to limitations, LitCommerce includes potential constraints in specific functionalities such as sales forecasting and data analysis. Users have also raised concerns about the platform’s integration capabilities with certain marketplaces or shippers, indicating room for improvement in this aspect. 

Despite these limitations, LitCommerce remains a valuable tool for businesses as it enhances their online presence.



Sellbery is a cloud-based multichannel listing software platform that’s known for its inventory management capabilities that cater to the diverse needs of a scaling e-commerce business. 

Additionally, Sellbery offers excellent inventory management and even offers a built-in CRM and an extremely useful analytics dashboard.

Its user-friendly interface and design make it an extremely popular choice among businesses. 

However, the real benefit is this tool’s ability to automate listing management and synchronize inventory across multiple channels to help you save time and improve efficiency. Because it’s cloud-based, it automatically syncs data to minimize any risk of losing important information

When it comes to pricing, it starts from $19 for 100 listings and goes up to $195 for a maximum of 5000 listings.

Sellbery’s does come with certain annoying limitations. For example, it doesn’t come with payment integrations, making it difficult for high-transaction volume businesses. Additionally, it doesn’t integrate with ad channels and supports very few marketplaces. 

While it may not have significantly robust features that would assist larger businesses, it’s a reliable solution that can get you started when you begin your business expansion.

Codisto (Shopify Marketplace Connect)


Next up is Codisto. This brilliant tool not only offers multichannel features but it also supports omnichannel selling. This software is perfect for those who want to dominate their current sales channel and grab as much purchase share as possible before pivoting to horizontal multi-channel-based expansion. 

Additionally, Codisto is a great option for all levels of sellers. Their pricing starts from $29 a month for up to 50 orders to $499 for up to 3000 orders. Unfortunately, even the most expensive plan doesn’t enable you to scale drastically. 

Codisto also lacks when it comes to its interface. Not only is it slightly clunky but it also has a learning curve. To master it would take a bit of time. 



Ecwid is the perfect solution for sellers with a limited budget. This offers a free forever plan that supports a brand with up to 5 product listings. Unfortunately, this free forever plan does come with limitations such as no inventory management and zero integration with certain sites such as eBay. 

However, the other plans are extremely affordable with the most expensive unlimited listings plan setting you back at $99 a month. While it is affordable, it is not an optimal tool for businesses looking to significantly upscale as it offers limited integrations.

When it comes to marketplaces, it seamlessly integrates with Amazon, Miinto, Walmart, eBay, and a few more. Moreover, it also integrates with mobile apps such as Facebook, Instagram, and much more. 

Amazingly, Ecwid also helps those who’ve just begun, to create a one-page store. Of course, this one-page store also comes with all the bells and whistles.



CedCommerce is definitely one of the most robust multichannel selling software tools on this list. It can integrate with a wide variety of marketplaces across various geographies. Meaning, with CedCommerce you cannot only expand to multiple channels but also to multiple regions.

For example, not only can you list your product on Amazon US but you can also simultaneously sell on Miravia in the European region and Lazada in the South East Asia region. Of course, there are several other marketplaces and social media options available. 

CecCommerce pricing starts from $14 for 1000 listings up to $107 for unlimited listings. In addition to this. 

When it comes to integration features, it not only connects with various shipping options but also accounting, marketing, and even EPOS (Electronic Point of Sale). Order fulfillment, inventory management and even marketing because seamless with these capabilities. You could run ads from the same platform without having to juggle several tools. 

Unfortunately, this tool is not beginner-friendly. The interface is extremely complex to navigate and master. Moreover, the majority of the advantages are meant for seasoned sellers.

Final Thoughts

Multichannel selling can help you expand to new markets and acquire more customers, allowing your business to scale considerably. 

However, to effectively pull off multichannel selling you need to leverage the capabilities of a good multichannel selling tool. Unfortunately, choosing the right tool isn’t easy. 

We recommend that you deep dive into the how-to choose the best multichannel listing software tools section and then pick the right tool for your business from our recommendations. 

Whether you’re a beginner looking to establish your online presence or a seasoned seller aiming to scale your business, choosing the appropriate tool would be the key to skyrocketing your business in this significantly competitive landscape.

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