Amazon Message Center, commonly considered to be Amazon Buyer-Seller messaging service, is a feature that allows buyers and sellers on Amazon to communicate directly and discuss any issues, claims, feedback, or suggestions related to the purchase. This service can be accessed within a user’s individual account
It helps buyers leave feedback for the product directly with the seller, discuss the problems, if any, and understand the usage of the items. It can also be used to ask any question related to the purchase - whether it is about the product itself or related to shipping, payments, or refunds.
From a seller’s perspective, the message center for Amazon helps them resolve customer queries and answer their questions to the best of their ability. Over here, the feature is commonly known as Amazon Buyer-Seller Messaging Service and the end goals remain same here.
It is an opportunity for sellers to connect with their customers and discuss their concerns. It helps them understand how they can serve them better in the future and opens up new possibilities for their business to explore. As they aptly say, ‘a customer is the most important person to the company,’ and by paying attention to what they have to say, Amazon sellers can take their ventures to new heights.
A report published by Microsoft in 2017 stated that more than 90% of consumers across the world believe that customer service is an essential factor when it comes to choosing a brand.
Sellers can communicate with their buyers on Amazon directly through the Buyer-Seller Messaging Service.
Login to the Amazon account and select the ‘Your Account’ option from the dropdown menu in the top right corner. In the ‘Email, messages, and ads’ section, click on ‘Message Center’ to access the Amazon Message Center. Here, customers can view all the messages and important notifications pertaining to orders, shipping, payments, et cetera.
Sellers can contact buyers using the Buyer-Seller Messaging Service through the following steps:
Proper management and usage of Amazon Message Center will help buyers enhance their shopping experience online.
To enable every eCommerce seller to monitor, optimize and scale their business globally