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Amazon Prime Day 2025: Tips for Amazon Prime Day strategy for guaranteed profit

Amazon Prime Day 2025 isn’t just a regular annual sale, it’s your opportunity to take over Amazon’s virtual shelf and see your products fly off of it. As 2025 Amazon Prime Day approaches, the sellers who prepare now will be the ones celebrating later. Slated for mid-July on the Amazon calendar, it’s your once-a-year chance…

July 25, 2025

Amazon Advertising & Seller Updates: What’s Changing in April 2025?

April 2025 was another month of fast-moving updates for Amazon sellers and advertisers. Whether you’re scaling your business through new marketplaces, optimizing your ad campaigns, or refining your fulfillment strategy, these updates bring new tools and efficiencies to help you stay ahead. For advertisers, Amazon DSP has made it easier than ever to create new…

7 mins to read

Temu vs Amazon: A Comparison between Business Models, Practices & Strategies

Temu vs. Amazon is like comparing Dollar Tree to Costco. One floods the market with ultra-cheap, fast-moving items with razor-thin margins. The other relies on buyer loyalty, trusted logistics, and operational control to scale profitably. Both feed the masses—but in wildly different ways.  Temu’s entry into the U.S. ecommerce space, backed by Chinese giant PDD…

27 mins to read

The Impact of Alexa plus on Amazon Sellers and Amazon PPC Agencies

The world of ecommerce is constantly evolving, and Amazon remains at the forefront of this transformation. With the introduction of Alexa Plus, powered by generative AI, Amazon is reshaping the way sellers, advertisers, and agencies interact with the audience through Alexa Voice Shopping.  This next-generation voice assistant is not just about voice commands anymore—it’s a…

13 mins to read

Meet Amazon Rufus AI: Your New Smart Shopping Assistant

Amazon Rufus AI is an eccentric genius. Sure, it’s not human—so technically, it can’t be eccentric or a genius. But if it were, that’s exactly how we’d describe it. It’s the new shopping assistant on Amazon that is taking the world by storm. And, honestly, it’s a massive “game changer”.  When you get into the…

19 mins to read

Amazon Solution Provider Portal— What Agencies Need to Know Before the Migration Deadline

Managing Amazon seller accounts is about to get a whole lot different. The Solution Provider Portal Amazon (SPP) is Amazon’s new system designed to tighten security, streamline permission granting, and control third-party access to seller and vendor accounts. The announcement isn’t just another update—it’s a fundamental shift for agencies, freelancers, and software providers. With the…

12 mins to read

Amazon New Seller Incentives: A Treasure Trove Within the Seller Central Platform

Diving head-first into the Amazon marketplace can be overwhelming, but Amazon new seller incentives give you a competitive edge. These perks help you navigate tough competition, unpredictable algorithms, and the sea of sellers fighting for visibility. Amazon new seller incentives are just what you need to hit the ground running. You get a chance to…

14 mins to read

Amazon Seller Central Issues and Fixes to Keep Your Business Running

Amazon Seller Central issues are like being caught up in a traffic jam during rush hours— frustrating and feeling completely out of control. Just like how traffic congestion can delay your commute, Amazon Seller Central problems can slow you down, be it product listings going inactive or fluctuations in correct inventory updates. Whatever the case,…

20 mins to read

40 Game-changing TikTok Amazon Finds of 2025

In recent years, TikTok has shaped our choice of entertainment and TikTok Amazon finds (the Amazon products we come across on our TikTok feed) have shaped how we look at consumerism. Buyers have started prioritizing convenience over the bare minimum requirements. For sellers, this can be an excellent opportunity to grab and offer them beyond…

18 mins to read

Multi Brand Strategy To Help You Systematically Expand Your Brand Reach

If you think a multi brand strategy is exclusive to industry behemoths, think again. Irrespective of your category or company size, you need to strategize your presence in a way that adds maximum value to your brand. And that’s what helps you thrive in a hyper-competitive market. Maintaining a singular brand identity can be inadequate…

19 mins to read

How to Create an eBay Storefront and Start a Business with Minimal Effort

When you search ‘how to create an eBay storefront’ we understand how eager you are to access a marketplace where $74 billion worth of products are sold annually.  Lucky for you, standing out might be easier than you think if you take each step with utter consideration. eBay doesn’t limit itself to offering diverse opportunities…

17 mins to read

Amazon Advertising & Seller Updates: What’s Changing in February 2025?

February 2025 was another month of fast-moving updates for Amazon sellers and advertisers. Whether you’re scaling your business through new marketplaces, optimizing your ad campaigns, or refining your fulfillment strategy, these updates bring new tools and efficiencies to help you stay ahead. For advertisers, Amazon DSP has made it easier than ever to create new…

10 mins to read

Etsy Affiliate Program: How to Promote Etsy Products as an Affiliate

Selling on Etsy is not the only way to make money using the platform. Etsy affiliate program can help you make money through your blog or social media platforms. Sharing affiliate links from Etsy is an excellent passive income source.  It’s important to note that the Etsy affiliate program is more than just an opportunity…

12 mins to read

Ecommerce vs Traditional Commerce: How Consumerism Shifted From Bricks to Clicks

Current-day consumerism is influenced by both traditional commerce and ecommerce. While the traditional transaction system of mom-and-pop stores is characterized by trust and familiarity, ecommerce helps bridge the gaps of accessibility with doorstep delivery.  For business owners, relying exclusively upon one selling method might not deliver the desired results in addressing customer requirements. Both systems…

22 mins to read

Top 15 Ecommerce Marketing Tools You Should Use to Optimize Your Business Strategies

According to Statista, the expected ecommerce revenue for 2025 is US $4,791.00 bn. Ecommerce marketing tools, for business owners, are the quickest ways to harness this growth and 2X your marketing efforts to reach your ideal customers.  The best marketing tools for ecommerce go beyond customer acquisition. These tools in their unique ways add to…

18 mins to read

What is Seller SKU on Amazon and How to Create One?

If you’re looking for a better understanding of “What is Seller SKU on Amazon?” chances are you’re new to the world of Amazon and planning to build a successful business. To get your products listed, it is essential to abide by Amazon’s rules. Thus it is essential to have SKUs for all your products and…

13 mins to read

Amazon Unique Selling Points: A Comprehensive Guide to Create one For your Products

Being present on the Amazon marketplace is not enough; the key is to be outstanding. Amazon Unique Selling Points (USP) is the way to put your best foot forward. Amazon Unique Selling Points (USP) of a product bring the attention of people to what makes it stand out. So when you introduce your product to…

18 mins to read

Amazon Advertising and Seller Updates for January 2025 (Key Highlights)

As we kick off 2025 in full force, the popular ecommerce giant is rolling out a series of crucial Amazon Advertising updates and Amazon Seller updates that every business owner needs to know.  Whether you’re refining your ad strategy or optimizing your seller operations, these changes offer new opportunities and, of course, challenges to navigate.…

12 mins to read

Selling Seasonal Products on Amazon to Maximize Profit Potential

Selling seasonal products on Amazon is more than just riding a wave. If your selling strategy is executed correctly it can be incredibly rewarding.  Selling seasonal products is about meeting the demands by planning the process effectively to prevent inventory overflow or giving evergreen products a seasonal twist.  You can capitalize on seasonal demands starting…

17 mins to read

Shein Dropshipping: Making Fashion Entrepreneurship Easier than Ever

Shein dropshipping is gaining rapid attention in the ever-evolving landscape of eCommerce. To the ones wondering “does shein offer dropshipping”, your answer is here. Entrepreneurs are now more eager to enter the fashion retail business seeking a higher percentage of profit and outsourced responsibilities.  This is because Shein, being a leader in fashion retail, opens…

18 mins to read

Everything you Need to know for a Successful Ecommerce Branding Strategy

Did you know that building a successful ecommerce branding strategy is rooted in how seamlessly you encourage your users to recognize and trust your brand? It goes far beyond quirky advertisements or catchy social media presence. What entices people is a reflection of a brand’s presence in their minds. Once this milestone is achieved, you’ll…

26 mins to read

Amazon Click Fraud: A Detailed Guide to Prevent Wasted Ad Budget

Amazon click fraud is an emerging risk to PPC advertisements. To thrive in a highly competitive Amazon marketplace, some unfair players induce false clicks on their competitors’ Amazon ads, leading them to lose out on their ad budget without generating any leads or sales.  As Amazon becomes overcrowded and sellers’ dependence on Amazon PPC ads…

11 mins to read

Amazon Price Glitch: Everything You Need to Know

Consider the Amazon price glitch as a tiny moment of brain fog we humans experience daily. As curious as you might be to understand what it is, Amazon price glitches can be of multiple types, each being a byproduct of server overloads, internal bugs, manual errors, or even API failures.  Some may affect customer experience…

10 mins to read

Amazon Dupes: Reaching the Market Through Legal Twists and Turns

Amazon dupes are the best-kept secret of conscious spenders to staying in style without breaking the bank. Born from the fast fashion movement, the popularity of Amazon dupes has bridged the gap between aspiration and affordability. These affordable alternatives will not only give the originals a run for their money but in a way convince…

13 mins to read

How to Sell on Shein: A Detailed Guide

Combining the rapid demand in fast fashion with our guide on ‘how to sell on Shein’ gives you the most effective roadmap to enter and succeed in the thriving apparel market. Most importantly, you’ll be able to reach the correct audience. Shein entered the market and redefined affordability to an extent that made a major…

12 mins to read

TikTok Shop vs Amazon: A Seller’s Guide to Choosing the Right Platform

Although it’s barely been more than a year since TikTok launched its social commerce initiative, it’s already managed to accumulate 15 million sellers and the U.S. sales on the platform is expected to rise tenfold to $17.5 billion. The same article also states that 81.3% of TikTok users converted into TikTok Shop customers in 2024,…

14 mins to read

TikTok shop fulfillment: Everything you need to know

Ecommerce fulfillment will influence the customer’s experience to a large degree. TikTok shop fulfillment was hence introduced by the social media-turned-e-commerce giant to elevate the fulfillment experience for TikTok sellers. Fulfillment by TikTok shop is a service that combines the convenience of (reputable fulfillment partners) with effortless discoverability (via TikTok).  The ones who have taken…

13 mins to read

Amazon Advertising Updates: November 2024 Highlights

As the holiday season approaches, Amazon Advertising continues to innovate and come up with Amazon features that make it significantly easy for sellers like you to reach your audiences effectively and efficiently.  Most importantly, these advertising updates offer you fresh opportunities to take your campaigns to the next level. In November 2024, Amazon had 11…

8 mins to read

How to Sell on Etsy and Turn it into a Successful Business

In this day and age, if you are a creative mind, the start of your entrepreneurial journey is a simple ‘how to sell on Etsy’ Google search away. Etsy brings emerging artists a unique platform to showcase and capitalize on their creativity. Moreover, it offers befitting solutions like marketing tools, product labels, and easy delivery…

19 mins to read

Amazon Competitors Giving the Ecommerce Giant a Run for its Money

While Amazon continues to lead the e-commerce marketplace, the several Amazon competitors are nothing to scoff at. They are more than thriving relying on their unique offers. In spite of Amazon’s dominance the e commerce landscape is currently more dynamic and filled with more potential than ever.  Sure, within two decades Amazon became a trillion-dollar…

19 mins to read