Have you ever promised yourself just one more scroll on TikTok… only to stumble on a video that makes you think I need this right now? Next thing you know, you’ve clicked the link, hit buy, and three days later, yep, there’s a package at your door. Been there, done that. And trust me, you’re…

If you are an Amazon seller in 2026, chances are you have already noticed a new tab in your Seller Central dashboard called Amazon Seller Wallet. And if you have been wondering, “What is Amazon Seller Wallet?” or even searched for “Amazon seller wallet” and “what is seller wallet Amazon,” you are not alone.  This…

If you’ve ever logged into Seller Central only to be greeted by that dreaded red notification Amazon Stranded Inventory Detected, there’s no need to panic.  After all, Amazon sellers constantly deal with a bunch of issues such as restock limits, hijackers, and ever-changing compliance rules. So, dealing with this one isn’t significantly challenging.  However, Amazon’s…

If you’ve ever wondered how to sell on Amazon Japan, or you’re already eyeing the best-selling products on Amazon Japan, you’re not alone. Did you know Japan is Amazon’s 4th largest marketplace, beating out even Canada and the UK?  Japan has become the California Gold Rush of Amazon marketplaces. While it’s incredibly beneficial, how to…

An Amazon micro influencer campaign can sell out your product faster than you think. A simple, casual unboxing video, no fancy studio lights, no viral soundtrack, just a skincare enthusiast with 10-12K followers showing how the latest Amazon find looked on real skin. Within three days, the product wasn’t just low in stock; it was…

Amazon Attribution might be the most underrated tool in your advertising arsenal.  Here’s the brutal reality.  According to SellerApp’s ad experts, the majority of buyers discover a brand through external ads before ever landing on Amazon. But most sellers are completely blind to which campaigns actually drive sales. Yes, running external ads for your Amazon…

If you’ve been selling on Amazon for a while, you’ve probably had that unsettling moment when you open your listing and spot another seller offering your product, often at a price that feels too good to be true.  Chances are, you’re looking at what the industry calls unauthorized sellers on Amazon. Unlike authorized resellers or…

Amazon has more than 300 million active users. Ever thought about it for a second? They all have one thing in common – High purchase intent.  Yes! With high conversion rates and low cost-per-clicks, Amazon is an absolute gold mine for advertisers.  Most of the time, Amazon sellers aren’t aware of all the advertising resources…

Amazon backend keywords might be hidden from shoppers’ eyes, but they’re the best-kept secrets for boosting your product visibility. Think of them as the cheat code to win over Amazon’s algorithm and make yourself visible in the ecommerce website’s Search Engine Results Pages (SERPs).  These are the phrases and terms that help your listing appear…

Amazon Pet Day is where celebration meets savings and pets take center stage. On May 13–14 2025, Amazon celebrated their Pet Day sale, offering deals designed to delight every kind of companion, from the wagging tails to flapping wings. It’s Amazon’s way of honoring the bond we share with our pets, the same bond that…

You can pour hours into building the perfect online store, but if your ecommerce pricing strategy doesn’t click with your customers and align with your category, everything else will fall flat. The truth is, pricing isn’t just setting a number arbitrarily. Behind the scenes will require an adequate understanding of psychology, competition, and profitability, all…

Selling on Amazon can get incredibly chaotic. Especially, with areas like inventory and Amazon listing optimization, and Amazon ads, keeping even the most seasoned of professionals busy. However, there’s one system notification most sellers overlook until it blows up in their face: the Amazon IP Complaint. IP complaints on Amazon aren’t just policy infractions. They…

The Amazon supply chain is one of the most sophisticated logistics systems in the world, trimmed with new age technology, which solely strives to deliver products at unparalleled speed.  Even their mission statement claims that they specifically aim “to be Earth’s most customer-centric company”. From sourcing to last-mile delivery, Amazon supply chain management integrates inventory…

Choosing the right Amazon Product categories is incredibly important. It affects everything from SEO visibility to your Amazon product category fees, and even whether your item is eligible for certain Amazon affiliate product categories or business buyer programs. It also plays a huge role in how you appear in filters, search rankings, and ads. Now,…

Every Amazon seller wants more sales, but chasing traffic and clicks isn’t the only answer. Average order value quietly holds the key to smarter, more profitable growth. Average order value is directly linked to your ROI, and if bundled smartly or upsold strategically, it can turn everyday carts into higher-value checkouts. So let’s dig in;…

Did you know that the average abandoned shopping carts rate across e-commerce is around 70%? That essentially indicates that seven out of ten customers walk away without buying.  Have you wondered what abandoned shopping carts are in the first place? As it’s what it specifically implies for you, the seller?  It’s the moment when a…

Amazon PPC cost can spiral quickly if you’re not paying close attention to how your campaigns are structured, timed, and optimized. Every bid, every click, every hour your ads are live contributes to that number. And if you’re not actively steering it, it’ll steer you. It’s not just about what you spend, but the expertise…

Amazon is the biggest name in the e-commerce business, but it is not the only game in town; for many shoppers and sellers, it is no longer the right fit.  There is a growing concern about shipment delays, growing costs, the effect on small businesses, and ethical standards, why more and more sellers are looking…

Amazon product ranking is the difference between thriving and vanishing in 2025’s ultra-competitive marketplace. The rules to rank higher on Amazon have shifted this year. Now it’s about aligning with Amazon’s COSMO (Common Sense Knowledge Generation) algorithm (along with the A9 and A10), optimizing semantic relevance, triggering behavioral trust signals, and orchestrating cross-channel funnels (using…

You’re scrolling through Seller Central at midnight, watching competitors crush it in your category. Their secret weapon? Those bright green “Save $5” badges next to their listings. Amazon coupons. Meanwhile your perfectly optimized product with better reviews just sits there. No Amazon coupon code visible. No badge. Converting at half the rate it should while…

Whether you’re managing ad campaigns, scaling your catalog, or simply trying to stay compliant, July brought helpful Amazon advertising and seller updates that deserve your attention. Whether it’s campaign alerts, category-level sales lift insights, or improved fee transparency, Amazon is slowly shifting more control and visibility back to the people running businesses on Amazon platform.…

Did you know that you have probably trusted an Amazon fake review without even realizing it? Unfortunately, a whopping 40% of all Amazon reviews are fake, and the chances are you have read (or trusted) one without realizing it are incredibly high.  Now, reviews are incredibly important. Whether you are buying a new gadget, a…

If you are wondering how to sell on Amazon Europe, you’d be shocked to find out that there is a growing consensus in the industry that the European e-commerce market will surpass $700 billion by 2027, driven by an increasing number of buyers online.  Amazon’s European marketplace is a huge, ever-changing environment with an immense…

Your Amazon conversion rate tells you if all those clicks on your listing are actually turning into sales. That’s a metric worth paying attention to because you’ve put the effort into getting the traffic, optimizing your listings, and showing up in SERPs.  If shoppers keep bouncing instead of buying, there’s a clear indication that something’s…

The Alibaba vs. AliExpress comparison demonstrates how these two potent platforms have contributed significantly to the success of numerous e-commerce companies worldwide. It’s critical to comprehend the main distinctions between Alibaba and AliExpress, particularly if you’re new to e-commerce or intend to expand your company by working with foreign suppliers. Alibaba is the ideal platform…

June 2025 was a strong month for Amazon Advertising and Seller Central updates. However, beyond the usual feature tweaks, this month’s changes offer real, practical advantages.  Especially for campaign managers and operators handling multiple brands, clients, or product lines. With deeper access to purchase behavior through AMC, better DSP visibility, improved acquisition tools in Sponsored…

On Amazon, visibility isn’t always accidental; it can be engineered and represented as Share of Voice Amazon.  In a marketplace where thousands of sellers compete for the same customer base, how often your brand shows up within the SERPs determines whether you scale or stay stagnant.  Share of Voice tells you if your ads are…

The ecommerce conversion funnel isn’t just a series of stages, it’s a behavioral roadmap. Every click, scroll, bounce, or purchase reveals intent. The real question is, are you paying close enough attention to these signals to translate them into actionable insights and drive sales? Across websites and marketplaces, shoppers move through distinct funnel conversion ecommerce…

Amazon UGC isn’t just a nice-to-have; it’s your product’s secret weapon in a scroll-happy world that lacks trust. These days, shoppers don’t just want picture-perfect products; they also want proof. While most sellers are busy tweaking bullet points and launching PPC campaigns, your competitors are quietly cashing in on UGC on Amazon.  We’re talking real…