Amazon Verified Purchase Review is a yardstick to measure the honesty and credibility of the feedback or review that has been forwarded by the customer of your product. While people can provide feedback at random, the verification by Amazon translates to the fact that these verified reviews are approved by the Amazon team. To be approved by Amazon, the review has to come from a customer who has purchased your product through Amazon.
Why should you pay attention to Amazon Verified Purchase Reviews?
When a review by a customer of your product is approved by Amazon as Amazon verified purchase review, it becomes the first reviews for your product to show up. Further, it can be voted by other customers, seeking a decision on whether not to buy your product, as helpful. This gives the review section the much-needed as well as opens up the space for conversation between a customer who has bought the product as well as customers who are seeking honest opinions on the product. The fact that a significant entity like Amazon verifies it strengthens the value of the review, and therefore, the product.
Do not provide deep/ heavy discounts in exchange for reviews to your customers.
Provide a succinct and clear instructional brief about how to leave reviews on Amazon and also to check the box which would enable it to be marked as Amazon Verified Purchase Review.
Customize and create a powerful feedback mechanism.
Be aware of the importance of strategies that make your product most desirable to the customer, and the importance of reviews in the same.