Ultimate Amazon SEO Guide for Search Rank Optimization
A legally registered distinct sign, design or expression that differentiates a particular company or a brand from the others.
Trademarks help brands with protection against unauthorized sellers on Amazon.
Eg. If someone buys your trademarked product that you manufacture overseas and imports it without your consent, you can file a lawsuit for trademark infringement. Trademarks also influence customer behavior and loyalty.
Brands registered on Amazon Brand Registry can access powerful tools including proprietary text and image search, predictive automation based on your reports of suspected intellectual property rights violations, and increased authority over product listings with your brand name.
Register your product on Trademark Registry for a trademark.Amazon does not accept applications whose trademarks are not approved.
Share the Trademark certificate with the brand registry team to request for Amazon Brand Registry.
Manufacturers or brand owners
Distributors, resellers and people with written permission from a brand owner or manufacturer to manage a product’s detail page on Amazon.
The Brand Registry program is free.
Yes. Amazon provides a public Report Infringement form for reporting alleged infringements such as trademark, patent and copyright infringements and concerns. Both buyers and sellers can report. You can access it here.
A design, logo, symbol, numeral(s), word(s), phrase, symbol, or any combination of these. Even sounds and smells are trademarked in some places!
Yes, it is. Amazon accepts products to be enrolled in the Amazon Brand registry only after the trademark process is complete.